A10 Click Here:Using New Media Technologies with Our newcomer Clients_Marco Campana & Christopher Wulff

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New media technologies like social media are increasingly being used by newcomers to Canada and youth to access services online. These audiences expect services to be immediate, provide connections to peer networks, be consistent, accurate, and provide expertise. A number of organizations have seen success engaging newcomers through online portals, workshops, videos and courses. While funders may be unsure of measuring impact, demonstrating analytics and qualitative examples can help make the case for using new media. The document encourages further learning about specific social media tools and online professional development resources.

Business Technology

Click here
Using New Media
Technologies
g
You’ve heard about them. You
use some of them
them.
How can we use them with
clients?

Click Here - Using New Media Technologies
Audiences and Services

Who s
Who’s Online and What do They Want From Me?
 Newcomers to Canada – 78%
 Youth and Young Adults - 96% (b t 51 per cent of C di
(but t f Canadians
aged 60 and older are online users)

 Service Expectations
p
 Immediacy

 Peer Networks

 C
Consistency
i t
 Accuracy

 Expertise
pe t se

Click Here - Using New Media Technologies
Newcomers Want Online Services!

Some examples:

 Settlement.Org - 14366 Members
 L
Loonlounge.com - 18846 members
l 88 6 b
 Canadiandesi.ca - 43773 members
 A Canada Immigrant's Blog
 WoodGreen - Newcomer Links – online portal and workshops
 Skills for Change - online video
 Skills for Change - online courses
 OCASI - customized mapping
 OCASI - online courses

Click Here - Using New Media Technologies
Newcomers Want Online Services!

But, what do we give them? What’s the right
service?

Click Here - Using New Media Technologies
WE Want Online Services!

What if increased use of online tools could save us time, free
us up to do more i
d interesting work, get us the i f
i k h informationi
we needed to do our jobs more efficiently, effectively?

Click Here - Using New Media Technologies
Web 1.0

Click Here - Using New Media Technologies
Web 2.0

Click Here - Using New Media Technologies
Web 2.0

Web 2.0 – A New Generation
5 Pillars of the Modern Internet

•Ease of Use
•Trusted Networks
•Citizen Journalism
•Act/Pass(ive)
•Media Rich

Click Here - Using New Media Technologies
Ease of Use

Click Here - Using New Media Technologies
Trusted Networks

Click Here - Using New Media Technologies
Citizen Journalism

Click Here - Using New Media Technologies
Act/Pass(ive)

Click Here - Using New Media Technologies
Act/Pass(ive) – Email as Web 2.0

Email as a Web 2.0 Tool. Watch
Yes, it can be done! that
page

Email RSS to
email

Email
blog
posts

Click Here - Using New Media Technologies
Media Rich

Click Here - Using New Media Technologies
How Much Time?

Click Here - Using New Media Technologies
What do funders think?

 It’s new to them too!
 Easy and difficult to measure impact
 analytics, how many readers of a post/video, etc

 how do you count when it isn't your network and the stats
aren't visible?
 Make the case, use examples explain stats –
case examples,
qualitative

Click Here - Using New Media Technologies
Keep Learning
p g

Your next steps:
Y t t

 Social Media Tools - Building Capacity
– Further explanation of and links to the tools discussed
today (your virtual session handout)

 Learning AtWork -P f
Professional Development for
i lD l f
those working with Newcomers to Ontario.

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TargetX

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Working Online Effectively and Securely - CIN workshop 2015

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Online tools have an incredible impact on society and how we get and use information. But what do they really do? How can we use them? Should we be using them? Our clients, volunteers and leaders are often among the most sophisticated users of technology. They have expectations about being able to communicate with us quickly and easily. How do we reach out to them with information in ways they can use? Your use of the internet should be connected to the work you do every day. What does this actually look like? This interactive session looked at emerging trends and demonstrating best practices for online information & service provision. Marco will demystify online communication and e-service delivery and help you take the next steps in making practical, daily use of the web in your community engagement, client service and public campaigns.

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Lukas Ritzel

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Dario de Judicibus - IBM at E20Forum

International Forum on Enterprise 2.0

The document discusses how Enterprise 2.0 tools and approaches can transform organizations. It describes a project where a team of internal employees and customers used collaboration tools to quickly design and implement new workflows, reducing development time by 40% and process time/costs by 20%. The key lessons were that user participation is essential to success, and social networks help connect innovators and early adopters to drive change.

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guestf0bb3e

The document discusses embracing Web 2.0 technologies in archives to remain relevant to users in the digital era. It describes research conducted including a content analysis of archival websites which found that 40% hosted digital collections and 45% of those employed Web 2.0 applications. Interviews with archivists found the main reasons for including Web 2.0 were to promote collections and try new technologies, while the main pros were increased promotion and meeting user needs and the main con was the time required.

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Hoanh Tien Nguyen

This document discusses the major shift towards Web 2.0 and its implications. It summarizes the key concepts of Web 2.0 like user participation, social networking, and enriched interfaces. It then discusses some of the reasons for this shift like the new generation of internet users and commoditization of technology. Finally, it examines the implications of this shift for business models, interactions, and organizations and provides recommendations for Vietnam to better adopt Web 2.0.

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