Principles of Design

1. PRINCIPLES
OF DESIGN

2. The PRINCIPLES OF DESIGN
are concepts used to
organize or arrange the
structural elements of
design. These the ways in
which these principles are
applied the affects, the
expressive content or the
message of the work

3. 1. BALANCE
According to this principle, from the centered of
the dress, design should be identified on both
sides may be achieved ways:
a. SYMMETRICALLY OR THE FORMAL
BALANCE- can be described as having equal
“weight” on equal sides of a centrally placed
like a see saw. This is an easy way of
balancing but such balance lends monotony to
the design.

4. b. ASSYMETRICALLY OR THE INFORMAL
BALANCE- when the structure decoration and
accessories are different both sides from the
center of the design. In this design attraction both
sides is created by using different accessories.
Formal balance Informal balance

5. 2. PROPORTION
Is the pleasing relationship of all
parts of the object with one another.
Proportion refers to the relative size
and scale of the various elements in
a design. The issue is the
relationship between objects, or
parts, of a whole.

7. 3.EMPHASIS
Every pleasing design has one part
that is more interesting than any
other. This is the emphasis or the
center of interest.

8. 4. RHYTHM
• These are smooth movement repeated again
and again. Rhythm is an important principle
of art. It is created by repeated use of the
design. If there is rhythm in a design, the eye
would move easily from one part to the other.

9. RHYTHM CAN BE CREATED IN THREE WAYS
IN A DESIGN:
A. REPETITION OF LINES COLORS OR
ACCESSORIES, parallel lines are formed by
the use of seams, buttons, embroidery,lace
etc. which helps uninterrupted eye
movement.
B. RADIATION
these lines are created by gathers eyes can
move easily from one part to other on the
small lines created by gathers. Such lines can
be seen in gathers on neckline, arm and skirt.

10. C. GRADATION
rhythm can be created by gradual
change of lines, shape or shade of the
color.

11. GRADATION RADIATION
REPETITION

12. 5. HARMONY
Means a relationship of different portion
of a design. Harmony should be
achieved through judicious use of color
shape and texture to give a feeling of
oneness.