The document discusses the history and evolution of new media from the 1940s to present day. It traces key developments such as the first supercomputer in 1940, the rise of email and social media sites like MySpace, Facebook, and Twitter. New media is defined by its interactive and digital nature as well as services like information delivery. The document also examines how political campaigns have used social media platforms like Twitter and how new media has organized and engaged public participation.

1. UNIVERSITY OF CENTERAL PUNJAB

2.  New media is used to describe content made
available by a lot of electronic
communication made possible through the
use of computer technology, etc.

3.  new-age communication platforms that show a
marked shift in the possible approaches towards
establishing network 'with and within' the masses
than old media.

4.  1940 1st
super computer.
 CompuServe internet
email ( email developed)
 social media site, Six
Degrees in 1997
 MySpace and LinkedIn
gained.2000
 YouTube came 2005
 Facebook & twitter 2006

5.  New media can be
defined by its
technology
(interactivity,
digitalization, junction);
services (delivery of
information,
entertainment, political
participation,
educational and the a lot
of varieties.

6.  As the new media has
advanced technology ,
its digitalization and
globalizations as well
as a easy delivery of
information.
 Scenario of the new
media.

7.  Researcher Daniel Kreiss
 presidential campaigns of 2012
 Obama and Mitt Romney
 Used twitter to influence the journalists.
 And to appeal the supporters
Barack Obama 2012 election
campaigns , by obama’s own
words

8. Social media use by PTI
includes clarifying and
defense of the party’s
policies and actions,
reputation
management and
killing of the rumor
mill, engaging with
voters

9.  one can take into account
that as a baseline it takes a
minimal of 500 active users
and 1200-1900 tweets per
hour to break a global
trend.
 New media organized and
engaged public. Which
make possible their active
participation. Giving
opinion and influencing.

10. 
1,400,000
daily
visitors
daily visitors
837,000
Posted before
Washington Post

12.  New media advertising is a powerful medium of
advertising through the Internet. In today's highly
competitive environment, new media advertising acts
as a cost effective medium with a wider reach,
targeting a huge online audience. New media makes it
possible to communicate with the audience using the
benefits of technology on a interactive platform. Unlike
traditional media, it is possible to track the audience
usage and traffic by using new media as a marketing
medium. Due to its unique features and benefits it has
become popular among the users and advertisers.

14. Monopoly?
Small business aren’t able to keep up with
increasing ad prices, and see better results
driving sales when advertising elsewhere
However, Facebook pages with a
smaller fan base still higher reach than
large brand pages

15.  shopping has grown significantly in the last
few years. As younger generations gain
purchasing power, they are reshaping the
commerce market.

18. Mobile
“The time spent on desktop by consumers is
at 40% and dropping, while time spent on
mobile devices is around 60% and growing.”

19. Advertising Success?
• Taco Bell reported 29-
point lift in brand recall
• Chobani reported a 22-
point lift in brand recall

20. Make the most of your $$
Where should you advertise?