The Skyfall movie poster uses a simple color scheme of black and white to portray a sophisticated and serious tone. It features Daniel Craig prominently in the center to attract attention as the well-known James Bond actor. In the background is a black and white image of London with the British union jack flag standing out in color to indicate the film's setting. Craig holds a gun, establishing the action/thriller genre for viewers. The release date is displayed prominently in orange to encourage pre-booking tickets or seeing it on opening day. Legal text is included discreetly.

1. Skyfall poster analysis
Colour scheme
Main image
Background
image
Prop
Title
Legal
information
Release date

2. Title – the title is written in white to contrast
again the dark coloured background. It uses
capital letters and a simple font to make it
easy to read and clear to people who are
only quickly viewing it. It is slightly edited to
look like its worn out however it is still kept
simple and plain.
Main image – the main image used on the poster
is of the main character and very well known actor
Daniel Craig. As the bond films are well known this
image will instantly attract attention. By seeing
it, it will make people aware of a new bond film
and encourage them to learn more about it and
remember the release date to see it when it
comes out. He is wearing a smart suit and looks
very professional suggesting business and
importance and the black contrast against the
white in the background making him seem even
more superior.

3. Colour scheme – the colours used on this poster
are kept simple and classy using just black and
white. It looks very smart and sophisticated and
not tacky in any way. It doesn’t have anything
cheery or bubbly about it suggesting it focuses on
more serious matters and makes it clear the film
is not a comedy. By using this colour scheme it
also matches the characters suit and is all kept
very simple and easy to view.
Background image - the image in the
background shows London in black and white
and the union jack is the only thing in colour to
make it really stand out. This informs the
audience of the main setting in the film and
suggests it could be very British as the flag has
been made to really stand out.

4. Props – the use of the gun as a prop for the
main character makes it easy for the audience
to establish the genre of the film. With a gun
involved it would suggest action/thriller.
Viewers can then instantly decide if they like
this genre or not and if they do it will
encourage them to want to see the film .
Release date – this is very important as it’s
the thing people will look for if they are
interested in the campaign, by putting it in
a bold orange against the black background
it is hard to miss and stands out. By
including this date, people may start to see
if they can pre-book tickets or wait to see it
the minute it comes out.

5. Legal information – this doesn’t really have any
impact on the amount of people wanting to see
the film or on advertising therefore it is kept
small and discrete but it is there if people did
want to read it.