1) The document discusses conventions of print advertisements, noting that channel logos are always placed in the same location to signal where viewers can find them. 2) Scheduling information is typically placed at the bottom of advertisements. Slogans are the largest text, followed by titles and scheduling. 3) Breaking conventions can be effective if it supports the theme, as seen in an advertisement that places text over an image to reference the documentary's topic of an anonymous falling man on 9/11.