This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
Flipkart is an Indian e-commerce company that was founded in 2007 and has become a leader in online retail in India. It has expanded its product offerings from books to various electronics, fashion, and home goods. Flipkart has seen success by focusing on providing customers with a simple and delightful shopping experience through its easy-to-use interface and payment options. As online shopping continues to grow in India, Flipkart aims to solidify its position through ongoing investments in its supply chain and logistics network.
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Flipkart was founded in 2007 by IIT Delhi alumni Sachin and Binny Bansal as an online bookstore and has since expanded to become India's largest e-commerce platform, shipping over 30,000 items daily across 12 categories; through strategic marketing campaigns emphasizing convenience, low prices, and customer satisfaction, and expanding product offerings, Flipkart has achieved rapid sales growth and become a leader in the Indian e-commerce market.
The document discusses the e-commerce industry in India and Flipkart's early marketing strategies. It provides details on Flipkart's founding, growth, and market share. It then analyzes social media conversations about Flipkart and describes their initial "No Kidding No Worries" marketing campaign, which used children to build trust and convince consumers to shop online by addressing common concerns. The campaign was highly successful, doubling Flipkart's website traffic, orders, and revenue.
Flipkart is India's largest e-commerce company with a vision to become the 'Amazon of India'. It has grown rapidly since its founding in 2007 and now has over 1 billion annual sales. However, it faces increasing competition from Amazon and Snapdeal. While Flipkart's big sales like Big Billion Day are very popular, they have also been plagued by issues like site crashes, fake discounts, and logistics problems. To sustain its leadership, Flipkart will need to address these operational challenges and develop more unique products and services to retain customers.
Flipkart is an Indian e-commerce company that was founded in 2007 and has become a leader in online retail in India. It has expanded its product offerings from books to various electronics, fashion, and home goods. Flipkart has seen success by focusing on providing customers with a simple and delightful shopping experience through its easy-to-use interface and payment options. As online shopping continues to grow in India, Flipkart aims to solidify its position through ongoing investments in its supply chain and logistics network.
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Flipkart was founded in 2007 by IIT Delhi alumni Sachin and Binny Bansal as an online bookstore and has since expanded to become India's largest e-commerce platform, shipping over 30,000 items daily across 12 categories; through strategic marketing campaigns emphasizing convenience, low prices, and customer satisfaction, and expanding product offerings, Flipkart has achieved rapid sales growth and become a leader in the Indian e-commerce market.
The document discusses the e-commerce industry in India and Flipkart's early marketing strategies. It provides details on Flipkart's founding, growth, and market share. It then analyzes social media conversations about Flipkart and describes their initial "No Kidding No Worries" marketing campaign, which used children to build trust and convince consumers to shop online by addressing common concerns. The campaign was highly successful, doubling Flipkart's website traffic, orders, and revenue.
Flipkart is India's largest e-commerce company with a vision to become the 'Amazon of India'. It has grown rapidly since its founding in 2007 and now has over 1 billion annual sales. However, it faces increasing competition from Amazon and Snapdeal. While Flipkart's big sales like Big Billion Day are very popular, they have also been plagued by issues like site crashes, fake discounts, and logistics problems. To sustain its leadership, Flipkart will need to address these operational challenges and develop more unique products and services to retain customers.
This document provides an overview of the Indian e-commerce company Flipkart. It summarizes that Flipkart was founded in 2007 in Bangalore by IIT graduates Sachin Bansal and Binny Bansal. It initially started with capital of 4 lakh rupees and has since grown significantly, with over 4600 employees and revenue of 1180 crore rupees as of 2013-2014. Key aspects of Flipkart's success include its procurement model, robust logistics and delivery systems, vast product selection, and focus on customer experience. The document also outlines Flipkart's marketing strategies, future plans for growth, and threats to its leading position in the Indian e-commerce market.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Flipkart was founded in 2007 by former Amazon employees with an initial investment of $9000. It is headquartered in Bangalore and has over 4500 employees. Flipkart sells a wide range of products across multiple categories through its website and mobile apps. It has over 15 million products listed and serves over 30,000 orders per day through its 25 warehouses and 60 delivery centers across India. Flipkart aims to maximize its profits through strategies such as stocking popular mid-priced products and providing discounts on older inventory. It also plans to generate additional revenue streams by becoming a distributor and logistics provider for other companies.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Flipkart was founded in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It began as an online book retailer and has since expanded into other product categories. Flipkart has received multiple rounds of funding and acquired other companies to support its growth. It aims to provide customers with a best-in-class online shopping experience through features like cash-on-delivery, easy returns, and fast shipping.
Flipkart is one of India's leading e-commerce companies, founded in 2007 with initial capital of INR 4 lakh. It has over 11.5 million book titles listed across 11 categories and over 2 million registered users. Flipkart has raised over $3 billion in funding over 12 rounds from 16 investors. It has made several acquisitions including Myntra in 2014 and Jabong in 2016 to strengthen its fashion portfolio. Flipkart stands out due to its robust logistics and warehousing network, huge product selection, and initiatives like UPI payments and Big Billion Day sales.
Flipkart is one of India's leading e-commerce companies, founded in 2007 in Bangalore. It focused early on selling books online but has since expanded its product lines. To succeed in India's skeptical online market, Flipkart built trust by offering secure payments, 24/7 customer service, its own delivery network, and generous return policies. It saw much growth and now employs over 4,800 people and works with over 600 suppliers. While facing competition from global giants, Flipkart has established itself as India's top domestic online retailer.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Flipkart integrated marketing communication pptVardha Mago
Flipkart is India's largest e-commerce company that started in 2007. It began by selling books but has expanded to various product categories. Flipkart has experienced rapid growth, achieving daily sales of Rs. 2.5 crore with a registered user base of over 2 million customers. To continue its growth, Flipkart heavily invests in marketing across various channels like television, search, social media, and partnerships. This includes campaigns like their annual Big Billion Day sales event. Recently, Flipkart launched a new native ad format called Brand Story Ads to allow companies to tell their brand stories on mobile.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Flipkart is an Indian e-commerce company founded in 2007 with headquarters in Bangalore. It generates revenue through online sales on its website Flipkart.com. While it has received $3.5 billion in funding and was valued at $15 billion, its business model relies on discounts to attract customers while also charging sellers fees for services like payments, logistics, and advertising on its site.
Flipkart is India's largest online retailer that started as an online bookseller in 2007 and is now valued at over $1 billion with a staff of 2500, but it is facing issues with low profit margins from low value items delivered over long distances and needs to shift its positioning from cheap prices to emphasizing convenience, delivery, and customer service to increase revenue from its existing customer base.
Flipkart was founded in 2007 with the goal of making books easily accessible online. It has since expanded to sell nearly 30 products per minute across various categories. Internally, Flipkart has a non-hierarchical structure and culture that encourages informality. Externally, it faces factors like competition, technology changes, and economic conditions that both create opportunities and risks for the business.
Flipkartanalysis2 141017040240-conversion-gate01meet shah
Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore. It was founded by Sachin and Binny Bansal who previously worked at Amazon. Flipkart started by selling books online and later expanded into other product categories. Its mission is to provide a delightful customer experience and its vision is to become the Amazon of India. While online retail is booming in India, Flipkart faces challenges like customer loyalty and education as well as competition from other players like Amazon, Snapdeal, and Myntra.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
Flipkart is an Indian e-commerce company founded in 2007 with headquarters in Bengaluru. It has a portfolio of products across various categories which it sources from vendors and stores in warehouses located strategically for delivery. Its supply chain involves procurement, inventory management and order fulfillment processes supported by its user interface, payment options, and delivery system. Orders are picked and packed at warehouses then dispatched and delivered to customers, with technology and logistics partnerships supporting the order-to-delivery process.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, and uses a marketplace model where third-party sellers can also sell products on the platform. It has acquired several other Indian e-commerce companies to expand its offerings.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, with payment options including cash on delivery and online payment methods. It competes with Amazon and Snapdeal in India's growing e-commerce market.
This document provides an overview of the Indian e-commerce company Flipkart. It summarizes that Flipkart was founded in 2007 in Bangalore by IIT graduates Sachin Bansal and Binny Bansal. It initially started with capital of 4 lakh rupees and has since grown significantly, with over 4600 employees and revenue of 1180 crore rupees as of 2013-2014. Key aspects of Flipkart's success include its procurement model, robust logistics and delivery systems, vast product selection, and focus on customer experience. The document also outlines Flipkart's marketing strategies, future plans for growth, and threats to its leading position in the Indian e-commerce market.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
This document provides an overview of the marketing strategies of Flipkart, an Indian e-commerce company. It discusses how Flipkart started in 2007 selling only books and has since expanded its product selection while growing its revenues significantly through 2015. The document also notes that Flipkart has changed its business model from consignment to inventory to marketplace and has raised funding from investors to support its growth.
Flipkart was founded in 2007 by former Amazon employees with an initial investment of $9000. It is headquartered in Bangalore and has over 4500 employees. Flipkart sells a wide range of products across multiple categories through its website and mobile apps. It has over 15 million products listed and serves over 30,000 orders per day through its 25 warehouses and 60 delivery centers across India. Flipkart aims to maximize its profits through strategies such as stocking popular mid-priced products and providing discounts on older inventory. It also plans to generate additional revenue streams by becoming a distributor and logistics provider for other companies.
- Flipkart is India's largest e-commerce company that started as an online bookstore and has expanded into other product categories.
- It uses its own logistics network as well as third-party logistics to deliver products with a 30-day return policy.
- Flipkart targets urban Indian customers, especially young professionals, by offering low prices, payment options, and fast delivery compared to physical retailers.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Flipkart was founded in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It began as an online book retailer and has since expanded into other product categories. Flipkart has received multiple rounds of funding and acquired other companies to support its growth. It aims to provide customers with a best-in-class online shopping experience through features like cash-on-delivery, easy returns, and fast shipping.
Flipkart is one of India's leading e-commerce companies, founded in 2007 with initial capital of INR 4 lakh. It has over 11.5 million book titles listed across 11 categories and over 2 million registered users. Flipkart has raised over $3 billion in funding over 12 rounds from 16 investors. It has made several acquisitions including Myntra in 2014 and Jabong in 2016 to strengthen its fashion portfolio. Flipkart stands out due to its robust logistics and warehousing network, huge product selection, and initiatives like UPI payments and Big Billion Day sales.
Flipkart is one of India's leading e-commerce companies, founded in 2007 in Bangalore. It focused early on selling books online but has since expanded its product lines. To succeed in India's skeptical online market, Flipkart built trust by offering secure payments, 24/7 customer service, its own delivery network, and generous return policies. It saw much growth and now employs over 4,800 people and works with over 600 suppliers. While facing competition from global giants, Flipkart has established itself as India's top domestic online retailer.
Flipkart is India's leading e-commerce company founded in 2007. It has expanded rapidly across India and is poised for further growth. Flipkart captures nearly half of India's e-commerce market and has over 10 million registered users that visit the site daily. The company primarily targets India's large youth population that is adopting online shopping. To maintain its leading position, Flipkart continues to enhance its offerings through acquisitions and new services, and raise hundreds of millions in investments to support its expansion plans across India.
Flipkart integrated marketing communication pptVardha Mago
Flipkart is India's largest e-commerce company that started in 2007. It began by selling books but has expanded to various product categories. Flipkart has experienced rapid growth, achieving daily sales of Rs. 2.5 crore with a registered user base of over 2 million customers. To continue its growth, Flipkart heavily invests in marketing across various channels like television, search, social media, and partnerships. This includes campaigns like their annual Big Billion Day sales event. Recently, Flipkart launched a new native ad format called Brand Story Ads to allow companies to tell their brand stories on mobile.
Includes :
About the Company : FlipKart
Acquisitions
Challenges Faced by the Company
SWOT Analysis
Marketing Strategy Used
Flipkart’s Success MANTRA !
Marketing Strategy Evaluation
Conclusion
Flipkart is an Indian e-commerce company founded in 2007 with headquarters in Bangalore. It generates revenue through online sales on its website Flipkart.com. While it has received $3.5 billion in funding and was valued at $15 billion, its business model relies on discounts to attract customers while also charging sellers fees for services like payments, logistics, and advertising on its site.
Flipkart is India's largest online retailer that started as an online bookseller in 2007 and is now valued at over $1 billion with a staff of 2500, but it is facing issues with low profit margins from low value items delivered over long distances and needs to shift its positioning from cheap prices to emphasizing convenience, delivery, and customer service to increase revenue from its existing customer base.
Flipkart was founded in 2007 with the goal of making books easily accessible online. It has since expanded to sell nearly 30 products per minute across various categories. Internally, Flipkart has a non-hierarchical structure and culture that encourages informality. Externally, it faces factors like competition, technology changes, and economic conditions that both create opportunities and risks for the business.
Flipkartanalysis2 141017040240-conversion-gate01meet shah
Flipkart is an Indian e-commerce company founded in 2007 and headquartered in Bangalore. It was founded by Sachin and Binny Bansal who previously worked at Amazon. Flipkart started by selling books online and later expanded into other product categories. Its mission is to provide a delightful customer experience and its vision is to become the Amazon of India. While online retail is booming in India, Flipkart faces challenges like customer loyalty and education as well as competition from other players like Amazon, Snapdeal, and Myntra.
Complete marketing analysis of Flipkart. Piyush Kapoor
consist of marketing analysis of flipkart which includes
History
environmental analysis of flipkart
pest analysis of flipkart
marketing mix of flipkart
Flipkart is an Indian e-commerce company founded in 2007 with headquarters in Bengaluru. It has a portfolio of products across various categories which it sources from vendors and stores in warehouses located strategically for delivery. Its supply chain involves procurement, inventory management and order fulfillment processes supported by its user interface, payment options, and delivery system. Orders are picked and packed at warehouses then dispatched and delivered to customers, with technology and logistics partnerships supporting the order-to-delivery process.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, and uses a marketplace model where third-party sellers can also sell products on the platform. It has acquired several other Indian e-commerce companies to expand its offerings.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin and Binny Bansal. It is headquartered in Bangalore and has become one of the largest online retailers in India, with a valuation of $15 billion in 2015. Flipkart allows customers to purchase products online through its website and mobile apps, with payment options including cash on delivery and online payment methods. It competes with Amazon and Snapdeal in India's growing e-commerce market.
All about flipcart, Marketing mIx, strategy of flipcart, 1) introduction of flipcart. 2) 4Ps of Marketing (flipcart.com) 3) The marketing strategies of Producer (flipcart.com) 4)SWOT analysis (flipcart.com) 5)Input of marketing strategies and output of it. (flipcart.com)
Looking to learn more about successful ecommerce strategies? Look no further than the "Flipkart Case Study" ebook.
In this comprehensive ebook, you'll get an in-depth look at how Flipkart, India's leading ecommerce marketplace, achieved its incredible success. Through a combination of innovative marketing strategies, cutting-edge technology, and a relentless focus on customer satisfaction, Flipkart has become one of the most successful ecommerce companies in the world.
Inside this ebook, you'll learn about the history of Flipkart, its founding principles, and the challenges it faced in its early days. You'll also discover how Flipkart has evolved over time, adapting to changing market conditions and consumer behavior to stay ahead of the competition.
In addition to insights on Flipkart's business model and operations, you'll also gain valuable knowledge about ecommerce trends and strategies that can help you succeed in your own online business ventures. From marketing tactics to customer engagement to supply chain management, this ebook covers all the key elements of ecommerce success.
Whether you're a business owner looking to improve your online sales or a marketing professional seeking to stay ahead of the curve, the "Flipkart Case Study" ebook is an essential resource for anyone interested in ecommerce. With its detailed analysis and practical insights, this ebook is sure to provide you with the inspiration and knowledge you need to take your business to the next level.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It began as an online book retailer and has since expanded into other product categories such as apparel, consumer electronics, and home goods. Some key events in Flipkart's history include major funding rounds that have supported its growth, acquisitions of other companies to expand its capabilities, and being acquired by Walmart in 2018 for $16 billion. Flipkart's success is largely attributed to its focus on providing customers a positive shopping experience through services like cash-on-delivery and its easy-to-use website.
Flipkart is an Indian e-commerce company known for its online shopping website. It has established itself as a trusted brand through its reliable and customer-centric approach. The company focuses on easy and quick shopping, various product categories, and a simple website interface. Through effective digital marketing and social media presence, Flipkart has become a pioneer in online retail in India.
This document provides an overview of Flipkart, an Indian e-commerce company. It discusses Flipkart's founding in 2007, its focus on online book sales and later expansion, funding rounds, growth, and vision to become a $20 billion company by 2020. The document also summarizes Flipkart's organizational structure, internal and external communication strategies, marketing approaches, competitors, and analysis of its strengths, weaknesses, opportunities, and threats. It briefly describes a major crisis faced by Flipkart on its Big Billion Day sale in 2014.
Flipkart is an Indian e-commerce company founded in 2007 that sells books and has expanded into other product categories. It has over 4,600 employees and $1.6 billion in annual revenue. The company aims to provide customers with a hassle-free shopping experience. Flipkart has been successful due to its robust backend operations that efficiently handle procurement, warehousing, logistics and customer service. It aims to become the Amazon of India through its focus on customer satisfaction.
Flipkart is an Indian e-commerce company founded in 2007 that is one of the leading online retailers in India. It sells a wide range of products including books, electronics, apparel and more. Flipkart uses SEO, social media marketing and television advertisements to promote its brand and products. It aims to provide customers with a simple and reliable shopping experience through features like cash on delivery, easy returns, and customer service. Flipkart's success is built on its robust supply chain and logistics network that allows it to store and deliver large numbers of products efficiently.
Flipkart is an Indian e-commerce company founded in 2007 by Sachin Bansal and Binny Bansal. It initially focused on online book sales but later expanded into electronics and other products. Flipkart offers multiple payment options including cash on delivery, which has been significant for growth given low credit card usage in India. It has expanded its product categories and fulfillment capabilities over time, and now employs over 4,500 people with warehouses across major Indian cities.
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
The document discusses SWOT analysis and provides information about Flipkart, an Indian e-commerce company. It summarizes Flipkart's business model, history, and performance. It also analyzes some of Flipkart's strengths like its large size and market leadership in India. Weaknesses discussed include limited delivery reach compared to Amazon. Opportunities mentioned are expanding to other markets and optimizing supply chain. Threats include competition from global players like Amazon and regulations affecting the e-commerce industry in India.
Project report on consumer behavior towards digital marketingArhaam Ansari
A study of consumer behavior towards Digital Marketing. It means what is the factors which influence the consumer behavior in making purchasing decisions and also increase repeat purchasing.
This document provides an overview of the Indian e-commerce company Flipkart. It discusses Flipkart's history, founding in 2007, products offered including books, electronics and other goods, locations of warehouses across India, marketing strategies, and financial results showing strong growth. Strengths include its brand recognition in India, while weaknesses include reliance on low prices and difficulties expanding distribution.
Affiliate marketing has emerged as a powerful tool for individuals and businesses to earn passive income in the digital era content that educates, informs, and persuades your audience to make a purchase. Whether it's a blog post, a review, a comparison article, or a social media post, ensure that your content highlights the benefits, features, and unique selling points of the product. Incorporate your affiliate links strategically within the content to encourage click-throughs.
6.Promotion and Traffic Generation:
To maximize your earnings, it is essential to drive quality traffic to your affiliate links. Leverage your online presence by promoting Flipkart products through various channels. Utilize search engine optimization (SEO) techniques to improve your website's visibility on search engines. Engage with your audience on social media platforms by sharing engaging posts, running contests, and
Flipkart is an Indian electronic commerce company that was founded in 2007 and is headquartered in Bengaluru. It allows customers to purchase products through its website and mobile app. Flipkart uses various marketing strategies across different platforms like Facebook, Twitter, YouTube, and affiliates to promote its brand and drive sales. It has partnered with other companies for exclusive product launches to boost its market share in India's e-commerce sector.
This document provides an interim internship report on digital media marketing for the Hippily mobile application. It discusses the company profile, vision, management, application functionality, and methodology. It also covers industrial analysis including benefits of social media marketing and strategies. The report details social media marketing campaigns conducted on platforms like Instagram and Twitter. It discusses findings, conclusions, and recommendations from the internship experience at Hippily Technology focusing on social media marketing.
A Study on Flipkart E-Commerce company ( business research method ) BRM proje...AartiGholape
Flipkart is an e-commerce company founded in 2007 in India. It operates primarily in India and is headquartered in Bangalore. The document discusses Flipkart's history, vision, marketing mix, SWOT analysis, and financial performance based on a case study. It finds that Flipkart's revenues have grown significantly since its founding and that it faces competition from Amazon but maintains an edge through fast delivery, product listings, and sales promotions.
This is a Powerpoint Presentation FLIPKART.Com . This is an INDIAN ecommerce company . I am ANKIT LODHI Study at NACHIKETA COLLAGE OF COMPUTER SCIENCE AND ADVANCE TECHNOLOGY (RDVV) JABALPUR , MADHYA PRADESH INDIA.
Similar to Presentation on Flipkart By Karachi University Students (20)
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Presentation on Flipkart By Karachi University Students
1. CONTENTS:
Introduction of Group Members
Introduction of Flipkart
E-Business model
E-Commerce
Market analysis
Competitors analysis
Future Recommendations
REPORT BY:
GROUP 7
SYED MOHIB
RIZVI
MUHAMMAD
ASKARI
MOHIB ALI
UMAIR AHMED
SAAD ALI
CLASS:BBA(SP)
SEMESTER:I-(SPRING2020)
COURSE:CAB
TEACHER:MISS AMBREEN R.KHAN
FLIPKART REPORT
MIDTERM REPORT
2. CONTENTS:
Introduction of Group Members
Introduction of Flipkart
E-Business model
E-Commerce
Market analysis
Competitors analysis
Failures of flipkart
Future Recommendations
Key learnings from flipkart
3. INTRODUCTION OF GROUP MEMBERS:
My name is Syed Mohib Rizvi, I have done
intermediate in Pre Medical from AKHSS. I have
attended training in English language and in hand
writing skills. I am expert in cricket and in
photography. I am giving home tution from class 1 to
8 in evening. My hobbies are to play games whether it
is online or offline, indoor or outdoor and to do
hangouts. My future plan is to become financial
manager in any multinational company.
My name is Syed Muhammad Askari, I did my O levels
from BeaconHouse then completed my intermediate
from Fatmiyah Boys College. I have played in various
football tournaments such as PGF and Karachi United
Football tournament. I have also won Bronze medal in
kangaroo Mathematics Competition. I also have a
keen interest in sports and watching movies. I plan to
complete my degree then work in an multinational
company.
4. My name is Saad Ali Akhtar, I have done my intermediate
in science Pre medical from DJ Sindh Government Science
College I am expert in cricket In a evening I do my online
business on Facebook My goal is to join IMF Or World Bank
after complete my Master.
My name is Syed Mohib Ali, I have done inter in Science pre
engineering from PECHS education foundation college.I am
certified in English language course from Oxford coaching
centre. I have also done some businesses in previous time. I
am teaching in coaching center in evening from 1 to 2nd
year, i have good business skills i think i can do a great
business , my goal is to become a great business man, after
completing my studies i will follow my family path so after
receiving the degree of MBA i like to join PAK ARMY on High
post.
My name is Umair Ahmed, I have completed my
intermediate in Science Pre Engineering from PECHS Govt
College. I have attended training in E-commerce
management and in FreeLancing from digiskill. Me and my
friend have created YouTube channel and we running it as
our hobby. After completion of my BBA degree I will proceed
for master’s degree as well and wants to become Chief
marketing officer(CMO) of an organization.
5. INTRODUCTION OF FLIPKART:
Flipkart was Founded in 2007
Its Headquarter is located in Bangalore (India
Their owners are two brothers Sachin and Binny Bansal who were both alumni of
the Indian Institute of Technology Delhi (IIT) and formerly worked for Amazon
The company initially focused on online book sales, before expanding into other product
categories such as consumer electronics, fashion, home essentials & groceries, and other
lifestyle products.
Initially Bansals invested $5600 on developing this site.
It is an online shopping service which has a revenue of INR43,615 crore (US$6.1 Billion).
It is ranked 104 globally and 6th in India by Alexa Rank.
Flipkart's reported sales were INR 40 million (US$560,000) in 2008–2009,INR 200
million (US$2.8 million) in 2009–2010 and INR 750 million (US$11 million) for 2010–2011.
The service competes primarily with Amazon's Indian subsidiary, and the domestic rival is
Snapdeal. As of March 2017, Flipkart held a 39.5 % market share of India's e-commerce
industry.
Flipkart had raised a total of US$3 billion, after over 12 rounds and 16 investors.
Sachin Bansal was awarded Entrepreneur of the Year 2012–2013 from The Economic Times,
a leading Indian economic daily newspaper.
In September 2015, the two founders entered Forbes India Rich List debuting at the 86th
position with a net worth of $1.3 billion each.
In April 2016, Sachin Bansal and Binny Bansal were named to Time magazine's list of The
100 Most Influential People.
Walmart won the bid in 2018 for 16 billion dollars and earned 77 % share of the company.
Their CEO (Jan 2017 – Present) is Kalyan Krishnamurthy
Currently their employees are more than 30,000.
The valuation of their business in 2019 was US$20 Billion.
The company has customer base of around 160 million people.
Flipkart is offering over 150 million products across 80+ categories.
6. E-BUSINESS MODEL:
Its business
model is
divided into
three
factors:
Flipkart’s
key
activities
Flipkart’s
customer
segments
Flipkart’s
value
proposition
7. 1) FLIPKART’S KEY ACTIVITIES:
The following are the major key activities that are conducted daily that help to deploy all the
operations of Flipkart:
To Design, develop and optimize its ingenious online platform specifically for electronic
commerce products for the Indian Regions.
To Manage the supply chain network of its products including logistics, warehouses, etc.
To Hire, train and retain the workforce.
To Product catalog– maintain product catalog with images and videos.
To Build and manage sellers’ network.
To Establish a partnership with distributors and other manufacturers.
To do Marketing & Sales promotion including developing an effective Pricing strategy and
promotional offers and discounts during shopping peak seasons and holidays.
To Establish a secure payment portal.
To Establish Customer support (24 – 7) via phone, online chat, and email.
2) FLIPKART’S CUSTOMER SEGMENTS:
MASSIVE URBAN MARKET WHO PREFERS TO BUY ONLINE:
The Flipkart has grown into an enormous platform for a vast marketplace in India for the
time being.
Currently, Flipkart marketplace is only open and available for deliveries to be made
anywhere within India.
DISCOUNT LOVERS & PROMOTIONAL OFFERS FOR CUSTOMERS:
Flipkart offers its loyal and new customer(s) promotional offers & special pricing during the
holidays.
They also provide branded products at reasonable prices – This is also a great way to ensure
diligent treatment towards loyal customers and help further introduce its products to
potential marketplaces.
BOOK LOVERS MARKET TREND ANALYSIS:
Flipkart originally started selling books and now have expanded to major electronics at a
massive scale for adults and children.
CUSTOMERS WHO PREFER CONVENIENCE AND ACCESSIBILITY:
Flipkart products are easily accessible through their official website.
Flipkart products can be accessed through Flipkart’s software applications programs.
(Google Play & iTunes)
8. CUSTOMER TARGETED BY PRODUCT:
Flipkart’s most success is driven by the smart analytics that is evaluated for the market
places.
Its social media platforms are another set of sources that help the analyst identify what
consumers are into nowadays, and what is the recent trend.
Flipkart targets those products that are in high demand to potentially make a sale.
3) FLIPKART’S VALUE PROPOSITIONS:
EXCLUSIVE PRODUCTS LAUNCH:
Electronics
TVs & Appliances
Baby & Kids
Home & Furniture
Sports, Books & More
UNIQUE FEATURES:
Customer Login & Signup area
Sell on Flipkart as a Seller
24x 7 Customer Services
Advertise with Flipkart
Software Application (Dual Interface)
Flipkart Assured– badge for high-quality products and faster delivery.
CONVENIENCE:
Before the Flipkart launch, India consumers used to purchase such goods directly from
Amazon, Ali Baba, Snapdeal and other competitive platforms that offer almost the same
types of products and services.When Flipkart launched with competitive products with low
prices, the Indian consumers’ interest rose in the local Indian Amazon, i.e. Flipkart.
WIDE SELECTION:
Users are able to find just about any type of product, whether it is for the holidays,
searching for a gift or just doing some general shopping.
Flipkart Users are able to search through thousands of different sellers and review the
listings that they have.Each listing (product) is listed with product specifications and details.
Users are able to search through category.
9. CHEAP PRODUCTS &HIGHLY TRUSTED:
One of the best things about Flipkart is that fact that they offer their clients to review the
listing from these sellers and other relevant shops that offer their products at the lowest
prices as compared to the markets.
Because of their policies, due diligence, and the positive feedbacks, Flipkart is highly trusted
and recommended by customers who have used the Flipkart services before.
Trust credibility factors help to increase business potential revenue streams by reference or
through retention conversions.
E-COMMERCE:
10. FLIPKART’S MONEY INCOME:
Flipkart works on business to consumer (B2C) type of E-commerce:
BUSINESS TO CONSUMER (B2C):
It is the model taking businesses and consumers interaction. The basic concept of this
model is to sell the product online to the consumers.
B2C is the direct trade between the company and consumers. It provides direct selling
through online.
For Example; if you want to sell goods and services to consumer so that anybody can
purchase any products directly from supplier’s website.
11. 1) SELLERS, MANUFACTURERS &DISTRIBUTORS OF PRODUCTS:
Flipkart massive inventory system is supplied by some of the prime titans in India:
SELLERS:
Sellers that sell their products or services via Flipkart through means of operating a “store-
presence” on the Flipkart platform.
Flipkart is responsible for delivering the goods. However, the supply chain (products or
services) are directed by the supplier/sellers’ end.
The sellers are responsible for fulfilling the orders that they Sellers claim to sell/promote
.
PAYMENT PARTNERS:
Flipkart has partnered with Banks, Credit card, e-wallet companies to offer secure payment
service on its platform.
2) PAYMENT SYSTEM:
Flipkart platform offers multiple methods for its customers to pay for their orders.
CASH ON DELIVERY:
The concept that was pioneered by Flipkart has changed the game of e-commerce in Indian
Market. A customer that would like to place an order on COD can place orders that do not
exceed 50,000 Indian Rupees (Approx. $700)
CREDIT/ DEBIT CARD:
During the sign-up phase, clients are required to provide either a credit card or debit card.
Such cards can be issued from India or the other 21 countries that Flipkart accepts to do
business with.
12. BANK’S INTERNET BANKING FEATURE:
Customers have the option to sync their Flipkart accounts with their local banking facility to
process payments.
3) FLIPKART REVENUE STREAMS:
COMMISSION STRUCTURE:
Flipkart makes a percentage cut whenever someone sells their product to a customer.
Commissions are usually deducted from the original transaction value prior to paying out
the seller who sold the item.
The commission structures vary from item to item, they are categorized in the following;
Low Margin branded categories: 2-5%.
High Margin branded categories: 10-25%.
OWN SHIPPING SERVICES – EKART:
It is a department that makes all the deliveries of goods to the concerned consumer.
It costs 50 Indian Rupees for items that are less than half a KG (weight).
SHOPPING FEE (FLIPKART ASSURED PROGRAM):
Shopper saves more by availing free deliveries on orders that exceed the value of 500 Indian
rupees. The saved amounts usually are accumulated and then spent again at Flipkart.
FLIPKART’S E-COMMERCE MAP:
13. FLIPKART IS SET TO OVERCOMEAMAZON BY YEAR 2023:
MARKET ANALYSIS:
MARKET SHARES:
In 2018, Walmart bought a $16 billion majority stake in Flipkart Online Services Pvt. Ltd.
giving it a foothold in the country's e-commerce market, which is set to grow to $200 billion
by 2026. That figure is up from $48.5 billion as of 2018, according to the International Trade
Administration.
Flipkart is the largest online retailer in India, with a 31.9% market share in 2018, followed by
Amazon at 31.2%, according to Forrester. After adding the market share of its fashion
specialty sites Myntra and Jabong, Flipkart controls a 38.3% market share.
India's largest e-commerce marketplace Flipkart is looking to extend its lead over rival
Amazon during this festive season by targeting a 70 per cent market share in the domestic
online shopping space.
14. With a $4-billion war chest, Flipkart is open to burning cash to buy a significant portion of
the existing market share and continue its lead over Amazon. The mainstay of Flipkart's
strategy is to push the sale of smartphones- a category that has not been providing
monetary benefits to the e-commerce firms so far.
Flipkart claims most of the heavy lifting will be done by the smartphone category in which it
aims to capture around 75 per cent of the market share, among online sellers. The category
will drive 50 per cent of its overall GMV during the next one month, while supporting
accessories and electronics are expected drive another 10 per cent of its overall GMV.
The company had earlier claimed that one out of two smartphones would be sold on its
platform during the upcoming festive month. Typically, around 67-70 per cent of
smartphones is sold offline, while the remainder is sold online. Analyst Counterpoint notes
that Flipkart controls around 50 per cent of the online smartphone market and 15 per cent
of the overall market.
Fashion and large appliances will be the other big contributor for Flipkart, with 15 per cent
of its GMV being driven by these two categories. While fashion is a smaller segment than
smartphones in terms of GMV, the category is expected to drive the maximum number of
stock keeping units (SKUs) for Flipkart at 55 percent.
Amazon had claimed that it has already overtaken Flipkart on every metric possible. Both
companies have been participating in a war of words, asserting their dominance over the
other.While Flipkart's aim is to beat Amazon, a third competitor has emerged in the form of
Paytm.
FINANCE:
16. COMPETITOR ANALYSIS:
Overall there are several competitors of flipkart, but majorly there are six competitors:
1) AMAZON:
Amazon is arguably the world’s largest online shopping store. It offers a wide array of
services including online retail, consumer electronics, multimedia content and computing
services among others. It is ranked as the leading online retailer in the US generating an
estimated net sales of close to $140 billion in 2016.
A considerable part of its revenue is generated from the online sale of electronics and other
related goods. It is also one of the most valuable brands in the world with approximately
400 million customers with active accounts globally.
Amazon also offers its services through mobile App and digital products like music and
videos. It currently has over 370,000 employees worldwide. Amazon is the topmost Flipkart
competitor due to its increasing market share.
2) ALIBABA.COM:
Alibabais another giant company that offers online commerce services. It was founded in
1999 as a simple B2B online shopping portal but later grew to become the biggest e-
commerce portal in Asia offering B2B, C2C, and B2C online services. The total revenue that
this company generated in 2017 financial is estimated to be around 158.3 bn RMB, an
equivalent of over $24 billion.
As a leading e-retailer in Asia and also penetrating other parts of the world. Alibaba has
employed over 51,000 employees to help in facilitating various processes involved in buying
and selling of different products on the platform.
17. Astonishingly, Alibaba has been able to receive a total number of record an average of
approximately 812 million orders per day in the entire 2017.
3) SNAPDEAL:
Snapdeal is another Indian based e-commerce company that offers online retail services. It
was founded in 2010 but has risen to become one of the biggest e-retailers in India.
It has a broader assortment of products estimated to be over 35 million obtained from
more than 125,000 retailers and brands, both local and international.
Over the period of its existence, it has been able to acquire some businesses such as
Grabbon.com, esportsbuy.com, and Doozton.com, which has made it possible to expand
and become a solid competitor in the e-retailing sector, especially in India.
4) PAYTM:
Paytm is an Indian-based online payment and e-commerce Company that offers allows the
users to make payments upon purchase of a wide range of products including fashion items,
electronics, home appliances and digital products among many more.
Paytm is an abbreviation for Payment through mobile has over 13,000 employees working
in different divisions hence making the user experience fast, secure and efficient
It was founded in 2010 but operates as a subsidiary of One97 Communications.
Paytm is increasingly becoming a strong competitor in this industry particularly in India,
where it has over 3 million merchants in different parts that operate offline. Because of
complete backing by Alibaba, Paytm is the strongest upcoming Flipkart Competitors.
5) SHOPCLUES.COM:
Shopclues is an online platform that offers consumers with the opportunity to shop and
make payments for different types of products. It was founded in 2011, but it has improved
its services and brand visibilityto become among the highly regarded online marketplaces in
India.
It deals explicitly with home appliances, kitchen wares, electronics and fashion products
that are owned by local and regional brands.
It surpassed the half a million mark in regards to merchants in the platform in 2016, which is
apparently seen as one of its most significant milestones since it was established. Shopclues
employs more than 11,000 workers.
6) EBAY.INC:
Ebay is an American multinational e-commerce corporation based in San Jose, California,
that facilitates consumer-to-consumer and business-to-consumer sales through its
website.eBay was founded in the autumn of 1995, and became a notable success story of
the dot-com bubble. eBay is a multibillion-dollar business with operations in about 30
countries, as of 2011.
18. The website is free to use for buyers, but sellers are charged fees for listing items after a
limited number of free listings, and again when those items are soldMillions of buyers and
sellers have made eBay the world's largest and most popular Internet site for individuals
and businesses to exchange goods.
By 1999 eBay had 5.6 million registered users and listed over 3.1 million items for sale; by
2004 there were an estimated 65 million registered users from 150 countries, 971 million
items for sale, and gross merchandise sales hit $15 billion.It also provides users with its
own online pay service, PayPal Inc. As eBay's revenues continue to grow, the sky seems the
limit despite competition from flipkart and amazon and an ever increasing number of
imitators.
FALURES OF FLIPKART:
Flipkart had done many mistakes which causes them loses in business and inclusion in history
failures of flipkart.All failures which flipkart had done till date are mention under in a picture.
19. FUTURE RECOMMENDATIONS
Based on past purchases & transaction history Flipkart should get automatic Product
recommendations which in turn will lead to increase in online shopping.
20. Most of the corporate houses in India offer Festive shopping cards for their employees as a
part of corporate engagement. Flipkart need to launch such a festive shopping cards, such
as Diwali , New Year, Bonus, Loyalty, etc
To maximize customer lifetime value for long term run Loyalty Programs for existing high
value e-consumers should be launched.
Currently products are couriered directly without route planning which results in cost to e-
retailers. Google maps should be used for customer location finding.
Multiple order delivery of single e-consumer is not delivered by single person. It is delivered
by different delivery boys. Multiple delivery planning should be done in order to save cost
of delivery & time
Multiple order delivery of single e-consumer is not delivered by single person. It is delivered
by different delivery boys. Multiple delivery planning should be done in order to save cost
of delivery & time.
KEY LEARNINGS FROM FLIPKART:
We all know that Flipkart tops the chart in the race of biggest E-Commerce startup in India.
With more than $1.8 Bn in investments from 11 Super big investors, here are some lessons
you should learn from Flipkart.
21. 1) THINK BIG, START SMALL:
I am sure that you all know the brief journey of Flipkart. It started as a online Book store.
Sachin himself delivered the books if anyone bought it.But boy did they just thought of
being a biggest online book store? Nope, they had a bigger vision, they wanted to be the
biggest player of all things good one wants to buy and can buy online. But did they start as
all things at one place way? Nope. They started pretty small to become what they are now.
2) PASSION AND PERSISTANCE:
The world needs you to keep at what you are doing. Its so easy to give, any one can give up,
giving up is easy but you are good than that. The Flipkart team sure did face problems, but
never gave up and you should never too.
3) ALWAYS EXPERIMENT:
Flipkart has always been great at experimenting things. They never will stop doing it, and no
one should. Thats the beauty of experiments, you learn and grow through them. One of the
biggest experiment they did was the BBD (Big Billion Day) which a many of you criticized,
but if you look at it closely, think of how amazing it was as a startup. They experienced
1Billion hits on their servers that day. Saw a sale of over $100 Mn in that single day (Most
startup even fail to reach the number in a year) and still a lot of people bought what they
wanted and they got it.Experiment, it doesn’t matter if you loose or win through that
experiment, you will learn a Lot From experiments.
4) THINK GLOBALLY BUT ACT LOCALLY:
Flipkart is focused on the Indian market, but the competitive battle for sellers, buyers and
talent is fought globally. The team adopted global best practices like Big Billion Day, which
was inspired by ideas from the U.S, China and Romania.
5) LEARN FROM FAILURES:
Way back in 2012 (even after some rounds of funding) they faced a failure, am not sure how
many of you know about it, but they started a Music store called Flyte. Somewhat similar to
what iTunes is, but with a Indian touch. They had a prepaid wallet in it and you can buy
songs through it. But after trying to scale it for a year, in 2013 June they shut it down. This
shows that even if you fail, just learn from those failures and continue working towards
your end goal, your vision.
6) DOMINATE:
One of the biggest lesson and quality of Flipkart being a industry leader is that it learned to
Dominate. Domination is extremely important. We are not saying that you should dominate
in a arrogant way, but dominate your industry and dominate the competition.
And above all, never give up. Never never never ever, never give
up.You will win.
AND ABOVE ALL, NEVER GIVE UP.NEVER NEVER NEVER EVER,
NEVER GIVE UP. YOU WILL WIN.