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Flipkar CAMPANY t .pptx
- 1. Presented By KULDIP SINGH • BBA (Hons) • Roll No. 64 Submmited To Prof.Dr. Rajan Sharma
- 2. Flipkart A STORY OF SELLING
- 3. CO-FOUNDER OF FLIPKART SACHIN BANSAL BINNY BANSAL IIT DELHI IIT DELHI
- 4. HISTORY Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal both alumni of the Indian institute of technology Delhi. They are not related to each other. They worked for Amazon.com ,and left to create their new company incorporated in October 2007 as Flipkart Online Service Pvt.Ltd. The first Product they sold was the book Leaving Microsoft to change theworld to a consumer from Hyderabad. Flipkart now employes more than 33000 people. Flipkart allows payment method such as cash on delivery, credit or debit card transaction , net banking e-gift voucher and card swipe on delivery . Flipkart want live in 2007 with the objective of making books easily available to anyone who had internet access. They’ re present across various categories including movies, music ,games ,mobile ,camera ,computers healthcare and personal products, home appliance and electronics-and still counting.
- 5. INTRODUCTION • World top 10 most visited E-commerce website In India with regard to traffic. • Multiple payment methods available for customer to make payment more easy. • fastest growing E commerce website in India. • it sells nearly 30 product per minutes.
- 6. ABOUT • 150 million product • 80+ defferent catogries • 160+ million customer • 2,00,000 big seller • 2.50,000 small seller
- 7. INVESTMENT • Initially, they had spent Rs.400,000 (US$5,900) only for making the website to set up the business. Flipkart has later raised funding from venture capital funds Accel india ($1 million in 2009) and Tiger Globle ($10 million in 2010 and $20 million in June 2011). • Flipkart's reported sales were Rs. 40 million (US$590,000)in FY 2008- 2009" Rs.20 crores in FY 2009-2010, and $75 crores for FY 2010-2011. • By August 2015, after raising Rs.700 million, Flipkart had already raised a total of $3 billion, over 12 rounds and 16 investors.
- 8. PRODUCT • On Wide range of products categories • Electronic goods • Apparels • Home and kitchen appliances • • Man and woman accessories • Computer peripherals software’s • hardware’s • Books and media • Sports store • Baby and kids section • Wear outs differentiated on basis of age Girls Boys • Foot weres Girls Boys Baby care Various products in all to categories have given a chance to all other Brand to compete with each other for there brand and customer attraction
- 9. INTERNAL ENVIROMENT • On time product delivery by its own logistic company • Attractive payment modes • Attractive & Hourly discount coupons • Advance search engine optimization • Customer database management
- 10. PROCESS OF COMPLETING A PURCHASE • Get the item procure from supplier (just in time )(supplier selection) Keep inventory (inventory,prediction,planning) • Clean & check for sanity pages missing MRP printed lesser than told to you • Pack the item Tamper proof, wather proo,breakage proof • Select courier & hand-over courier performances vary across rigions a LOT • Get tracking id & communicate to customer follow-up for timely delivery • Take-care of returns (faulty product / user changes their mind) minimize return
- 11. BUSINESS MODEL • Inventory model Sell own flip kart Storage in warehouse Deliver to customer • Market place model Sell another parties Only earn commission
- 12. 4 TYPES EARN PROFIT • Commission fee (Electronic product 1% fee and Books 5% fee) • Shipping fee (85% delevry self manage and 15% outsource) • Collection fee (cash on delivery and online payment 2% fee) • Fixed fee (on basis price) 0-300 Rs.13 300-500 Rs. 11 , 500 -1000 Rs. 24, >1000 Rs. 47
- 13. MARKTING STRATGIE • Advertising • Affiliate marketing • Money power cost
- 14. Advertising
- 17. AFFILIATE MARKETING • Recommendation friend and family • Facebook • Instagram • Whats aap • Twitter • Snap chat • YouTube
- 18. MONEY POWER • Live sale • Festival big billion sale
- 19. STRENGTHS • 24*7 customer support services • Price reduction or discounted price • Better Search Engine Optimization • Advance advertising and promotion • Multiple payment method • EMI option availability • E-voucher and e-gift WEAKNESS • Less internet knowledge in the small cities • Less penetration in the small cities • No delivery to remote areas • Negative perception about online transaction • Slow return polices