Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Elements & Principles of Art Design PowerPoint


Published on

Published in: Technology, Design
  • Login to see the comments

Elements & Principles of Art Design PowerPoint

  1. 1. The Elementsand Principles ofArt Design
  2. 2. What Are They?Elements of design are the parts. They structure and carry the work.Principles of design are concepts. They affect content and message.
  3. 3. Elements of DesignLineFormSpaceTextureShapeColorValue
  4. 4. LineStrokes that show motion and connect two points. May bevertical, horizontal or diagonal, curved, straight, zigzag, or showemotion.
  5. 5. FormShows an object in space, the mass or positive space it occupies.The term usually used when describing 3-D objects.
  6. 6. SpaceWhat is between objects, also known as negative space.
  7. 7. TextureThe feel, real or implied, on an object or its surface.
  8. 8. ShapeArea enclosed when both sides of a line meet. Shapes can begeometric or organic.
  9. 9. ColorHue. May be complimentary, analogous, primary, secondary,tertiary, or part of a color wheel.
  10. 10. ValueThe lightness of darkness of an object or color. Often used withdrawings.
  11. 11. Principles of DesignEmphasisMovementUnityRhythmContrastVariety
  12. 12. EmphasisWhen one area in a work of art stands out more than another. Thepart that catches your attention first.
  13. 13. MovementThe motion created in a work of art. Often uses the principle ofrhythm to achieve this.
  14. 14. UnityThe feeling of wholeness or the parts belonging together.
  15. 15. RhythmThe repetition of lines, shapes, or colors to create a feeling ofmovement.
  16. 16. ContrastA difference created when elements are placed next to each otherin a work of art.
  17. 17. VarietyThe use of different lines, shapes, and colors in a piece of work.