This document analyzes key elements of movie posters for the films Saw 3, The Grudge, and The Ring. It discusses how each poster uses: 1) Taglines to entice audiences and raise curiosity about the film's themes. 2) Imagery of main characters/antagonists and titles positioned prominently against a black background to attract attention. 3) Mention of actors and studios to draw larger audiences while also advertising those groups. 4) Simplistic, mystery-evoking designs using minimal text, bright colors, and black backgrounds that let key visuals stand out.

1. Movie poster analysis
By Ondre Brooks

2. Saw 3 poster Tag line: This gives an extremely
brief summary of the themes in
the movie. It also helps to entice
the audience as it is often an
enigma that creates curiosity. In
this case for example the question
raised is “Who is the legend?”
The tagline is placed alone against
a black background so that is
stands out and is easy to notice.
The title of the movie is the largest text on the
poster. This means that when the audience see
the poster the first thing they are likely to notice
is name of the movie.
Here actors and institutions involved in the
production of the movie are mentioned. This
may help bring in a larger audience as a person
may recognise an actor or an institution they
like and decide to watch the movie based on
their involvement. This also helps the
institutions because it acts like advertisement
for them despite the fact the posters main
purpose is to advertise the movie.
The key image of this poster stands
out the most and along with the
title this would be one of the first
things noticed by the audience.
The image uses bright colours such
as red and this stands out very well
in contrast to the black
background. The colour red could
also inform the audience of the
movies genre as the colour could
represent danger , fear or blood.
The black background helps to
emphasise the horror genre of the
movie as it creates ain air of
mystery. This is especially so for the
person in the key image as the black
background accentuates the
shadows that have fallen across his
face and obscure his identity this
creates an enigma as a curiosity
about his identity is created. The
black background also means that
all the information on the poster
stands out as the text is a red that
stands out against the black. I think
this is effective as it means that the
audience is not distracted and can
take in al necessary information.
There is mention of the movies
release date. This is important as it
tells the audience when they can
see the movie.
Here is the age rating of the movie
this is a legal requirement and it also
informs the audience of what age
group can see the movie.

3. The Grudge poster
The tagline here creates
curiosity within the audience
which makes them more likely
to see the movie as they want
to know what “It” is and what
it never forgives. The white of
the tagline makes it stand out
really well against the black
background meaning it is
noticeable. The fact that the
tagline is at the bottom of the
poster and in small text means
that it is not the main this the
creators want the audience to
notice.
The Key Image in this poster is
a close up of the antagonist
within the movie. The face is
cover mostly by hair and this
helps to create an enigma as
the audience want to know
who this person is. The fact
that the only thing showing is
the eye helps create a creepy
atmosphere as it feels as
though the person is looking
directly at you.
The title is in the centre of
the poster right next to the
key image. This makes it hard
to miss along with the fact
that it is bright red against a
black background. The red
could represent danger or
death and this fits in with the
genre of horror .
The black background ties in
well with the horror genre as
black can be associated with
the dark or fear. It also blends
with the hair in the key image
which gives the impression that
the antagonist is enveloped in
the dark and this makes them
seem more mysterious.
There is also mention of the
institutions and actors involved
in the production of the movie
There is also a release date given. So
people know when they can see the
movie.

4. The ring Poster
The title of the movie is in
the centre of the poster and
is coloured white to stand
out against the black
background. The title its self
is an enigma as it raises the
question “what is the ring?”
which may cause people to
watch the movie to find out.
The image surrounding the
title give a hint to what the
movie involves as the movie
is about a video that causes
people to die . The static
that can be seen on the
poster is a reference to this.
The image also helps draw
attention to the poster as
the white ring stands out
against the black
background.
The tagline stands out against
the black background. It is
fairly obvious to notice as it is
at the very top of the poster
and is the second largest text
on the poster.
The black background of the
poster makes the poster
seem very simplistic. How
ever this may work in their
favour as a person may be
curious when they catch a
glimpse of an all black poster
and become more interested
as it differs from other more
colourful posters.
The poster mentions the
people and institutions involved
in the creation of the movie.

5. An aspect that all three posters have in common
is that they all have a minimal layout. They
feature very little text and make heavy use of
the black background. This is something I hope
to impliment in my poster design.