1) The document summarizes the results of a survey about music video preferences of the target audience for a new indie music video. 2) The majority of respondents were females between 14-25 years old, indicating this should be the primary target demographic. 3) Narrative/characters and performance elements were the most popular choices for music video components, so the new video will emphasize these.

1. JamaraRoyle
Market Research
https://www.surveymonkey.com/r/Preview/?sm=HBHMDFQzCtkX1YPVdG0egP_2FeaT77rz_2FAw9MvkC4jkEA_3D
Here I have created a survey to gather up information on the type of things my target
audience like. I wanted to get a sense of what they would like to see in a music video so I
can make it based on their ideas to engage them more.
Here I have asked what their ages are. Most of the
people who responded were between the ages of
14 – 25 which is my target audience as I have an
understanding that people between those ages
are more likely to listen to an Indie genre. The
final 20% is 50+ which means I will also have an
older audience so it would mean I need to appeal
to them as well to gain more of a mass audience.
The majority of the responders were female.
Meaning my I have to make my music video appeal
to more females as they seemto be the majority of
my target audience. However the remaining 30%
are male and I will also try and use devices and
techniques in my video that will also engage male
audience.
I wanted to get an idea of what genre my target
audiences were into. The majority went with
Indie and Rock which is excellent because the
song we will be using is very Indie and once
could argue it is Indie Rock but it is more Indie
Pop. The last 20% chose soul which is far from
my Indie genre however I will try to make my
music video equally as appealing to those who
don't particularly like the genre.

2. JamaraRoyle
The majority of the people I surveyed said
they watched music videos but 30% said
they don't. So when I make my video I will
make it very interesting so that it will
intrigue someone who wouldn't usually
watch a music video.
This chart is fairly equal in all the answers
apart from the 10% who watches music
videos everyday. The majority of people
watch music videos every week, month or
when they're in the mood (Other
responses). I wanted to get a sense of how
often my target audience watched music
videos to get an idea whether of not they
would watch mine. I think from the equal
30% of answers my video would be watched
within the first month of relase.
The highest percentage was 30% for characters. Most
videos have strong characters that the audience can
identify with and my music video will have one of
those characters as there will be many people who
have experienced bullying before and will be able to
relate to the girl in my video. Narrative and
Characters will be the focus devices of my video as
they have highest percentage and that will engage
more viewers if there's a good narrative and string
characters. All the other elements will be included as
well so I can reach out to all of my target audiences.

3. JamaraRoyle
Most people said they preferred a performance
based video than a linear narrative or an abstract
narrative. In my video, I intend to have a linear
narrative showing the events of a day in a girl
who's being bullied. The narrative will also be
abstract because there will be flashbacks and
dream sequences that make the video seem
slightly confusing. However after having
performance as the highest percentage there will
be performance based scenes in the video to
engage my audience.
I then asked if they did know the band
what song is their favourite. They went
for two of the songs we aren't using so
my aimis to make a engaging video to
the song were using so my video can
gain a broader audience.
I asked the surveyors if they knew the band
Imagine Dragons as that is the band we used
the song from. 80% replied yes while 20% said
no which means I need to aim for a younger
audience as it seems it's only the younger
audiences who know who they are.

4. JamaraRoyle
This research has shown to me that I need to engage a target audience of females 14-25 as
they seemto be my main audience. My music video will have a Linear/Abstract narrative
and will also include some performance based footage. I will also include a relatable
narrative with a strong female lead so my target audience can identify with her.
Finally I asked what media platform they
watch music videos on. The majority chose
YouTube which means I should put my video
on YouTube as it would be the most agreeable
choice to gain more viewers. I would also put
it Vevo as well to reach all of my mass
audience.