This document discusses principles of design, including structural design, decorative design, and five key principles: proportion/scale, balance, rhythm, emphasis, and harmony/unity. It provides examples and explanations of each principle. Proportion relates to the relationship between objects and the design as a whole. Balance can be symmetrical or asymmetrical. Rhythm helps move the eye through repetition, gradation, transition, or radiation. Emphasis shows what is important. Harmony/unity creates a unified design by combining all the principles.

1. Principles of Design
What is Design?

2. Design- arrangement of details which
make up a piece of art (2 types)
 Structural Design
 Simple
 Purpose of object is easily recognized
 Ex. Pyramids, modern furniture
 Decorative Design
 Ornamentation of a basic structure

4. Principles Of Design
5 principles
 Proportion/ Scale
 Balance
 Rhythm
 Emphasis
 Harmony/ Unity

5. Proportion
 Isthe relationship of objects to one
another and to the design as a whole
 Golden Rectangle
 Sides are in proportion of 2 parts to 3
• 2:3; 3:5; 5:8; 8:13; ____:____
 Rectangle is best
 Square is least pleasing

6. Proportion continued…..
 Golden Section
 Division
of a line is between ½ and 1/3 the distance
from one end
 Golden Mean
 Odd numbers are more pleasing than even

7. Scale
 Overall size of an
object compared
with other
objects
 Consider texture,
color & pattern
 Pictures at eye
level
 Special scale for
particular areas
 Children’s room

8. Scale
 What is wrong w/ the
ex. on top?
 Whatis different
about the bottom ex.

9. Balance
 quality of a room that gives a sense of
equilibrium
2 types of balance
 Symmetrical
 Asymmetrical

10. Balance
 Symmetrical (formal balance)
 Identical objects arranged identically on each side of an
imaginary line
 Conveys dignity and quiet
 Can be monotonous

11. Balance
 Asymmetrical
 Different shapes
arranged
differently on each
side of imaginary
line
 Remains
interesting for a
longer period of
time
 2 small things
balance 1 large

12. Balance

13. Rhythm
 Helps move the eye from one area to
another
 creates motion
 4 types
 repetition
 gradation
 transition
 radiation

14. Rhythm- Repetition
 repeat color, pattern,
texture, line or form

15. Rhythm- Gradation
 Large to small
 Dark to light
 When objects
increase or
decrease in size,
the eye follows
the line created

16. Rhythm-Opposition
 Lines
come together at right angles
 Example: door jamb, picture frame

17. Rhythm- Transition
 curved lines, flow

18. Rhythm- Radiation
 anobject
extending outward
from a central
location

19. Emphasis
 Shows what
is important
 Focal point
 Center or
interest

20. Harmony/ Unity
 common
denominator that
pulls everything
together
 all the principles
combined create a
unified design/
space

21. Principles of Design - Project
 Supplies needed:
 Folderwith brads
 Handouts from Mrs. Jez
 Scissors
 Glue
 Markers
 Magazines
 An eye for design!!!!!!!