The document summarizes different types of communication media. It divides media into two categories: physical media and mechanical media. Physical media involves channels where people can be seen and heard, allowing the audience to see body language. Examples given include watching a cricket match in a stadium. Mechanical media involves written or electronic channels meant for behavioral changes, such as emails, newsletters, billboards and SMS. Social media is defined as internet applications used to create and share information and ideas online. Mobile social media refers to using social media on mobile devices. Online media is media delivered using the internet. Static media includes newspapers and books, while dynamic media is energetic and capable of change.

1. Institute of communication studies
Presented to: Ahmed Sheikh
presented by:
Madeeha Bakhtawar 01
Sammiya Taseer 21
Mahvish Tabassum 57
BS(Hons) 8th semester
University of the Punjab Lahore

2. We divide the different types of
communication medium into
two different categories:
1. Physical media
2. Mechanical media

3. Physical media
With physical media we mean channels
where the person who is talking can be
seen and heard by the audience.
The whole point here is to be able to not
only hear the messages but also to see the
body language and feel the climate in the
room.

5. Cricket Match
Cricket match is going
to be played at Qaddafi
Stadium and you are
listening commentary
and watching the bating,
balling and innings
while sitting at Stadium
is the example of
physical media.

6. Manager’s
meeting
with his
employees

7. Imran khan’s speech
at Minar-e- Pakistan
and you listen him,
watch his
expressions, body
language not on TV
but due to your own
presence at Minar-e-
Pakistan is the
example of physical
media.

9. Word Of Mouth
If something becomes well-
known by word of mouth, it
becomes well-known because
people are telling each other about
it, and not because of advertising
or other marketing tools.

10. Mechanical media

11. With mechanical
media we mean written
or electronic channels.

12. It is meant for behavioral
changes.
It plays an important role
in agenda setting.

13. •E-mail
•Weekly letters or
newsletters
•Personal letters
•Billboards
•Sms

14. Weekly
letters
Personal
letters

16. Billboards
you can use billboards to inform people who
do not have computers and/or access to the
Intranet or to reach people that work part time
and does not attend weekly meetings.

17. SOCIAL MEDIA
Social media refers to the means of interactions
among people in which they create, share, and
exchange information and ideas in virtual
communities and networks.
"a group of Internet-based applications that build on
the ideological and technological foundations”

18. CLASSIFICATION OF SOCIAL MEDIA
:

19. Six different types of social media:
collaborative projects
 blogs and micro blogs
content communities
 social networking sites
 virtual game worlds
 virtual social worlds

20. Mobile social media
When social media is used in combination with mobile devices it is
called mobile social media. Social media is a group of mobile
marketing applications that allow the creation and exchange of user-
generated content

21. Online Media
The term "media" is defined by the dictionary as the storage and
transmission tools used for delivering data or information.
However, nowadays media is often used as a synonym to mass
media and news media. And media, along with everything else in
this world, has evolved a lot, and when the Internet was
introduced, media fitted perfectly in it, giving birth to the online
media.

22. “DYNAMIC MEDIA”
‘In general, dynamic means energetic, capable of action and/or
change, or forceful, while static means stationary or fixed.’

23. STATIC MEDIA
Newspapers, magazines, posters and books are all examples of
static media.
•Works on self chosen speed
• Longer shelf value

24. THANK YOU