Andrew Goodwin argues that traditional narrative analyses do not apply to music videos because songs do not always have clear narrative structures and singers act as both narrator and character. Music videos rely on repetition of images like the repetition in songs, building to a climax or constant repetition. There are three types of relationships between songs and videos: illustration where the video tells the story of the lyrics, amplification where the video adds new meanings without contradicting the lyrics, and disjuncture where there is little connection between video and lyrics or they contradict each other. Videos also aim to appeal broadly without alienating the target audience.

1. Andrew Goodwin Theory on Music Videos
Andrew Goodwin feels that traditional narrative analyses doesn’t really apply to pop videos because
Pop videos are built around songs – and often songs do not pose traditional narrative structures
(normality-problem-resolution). Also they use the singer as both the narrator and the character. Not
only that but the singer looks directly at the camera – this is an extension of (music-hall)
performance and trying to involve the viewer at home with the performance.
Pop videos rely on repetition and often repeat images throughout the video; the way that a song
repeats a chorus. Eventually we become familiar with the genre and start to have expectations from
it, and become familiar with it on a whole. The videos have a form of closure and editing, the same
way pop songs do – it builds to a climax or to a constant repetition before fading away.
There are three types of relations between songs and videos and those are:
Illustration: this is where the video tells the story of the lyrics E.G: Beyonce – If I Were A
Boyhttp://www.youtube.com/watch?v=8QIZtjhBSnA&feature=related / Move your body
Amplification: occurs when the videos introduce new meanings that do not contradict with the lyrics
but add layers of meaning E.G: Swedish House Mafia – Save The World
Disjuncture: this is where there is little connection between the lyric and video or where the video
contradicts the lyric. E.G: Frank Ocean – Thinking About You
Videos also try to appeal to as wide an audience as possible without alienating the target audience.