New media is a term that encompasses two trends that have occurred over the past few decades: the evolution of existing media delivery systems and the development of new digital communication technologies.

1. Social Media is the new media
of the communication

2. INTRODUCTION
The term Media is refers as the tool of communication.
The process of conveying messages keep the source
towards the destination through the communication with
in the channel is called Media. A media channel refers to
the vehicle in which advertisers relay their messaging to
their target audience. These channels take many different
forms, each with its own set of advantages and
disadvantages.
Mass media means technology that is intended to
reach a mass audience. It is the primary means of
communication used to reach the vast majority of the
general public. The most common platforms for mass
media are newspapers, magazines, radio, television, and
the Internet.
The new media are those types of media that use
digital technology (e.g. social media and the use of the
internet).

3. New Media are usually defined as media of mass communication that
came into being because of computers and the internet with the
advent of the so-called “digital age”. This contrasts with "old media”
(also known as "legacy media" or "traditional media") that pre-date the
computer and internet age, even though these old media may now use
computers as part of their production or distribution. Websites and
social media applications (apps) are new media, newspapers, radio and
even television are said to be old media. New media is based on digital
technologies whereas old media developed using analogue
technologies.
New Media and Traditional
Media

4. Social Media And
New Media
Social media are a sub-set of new media. Whereas new media
cover all aspects of new digital media technologies, techniques
and platforms, social media are those parts that are developed
for and used by individuals and groups to communicate with each
other. The term new media describes many aspects of digital
media including technology, use, content, producers and
consumers.

5. OTHER ASPECTS
Other aspects of new media apart from social media
MASS MEDIA :-It is the primary means of communication used to reach the vast majority of the
general public.
INFORMATION PROVIDERS:- Dispensing news and information via is depend on the part of
communication with in the two way or one way communicational process.
DISTRIBUTION:-Media distribution plays a key role in defining publics by determining which
groups are able to access and share news.
DIGITAL PRODUCTION:-Digital media production is the process in which digital files are created,
enhanced, encoded, and distributed using numerous methods of processing via computer
hardware and software applications. This industry makes it possible for the world to see and hear
things differently and with more imagination. The multiple processes and possibilities of
creation are endless as technology progresses encompasses in digital production.
INFORMATION STORAGE AND RETRIEVAL:- Information storage & retrieval is the process of
searching for relevant documents from an unstructured large corpus that satisfy the user's
information need. And it is a tool that finds and selects from a collection of items a subset that
serves the user's purpose.

6. The modern technique of gathering, generating, distributing, and developing
news and information is through social media journalism. As the name implies,
social media plays a key role in this type of journalism, which is faster and
more responsive than traditional journalism but erroneous and frequently
based on popular opinion rather than facts and truth. As a result, social media
journalism encompasses a wide range of web-based applications, technology,
and platforms that are used by journalists, agencies, and even unemployed
and unprofessional bloggers, writers, and others to create content on a
variety of topics and share it on social media platforms such as Twitter,
Instagram, and Facebook.
The age of social media is rapidly expanding. We can have fast access to the
news on our phones, and we frequently receive notifications within minutes of
an incident occurring, giving us the lowdown on the current news. The need for
physical copies of newspapers is dwindling as news becomes more freely
available through our phones and other electronic devices .
New Media For
Journalists

7. ANALYSIS
Social media analytics uses
specifically designed software
platforms that work similarly to web
search tools. Data about keywords or
topics is retrieved through search
queries or web ‘crawlers’ that span
channels. Fragments of text are
returned, loaded into a database,
categorized and analyzed to derive
meaningful insights. Social media
analytics is broader than metrics such
as likes, follows, retweets, previews,
clicks, and impressions gathered from
individual channels. The Social media
analytics tools more comprehensive
reporting that involves listening and
performance analysis.

8. The new media technology has generated massive social changes in the behaviour and lifestyle patterns of the
consumers.
It change the way of communication process and shape the modern culture.
The relevance of multimedia within the use vedio , audio , text , animation and graphics.
Accessable towards a diverse range of listerners with in fast and updated version.
Consider that blogs and virtual worlds must be included in the category of social media they are encouraging
appearance of virtual communities and social networks.
Easiness of access to and dissemination of information;
Continuous learning , entertain and interest the audience.
Impact of channel
Portability and time flexibility (time-shifting), which provide users with freedom over space and time.
Aggregation of content, which is facilitated by digitization and convergence;
variety and choice to a much greater extent than the mass media that preceded them;
social collectivity and cooperation
Performance value highly within individual participation and group.
probably use of online services keep new media every day to stay in touch
contemporary society is almost variably shaped by cyber network era
New Media and Society

9. Examples of new media in sociology
Websites
Social media networks such as Facebook, Instagram,
Twitter, Snapchat and TikTok
Email
Blogs
Music, film and television streaming services such as
Netflix, Hulu, Amazon Prime Video and Disney+
Virtual and augmented reality games

10. Conclusion
Social media and new media are related, but not identical
concepts. Social media refers to platforms that allow users
to create, share, or exchange information and content with
others. Examples include Facebook, Twitter, Instagram,
and LinkedIn. New media, on the other hand, refers to the
use of digital technology, such as the internet and
smartphones, to create, distribute, and consume content.
This can include everything from traditional media forms
like online news articles, podcasts and streaming video to
interactive platforms like virtual reality, augmented
reality, and artificial intelligence. In short, social media is a
specific category of new media, one that is centered
around user-generated content and social interaction.

11. KRISHNA .R