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The Elements and Principles of Design

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A very simple overview of the elements and principles of design. Created for EDU 290, Technology in Education.

The Elements and Principles of Design

  1. 1. The Elements and Principles of Design<br />By Chelsea Flattery<br />
  2. 2. What Are They?<br />Elements of design are the parts.<br />They structure and carry the work.<br />Principles of design are concepts.<br />They affect content and message.<br />
  3. 3. Line<br />Line is a moving dot.<br />
  4. 4. Form and Space<br />Form is an area surrounded by space. <br />Space can be positive or negative.<br />
  5. 5. Movement<br />Movement is the relocation of an object in space over time.<br />
  6. 6. Color<br />Color is the hue, shade, or tone of an object.<br />
  7. 7. Texture<br />Texture is the visual surface quality of an object.<br />
  8. 8. Direction<br />Direction is the course along which a line moves.<br />
  9. 9. Proportion<br />Proportion is the relative size and scale of elements in a design.<br />
  10. 10. Balance<br />Balance relates to our physical sense of balance.<br />
  11. 11. Gradation<br />Gradation is the change from one color to another.<br />
  12. 12. Repetition<br />Repetition is one, or similar elements that are repeated.<br />
  13. 13. Contrast<br />Contrast is when elements are different.<br />
  14. 14. Harmony<br />Harmony is when elements are related.<br />
  15. 15. Dominance<br />Dominance is when one object is emphasized more than another.<br />
  16. 16. Rhythm<br />Rhythm is a measured movement through space.<br />
  17. 17. Unity and Variety<br />Unity is asetofelementsfrom the same family. Variety is elements that are similar, but not the same.<br />
  18. 18. Your Turn!<br />What elements and principles do you see being used in this image?<br />
  19. 19. Sources<br />Jirousek, C. (1995). Elements of Design. In Art, Design, and Visual Thinking. Retrieved September 28, 2009, from <br /> http://www.char.txa.cornell.edu.<br />Lovett, J. (1999). Elements and Principles of Design. In John Lovett Watercolor and Mixedmedia Artist. Retrieved September 28, 2009, from http://www.johnlovett.com/test.htm<br />Line: Mike Chaput-Branson, “Line Up The Color” January 19, 2008 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Form and Space: Ntr23, “Ice Form” August 19, 2006 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Image Sources<br />
  20. 20. Image Sources<br />Movement: Ed Schipul, “Orange Line @ eTech 2007” March 28, 2007 via Flickr, Creative Commons Attribution, Share Alike License.<br />Color: Nasplayer, “Rainbow Colored Milk Drop Splash (Explore 108)” June 11, 2009 via Flickr, Creative Commons Attribution, No Derivative Works License.<br />Texture: Lucy Nieto, “Tapete de Plástico – 2007” November 24, 2007 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Direction: Jeff Bauche, “Abstract Life Line” January 21, 2008 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />Proportion: Alper Çuğun, “Disproportion” July 4, 2007 via Flickr, Creative Commons Attribution, Noncommercial License.<br />
  21. 21. Image Sources<br />Balance: Terence T.S. Tam, “Space Needle and Pacific Science Center” October 6, 2008 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Gradation: Natrium Chlorine, “IMGP4383a2” October 18, 2008 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />Repetition: Kevin Dooley, “Angles, Lines, Light, and Shadows” November 7, 2007 via Flickr, Creative Commons Attribution License.<br />Contrast: CatalineOlavarria, “Al Fondo a la Derecha” September 2, 2006 via Flickr, Creative Commons Attribution, Noncommercial, Share Alike License.<br />
  22. 22. Image Sources<br />Harmony: Kris De Curtis, “Christmas in Love…” December 12, 2007 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />Dominance: Toshihiro Oimatsu, “Emphasis” June 23, 2009 via Flickr, Creative Commons Attribution License.<br />Rhythm: ZeroOne, “Spiral Staircase” July 2, 2007 via Flickr, Creative Commons Attribution, Share Alike License.<br />Variety: Ross Orr, “Series VI” September 26, 2007 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />Your Turn!: RomnickSimplicio, “Africa Fighting Below the Line - Print Ad (Education)” June 24, 2008 via Flickr, Creative Commons Attribution, Noncommercial, No Derivative Works License.<br />

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