This document discusses several key elements of music videos: 1. Genre plays an important role in conventions and expectations for a music video. For example, R&B videos often feature luxury items and lifestyle. 2. Mise-en-scene, editing, and camerawork are hugely important for making sense of a music video and engaging viewers. Special techniques like speeding up footage can also be used. 3. Andrew Goodwin identified 6 common features of music videos, including demonstrating genre characteristics through visuals and music, close-ups of artists, and intertextual references.

1. Textual analysis,
What I have learnt so far.....

2. Genre
Genre plays a hugely significant role in the making of a music video, certain
conventions apply to certain genres of music.
An example of this would be in a RnB video, you would expect to see fast
cars, girls, bling and the apparent ‘gangsta’ lifestyle.
When it comes to analyzing a music video, knowing the specific genre of the
track and also the reputation of the band are of great importance when it
comes to explain why certain shots are chosen to feature and others are not.
Whether it is stereotypical of its genre or counter typical.
For our music video, the genre of the track is Alternative, the stereotypical video
of an Alternative video would feature a lot of live shots, however, we aim to
break the stereotype with a mainly conceptual video, with some narrative
aspects.

3. Mise En Scene, Editing
& Camera
These, like in all media products, are of huge importance to the making of a music video.
They bring sense to the video, they help to promote their artist and most importantly help to
make the music video be as good and enjoyable to the viewer as it can. Proving their
significance.
Mise En Scene is a pivotal part of the planning and production of a music video. Without the
right props, costume etc; it is impossible to make a music video make sense or look even
slightly professional.
Editing is very importance in the production of a music video as it is editing that allows you
to put all of your footage together to make something that makes sense and also looks good.
Special editing techniques are also important such as speeding footage up, or skipping
frames to give a jumpy feel to a video, something our group are looking into doing for our
music video.
Camera; Again, this part of a music video is very important, you need good camera work in a
music video so the viewer either knows what is happening clearly or, if the band is not very
well known at the time, to get their faces across to the public. Therefore for an up and
coming artist may like to feature a lot of close up shots of themselves performing
throughout their videos

4. Andrew Goodwin
Andrew Goodwin has a theory which identifies 6 features of music videos, they are as follows;
1. Music videos demonstrate genre characteristics
2. there is a relationship between lyrics and visuals (illustrating, amplifying or
contradictive)
3. There is a link between music and visuals (illustrating, amplifying or
contradictive)
4. The demands of the record label will include the need for lots of close ups of
the artist and the artist may develop motifs which recur across their work
5. There is frequent references to the notion of looking (screens within
screens, telescopes etc.) and particularly voyeuristic treatment of the female
body
6. There is often intertextual reference (to films, books, other music
videos, even poetry)

5. Conclusion
To conclude, i feel that i have learnt a great deal through my textual
analysis of different music videos.
I feel that this knowledge will be of great importance when it comes
to filming and then editing our very own music video in the coming
weeks as part of our A2 coursework module.