The document discusses the effectiveness of combining a main product and ancillary texts to promote an up-and-coming artist. It believes the combination is effective because they work together to promote the artist and his new single. Both the main product and ancillary tasks challenge conventions by portraying the artist simply dressed without other actors, allowing him to stand out as a unique persona rather than a stereotypical sex symbol. Continuity between the video and ancillary pieces helps audiences familiarize themselves with the artist and increase his popularity.