The document summarizes audience feedback from questionnaires about a music video and accompanying marketing materials: - Questionnaires were handed out before and after viewing the music video to gauge audience opinions. - Feedback indicated that while the song and video quality were good, the performer's guitar playing and lip syncing did not appear genuine. - Respondents also felt the color schemes and designs of the marketing materials like the poster and digital did not harmonize well with the subject matter of the song.

1. What have you learnt from
your audience feedback?

2. • Before I started my video I handed out a questionnaire to audience
members within our target age in order to know what to create for
out products. Here were the results

3. • I handed out another questionnaire
to different members of our target
audience after I created all the
media products. Here is them
watching it while answering the
questionnaire. I made them listen to
the song on it’s own, then made
watch the music video

4. Results
Did you
like the
song?
Do you think the music video made the song more appealing?
If yes, how so? And if not, what can I improve on?
If you were to change one
thing about it what would it
be?
Do the digipack and poster harmonise well with the
music video and each other?
Yes Didn't make a difference to me
The lips weren't always synced
to the music
Yes. The performer is the main emphasis and the fonts
are consistent.
Yes
Yes the video was well constructed and I especially loved all the
sceneries in the background Nothing I liked everything Yes I liked how alive the poster is. It's very eye catching
Yes No difference
Some of the lip syncinc was a
bit off
Yes the colour schemes of the poster and the digipack
are similar which goes well together with the song
No
Yes I'd listen to the song after watching the music video. It was
clear to tell that he Can't think of anything
I think the poster is a bit too loud in the sense that
they've edited too much
No No I dislike songs in this music genre
The performer didn't know
know how to play the guitar
I think the colour schemes shoul have been different on
the digipack and poster
Yes Yes Guitar playing looked fake
I think they shouldn't have had him with the guitar on
his back since he didn't know how to use it
Yes
Yes the song had good quality footage and all the camera angles
were brilliant
Lip syncing needs to be
improved
Yes the colour schemes are very similar and so are the
fonts.
Yes Yes I liked the outfits the performer had throughout the song
Some parts of the song had
mismatched lip sycing did not answer this question
No
No the playing of the guitar didn't look genuine and that put me
off The playing of the guitar
I feel that since the song was about a breakup the
poster and digipack should have been a bit more dull
Yes
I liked the fact that the whole song was emphasised on him and
it was clear that he was trying to move on from a breakup
He didn't look like he knew
how to play a guitar
I think the colour schemes shoul have been different on
the digipack and poster

5. • I feel that the mis en scene in the music video was really good. We
had the correct props and filmed in the right places. We wanted to
make the performer look like a superior which is why we had many
low angled camera shots; to let us know that he’s not below the
person he broke up with. It was clear that the song was an acoustic
song through the use of mis en scene. I do agree with the audience
feedback in the sense that the guitar playing didn’t look too genuine
and the lip movements were off however we did all we could with the
technology we were provided. the end I’m not disappointed with the
feedback that I received and I’m glad with the outcome of the music
video.