This file contains basic information with some pictures related to the principles of fashion.

1. PRINCIPLES OF DESIGN IN FASHION
1. COLOR : Color is very important in fashion design, & .there are many
different color schemes that work well. This is the first thing that a
customer notices about the garment.
TEXTURE : Texture is another element of fashion design.Texture
says us about how the material feels & quality of the material. Ex-
fiber yarn fabric structure etc.

2. 2. SHAPE : The two-dimensional contour that characterizes an
object or area, sometimes called a silhouette.There are different
types of shape as in the fig. below
3. PROPORTION : Proportion is simply the pleasing interrelation-
ship of the sizes of all parts of the garments. Standards of proportion
change with fashion cycle with an evolution in silhouette & line. The
length & size of design features within the silhouettes should
compliment the whole.
4. LINE : A length (straight or curved) without breadth or thickness,
lead the eye through a design. There are different types of lines for

3. ex: horizontal, vertical, zig-zag, diagonal, curved, etc. each of the line
have a different feature.
5. BALANCE : The restful effect obtained by grouping shapes and
color to maintain a feeling of attraction. Balance is divided in two types
as follows-
SYMMETRICAL BALANCE : A garment has equal weight or
design on both the side. It is known as formal balance.

4. ASSYMMETRICAL BALANCE : A garment has unequal design &
varying elements & spaces on both the side. It is also known as informal
balance.
6. UNITY : All elements of a design work together to produce a
successful visual effect.The sense that all of the parts are working
together to achieve a common result; a harmony of all the parts and at
the end to form a successful design.
7. RHYTHM : Rhythm creates a sense of movement in a design. The
eye moves from one feature on the body to another with the use of

5. this principle. It has repeated use of line, shape, color, texture or
pattern. There are different types of rhythm as follows-
8. EMPHASIS : Emphasis is the centre of interest, which draws & hold
the attention more than any other part it creates a focal point. By
using contrasting color, bold & unusual shapes, eye catching patterns,
complex textures, attractive design details, interesting trims, etc.
9. SCALE :