The three main products created - a music video, digipak, and magazine advert - were effective and successful. The music video used a Canon DSLR camera to capture high quality, professional shots. Audience research and analysis of similar music videos informed the content of the video. Both the digipak and magazine advert featured the artist's logo to promote their identity and sell the music. Semiotics theory was applied throughout the products to convey meaning symbolically - for example, the artist's body language in the video signified a heartbreak from a breakup. The same font was used for the title on the magazine and digipak for consistency, and the magazine advertised the digipak, linking the two products.