Forms and conventions andrew
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Goodwin identified 7 forms and conventions of music videos that are useful for both analyzing and producing music videos, including relating the visuals to the lyrics and music, using genre-specific styles, focusing on the singer/band, developing the artist's star image, rhythmic editing, and making intertextual references. The document discusses Goodwin's theories on music video forms and conventions and how applying his observations can help create more successful and professional music videos.
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Notes on Andrew Goodwin
Andrew Goodwin identified 6 key elements that are often featured in music videos: 1) visuals that match the rhythm and cuts of the song, 2) characteristics common to different music genres, 3) visuals that portray the lyrics, 4) promotion of the artist by the record label, 5) the artist looking at themselves, and 6) references to other media like films. Goodwin also described 5 ways to analyze a music video: 1) examining the structure and voice of the song, 2) the narrative and performance, 3) how the star is represented, 4) how the visuals relate to the lyrics, and 5) technical aspects like camerawork, editing, and effects. Analyzing these elements can provide insight
Lesson 1 analysing using goodwin
The document outlines requirements for two questions on a music video analysis assignment. Question 1 asks students to analyze their own music videos by describing skills development and discussing at least two productions. Question 2 requires students to evaluate their work in relation to concepts of genre, narrative, representation, audience or media language. The document also discusses Andrew Goodwin's six key aspects of music videos, which include genre characteristics, relationships between visuals/lyrics and visuals/music, star power, notions of looking, and intertextual references.
Andrew goodwin (1992)
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his book Dancing in the Distraction Family. The 6 features are: 1) relationship between lyrics and visuals, 2) relationship between music and visuals, 3) demands of record labels for close-ups of artists, 4) references to looking/voyeurism, and 5) intertextual references. The 5 analysis methods are: 1) examining the music's structure, artist's voice, and point of address, 2) considering narrative and performance, and 3) analyzing the construction of the star image and use of meta-narratives. Justin Bieber's "What Do You Mean" video follows many of Goodwin's proposed
Andrew Goodwin - Media Theorist
Andrew Goodwin is a media theorist who wrote about the key features and analysis of music videos. He identified six features of music videos, including demonstrating genre characteristics, relationships between lyrics/music and visuals, record label demands, references to looking, and intertextuality. Goodwin also proposed five ways to analyze music videos: examining thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like camera work, editing, and effects.
Andrew Goodwin’s Theory
Andrew Goodwin identified six key features of music videos: 1) they demonstrate genre characteristics through content like indie videos showing musical talent, 2) there is a relationship between the lyrics and visuals that can be illustrative, amplifying or contradictory, 3) the relationship between the music and visuals is on beat, and 4) they meet the demands of record labels through promotion of the artist's brand and image.
Lesson 2 applying vernallis
This document discusses analyzing student-created media projects using relevant media theories. It provides guidance for two assignment questions: 1) Analyzing skills development through two of the student's own media productions, and 2) Evaluating their work in relation to concepts like genre, narrative or representation. It introduces music video theorist Carol Vernallis and her identification of four key concepts for analyzing music videos: narrative, editing, camera movements/framing, and diegesis (story world). Students are prompted to apply Vernallis' concepts to analyze an example video and their own work. They are also asked to compare Vernallis' theory to ideas from another theorist, Goodwin, and evaluate which theory better describes their video.
Leaf dog music video analysis
The document analyzes the music video for the song "Some People Say" by Leaf Dog using Andrew Goodwin's five-point theory of music video analysis. It examines how the music video conforms to different points of the theory, including having a recognizable chorus that gives the song identity, a distinctive artist voice, a performance-based approach with lip syncing, and an emphasis on the artist's casual style and dark clothing to project an image. While there is no narrative, this is common for UK hip hop videos that focus more on artistic expression through performance. Overall, the analysis shows how the music video supports some aspects of Goodwin's theory but not others, reflecting characteristics of both the song and UK hip hop genre
Music video theory1
This document summarizes Andrew Goodwin's analysis of key elements in music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified 6 key elements of music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Demands of the record label, 5) Reference to 'looking', and 6) Intertextual reference. It also outlines 5 key features for analyzing music videos: 1) Thought Beats, 2) Narrative and Performance, 3) Star Image, 4) Relationship of Visuals to the song, and 5) Technical aspects.
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Notes on Andrew Goodwin
Andrew Goodwin identified 6 key elements that are often featured in music videos: 1) visuals that match the rhythm and cuts of the song, 2) characteristics common to different music genres, 3) visuals that portray the lyrics, 4) promotion of the artist by the record label, 5) the artist looking at themselves, and 6) references to other media like films. Goodwin also described 5 ways to analyze a music video: 1) examining the structure and voice of the song, 2) the narrative and performance, 3) how the star is represented, 4) how the visuals relate to the lyrics, and 5) technical aspects like camerawork, editing, and effects. Analyzing these elements can provide insight
Lesson 1 analysing using goodwin
The document outlines requirements for two questions on a music video analysis assignment. Question 1 asks students to analyze their own music videos by describing skills development and discussing at least two productions. Question 2 requires students to evaluate their work in relation to concepts of genre, narrative, representation, audience or media language. The document also discusses Andrew Goodwin's six key aspects of music videos, which include genre characteristics, relationships between visuals/lyrics and visuals/music, star power, notions of looking, and intertextual references.
Andrew goodwin (1992)
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his book Dancing in the Distraction Family. The 6 features are: 1) relationship between lyrics and visuals, 2) relationship between music and visuals, 3) demands of record labels for close-ups of artists, 4) references to looking/voyeurism, and 5) intertextual references. The 5 analysis methods are: 1) examining the music's structure, artist's voice, and point of address, 2) considering narrative and performance, and 3) analyzing the construction of the star image and use of meta-narratives. Justin Bieber's "What Do You Mean" video follows many of Goodwin's proposed
Andrew Goodwin - Media Theorist
Andrew Goodwin is a media theorist who wrote about the key features and analysis of music videos. He identified six features of music videos, including demonstrating genre characteristics, relationships between lyrics/music and visuals, record label demands, references to looking, and intertextuality. Goodwin also proposed five ways to analyze music videos: examining thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like camera work, editing, and effects.
Andrew Goodwin’s Theory
Andrew Goodwin identified six key features of music videos: 1) they demonstrate genre characteristics through content like indie videos showing musical talent, 2) there is a relationship between the lyrics and visuals that can be illustrative, amplifying or contradictory, 3) the relationship between the music and visuals is on beat, and 4) they meet the demands of record labels through promotion of the artist's brand and image.
Lesson 2 applying vernallis
This document discusses analyzing student-created media projects using relevant media theories. It provides guidance for two assignment questions: 1) Analyzing skills development through two of the student's own media productions, and 2) Evaluating their work in relation to concepts like genre, narrative or representation. It introduces music video theorist Carol Vernallis and her identification of four key concepts for analyzing music videos: narrative, editing, camera movements/framing, and diegesis (story world). Students are prompted to apply Vernallis' concepts to analyze an example video and their own work. They are also asked to compare Vernallis' theory to ideas from another theorist, Goodwin, and evaluate which theory better describes their video.
Leaf dog music video analysis
The document analyzes the music video for the song "Some People Say" by Leaf Dog using Andrew Goodwin's five-point theory of music video analysis. It examines how the music video conforms to different points of the theory, including having a recognizable chorus that gives the song identity, a distinctive artist voice, a performance-based approach with lip syncing, and an emphasis on the artist's casual style and dark clothing to project an image. While there is no narrative, this is common for UK hip hop videos that focus more on artistic expression through performance. Overall, the analysis shows how the music video supports some aspects of Goodwin's theory but not others, reflecting characteristics of both the song and UK hip hop genre
Music video theory1
This document summarizes Andrew Goodwin's analysis of key elements in music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified 6 key elements of music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Demands of the record label, 5) Reference to 'looking', and 6) Intertextual reference. It also outlines 5 key features for analyzing music videos: 1) Thought Beats, 2) Narrative and Performance, 3) Star Image, 4) Relationship of Visuals to the song, and 5) Technical aspects.
Textual analysis powerpoint
1) The document discusses textual analysis of music videos through analyzing different genres and music videos.
2) Key aspects of music videos identified by Andrew Goodwin are analyzed in videos by Toddla T, Chris Brown, and The Kooks.
3) Analyzing different genres and applying Goodwin's theory provided ideas for the group's own music video, which they chose to do in the indie rock genre based on easer interpretation and wider audience.
Andrew goodwin’s theory on music video’s
According to Andrew Goodwin's theory of music videos, there are five key aspects that audiences look for: 1) thought beats which involve interpreting the song's chorus, verses, and artist's voice; 2) a balance of narrative and performance; 3) the star image and how the artist presents themselves; 4) how the visuals illustrate, amplify, or ignore the meaning of the song; and 5) technical aspects like camera work, editing, lighting, and how they relate to the song's sound.
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This document outlines Andrew Goodwin's analysis of conventions in music videos from his 1992 work "Dancing in the Distraction Factory". It identifies five key conventions: 1) Genre-specific characteristics, 2) Relationships between lyrics/music and visuals, 3) Developing style/genre motifs and close-ups for star image, 4) Voyeuristic treatment of the female body, and 5) Intertextual references. Students are assigned to research music videos that exemplify these conventions and include examples and screenshots in their analysis.
Music Video Initial Research
The document discusses different frameworks for analyzing music videos. It summarizes Frith's three typologies of music videos as performance, narrative, or conceptual. Examples are given for each type. The document also outlines Goodwin's seven conventions for music videos, which include close-ups of artists, developing star iconography, references to voyeurism, and relationships between lyrics/music and visuals. Genres are also said to have consistent styles.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Music video initial research
The document discusses different purposes, typologies, and conventions of music videos. It outlines three typologies of music videos defined by Frith: performance videos that show a band performing, narrative videos that tell a story, and conceptual videos that have an abstract idea with no relationship to the song. It provides examples for each typology. The document also discusses seven conventions of music videos put forth by Goodwin, such as a relationship between lyrics/music and visuals, and reference to voyeurism in treatment of women.
Goodwin 7
Goodwin identified 7 common elements that are often present in music videos. These elements include demonstrating genre characteristics, showing a relationship between the lyrics and visuals, having a relationship between the music and visuals, including demands of the record label like closeups of the artist, referencing voyeurism by intimately watching the artist, including intertextual references to other media, and featuring a narrative, concept, or performance. While a music video may not contain all 7 elements, it typically includes 2-3 of these features.
Titanium lesson 2
1. The document provides homework assignments on the topics of EDM, David Guetta, and analyzing music videos.
2. Students are asked to research the meaning of EDM, its history and evolution, examples of artists and subgenres. They are also asked to research David Guetta's background and attitude toward his music.
3. The document outlines steps for analyzing lyrics, including underlining themes, contexts, and representations of social groups. It also asks students to consider what clues the lyrics provide about the music video and the role of the artist.
History of music videos
The document traces the evolution of music videos from early synchronized sound films in the 1920s-1930s to modern music videos that emerged with the launch of MTV in 1981. Key developments include early "soundies" in the 1930s, promotional films for artists in the 1960s-1970s that set the template for modern music videos, and the rise of the music video industry in the 1980s as new technologies made high production videos economically viable. The document examines how various films and videos helped establish music videos as a new art form and promotional tool for the music industry.
Indie pop Conventions
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This document provides questions to guide analysis of the music video for Emeli Sande's song "Heaven". It asks the viewer to consider themes presented in the lyrics and video, how the artist is represented, and how other people and places are portrayed. It also prompts discussion of camera work, music, and editing techniques used in the video. Finally, it asks the viewer to think about how the video reflects social issues and contexts of its time of release in 2011 in the UK. The document provides tasks for further research on the artist Emeli Sande and relevant social contexts from 2011 that may connect to themes in the song.
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Andrew Goodwin identified 6 key features of music videos in his book "Dancing in the Distraction Factory". These include demonstrating genre characteristics, relating visuals to lyrics and music, addressing record label demands, using voyeuristic treatment of bodies, and making intertextual references. He also outlined 5 ways to analyze music videos such as examining the song structure, narrative and performance, the star image, and the relation of visuals to the song's meaning through illustration, amplification, or disjuncture.
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Genre
This document discusses genre theory and its application to music videos. It provides definitions of genre and codes/conventions. Two theorists, Goodwin and Vernallis, are summarized regarding their views on music video conventions - Goodwin discusses intertextuality and expectations, while Vernallis notes that music videos often break editing continuity rules and use jumps cuts. The document asks the student to consider how genre theories of Chandler and Neale could apply to their own music video analysis. It instructs spending 30 minutes applying genre concepts to one of their coursework productions.
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This document outlines the grading criteria for film/video projects on four levels from minimal ability to excellence. A level 4 grade requires excellence in technical skills like shooting appropriate footage, effective editing, sound design, and group contributions. Level 3 requires proficiency, level 2 requires basic skills, and level 1 requires minimal ability in these areas. Evaluation and ancillary tasks are also graded on a level 4 scale requiring excellence in skills such as technology use, conventions, audience feedback, and presentation ability. Research and planning grades similarly require excellence in thoroughness, target audience research, pre-production materials, organization, time management, technology skills, communication, and presentation quality.
Frequently asked questions on music videos
This document contains frequently asked questions and answers about OCR's G324 Media Studies course. Regarding music videos, they should be the length of the track but can fade early, and three minutes is the minimum. Students must show they sought permission to use copyrighted music but can use royalty-free bands. For group work, the maximum group size is four and students can work individually. The document provides suggestions for marking group work and completing ancillary tasks individually or as a group. Students' evaluations are not required to be in prose and should exploit the chosen format through images, audio, and links.
Audience.
Reception theory focuses on how audiences receive and make meaning from media texts based on contextual factors like their identity, viewing circumstances, and social/historical context rather than just the text itself. It emphasizes that a text has no inherent meaning and that meaning is constructed in the interaction between the audience and text. The Effects Model views audiences as passive and proposes that media exposure can influence behaviors, while Uses and Gratifications sees audiences as active users who gratify their own needs and interests with media rather than being used by producers. Key evidence for the Effects Model includes theories from the Frankfurt School in the 1920s-30s and the controversial Bobo Doll experiment.
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Evaluation question 3 3..
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Feedback on an initial draft of the music video suggested adding more variation in shots. In response, lip-syncing shots were added to the music video. A survey found that most of the target audience preferred the version with lip-syncing.
Feedback on ancillary tasks like a digipak was also positive, though some suggested making the font for lyrics bolder. Based on this, the font was changed to be bold and white for better visibility.
Overall, collecting audience feedback helped ensure the music video and materials appealed to and attracted the intended target demographic. The feedback
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Essential tips
- The document provides essential tips and must-dos for pre-production, production, and post-production of music videos. For pre-production, it recommends developing a clear simple idea within an identifiable genre and avoiding complicated narratives or unsavory content. Production must-dos include shooting plenty of footage from different angles, filming with music, and ensuring accurate lip syncing. Post-production requires expanding the audio track to mark sync points, editing to markers for alignment, and keeping the video under 3 minutes.
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1) The document discusses textual analysis of music videos through analyzing different genres and music videos.
2) Key aspects of music videos identified by Andrew Goodwin are analyzed in videos by Toddla T, Chris Brown, and The Kooks.
3) Analyzing different genres and applying Goodwin's theory provided ideas for the group's own music video, which they chose to do in the indie rock genre based on easer interpretation and wider audience.
Andrew goodwin’s theory on music video’s
According to Andrew Goodwin's theory of music videos, there are five key aspects that audiences look for: 1) thought beats which involve interpreting the song's chorus, verses, and artist's voice; 2) a balance of narrative and performance; 3) the star image and how the artist presents themselves; 4) how the visuals illustrate, amplify, or ignore the meaning of the song; and 5) technical aspects like camera work, editing, lighting, and how they relate to the song's sound.
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This document outlines Andrew Goodwin's analysis of conventions in music videos from his 1992 work "Dancing in the Distraction Factory". It identifies five key conventions: 1) Genre-specific characteristics, 2) Relationships between lyrics/music and visuals, 3) Developing style/genre motifs and close-ups for star image, 4) Voyeuristic treatment of the female body, and 5) Intertextual references. Students are assigned to research music videos that exemplify these conventions and include examples and screenshots in their analysis.
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The document discusses different frameworks for analyzing music videos. It summarizes Frith's three typologies of music videos as performance, narrative, or conceptual. Examples are given for each type. The document also outlines Goodwin's seven conventions for music videos, which include close-ups of artists, developing star iconography, references to voyeurism, and relationships between lyrics/music and visuals. Genres are also said to have consistent styles.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Music video initial research
The document discusses different purposes, typologies, and conventions of music videos. It outlines three typologies of music videos defined by Frith: performance videos that show a band performing, narrative videos that tell a story, and conceptual videos that have an abstract idea with no relationship to the song. It provides examples for each typology. The document also discusses seven conventions of music videos put forth by Goodwin, such as a relationship between lyrics/music and visuals, and reference to voyeurism in treatment of women.
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Goodwin identified 7 common elements that are often present in music videos. These elements include demonstrating genre characteristics, showing a relationship between the lyrics and visuals, having a relationship between the music and visuals, including demands of the record label like closeups of the artist, referencing voyeurism by intimately watching the artist, including intertextual references to other media, and featuring a narrative, concept, or performance. While a music video may not contain all 7 elements, it typically includes 2-3 of these features.
Titanium lesson 2
1. The document provides homework assignments on the topics of EDM, David Guetta, and analyzing music videos.
2. Students are asked to research the meaning of EDM, its history and evolution, examples of artists and subgenres. They are also asked to research David Guetta's background and attitude toward his music.
3. The document outlines steps for analyzing lyrics, including underlining themes, contexts, and representations of social groups. It also asks students to consider what clues the lyrics provide about the music video and the role of the artist.
History of music videos
The document traces the evolution of music videos from early synchronized sound films in the 1920s-1930s to modern music videos that emerged with the launch of MTV in 1981. Key developments include early "soundies" in the 1930s, promotional films for artists in the 1960s-1970s that set the template for modern music videos, and the rise of the music video industry in the 1980s as new technologies made high production videos economically viable. The document examines how various films and videos helped establish music videos as a new art form and promotional tool for the music industry.
Indie pop Conventions
Indie music videos typically include both a narrative storyline and shots of band members performing their instruments. This combination of narrative and performance elements makes indie music videos more entertaining than only including one or the other. Additionally, indie music videos generally adhere to the concepts of amplification and disjuncture in promoting the music. Amplification involves expanding on a lyrical theme visually, while disjuncture means the video has no connection to the song's lyrics or sound.
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This document provides questions to guide analysis of the music video for Emeli Sande's song "Heaven". It asks the viewer to consider themes presented in the lyrics and video, how the artist is represented, and how other people and places are portrayed. It also prompts discussion of camera work, music, and editing techniques used in the video. Finally, it asks the viewer to think about how the video reflects social issues and contexts of its time of release in 2011 in the UK. The document provides tasks for further research on the artist Emeli Sande and relevant social contexts from 2011 that may connect to themes in the song.
Andrew Goodwin (1992)
Andrew Goodwin identified 6 key features of music videos in his book "Dancing in the Distraction Factory". These include demonstrating genre characteristics, relating visuals to lyrics and music, addressing record label demands, using voyeuristic treatment of bodies, and making intertextual references. He also outlined 5 ways to analyze music videos such as examining the song structure, narrative and performance, the star image, and the relation of visuals to the song's meaning through illustration, amplification, or disjuncture.
Genre Powerpoint
The document discusses a group's process in creating a music video for an acoustic song. The group researched existing acoustic music videos, taking inspiration from the American band City and Colour. They chose to tell a story through the video without a clear ending, using black and white footage for memory scenes as is common in the genre. Audience feedback confirmed the black and white clips were clearly memories. The video featured fading and slowed sections to create a calm, sad mood fitting the acoustic genre.
Genre
This document discusses genre theory and its application to music videos. It provides definitions of genre and codes/conventions. Two theorists, Goodwin and Vernallis, are summarized regarding their views on music video conventions - Goodwin discusses intertextuality and expectations, while Vernallis notes that music videos often break editing continuity rules and use jumps cuts. The document asks the student to consider how genre theories of Chandler and Neale could apply to their own music video analysis. It instructs spending 30 minutes applying genre concepts to one of their coursework productions.
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This document outlines the grading criteria for film/video projects on four levels from minimal ability to excellence. A level 4 grade requires excellence in technical skills like shooting appropriate footage, effective editing, sound design, and group contributions. Level 3 requires proficiency, level 2 requires basic skills, and level 1 requires minimal ability in these areas. Evaluation and ancillary tasks are also graded on a level 4 scale requiring excellence in skills such as technology use, conventions, audience feedback, and presentation ability. Research and planning grades similarly require excellence in thoroughness, target audience research, pre-production materials, organization, time management, technology skills, communication, and presentation quality.
Frequently asked questions on music videos
This document contains frequently asked questions and answers about OCR's G324 Media Studies course. Regarding music videos, they should be the length of the track but can fade early, and three minutes is the minimum. Students must show they sought permission to use copyrighted music but can use royalty-free bands. For group work, the maximum group size is four and students can work individually. The document provides suggestions for marking group work and completing ancillary tasks individually or as a group. Students' evaluations are not required to be in prose and should exploit the chosen format through images, audio, and links.
Audience.
Reception theory focuses on how audiences receive and make meaning from media texts based on contextual factors like their identity, viewing circumstances, and social/historical context rather than just the text itself. It emphasizes that a text has no inherent meaning and that meaning is constructed in the interaction between the audience and text. The Effects Model views audiences as passive and proposes that media exposure can influence behaviors, while Uses and Gratifications sees audiences as active users who gratify their own needs and interests with media rather than being used by producers. Key evidence for the Effects Model includes theories from the Frankfurt School in the 1920s-30s and the controversial Bobo Doll experiment.
Narrative theory hand out copy
This document discusses various concepts and theories related to narrative structure in film. It defines key terms like narrative, diegesis, story and plot. It also describes different types of narrative range, depth, and theories put forward by Vladimir Propp and Tzvetan Todorov regarding character types and conventional narrative structure. Finally, it outlines Allan Cameron's theory of modular narratives, identifying four types: anachronic, forking paths, episodic, and split screens narratives.
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A Powerpoint Presentation developed to explain Representation of women in Music videos. Explores stereotypes and development.
Evaluation question 3 3..
The document summarizes feedback received from the target audience on a music video and ancillary tasks created for an underground hip hop artist.
Feedback on an initial draft of the music video suggested adding more variation in shots. In response, lip-syncing shots were added to the music video. A survey found that most of the target audience preferred the version with lip-syncing.
Feedback on ancillary tasks like a digipak was also positive, though some suggested making the font for lyrics bolder. Based on this, the font was changed to be bold and white for better visibility.
Overall, collecting audience feedback helped ensure the music video and materials appealed to and attracted the intended target demographic. The feedback
The Male Gaze Laura Mulvey
The document discusses Laura Mulvey's concept of the "male gaze" in film theory. Mulvey argues that films typically present the perspective of a heterosexual male viewer who objectifies female characters. This relegates women to the status of objects and viewers must identify with the male perspective. The male gaze lingers on women's bodies and defines events through a man's reaction. While some argue this allows female sexuality, critics say it still treats women as objects for the male viewer's pleasure through their visual representation.
Essential tips
- The document provides essential tips and must-dos for pre-production, production, and post-production of music videos. For pre-production, it recommends developing a clear simple idea within an identifiable genre and avoiding complicated narratives or unsavory content. Production must-dos include shooting plenty of footage from different angles, filming with music, and ensuring accurate lip syncing. Post-production requires expanding the audio track to mark sync points, editing to markers for alignment, and keeping the video under 3 minutes.
How to make a good music video
The process of making a music video involves several key steps and institutional players:
1) The record label, artist, and management agree on a single and concept for the video. 2) A video commissioner selects a director and production company to develop a treatment. 3) Heads of each department are hired, sets are built, and a 2-day shoot is scheduled. 4) The editor creates a rough cut for approval in 3 days. 5) Changes are made and special effects are added to create the final online video for release. The record label funds the video production with the goal of promoting album sales.
Guide to make a good music video
This document provides guidance for making a music video, including directions for shooting footage, editing the video, getting feedback, and being assessed. It recommends shooting the performance from multiple angles to have flexibility in editing. When editing, it advises being ruthless with cuts to make the video more powerful, and using effects to disguise problems. It emphasizes getting feedback from audiences on rough cuts to help develop the video, and summarizing and evaluating the feedback. The document stresses following guidelines to ensure a high quality final product is achieved.
Genre theorists
The document discusses different perspectives on genre theory from various scholars:
1) Conventional definitions of genres are based on shared conventions of content, themes, settings, and form/structure/style among texts belonging to that genre.
2) Each genre positions readers and writers in different ways, constructing an "ideal reader" with certain attitudes based on class, age, gender, and ethnicity.
3) Contemporary genre theory sees genres as dynamic, with forms and functions constantly negotiated and changing rather than fixed, as Buckingham argues.
Well known promo directors
Michel Gondry is a French film director known for his innovative visual style and manipulation of scenes. He is renowned for directing inventive music videos for artists like The White Stripes, Radiohead, and Bjork. His unique vision helped launch his film career, where he won an Oscar for Eternal Sunshine of the Spotless Mind. Spike Jonze is an American director famous for his music video collaborations with artists like Fatboy Slim, Daft Punk, and Bjork. He has been nominated for four Oscars for his films and won a Golden Globe. Mark Romanek is renowned for critically acclaimed, though sometimes controversial, music videos for Nine Inch Nails and Janet Jackson,
Evaluation question 10
Kojey Radical is an influential British underground hip-hop artist that the author analyzed to develop their own media product. They attended one of Kojey's live performances to understand his character, which is humble and thoughtful. Kojey's music videos also influenced the author's style, though they took a simpler, more minimalist approach compared to Kojey's complex visual metaphors. The author was also inspired by the black-and-white, candid style of the "Mean Muggin" music video but developed their own artist's shy character based on Kojey Radical. While breaking some conventions of complexity and "hype culture", their video followed conventions of location-based filming and a performance-
Example of applying narrative
The document discusses narrative approaches used in a short film called "Torn" created for a course. It begins with establishing narrative theory from scholars like Branigan and Todorov about narratives having a beginning, middle, end and states of equilibrium and disequilibrium. The film uses conventional techniques like Propp's character archetypes of villain, helper and hero influences on the protagonist Sian. It also uses retardation and flashbacks to slowly reveal Sian's backstory and motivations. More experimental is the twist that the characters Sian encounters represent parts of her own mind. The open-ended conclusion encourages interpretation while still providing resolution and causality for Sian's actions. Overall the narrative engages audiences through these conventional and experimental
Conventions of a digi pak
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Similar to Forms and conventions andrew
Andrew Goodwin’s Theory
1. Andrew Goodwin identified 5 key aspects of music videos that audiences should look for: thought beats, narrative and performance, the star image, the relation of visuals to song, and technical aspects.
2. Goodwin recognized that there is often a relationship between the music video's visuals and the song's lyrics, either illustrating, amplifying, or contradicting them. Visuals are also commonly edited to the song's beats or changes in pace.
3. Different music genres have distinguishing styles and icons used in their music videos to represent the genre, and artists often repeat trademark actions to make their songs recognizable.
Evaluation question 1
The document analyzes how a student's music video uses, develops, or challenges conventions of real music videos based on Andrew Goodwin's six key conventions.
[1] The student examines each convention - such as demonstrating genre characteristics through a stage performance, relating lyrics to visuals, and relating music to visual tone.
[2] For each convention, the student determines whether their video used, developed, or challenged the convention. Their video is found to have used conventions such as relating lyrics and music to visuals, but developed conventions such as demonstrating their genre through a unique stage location.
[3] In conclusion, the student determines that their video used and developed Goodwin's conventions effectively without challenging any
Andrew goodwin’s theory
Andrew Goodwin identified 5 key aspects of music videos: 1) thought beats, 2) narrative and performance, 3) star image, 4) relation of visuals to song, and 5) technical aspects. He believed these features help videos be more than advertisements by allowing different viewer interpretations and achieving greater purpose. Goodwin saw thought beats as "seeing the sound" and categorized it into structure, voice, and storytelling. He also recognized the importance of narrative, performance, star image, relating visuals to lyrics, technical elements, and codes like relationships between lyrics and visuals.
Detailed analysis of music videos
This document provides a table to help structure notes when analyzing music videos. It lists 7 key ideas to identify, including demonstrating genre characteristics, relationships between lyrics/music and visuals, close-ups of artists developing motifs, references to looking and voyeurism, intertextual references, and whether the video is performance, narrative, or concept-based. The table is to be used to record observations, examples, and features relating to each of the 7 ideas.
Evaluation question 1
The document analyzes how a student's media project uses, develops, or challenges conventions of real media products based on Andrew Goodwin's six key conventions of music videos.
The student's music video develops conventions by including a stage performance, which is common in metal genre videos. It uses conventions by having a clear relationship between lyrics and visuals, and between music and visuals. It also uses conventions through an intertextual reference to another music video.
The student's digipak and magazine advertisement further use conventions to maintain consistency across the media project.
In conclusion, the student's media product as a whole effectively uses and develops Goodwin's conventions to create a consistent and professional end product, without
Andrew goodwin's theory
Andrew Goodwin identifies 6 key aspects of analyzing music videos: 1) The relationship between the music and lyrics, 2) How the visuals represent the lyrics, 3) The relationship between the tone of the music and visuals, 4) Focus on the artist, 5) Intertextual references in other media, and 6) Addressing genre characteristics. He argues that an effective music video clearly connects the music and visuals through themes, atmosphere, and focus on the artist to engage the audience.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos and 5 ways to analyze them. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics and visuals, between music and visuals, feature close-ups of artists per label demands, reference looking/the male gaze, and use intertextual references. The 5 analysis aspects are thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like editing and effects. Goodwin's framework provides tools to understand music videos through their genre traits, relationships between components, focus on the artist, and technical production elements.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his book Dancing in the Distraction Factory. He suggests that music videos demonstrate genre characteristics, have relationships between lyrics and visuals as well as music and visuals, and include demands from record labels like closeups of artists. Goodwin also identified 5 ways to analyze music videos including looking at "thought beats" that see sound, narratives and performances, star images, relationships between visuals and songs, and technical aspects like editing and special effects.
Goodwin's theory intro and tasks
Andrew Goodwin published a book in 1992 called "Dancing in the Distraction Factory" that came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics through elements like dance routines, signing, or scantily clad women. 2) The visuals have a relationship to the lyrics, often illustrating them. 3) The visuals have a relationship to the music, often amplifying or contradicting it. 4) Record labels demand close-ups of artists. 5) Artists develop recurring visual motifs. 6) Videos frequently reference the notion of voyeuristic looking. 7) They include intertextual references to pop culture.
--Applying all Q1b essay guide
This document provides guidance on analyzing media language in music videos for an exam. It begins by defining media language as the ways media producers make meaning specific to their medium and how audiences learn to interpret those meanings.
The document then gives suggestions for themes to address in an analysis of a music video, such as issues of authorship given audience participation online, postmodern elements like intertextuality, and debates around whether sound or image dominates in music videos. It discusses applying theories from genres, audiences, representations, and narratives. Finally, it contrasts the views of Vernallis, who sees the music as primary, and Goodwin, who identifies six key features of music videos, to analyze the defining elements of the music video's
Goodwin and Music Video
Goodwin published a book in 1992 called "Dancing in the Distraction Factory" where he came up with codes and conventions for music videos. He identified 7 key features of music videos: 1) They demonstrate genre characteristics, 2) There is a relationship between lyrics and visuals, 3) There is a relationship between music and visuals, 4) They include close-ups of the artist, 5) Artists develop recurring visual motifs, 6) They frequently reference the notion of looking, and 7) Often include intertextual references to popular culture. Goodwin's theory provided a framework to analyze how elements are commonly used in music videos.
--Applying all 1 b essay guide
The document discusses possible themes and approaches for analyzing media language in a music video using theories from MANGeR (Media, Audiences, Narrative, Genre, Representation). It suggests three main themes: 1) Issues with discussing the meaning of the video or its agency given participatory culture and user-generated content; 2) Postmodern elements like intertextuality and breaking down distinctions between high and popular culture; 3) Differences in perspectives on what defines music videos, such as whether the sound or image dominates as proposed by Vernallis and Goodwin respectively. The document provides examples and theorists to support analyzing the video through these lenses.
Goodwin's theory
This document summarizes Andrew Goodwin's theory of analyzing music videos from his 1992 book. It outlines the 8 main characteristics he identified: performance, narrative, genre conventions, correlations between music/visuals and lyrics/visuals, star image motifs, notion of looking, intertextual references, and technical elements. Examples are provided for each characteristic. The document then provides guidance on applying Goodwin's theory to analyze a music video of your choice by identifying its genre, artist, song, and examples of genre conventions found in the video.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Applying Key Concepts to Music Video
The document provides an introduction to key concepts for analyzing music videos, including six features identified by Andrew Goodwin and discussing genre, audience, narrative, and representation. Students are instructed to choose a music video, analyze it using these concepts in a blog post, and may include images and embed their slideshare analysis. The concepts are genre characteristics and their relationship to music and visuals, the demands of record labels, references to looking, and intertextuality. Students should discuss the music video's genre, intended audience, narrative elements like time and any enigmas, and how any stereotypes or the star image are represented.
UNFINISHED QUESTION ONE
The document provides questions and guidance for answering a question about how a media product uses, develops, or challenges conventions of real media products. It begins by outlining what should be included in the introduction such as explaining the importance of genre conventions in media texts, particularly for music.
It then lists several points to address for both a music video and ancillary products, including what genre conventions were included/excluded and why, what was learned about conventions for real products and what was included/excluded. It suggests considering how conventions appeal to audiences and any conscious decisions to challenge conventions. Lastly, it recommends providing examples from the media products and using technical terms. The document concludes by offering advice on planning an answer and providing examples of
Andrew goodwin
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos. The 6 features are that music videos demonstrate genre characteristics, show relationships between lyrics and visuals, music and visuals, demands of record labels, voyeurism, and intertextual references. The 5 ways to analyze are through thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like camera work, editing, and lighting. Goodwin suggests analyzing the structure, voice, and mode of address in thought beats and examining narrative, performance, and believability in narrative and performance. The star image and how they are represented is also important, as is illustrating, amplifying, or dis
Andrew goodwin’s music video theory
Andrew Goodwin identifies 6 conventions that are commonly used in music videos:
1) The relationship between lyrics and visuals - the visuals can illustrate, amplify, or contradict the lyrics.
2) "Thought beats" - the visuals are edited to the music/beats of the song.
3) Genre-related style and iconography represent the music's style and make it recognizable.
4) Close-ups of the artist promote their star image and brand.
5) Voyeurism, especially of females, entices audiences' interest in the artist.
6) Intertextual references to other media engage audiences through recognition.
Andrew goodwin's theory
Andrew Goodwin identifies 6 key aspects of music videos:
1) Music videos demonstrate genre through iconography.
2) Lyrics are represented through visual images.
3) The tone and atmosphere of the visuals reflect the music.
4) Music videos often feature close-ups of the artist to promote them.
5) There is a voyeuristic treatment of the female body at times.
6) Music videos sometimes reference other media like films or TV.
Andrew Goodwin's Theory
Andrews' theory is that music videos are essentially advertisements meant to create specific meanings for songs, rather than illuminate inherent meanings. Music videos can depict genre characteristics through imagery like dance routines or aspirations. They also often relate the visuals directly to song lyrics, or amplify meanings beyond the lyrics. Record labels influence music videos to feature artists prominently and appeal sexually to promote sales.
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Forms and conventions andrew
- 1. Forms and conventions. Once again, I have looked at a theory of Andrew Goodwin as he is an essential theorist to research as he has done extensive research into music videos, subsequently making him extortionately useful for this coursework. Goodwin has created 7 forms and conventions of music videos which are useful to use when both analysing and producing music videos. These are: 1. Relationship between the lyrics and visuals, which can either illustrate, amplify or contrast the lyrics. 2. Relationship between the music and visuals, which can either illustrate, amplify or contrast the lyrics. 3. Certain genres may have their own style of music video and iconography, e.g. bright feel-good colours for pop videos. 4. There is an emphasis on the main singer/band. 5. Artists may develop star image over time, and this becomes iconic for them. 6. There is often rhythmic editing (edit on beats). 7. There are intertextual references, perhaps to other areas of media, e.g. TV or film. Goodwin's forms and conventions of music videos are important for me to use in production as it will allow me to create a more successful and professional appearing media text, by taking his observations from real media products.