Flipkart is an e-commerce company founded in 2007 in Bangalore, India that sells a variety of products including electronics, books, apparel and more. It has received over $1.7 billion in funding from investors which valued the company at $15 billion in 2015. Flipkart uses a variety of marketing strategies including segmentation, targeting, positioning and the 7 P's of marketing to promote and deliver its products and services to customers.

1. SERVICES PROVIDED BY
FLIPKART.COM

2. Flipkart is an e-commerce company founded in 2007 by Sachin
Bansal and Binny Bansal. It is registered in Singapore and it
operates in India, where it is headquartered
in Bangalore, Karnataka.Flipkart has launched its own product
range under the name "DigiFlip" with products including
tablets, USBs, and laptop bags.
In May 2014, Flipkart received $210
million from DST Global, in July 2014 it
raised $1 billion led by existing investors
Tiger Global and South Africa's media
group Naspers and in May 2015 it raised
$550 million from some of its existing
investors. Flipkart's last fundraising round
in May 2015 had pegged its valuation at
$15 billion.

3. SEGMENTATION

4. TARGETING

5. POSITIONING

6. 7 P’S OF FLIPKART’S
SERVICES
7 P’s of
Services
Product
Price
Place
PromotionPeople
Process
Physical
Evidence

7. SERVICE MARKETING
TRIANGLE

8. TOTAL PRODUCT
CONCEPT
Augmented
Product
Formal
Product
Core
Product