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Elements of Design
Color, Shape, Line and Texture
Shape
 The overall shape of a
 garment is its form or
 silhouette, its overall
 outline.
 The shape is created
 by the cut and
 construction of a
 garment.
Shape
        Clothes can reveal or
        disguise the natural
        body contour.
        Clothing shapes that
        are most flattering to a
        person emphasize his
        or her good features
        and hide the less
        attractive ones.
Using Shape in Clothing

 To look larger
 • wide, full shapes
Using Shape in Clothing


 Look smaller
 • trim, compact
   silhouettes
Using Shape in Clothing

                Look taller:
                  straight tubular
                  shapes
Using Shape in Clothing


                 Form fitting clothes
                 reveal any unattractive
                 contours a body might
                 have.
LINE

 A distinct, elongated
 mark as if drawn by a
 pencil. Eyes follow
 lines up, down, side to
 side or around.
Line Types


 Straight - bold and
 severe, suggest
 dignity, power and
 formality.
Straight Lines


 The straight line is
 seen in the light blue,
 blue and tan stripes
 going across the T-
 shirt.
Line Types
 Curved - rounded,
 circular or flattened
 out.
 • increase the size and
   shape of the figure
 • give a soft, gentle,
   youthful, charming,
   graceful and flowing
   feeling.
Curved Lines


 The curved line is seen
 in the inner and outer
 edges of the collar.
Line Types

             Jagged - change
             direction abruptly and
             with sharp points.
             • For fun/ not serious
               events
             • can create a jumpy
               confused feeling if
               overused.
Jagged Lines
                                  The jagged line is seen around
                                   the edges of the black diamond
                                   shape in this blouse.




  The jagged line is seen in
  the design, knitted into this
  sweater, across the chest
  and arms.
Vertical Line Directions

                   Vertical - up and down
                   • gives the impression of
                     being taller/thinner.
                   • gives a feeling of
                     dignity, strength, poise
                     and sophistication.
                   • Blue vertical lines are
                     seen in this men’s
                     dress shirt.
Horizontal Line Directions
 Horizontal - from side
 to side, like the
 horizon
 • gives the impression of
   being shorter and
   heavier.
 • gives a relaxed and
   calm feeling, suggests
   rest and gentleness.
                             Red, white, gray and
                             black horizontal lines
                                are seen in this
                                   sweater.
Line Directions


 Diagonal - slanted, the
 degree it is slanted
 determines the visual
 effect on clothes.
Diagonal Line

 The diagonal line is
 seen in the white line
 that goes from the
 shoulder to the waist
 of this garment.
Diagonal Line

                  The
A diagonal line
                  diagonal
is created by
                  has been
the
                  created
arrangement of
                  at the
flowers in the
                  hem of
fabric of this
                  this skirt.
dress.
Line Directions

 Horizontal Slant -
 adds width
 • This pocket has a
   horizontal slant
   which adds width.
Line Directions


                  Vertical slant - adds
                  height.

                  This pocket has a
                    vertical slant
Line Applications

               collar
placket
                     Structural - formed when
              seam
                       parts of the garment
                       are constructed. (darts,
                       pockets, collar)
Structural Lines

                   Structural lines are
                   seen in knitted into the
                   fabric of this garment.
                   Structural lines are
                   also seen in the button
                   placket and row of
                   buttons.
Line Applications
 Decorative - Created
 by adding details to
 the surface of the
 clothing. (lace and
 trim)
 • too much detail causes
   competition between
   the lines and creates
   confusion.
Line creates many optical illusions
“I” Illusion


 “I” illusion
  • Vertical lines carrying
    the eye upward without
    an interruption will
    give the illusion of
    tallness.
“T” Illusion
               The “T” illusion
               As soon as a horizontal
               line crosses a vertical
               line, the eye will move
               back and forth creating
               the illusion of
               heaviness in that area.
               • The eye goes upward
                 until the black fabric
                 stops
“Y” Illusions




  The “Y” illusion - creates
  the feeling of height as
  the eye is guided upward
  with nothing in its way to
  impede its motion.
Upward Arrow Illusion


                 the upward “arrow”
                 takes the eye upward
                 and then suddenly
                 downward to create an
                 illusion of less height.
Size:
   How the garment lines divide the figure

                                    Illusion of more height
                                    and thinness.
                                    Narrow center panel
                          placket
                                    or button placket,
Seam line
                                    vertical trimming,
                                    neck to hem closing or
       Narrow overall shape         princess seam lines.
      with vertical lines added
Size:
How the garment lines divide the figure

                         Illusion of larger,
                         heavier figure.
                         • Widely spaced vertical
                           lines
                         • large bold stripes
                         • large stripes, even
                           vertical ones
Size:
How the garment lines divide the figure
                             Illusion of more body
                             width and less height.
                              • Wide overall shape and
                 Square neckline
                                horizontal effects
                                      • full garment, uneven
                                        horizontal stripes,
                                        contrasting belt, square
                                        neckline.
                         Full shape
Texture - the fabric’s “character”
 The surface quality of   Structural Texture-is
 goods.                   created when fabrics
 The quality of           or garments are
 roughness,               manufactured.
 smoothness, glossiness   Visual texture is
 or stiffness.            “printed” onto the
 Texture is determined    surface of fabrics or
 by a fabric’s fibers,    garments.
 yarns and method of
 construction.
Smooth Texture

                 Smooth, flat textures
                 make people look
                 smaller
Shiny Texture
 Shiny Textures make
 the body look larger
 because they reflect
 light.
 They make fabric
 colors look lighter and
 brighter, thus making
 the body look larger.
Rough Texture


 Rough textures tend to
 subdue the colors of
 fabrics.



           The texture of this
            jacket is fuzzy.
Sheer Texture

                 Sheer fabrics reveal
                 the true body shape. It
                 tends to soften the
                 figure when used over
                 a soft lining.


                This blouse is sheer
Dull texture
 Dull textures make a
 person appear smaller
 because they absorb
 light.

 The dull texture of the
 blouse and jeans,
 make the person
 appear smaller.
Clinging, soft Texture

                   Clinging, soft textures
                   reveal the body’s true
                   silhouette.

                   This blouse’s soft
                   texture, reveals its true
Stiff, crisp Texture
 Stiff crisp textures
 make the total shape
 appear bigger because
 they stand away from
 the body.


   This linen jacket makes the
  body appear larger because it
   stands away from the body.
Visual Texture
 A motif is one unit of
 a design that is usually
 repeated.




            A small, overall print
            tends to make the
            wearer look smaller.
Visual Texture
 Large, bold patterns
 increase the apparent
 size of the wearer.




           The large flowers
           on this dress, makes
           the wearer appear
           larger.

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Elements of design

  • 1. Elements of Design Color, Shape, Line and Texture
  • 2. Shape The overall shape of a garment is its form or silhouette, its overall outline. The shape is created by the cut and construction of a garment.
  • 3. Shape Clothes can reveal or disguise the natural body contour. Clothing shapes that are most flattering to a person emphasize his or her good features and hide the less attractive ones.
  • 4. Using Shape in Clothing To look larger • wide, full shapes
  • 5. Using Shape in Clothing Look smaller • trim, compact silhouettes
  • 6. Using Shape in Clothing Look taller: straight tubular shapes
  • 7. Using Shape in Clothing Form fitting clothes reveal any unattractive contours a body might have.
  • 8. LINE A distinct, elongated mark as if drawn by a pencil. Eyes follow lines up, down, side to side or around.
  • 9. Line Types Straight - bold and severe, suggest dignity, power and formality.
  • 10. Straight Lines The straight line is seen in the light blue, blue and tan stripes going across the T- shirt.
  • 11. Line Types Curved - rounded, circular or flattened out. • increase the size and shape of the figure • give a soft, gentle, youthful, charming, graceful and flowing feeling.
  • 12. Curved Lines The curved line is seen in the inner and outer edges of the collar.
  • 13. Line Types Jagged - change direction abruptly and with sharp points. • For fun/ not serious events • can create a jumpy confused feeling if overused.
  • 14. Jagged Lines The jagged line is seen around the edges of the black diamond shape in this blouse. The jagged line is seen in the design, knitted into this sweater, across the chest and arms.
  • 15. Vertical Line Directions Vertical - up and down • gives the impression of being taller/thinner. • gives a feeling of dignity, strength, poise and sophistication. • Blue vertical lines are seen in this men’s dress shirt.
  • 16. Horizontal Line Directions Horizontal - from side to side, like the horizon • gives the impression of being shorter and heavier. • gives a relaxed and calm feeling, suggests rest and gentleness. Red, white, gray and black horizontal lines are seen in this sweater.
  • 17. Line Directions Diagonal - slanted, the degree it is slanted determines the visual effect on clothes.
  • 18. Diagonal Line The diagonal line is seen in the white line that goes from the shoulder to the waist of this garment.
  • 19. Diagonal Line The A diagonal line diagonal is created by has been the created arrangement of at the flowers in the hem of fabric of this this skirt. dress.
  • 20. Line Directions Horizontal Slant - adds width • This pocket has a horizontal slant which adds width.
  • 21. Line Directions Vertical slant - adds height. This pocket has a vertical slant
  • 22. Line Applications collar placket Structural - formed when seam parts of the garment are constructed. (darts, pockets, collar)
  • 23. Structural Lines Structural lines are seen in knitted into the fabric of this garment. Structural lines are also seen in the button placket and row of buttons.
  • 24. Line Applications Decorative - Created by adding details to the surface of the clothing. (lace and trim) • too much detail causes competition between the lines and creates confusion.
  • 25. Line creates many optical illusions
  • 26. “I” Illusion “I” illusion • Vertical lines carrying the eye upward without an interruption will give the illusion of tallness.
  • 27. “T” Illusion The “T” illusion As soon as a horizontal line crosses a vertical line, the eye will move back and forth creating the illusion of heaviness in that area. • The eye goes upward until the black fabric stops
  • 28. “Y” Illusions The “Y” illusion - creates the feeling of height as the eye is guided upward with nothing in its way to impede its motion.
  • 29. Upward Arrow Illusion the upward “arrow” takes the eye upward and then suddenly downward to create an illusion of less height.
  • 30. Size: How the garment lines divide the figure Illusion of more height and thinness. Narrow center panel placket or button placket, Seam line vertical trimming, neck to hem closing or Narrow overall shape princess seam lines. with vertical lines added
  • 31. Size: How the garment lines divide the figure Illusion of larger, heavier figure. • Widely spaced vertical lines • large bold stripes • large stripes, even vertical ones
  • 32. Size: How the garment lines divide the figure Illusion of more body width and less height. • Wide overall shape and Square neckline horizontal effects • full garment, uneven horizontal stripes, contrasting belt, square neckline. Full shape
  • 33. Texture - the fabric’s “character” The surface quality of Structural Texture-is goods. created when fabrics The quality of or garments are roughness, manufactured. smoothness, glossiness Visual texture is or stiffness. “printed” onto the Texture is determined surface of fabrics or by a fabric’s fibers, garments. yarns and method of construction.
  • 34. Smooth Texture Smooth, flat textures make people look smaller
  • 35. Shiny Texture Shiny Textures make the body look larger because they reflect light. They make fabric colors look lighter and brighter, thus making the body look larger.
  • 36. Rough Texture Rough textures tend to subdue the colors of fabrics. The texture of this jacket is fuzzy.
  • 37. Sheer Texture Sheer fabrics reveal the true body shape. It tends to soften the figure when used over a soft lining. This blouse is sheer
  • 38. Dull texture Dull textures make a person appear smaller because they absorb light. The dull texture of the blouse and jeans, make the person appear smaller.
  • 39. Clinging, soft Texture Clinging, soft textures reveal the body’s true silhouette. This blouse’s soft texture, reveals its true
  • 40. Stiff, crisp Texture Stiff crisp textures make the total shape appear bigger because they stand away from the body. This linen jacket makes the body appear larger because it stands away from the body.
  • 41. Visual Texture A motif is one unit of a design that is usually repeated. A small, overall print tends to make the wearer look smaller.
  • 42. Visual Texture Large, bold patterns increase the apparent size of the wearer. The large flowers on this dress, makes the wearer appear larger.