Pop videos rely on repetition to recognize the song and artist, and use the singer as both a narrative and character. Traditional analyses of novels and films do not fully apply to pop videos, which approach narrative differently. Vernallis' theory outlines that pop videos often break the usual rules of continuity editing through special effects, jump cuts, and synchronized camera movements to draw attention to the screen and structure the video around the base music track.

1. In what ways does your media products use,
develop or challenge forms and conventions of
real media?

2.  Andrew believes that pop videos rely on repetition, and he says this is a
way of recognition of the song and the artist.
 He says that the traditional analyses doesn’t apply to Pop videos;
reasons being Pop videos approach narrative differently to novels and
films.
 Pop videos use the singer as a narrative and also a character in the
video, this is what Op videos are built around.
 His theories of music video editing focuses on main 3 areas ;
Illustration, Amplification and Disjuncture.

3.  Vernallis’ theory outlines that there are often uses of the unusual rules
of continuity editing which are broken in order to draw attention to
what is on screen.
 Special effects are also used to draw attention and jump cuts are often
used.
 A base track is done to give the video a structure
 And the movement of the camera in time with music video is often
done as well.