In what ways does your media product does your media product use, develop or challenge forms and conventions of real media texts

1. and conventions of real
media texts
In what ways does your media
product
Use , develop or challenge forms

2.  Your Text Here
 Your Text Here
 Your Text Here
From looking at th typicall forms a trailer carries out, we noticed that they often include production company logos, which are
slotted in either beginning, middle or end. They often start of with a green rating screenand usually have credits throughout the
trailer.
Other elements we have discovered is that trailers dont often follow narrative theories in order. For example, Todorov structure is
not
often followed as trailers are not chronological and they do this to avoid giving away the entire story. We also noted that trailers
typically run for about 2-3 minutes and shots are usually quick to avoid dragging out the humour too long and risking losing the
comedic element
We also found out that music is played throughout the trailer, and often changed dpendin gon the scene in the traile. Music is a
vital part of a trailer, so it is importait conformsrms with the genre of the film,as it is one of the elements that indicate to the
audience what genre the film is
Research
Research
Research

3. Narrative – Todorov
From what we researched, we discovered that trailers do not
often follow the set structure of narrative theories. The most
notable example of this being Todorov's theory. This theory
states that there is a structure that a narrative follows –
beginning, middle, end. The five stages that were created
from this goes as follows;
• 1. A state of equilibrium (all is as it should be)
• 2. A disruption of that order (by an event)
• 3. A recognition that disruption has occurred
• 4. An attempt to repair the damage
• 5. A return or restoration of a new equilibrium
we discovered that trailers do not follow this basic structure
and one of the main reasons being is that trailers are a form
of advertisement, created to intrigue the audience and want
them to go and see the full movie. Had trailers followed this
structure, it would have given the whole story away and
leaves no mystery or suspense for the audience, taking away
the element of surprise.
So in this sense, we had to challenge the conventions when it
came to the narrative of our trailer leave out some of the
stages, or even jumble the order that narrative happens,
which would then create more excitement for the audience.
An example of how we challenged this would be stage 5, the
most common stage often left out in trailers. Our trailer does
not show whether or not Darcadium decides to join Janine
and Louie and take down the hot chocolates, which is the
main plot revolving around the film. Had we given that away,
there would be little mystery and suspense left.

4. Performance/Representation
Performance is key code which will determine how well a comedy
does. From our knowledge of watching comedies and from what we
researched as part of the textual analysis, the common form of
comedy used in more modern film was verbal, which often took the
form of mockery, stereotype, racism, etc.
We decided to give our main characters an identity, which the
audience would be able to remember them by. Some of the most
notable identities include the ones given to the hot chocolates, for
example
Darnell Williams; who is known for being the biggest flirt in the
school. This is easily identifiable by the scenes where he is seen
attempting to flirt with several different girls
D’vante Reynolds; who is known for being the dumbest person in
the school. His character, for most people stood out the most,
because of his unintentional humor, as it would seem, so he really
related with the audience.
Reggie George; his role was the schools biggest bully. Again this
was a character most could identify with as there would be a
character similar o him in real life, so they would be able to
understand the attention he gets.
Representation of these characters was one of the most
important elements to consider. In this sense we used
the conventions of a real media text to add realism and
engage the audience. A familiar setting would intrigue
the audience and give them a better understanding, and
if the audience understand the characters and how they
act, they will most likely be interested as this sort of
environment applies to them and they are most familiar
with it.
One way we used the conventions was appearance. Our
characters were dressed typically of how most guys in
school would dress these days. There were many dark
colours used in terms of clothing, which also represented
their attitudes and personalities as people. Trousers
were often worn low and jackets and hoodies were won
on top of uniform.

5. AudienceUpon our research into what makes a
comedy funny, stereotypes, mockery,
discrimination, racism etc. were common
factors which the audience generally find
funny. This is often used in moderation to
avoid offending the audience. Before
attempting to include any forms of verbal
humor under these categories, we decided
to ask people whether the terms we were
to use to associate the groups of a
individual would offend them in anyway.
Thus being a comedy, nobody we asked
took any offence to names suggested and
we were able to include mild humor in this
way
We used the group name the hot
chocolates in reference to the three main
characters.
We also challenged the conventions by
using one of the main characters, Louie,
who actions are feminine, however we
have not revealed in the trailer whether
he is homosexual or not.

6. We stuck to the most important conventions, for example our masthead was big and bold
at the top of the page, and we used load of cover lines, which included buzz words to attract
the
audience.
Magazine covers are a great form of advertisement, especially for a film, as they offer
interviews,
exclusive pictures etc., which entice the audience and make them interested in going to see the
film, if they haven't already done so. It can also be a great promotion for people who have
already seen the film and enjoyed it as interviews and collectables such as posters would
appeal to the fan
base.
As our magazine cover is being sold before the film is being released, as our main cover line and
a form of advertisement we added a exclusive interview with the characters. This will allow
interested viewers to get to know more about the actors and plot, which it can sway undecided
viewers and convince them to go and see it if they enjoyed the interview.
As well as research for our trailer, we also carried out in depth research for
our ancillary tasks. The first was the magazine front cover. In order to create
a realistic media text it was important to follow typical conventions and
make sure we meet them to enable our product to look realistic.
Some important conventions that we made we followed are;
• Magazine detail – such as price and date of issue
• Bold masthead
• Main image
• No more than 4 colours
• Buzzwords to attract audience

7. For our film poster, we also stuck to the typical
conventions of a poster. We felt it was necessary to
do this as the film poster is one the main
forms of advertisement for this trailer, so if we
created something which was far of from the
conventions, it may confuse the audience and lose
faith in the film. When positioning our images, we
centred our main protagonist in the middle in large,
and had the two groups either
side of him, to show a divide. The pictures taken
were humorous to get across this is a comedy. We
used bright colours and graffiti like font, to also get
across the genre.
As well as research for our trailer, we also carried out in depth
research for our ancillary tasks. The second was the film poster. In
order to create a realistic media text it was important to follow
typical conventions and make sure we meet them to enable our
product to look realistic.
Some important conventions that we made we followed are;
• Images
• Title of the film
• Billing block
• Release date
• Colours and fonts that correspond with the genre of the film