This double page newspaper advertisement promotes a documentary about to air on Channel 4 called "Disarming Britain". The central image relates to the documentary's topic and has been edited to look mysterious and intriguing, with high contrast and shadows, capturing the viewer's interest. Information like the documentary title, air time and date, and Channel 4 logo and website are provided to inform viewers of the broadcast details. The ad accomplishes the goal of promoting both the documentary and Channel 4 channel by genre.

1. NEWSPAPER DOUBLE
PAGE SPREADS
ADVERTISING
DOCUMENTARIES
Leah Douglas

2. This is a double page spread advertising a
documentary filmed in Rome. This double page
spread uses three images with one larger than the
other- taking up ¾ of the top of the page. The
other smaller images are on the right side of the
page which are overlapping using a subtle white
outline which makes them stand out from the
background of the other image. All of the images
are using props such as filming equipment which
give the page quite a personal feel as it gives the
impression of behind the scenes action which has
never been seen before prior to the airing of the
documentary. There is a bold, worn text used for
the main headline of the page. This could
demonstrate that when watching this
documentary that we will experience the depths of
Rome as a country and be shown traumatic
footage. There is a sub title underneath the main
headline which is also in white, standing out from
its background image. There is a small text box
on the right page which contains little information
about the genre of the documentary and a bit
about it in general. There is also a plug at the top

3. This is a newspaper advertisement which
advertises the documentary ‘Life After
Armageddon’. We can recognise the channel in
which the documentary is going to be aired as
it is using the associated colours of the
channel- red/purple and by obviously using
their logo visibly in a white circle on a dark
background. There is a main image covering
the top half of the page using a plug in the top
left saying ‘tonight's top 5’- this creates the
impression that they are not just advertising
one documentary as at the bottom of the page,
there is a bottom strip of smaller images
collating to the plug in the top left. The
smaller images have captions stating the time
and the title of the documentaries which helps
the audience informed. The main image is
captioned in a more detailed way- this
perhaps links to the way that

4. This is a newspaper advertisement
advertising a documentary which is being
broadcasted on channel 4. This is evident
through the use of graffiti style font on the
channel 4 logo at the right side of the page.
This choice of font links to the theme of
documentary as it is about art. I like this idea
and think I will try and incorporate these
ideas into my own work when I come to
advertise my own documentary. The image
used in the advertisement relates to the
subject of the documentary as the boy is
used as a stereotype of teenage boys and is
relevant to the documentary. The date and
time of the showing of the documentary is at
the bottom left hand corner of the double
page spread. The font is in white on a black
background which makes it stand out as the
contrast of colours is extreme. On the
bottom hand right corner there is a website
link which is the channel 4 websites link to
the documentary and where you can view it
online.

5. This is an advertisement of a
documentary for channel 4 called
disarming Britain which is stated in
white font on a red background at the
bottom left corner of the page. The
image used on this advertisement
relates to the topic of the documentary.
The image has been edited using
contrast and shadows which makes the
image look mysterious and intriguing-
which is inevitably the purpose of the
advertisement as it will make people
want to watch it. The channel 4 logo is
on the right hand side of the page. In
white which stands out from its dark
background. I have noticed that all of
the advertisements of documentaries
use their logo to show what channel the
documentary is being shown on, it is
also advertising the channel by showing
the audience what genre of television
they broadcast.