Based on survey results, the document summarizes key findings about music preferences of a target audience for a new pop music magazine: - The target audience, mostly young people, prefers pop music which is what they hear on TV and popular radio stations. - Many would read a music magazine monthly and their favorite artists are usually boy bands. - The majority would pay £2.50 for a good quality music magazine. - All enjoy pop music to some degree and want to see typical magazine features like pictures, posters and competitions in the new publication.

1. 1.
From these results,itiscleartosee that almostall of the age groupthat I have askedpreferredto
listentothe popmusic. I believethisisbecause theyare atthe age where theywouldonlyreallybe
listeningtomusicontelevision oronthe radio,if thisisthe case thenitwouldexplainwhypopisthe
mostpopularas theyrarelyplayany othergenresontv or popularradiostations.
2.
By these results,itiscleartosee that there lotsof people thatreadmusicmagazinesonce a month,
basedon thisdata,I believe Iamgoingto make mymagazine release everymonthbecause itseems
that more people willbuymyproduct.If I releasediteveryweek,maybe someweekswouldbe a
successbut othermaynot.
0
2
4
6
8
10
12
Never once a week once a month once a year
How often do you read a music magazine?
0
2
4
6
8
10
12
14
16
18
20
pop rock indie r&b Rap
What is your favouritemusic genre?

2. 3.
Basedon these results,itisclearthatthe target audience preferthe male artistsoverfemale ones.
Usingthis data,it isclear thatcombined,theirfavoriteartistisa boyband.With thisinformationin
mind,itseemshavingaboy bandon my frontcoverwill allow my magazine toattract the majorityof
my targetaudience.
4.
Basedon these resultsagain,itisclearthat thistargetgroup donot necessarilygetthe opportunity
to go to popconcerts.Due to thisresult,Iwill includechancestowinticketstosold outconcerts,
thiswill increase the interestinmymagazine.Ibelievethe resultswere thiswaybecause theyare
not earningthemselvesandcannotaffordthemveryoften.
0
1
2
3
4
5
6
7
8
9
Ariana Grande One Direction Justing Bieber Meghan Trainer
Who is your favoritemusic artistor band?
0
2
4
6
8
10
12
Never Once a month once a year
How often do you attend concerts?

3. 5.
The resultsfromthischart showthat the majorityof themwouldpay£2.50 for a good qualitymusic
magazine,thisisprobablydue tothe amountof pocketmoneytheirparentsgive them.Asaresultof
these results,Iamgoingto make my magazine £2.50, I thinkthisis a suitable price aseveryone
excepttwopeople wouldpayforthismag andtheycouldprobablybe persuadedif we feature good
contentwithin.
6.
These resultsshowthatthe majorityof people whofitthe popgenrestargetaudience doindeed
listentoit.Thiscouldbe downto whendrivingtoschool itison the radioand on advertsandmusic
channels,itusuallyfeaturespopmusic.
0
2
4
6
8
10
12
14
16
£1.50 £2.50 £3.50 more than £3.50
What is the maximum you would pay for a music
magazine?
0
2
4
6
8
10
12
14
16
18
Everyday A few times a week A few times a month
How often do you listen to pop music ?

4. 8.
The equal resultsof thisquestionshowthateveryonewantsthe same content.Forexample
everyone here hasevenlychosen,tosolve this,mymagazine will feature all of these totry and
persuade themtobuyit. All of thiscontentisalsoconventional forthe popmagazine asitisclearly
whatthe audience wanttosee.Thiscontentisalsoseeninhuge popmagazinessuchas we love pop
and topof the pops.
9.
The fact the noteveryone answeredthisquestioncouldindicate thattheyuse othermethods,for
example aspreviouslymentionedthe radioandTV.Also,attheirage,not all of themhave mobile
phonesandhave access toIpads andcomputers.CD’sare alsodyingoutdue tothe rise in
technology.
0
1
2
3
4
5
6
Pictures Posters Competitions Interviews
whatfeatures do you wantto see in pop magazines?
0
1
2
3
4
5
6
Phone Computer CD Ipod/Ipad
How do you lsiten to your music?

5. 10.
These resultsshow thateveryone Ihandedaquestionnaire toenjoyspopmusictoa certaindegree.
The fact that everyone votedabove a7 showsthatthe bigmagazineshave foundtheircorrecttarget
audience tomarkettheirproductat. Basedon these results,mypopmagazine will feature strictly
popcontentand no othergenresof music.
0
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9 10
How much do you enjoy pop music on a scaleof 1-10 ?