SlideShare a Scribd company logo
FASHION ORIENTATION
CHELLI BINDU (MFM)
NATIONAL INSITUTE OF FASHION TECHNOLOGY (CHENNAI)
ELEMENTS OF DESIGN
A line can be thought of as points so close together that they lose their individual identity and form a new entity.
Vertical lines can
stop eye movement.
They also equate to
power and strength.
Horizontal lines
symbolize rest and
relaxation.
Thick lines are more powerful
than thin lines.
Diagonal lines are
dynamic and action-
oriented.
Lines allows to quickly visualize an object or idea with a minimum of time and material.
By emphasizing basic structure, objects depicted through line drawings are easy to recognize and can be effective for
learning.
LINE
A silhouette is the image of a person, an object or scene represented as a solid shape of a single colour, usually black, its edges matching the
outline of the subject.
The interior of a silhouette is featureless, and the whole is typically presented on a light background, usually white, or none at all. The silhouette
differs from an outline which depicts the edge of an object in a linear form, while a silhouette appears as a solid shape.
SILHOUETTE
Color is the part of light that is reflected by the object we see.
The primary colors are red, yellow, and blue. They are called primary because they are not mixtures of other colors.
Mixing any two primary colors results in a secondary color.
The color wheel is created when the primary and secondary colors are placed in a circle.
Colors directly across from each other on the color wheel are called complementary colors.
Orange and blue
Yellow and violet Red and green
red, yellow, and blue Violet,green and orange
Complementary colors used together provide extreme contrast.
When complementary colors are used together the resulting image is
difficult to look at for any length of time.
Less contrast is achieved by using every other color on the color wheel,
such asblue, red, and yellow andorange, green, and violet.
More harmonious effects can be achieved by using colors that are close
together on the color wheel.
Another way to organize color is by color "temperature." Colors are
either "warm" or "cool."
COLOR
Texture is defined as the surface characteristics of a material that can be experienced through the sense of touch or the illusion of touch.
In visual images, actual textures can be used, such as cloth, boxes, small objects, and natural items.
Texture can be used to accent an area so that it becomes more dominant than another.
Texture may be used in a work of art to:
create visual interest or a focal point in a compostion
to create contrast within a design compostion
to help visually balance a design compostion
TEXTURE
Value is the relative degree of lightness and darkness in
a design element.
Line, color, texture, and shape all need value contrast
in order to be seen.
Value is used to describe objects, shapes, and space.
Dark areas tend to denote
gloom
mystery
drama
menace
Light areas tend to denote
happiness
fun
gaiety
warmth
closeness
The term value is used in the language of Art to refer to the "value" of light. The more light, the higher the the value. White is the highest or lightest
value.On the other hand , black is the lowest or darkest value. Colors have value as well. Yellow for example has a relatively high (light) value, while
violet has a relatively low value (dark).
VALUE
PRINCIPLES OF DESIGN
Balance is the equal distribution of visual weight in a design. Visual balance occurs around a vertical axis; our eyes require the visual weight to be
equal on the two sides of the axis. We are bilateral creatures and our sense of balance is innate. When elements are not balanced around a vertical
axis, the effect is disturbing and makes us uncomfortable .
Symmetrical, or formal balance, is also known as bilateral symmetry. It is created by repeating the reverse of a design on the opposite side of the
vertical axis; each side, in essence, becomes the mirror image of the other. Symmetrical balance is considered formal, ordered, stable and quiet. It can
also be boring. Symmetrical balance is often used in architecture.
While symmetry achieves balance through repetition, asymmetry achieves balance through contrast. Asymmetrical, or informal balance, involves
different elements that have equal visual weight; the weight is equal but the elements are not identical.
Asymmetrical balance is casual, interesting and more dynamic than symmetrical balance.
Radial balance occurs when all the elements radiate out from a central point and the visual weight is distributed equally. Radial balance creates a
strong focal point in the center of the design. Clock faces and daisies are examples of radial balance.
Crystallographic balance, or an allover pattern, is created by repeating elements of equal weight everywhere. Emphasis is uniform; there is no distinct
focal point. Quilts and chessboards are examples of crystallographic balance.
BALANCE
Harmony in visual design means all parts of the visual image relate to and complement each other.
Harmony pulls the pieces of a visual image together.
Harmony can be achieved through repetition and rhythm.
Repetition reemphasizes visual units, connecting parts and creating an area of attention.
Patterns or shapes can help achieve harmony.
By repeating patterns in an interesting arrangement, the overall visual image comes together.
HARMONY
Unity is the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image.
In other words, the words and the images work together to create meaning.
Unity helps organize a visual image, facilitating interpretation and understanding.
Unity can be achieved through the use of similar shapes.
Unity can be achieved through the use of a common pattern.
Unity can be achieved through the use of space.
Unity can be achieved through the use of a common background.
UNITY
Rhythm can be described as timed movement through space; an easy, connected path along which the eye follows a regular arrangement of motifs. The
presence of rhythm creates predictability and order in a composition. Visual rhythm may be best understood by relating it to rhythm in sound.
Rhythm depends largely upon the elements of pattern and movement to achieve its effects. The parallels between rhythm in sound/ music are very
exact to the idea of rhythm in a visual composition.
Visual rhythm can be created in a number of ways. Linear rhythm refers to the characteristic flow of the individual line. Accomplished artists have a
recognizable manner of putting down the lines of their drawings that is a direct result of the characteristic gesture used to make those lines, which, if
observed, can be seen to have a rhythm of its own. Linear rhythm is not as dependent on pattern, but is more dependent on timed movement of the
viewer's eye.
Repetition involves the use of patterning to achieve timed movement and a visual "beat". This repetition may be a clear repetition of elements in a
composition, or it may be a more subtle kind of repetition that can be observed in the underlying structure of the image.
Alternation is a specific instance of patterning in which a sequence of repeating motifs are presented in turn; (short/long; fat/thin; round/square;
dark/light).
Gradation employs a series of motifs patterned to relate to one another through a regular progression of steps. This may be a gradation of shape or
color.
Regular: A regular rhythm occurs when the intervals between the elements,and often the elements themselves, are similar in size or length
Flowing: A flowing rhythm gives a sense of movement, and is often more organic in nature
Progressive: A progressive rhythm shows a sequence of forms through a progression of steps
RHYTHM
Emphasis creates a focal point in a design; it is how we bring attention to what is most important. Emphasis is what catches the eye and makes the
viewer stop and look at the image. Without emphasis, without getting the viewer to look at the image, communication cannot occur.
Emphasis can be created by contrast. An element in contrast with something else is more easily seen and understood; something different attracts the
eye. Any of the elements can be contrasted: line (a curve in the midst of straight lines), shape (a circle in a field of squares), color (one red dot on a
background of grays and blacks), value (a light or dark area in the middle of its opposite) and texture (rough vs. smooth).
Contrast can also be created by contrasting orientation in space (horizontal, vertical, diagonal), style (a geometric shape in an otherwise naturalistic
image) and size. An anomaly, or something that departs from the norm, will also stand out and grab our attention, for example a person wearing a
snowsuit on a tropical beach.
Emphasis can also be created by placement. Implied lines all directed toward the same place can create a focal point there. Isolating an element from
the others by its position in space will also create emphasis.
An important thing to remember about emphasis is that if everything is emphasized (all text is large and bold, all images are animated or flashing,
everything is in bright colors) then nothing will stand out, nothing will be emphasized, nothing will grab the viewer’s attention.
EMPHASIS
http://char.txa.cornell.edu/language/element/element.htm
http://605.wikispaces.com/Rhythm
http://char.txa.cornell.edu/language/principl/rhythm/rhythm.htm
http://nwrain.net/~tersiisky/design/emphasis.html
http://www.educ.kent.edu/community/vlo/design/elements/line/index.html
http://www.educ.kent.edu/community/vlo/design/elements/color/
http://www.educ.kent.edu/community/vlo/design/elements/texture/index.html
REFERENCE

More Related Content

What's hot

Design Principles and Elements
Design Principles and ElementsDesign Principles and Elements
Design Principles and Elements
Mark Rotondella
 
1.elements of design
1.elements of design1.elements of design
1.elements of design
Biniya Arakkal
 
Elements and Principles of Design - Avantika University
Elements and Principles of Design - Avantika UniversityElements and Principles of Design - Avantika University
Elements and Principles of Design - Avantika University
Avantika University
 
elements of design
elements of designelements of design
elements of design
suniltalekar1
 
Elements and Principles of Design
Elements and Principles of DesignElements and Principles of Design
Elements and Principles of Design
Sam Georgi
 
The Principles of Design
The Principles of DesignThe Principles of Design
The Principles of Design
Verbal+Visual
 
Principle of design
Principle of designPrinciple of design
Principle of design
Rahul Gupta
 
Elements and principles of design
Elements and principles of designElements and principles of design
Elements and principles of design
RoshanTy
 
Principles of design
Principles of designPrinciples of design
Principles of design
walleriusz
 
Color theory
Color theoryColor theory
elements and principles of design
elements and principles of designelements and principles of design
elements and principles of design
Shahril Khairi
 
Principles of Design
Principles of DesignPrinciples of Design
Principles of Design
Patrick Morgan
 
Principle of design
Principle of design Principle of design
Principle of design
GBPUA&T, Pantnagar
 
Elements and Principles of Design
Elements and Principles of DesignElements and Principles of Design
Elements and Principles of Design
Ravi Bhadauria
 
Elements of Design
Elements of DesignElements of Design
Elements of Design
Gena Montgomery
 
The principles of design
The principles of designThe principles of design
The principles of design
Brad Potter
 
Principles and Elements of Design
Principles and Elements of DesignPrinciples and Elements of Design
Principles and Elements of Design
Paul Wozney
 
Elements & principles_of_design
Elements & principles_of_designElements & principles_of_design
Elements & principles_of_design
Anuradha Kachare
 
Elements and Principles of Design (Updated)
Elements and Principles of Design (Updated)Elements and Principles of Design (Updated)
Elements and Principles of Design (Updated)
Ravi Bhadauria
 
Chapter 2 unity
Chapter 2 unityChapter 2 unity
Chapter 2 unity
Tracie King
 

What's hot (20)

Design Principles and Elements
Design Principles and ElementsDesign Principles and Elements
Design Principles and Elements
 
1.elements of design
1.elements of design1.elements of design
1.elements of design
 
Elements and Principles of Design - Avantika University
Elements and Principles of Design - Avantika UniversityElements and Principles of Design - Avantika University
Elements and Principles of Design - Avantika University
 
elements of design
elements of designelements of design
elements of design
 
Elements and Principles of Design
Elements and Principles of DesignElements and Principles of Design
Elements and Principles of Design
 
The Principles of Design
The Principles of DesignThe Principles of Design
The Principles of Design
 
Principle of design
Principle of designPrinciple of design
Principle of design
 
Elements and principles of design
Elements and principles of designElements and principles of design
Elements and principles of design
 
Principles of design
Principles of designPrinciples of design
Principles of design
 
Color theory
Color theoryColor theory
Color theory
 
elements and principles of design
elements and principles of designelements and principles of design
elements and principles of design
 
Principles of Design
Principles of DesignPrinciples of Design
Principles of Design
 
Principle of design
Principle of design Principle of design
Principle of design
 
Elements and Principles of Design
Elements and Principles of DesignElements and Principles of Design
Elements and Principles of Design
 
Elements of Design
Elements of DesignElements of Design
Elements of Design
 
The principles of design
The principles of designThe principles of design
The principles of design
 
Principles and Elements of Design
Principles and Elements of DesignPrinciples and Elements of Design
Principles and Elements of Design
 
Elements & principles_of_design
Elements & principles_of_designElements & principles_of_design
Elements & principles_of_design
 
Elements and Principles of Design (Updated)
Elements and Principles of Design (Updated)Elements and Principles of Design (Updated)
Elements and Principles of Design (Updated)
 
Chapter 2 unity
Chapter 2 unityChapter 2 unity
Chapter 2 unity
 

Viewers also liked

PRINCIPLES OF DESIGN IN FASHION
PRINCIPLES OF DESIGN IN FASHIONPRINCIPLES OF DESIGN IN FASHION
PRINCIPLES OF DESIGN IN FASHION
Priyanka Paliwal
 
Chapter 42 Fasion And Design
Chapter 42 Fasion And DesignChapter 42 Fasion And Design
Chapter 42 Fasion And Design
FNian
 
1 definition of fashion
1 definition of fashion 1 definition of fashion
1 definition of fashion
vipin9210
 
Elements of design
Elements of designElements of design
Elements of design
Mohit Srivastava
 
Fashion sketchbook
Fashion sketchbookFashion sketchbook
Fashion sketchbook
Luka279
 
Fashion
FashionFashion
elements n principles of design
elements n principles of designelements n principles of design
elements n principles of design
Sohini Bhuwalka
 
Fashion
FashionFashion
Fashion Blogging
Fashion Blogging Fashion Blogging
Fashion Blogging
danhquynguyen
 
Color Fashion Guide - METTLLE Designer Handmade Jewelry
Color Fashion Guide - METTLLE Designer Handmade JewelryColor Fashion Guide - METTLLE Designer Handmade Jewelry
Color Fashion Guide - METTLLE Designer Handmade Jewelry
mettlle
 
FASHION TRENDS - VERÃO 2015
FASHION TRENDS - VERÃO 2015FASHION TRENDS - VERÃO 2015
FASHION TRENDS - VERÃO 2015
Simone Rech Design + Estratégia
 
Curso Esteticista CEAC
Curso Esteticista CEACCurso Esteticista CEAC
Curso Esteticista CEAC
CEAC
 
Fashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive StudyFashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive Study
জয় সরকার
 
Fashion Management IBMEC - Trabalho sobre tipos de corpo e mais
Fashion Management IBMEC - Trabalho sobre tipos de corpo e maisFashion Management IBMEC - Trabalho sobre tipos de corpo e mais
Fashion Management IBMEC - Trabalho sobre tipos de corpo e mais
Cristiane Xavier
 
Apresentação do Plano de Marketing Fashion Networking 2015/2015
Apresentação do Plano de Marketing Fashion Networking 2015/2015Apresentação do Plano de Marketing Fashion Networking 2015/2015
Apresentação do Plano de Marketing Fashion Networking 2015/2015
Fashion Networking
 
Introduction to Fashion Blogging
Introduction to Fashion BloggingIntroduction to Fashion Blogging
Introduction to Fashion Blogging
Taylor Brione Ballard
 
Fashion Merchandising A
Fashion Merchandising AFashion Merchandising A
Fashion Merchandising A
FNian
 
FASHION TRENDS INVERNO 2016
FASHION TRENDS INVERNO 2016FASHION TRENDS INVERNO 2016
FASHION TRENDS INVERNO 2016
Simone Rech Design + Estratégia
 
What are The Elements of Interior Design
What are The Elements of Interior Design What are The Elements of Interior Design
What are The Elements of Interior Design
emmymartin
 
Different types of Fashion Styles
Different types of Fashion StylesDifferent types of Fashion Styles
Different types of Fashion Styles
Chic-slides
 

Viewers also liked (20)

PRINCIPLES OF DESIGN IN FASHION
PRINCIPLES OF DESIGN IN FASHIONPRINCIPLES OF DESIGN IN FASHION
PRINCIPLES OF DESIGN IN FASHION
 
Chapter 42 Fasion And Design
Chapter 42 Fasion And DesignChapter 42 Fasion And Design
Chapter 42 Fasion And Design
 
1 definition of fashion
1 definition of fashion 1 definition of fashion
1 definition of fashion
 
Elements of design
Elements of designElements of design
Elements of design
 
Fashion sketchbook
Fashion sketchbookFashion sketchbook
Fashion sketchbook
 
Fashion
FashionFashion
Fashion
 
elements n principles of design
elements n principles of designelements n principles of design
elements n principles of design
 
Fashion
FashionFashion
Fashion
 
Fashion Blogging
Fashion Blogging Fashion Blogging
Fashion Blogging
 
Color Fashion Guide - METTLLE Designer Handmade Jewelry
Color Fashion Guide - METTLLE Designer Handmade JewelryColor Fashion Guide - METTLLE Designer Handmade Jewelry
Color Fashion Guide - METTLLE Designer Handmade Jewelry
 
FASHION TRENDS - VERÃO 2015
FASHION TRENDS - VERÃO 2015FASHION TRENDS - VERÃO 2015
FASHION TRENDS - VERÃO 2015
 
Curso Esteticista CEAC
Curso Esteticista CEACCurso Esteticista CEAC
Curso Esteticista CEAC
 
Fashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive StudyFashion Apparel: A comprehensive Study
Fashion Apparel: A comprehensive Study
 
Fashion Management IBMEC - Trabalho sobre tipos de corpo e mais
Fashion Management IBMEC - Trabalho sobre tipos de corpo e maisFashion Management IBMEC - Trabalho sobre tipos de corpo e mais
Fashion Management IBMEC - Trabalho sobre tipos de corpo e mais
 
Apresentação do Plano de Marketing Fashion Networking 2015/2015
Apresentação do Plano de Marketing Fashion Networking 2015/2015Apresentação do Plano de Marketing Fashion Networking 2015/2015
Apresentação do Plano de Marketing Fashion Networking 2015/2015
 
Introduction to Fashion Blogging
Introduction to Fashion BloggingIntroduction to Fashion Blogging
Introduction to Fashion Blogging
 
Fashion Merchandising A
Fashion Merchandising AFashion Merchandising A
Fashion Merchandising A
 
FASHION TRENDS INVERNO 2016
FASHION TRENDS INVERNO 2016FASHION TRENDS INVERNO 2016
FASHION TRENDS INVERNO 2016
 
What are The Elements of Interior Design
What are The Elements of Interior Design What are The Elements of Interior Design
What are The Elements of Interior Design
 
Different types of Fashion Styles
Different types of Fashion StylesDifferent types of Fashion Styles
Different types of Fashion Styles
 

Similar to Elements of design and Principles of design

Visual composition slideshow-Kyle.S
Visual composition slideshow-Kyle.SVisual composition slideshow-Kyle.S
Visual composition slideshow-Kyle.S
COM1005
 
Organization in the visual arts
Organization in the visual  artsOrganization in the visual  arts
Organization in the visual arts
Eric Pazziuagan
 
unity.ppt
unity.pptunity.ppt
Elements of Art and Principles of Design
Elements of Art and Principles of DesignElements of Art and Principles of Design
Elements of Art and Principles of Design
damaba78
 
4th Lecture_ART APPRECIATION GEC 5.pptx
4th Lecture_ART APPRECIATION GEC 5.pptx4th Lecture_ART APPRECIATION GEC 5.pptx
4th Lecture_ART APPRECIATION GEC 5.pptx
HarvTaggueg
 
Elements & Principles of Design
Elements & Principles of DesignElements & Principles of Design
Elements & Principles of Design
Z M
 
Elementsprinciples 091210004439-phpapp01
Elementsprinciples 091210004439-phpapp01Elementsprinciples 091210004439-phpapp01
Elementsprinciples 091210004439-phpapp01
anjoronjust
 
Lecture 1 b definition of principle of design
Lecture 1 b definition of principle of designLecture 1 b definition of principle of design
Lecture 1 b definition of principle of design
Wilfred Dexter Tanedo
 
Principles of Design.pptx
Principles of Design.pptxPrinciples of Design.pptx
Principles of Design.pptx
RomdelSmyth
 
Elements and principles of design
Elements and principles of designElements and principles of design
Elements and principles of design
Adesina Esther Tolulope
 
Organization in the visual arts 1
Organization in the visual arts 1Organization in the visual arts 1
Organization in the visual arts 1
Adeljonica Mesiano
 
Interior Design principles and elements
Interior Design principles and elementsInterior Design principles and elements
Interior Design principles and elements
Divya Suresh
 
Design principles and elements
Design principles and elementsDesign principles and elements
Design principles and elements
Simphiwe Dumengane
 
principles of design
principles of designprinciples of design
principles of design
Leizl Andes
 
arts and photos LESSON 2 for college.pptx
arts and photos LESSON 2 for college.pptxarts and photos LESSON 2 for college.pptx
arts and photos LESSON 2 for college.pptx
AlizzaJoyceManuel
 
Principle of art
Principle of artPrinciple of art
Principle of art
DeepaSwamy1
 
Elements of design
Elements of designElements of design
Elements of design
Gurveen Dhawan
 
Organization in the visual arts and Principles of Design
Organization in the visual arts and Principles of DesignOrganization in the visual arts and Principles of Design
Organization in the visual arts and Principles of Design
Mariz Ombajin
 
Use of Design Principles in Interiors - Adeeba Afreen
 Use of Design Principles in Interiors - Adeeba Afreen Use of Design Principles in Interiors - Adeeba Afreen
Use of Design Principles in Interiors - Adeeba Afreen
Adeeba Afreen
 
KCC Art 141 Chapter 7 Design Principles
KCC Art 141 Chapter 7 Design PrinciplesKCC Art 141 Chapter 7 Design Principles
KCC Art 141 Chapter 7 Design Principles
Kelly Parker
 

Similar to Elements of design and Principles of design (20)

Visual composition slideshow-Kyle.S
Visual composition slideshow-Kyle.SVisual composition slideshow-Kyle.S
Visual composition slideshow-Kyle.S
 
Organization in the visual arts
Organization in the visual  artsOrganization in the visual  arts
Organization in the visual arts
 
unity.ppt
unity.pptunity.ppt
unity.ppt
 
Elements of Art and Principles of Design
Elements of Art and Principles of DesignElements of Art and Principles of Design
Elements of Art and Principles of Design
 
4th Lecture_ART APPRECIATION GEC 5.pptx
4th Lecture_ART APPRECIATION GEC 5.pptx4th Lecture_ART APPRECIATION GEC 5.pptx
4th Lecture_ART APPRECIATION GEC 5.pptx
 
Elements & Principles of Design
Elements & Principles of DesignElements & Principles of Design
Elements & Principles of Design
 
Elementsprinciples 091210004439-phpapp01
Elementsprinciples 091210004439-phpapp01Elementsprinciples 091210004439-phpapp01
Elementsprinciples 091210004439-phpapp01
 
Lecture 1 b definition of principle of design
Lecture 1 b definition of principle of designLecture 1 b definition of principle of design
Lecture 1 b definition of principle of design
 
Principles of Design.pptx
Principles of Design.pptxPrinciples of Design.pptx
Principles of Design.pptx
 
Elements and principles of design
Elements and principles of designElements and principles of design
Elements and principles of design
 
Organization in the visual arts 1
Organization in the visual arts 1Organization in the visual arts 1
Organization in the visual arts 1
 
Interior Design principles and elements
Interior Design principles and elementsInterior Design principles and elements
Interior Design principles and elements
 
Design principles and elements
Design principles and elementsDesign principles and elements
Design principles and elements
 
principles of design
principles of designprinciples of design
principles of design
 
arts and photos LESSON 2 for college.pptx
arts and photos LESSON 2 for college.pptxarts and photos LESSON 2 for college.pptx
arts and photos LESSON 2 for college.pptx
 
Principle of art
Principle of artPrinciple of art
Principle of art
 
Elements of design
Elements of designElements of design
Elements of design
 
Organization in the visual arts and Principles of Design
Organization in the visual arts and Principles of DesignOrganization in the visual arts and Principles of Design
Organization in the visual arts and Principles of Design
 
Use of Design Principles in Interiors - Adeeba Afreen
 Use of Design Principles in Interiors - Adeeba Afreen Use of Design Principles in Interiors - Adeeba Afreen
Use of Design Principles in Interiors - Adeeba Afreen
 
KCC Art 141 Chapter 7 Design Principles
KCC Art 141 Chapter 7 Design PrinciplesKCC Art 141 Chapter 7 Design Principles
KCC Art 141 Chapter 7 Design Principles
 

Recently uploaded

Temple Architecture in India - 9 major styles · UPSCprep.com.pdf
Temple Architecture in India - 9 major styles · UPSCprep.com.pdfTemple Architecture in India - 9 major styles · UPSCprep.com.pdf
Temple Architecture in India - 9 major styles · UPSCprep.com.pdf
taradcunha
 
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
revolutionary575
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
sonalibook860
 
Building Accessibility into your Design Systems
Building Accessibility into your Design SystemsBuilding Accessibility into your Design Systems
Building Accessibility into your Design Systems
Resolute
 
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
monikaservice00
 
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
monikaservice00
 
The Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady Hat
TeeFusion
 
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
45unexpected
 
Art by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising CampaignsArt by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising Campaigns
vsingram
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
sexytaniya455
 
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptxHow to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
Anit Kapoor
 
INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...
INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...
INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...
RicardoHumbertoAguil
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
rawankhanlove256
 
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
monikaservice00
 
Lecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptxLecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptx
SamanArshad11
 
AI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdfAI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdf
Pixeldarts
 
How to Buy Verified Payoneer Account in 5 Easy Steps
How to Buy Verified Payoneer Account in 5 Easy StepsHow to Buy Verified Payoneer Account in 5 Easy Steps
How to Buy Verified Payoneer Account in 5 Easy Steps
maudadkalbmundhir
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
MojtabaMeghdari
 
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
miss ekta$A17
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
sonalibook860
 

Recently uploaded (20)

Temple Architecture in India - 9 major styles · UPSCprep.com.pdf
Temple Architecture in India - 9 major styles · UPSCprep.com.pdfTemple Architecture in India - 9 major styles · UPSCprep.com.pdf
Temple Architecture in India - 9 major styles · UPSCprep.com.pdf
 
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
 
Building Accessibility into your Design Systems
Building Accessibility into your Design SystemsBuilding Accessibility into your Design Systems
Building Accessibility into your Design Systems
 
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
oyo Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 in...
 
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
Asian Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No1 ...
 
The Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady HatThe Death of Slim Shady Hat
The Death of Slim Shady HatThe Death of Slim Shady Hat
 
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Private Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
Art by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising CampaignsArt by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising Campaigns
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptxHow to Choose the Perfect Exterior Paint Colors for Your Home.pptx
How to Choose the Perfect Exterior Paint Colors for Your Home.pptx
 
INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...
INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...
INSIGNIAS CIRCULARES. PARA TRABAJOS EN MOÑETES PARA NIÑAS DE LA INSTITUCION E...
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
Vip Today Girls Call Indore 000XX00000 Provide Best And Top Girl Service And ...
 
Lecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptxLecture KIPS 2023 English and maths Unit 6.pptx
Lecture KIPS 2023 English and maths Unit 6.pptx
 
AI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdfAI or not AI?How to detect ai-gen images.pdf
AI or not AI?How to detect ai-gen images.pdf
 
How to Buy Verified Payoneer Account in 5 Easy Steps
How to Buy Verified Payoneer Account in 5 Easy StepsHow to Buy Verified Payoneer Account in 5 Easy Steps
How to Buy Verified Payoneer Account in 5 Easy Steps
 
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdfecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
ecc3d98e-fb3b-4fe4-a6ff-fbd8d2a86392.pdf
 
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
Premium Girls Call Delhi 🎈🔥9711199171 🔥💋🎈 Provide Best And Top Girl Service A...
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
 

Elements of design and Principles of design

  • 1. FASHION ORIENTATION CHELLI BINDU (MFM) NATIONAL INSITUTE OF FASHION TECHNOLOGY (CHENNAI)
  • 3. A line can be thought of as points so close together that they lose their individual identity and form a new entity. Vertical lines can stop eye movement. They also equate to power and strength. Horizontal lines symbolize rest and relaxation. Thick lines are more powerful than thin lines. Diagonal lines are dynamic and action- oriented. Lines allows to quickly visualize an object or idea with a minimum of time and material. By emphasizing basic structure, objects depicted through line drawings are easy to recognize and can be effective for learning. LINE
  • 4. A silhouette is the image of a person, an object or scene represented as a solid shape of a single colour, usually black, its edges matching the outline of the subject. The interior of a silhouette is featureless, and the whole is typically presented on a light background, usually white, or none at all. The silhouette differs from an outline which depicts the edge of an object in a linear form, while a silhouette appears as a solid shape. SILHOUETTE
  • 5. Color is the part of light that is reflected by the object we see. The primary colors are red, yellow, and blue. They are called primary because they are not mixtures of other colors. Mixing any two primary colors results in a secondary color. The color wheel is created when the primary and secondary colors are placed in a circle. Colors directly across from each other on the color wheel are called complementary colors. Orange and blue Yellow and violet Red and green red, yellow, and blue Violet,green and orange Complementary colors used together provide extreme contrast. When complementary colors are used together the resulting image is difficult to look at for any length of time. Less contrast is achieved by using every other color on the color wheel, such asblue, red, and yellow andorange, green, and violet. More harmonious effects can be achieved by using colors that are close together on the color wheel. Another way to organize color is by color "temperature." Colors are either "warm" or "cool." COLOR
  • 6. Texture is defined as the surface characteristics of a material that can be experienced through the sense of touch or the illusion of touch. In visual images, actual textures can be used, such as cloth, boxes, small objects, and natural items. Texture can be used to accent an area so that it becomes more dominant than another. Texture may be used in a work of art to: create visual interest or a focal point in a compostion to create contrast within a design compostion to help visually balance a design compostion TEXTURE
  • 7. Value is the relative degree of lightness and darkness in a design element. Line, color, texture, and shape all need value contrast in order to be seen. Value is used to describe objects, shapes, and space. Dark areas tend to denote gloom mystery drama menace Light areas tend to denote happiness fun gaiety warmth closeness The term value is used in the language of Art to refer to the "value" of light. The more light, the higher the the value. White is the highest or lightest value.On the other hand , black is the lowest or darkest value. Colors have value as well. Yellow for example has a relatively high (light) value, while violet has a relatively low value (dark). VALUE
  • 9. Balance is the equal distribution of visual weight in a design. Visual balance occurs around a vertical axis; our eyes require the visual weight to be equal on the two sides of the axis. We are bilateral creatures and our sense of balance is innate. When elements are not balanced around a vertical axis, the effect is disturbing and makes us uncomfortable . Symmetrical, or formal balance, is also known as bilateral symmetry. It is created by repeating the reverse of a design on the opposite side of the vertical axis; each side, in essence, becomes the mirror image of the other. Symmetrical balance is considered formal, ordered, stable and quiet. It can also be boring. Symmetrical balance is often used in architecture. While symmetry achieves balance through repetition, asymmetry achieves balance through contrast. Asymmetrical, or informal balance, involves different elements that have equal visual weight; the weight is equal but the elements are not identical. Asymmetrical balance is casual, interesting and more dynamic than symmetrical balance. Radial balance occurs when all the elements radiate out from a central point and the visual weight is distributed equally. Radial balance creates a strong focal point in the center of the design. Clock faces and daisies are examples of radial balance. Crystallographic balance, or an allover pattern, is created by repeating elements of equal weight everywhere. Emphasis is uniform; there is no distinct focal point. Quilts and chessboards are examples of crystallographic balance. BALANCE
  • 10. Harmony in visual design means all parts of the visual image relate to and complement each other. Harmony pulls the pieces of a visual image together. Harmony can be achieved through repetition and rhythm. Repetition reemphasizes visual units, connecting parts and creating an area of attention. Patterns or shapes can help achieve harmony. By repeating patterns in an interesting arrangement, the overall visual image comes together. HARMONY
  • 11. Unity is the relationship among the elements of a visual that helps all the elements function together. Unity gives a sense of oneness to a visual image. In other words, the words and the images work together to create meaning. Unity helps organize a visual image, facilitating interpretation and understanding. Unity can be achieved through the use of similar shapes. Unity can be achieved through the use of a common pattern. Unity can be achieved through the use of space. Unity can be achieved through the use of a common background. UNITY
  • 12. Rhythm can be described as timed movement through space; an easy, connected path along which the eye follows a regular arrangement of motifs. The presence of rhythm creates predictability and order in a composition. Visual rhythm may be best understood by relating it to rhythm in sound. Rhythm depends largely upon the elements of pattern and movement to achieve its effects. The parallels between rhythm in sound/ music are very exact to the idea of rhythm in a visual composition. Visual rhythm can be created in a number of ways. Linear rhythm refers to the characteristic flow of the individual line. Accomplished artists have a recognizable manner of putting down the lines of their drawings that is a direct result of the characteristic gesture used to make those lines, which, if observed, can be seen to have a rhythm of its own. Linear rhythm is not as dependent on pattern, but is more dependent on timed movement of the viewer's eye. Repetition involves the use of patterning to achieve timed movement and a visual "beat". This repetition may be a clear repetition of elements in a composition, or it may be a more subtle kind of repetition that can be observed in the underlying structure of the image. Alternation is a specific instance of patterning in which a sequence of repeating motifs are presented in turn; (short/long; fat/thin; round/square; dark/light). Gradation employs a series of motifs patterned to relate to one another through a regular progression of steps. This may be a gradation of shape or color. Regular: A regular rhythm occurs when the intervals between the elements,and often the elements themselves, are similar in size or length Flowing: A flowing rhythm gives a sense of movement, and is often more organic in nature Progressive: A progressive rhythm shows a sequence of forms through a progression of steps RHYTHM
  • 13. Emphasis creates a focal point in a design; it is how we bring attention to what is most important. Emphasis is what catches the eye and makes the viewer stop and look at the image. Without emphasis, without getting the viewer to look at the image, communication cannot occur. Emphasis can be created by contrast. An element in contrast with something else is more easily seen and understood; something different attracts the eye. Any of the elements can be contrasted: line (a curve in the midst of straight lines), shape (a circle in a field of squares), color (one red dot on a background of grays and blacks), value (a light or dark area in the middle of its opposite) and texture (rough vs. smooth). Contrast can also be created by contrasting orientation in space (horizontal, vertical, diagonal), style (a geometric shape in an otherwise naturalistic image) and size. An anomaly, or something that departs from the norm, will also stand out and grab our attention, for example a person wearing a snowsuit on a tropical beach. Emphasis can also be created by placement. Implied lines all directed toward the same place can create a focal point there. Isolating an element from the others by its position in space will also create emphasis. An important thing to remember about emphasis is that if everything is emphasized (all text is large and bold, all images are animated or flashing, everything is in bright colors) then nothing will stand out, nothing will be emphasized, nothing will grab the viewer’s attention. EMPHASIS