The document provides an introduction to public relations and new media. It discusses the differences between traditional and new media, highlighting that new media is more interactive, intimate, and involves information technology. Some key characteristics of new media are two-way communication, ease of access and sharing information, social connectivity, and convergence across different media platforms. New media platforms that can be used for PR purposes are also listed, along with how social media and PR can be measured and analyzed through engagement, audience segmentation, content resonance, and tone/sentiment.
Whereas social media and process workflow can be integrated technologically, how they can be combined in business workflows, is often not clear. This presentation shows one way of showing it.
These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.
Traditional Media Versus New Social Media Differences, Impact And OutcomeMyAssignmenthelp.com
Struggling to understand the difference between traditional media and new social media? Read this blog written by our experts to know what’s best for the current market. For more info visit: https://myassignmenthelp.com/blog/traditional-media-versus-new-social-media-differences-impact-and-outcome/
Whereas social media and process workflow can be integrated technologically, how they can be combined in business workflows, is often not clear. This presentation shows one way of showing it.
These are the slides from a presentation I gave at TEDx Toronto on September 10, 2009. Feel free to use them, but please give me credit if you do. Thanks.
Traditional Media Versus New Social Media Differences, Impact And OutcomeMyAssignmenthelp.com
Struggling to understand the difference between traditional media and new social media? Read this blog written by our experts to know what’s best for the current market. For more info visit: https://myassignmenthelp.com/blog/traditional-media-versus-new-social-media-differences-impact-and-outcome/
International Knowledge Network of Women in Politics (iKNOW Politics)UNDP Eurasia
Presentation The iKNOW Politics network: How virtual networking is being used to foster women’s political participation by Piyoo Kochar Project Manager –iKNOW Politics & Barbora Galvankova, UNDP. Presentation presented at UNDP Regional Forum on Equal participation in decision-making, Istanbul, Day 1: Session 2 on Mobilizing and building alliances for women’s participation in decision-making
This presentation contains course information about FIC0114: Describing Mass Communication and the lecture for the first week, Intro to Mass Communication + Media Literacy
eCommunication: The 10 Paradigms of Media in the Digital Age by Jose Luis Orihuela. II A20 COST Conference: Towards New Media Paradigms. Content, Producers, Organizations and Audiences (Pamplona, 27-28 de junio de 2003). Published in: Towards New Media Paradigms: Content, Producers, Organisations and Audiences, Ediciones Eunate, Pamplona, 2004, pp. 129-135.
Media convergence is a term often bandied about but rarely understood. Learn what it is and how convergent media can improve brand value in your business
Traditional media literacy vs new media literacyDebashis Sarma
It's a presentation on the difference between Traditional Media and New Media. The advent of new media has arisen the question of the new mode of propaganda.
International Knowledge Network of Women in Politics (iKNOW Politics)UNDP Eurasia
Presentation The iKNOW Politics network: How virtual networking is being used to foster women’s political participation by Piyoo Kochar Project Manager –iKNOW Politics & Barbora Galvankova, UNDP. Presentation presented at UNDP Regional Forum on Equal participation in decision-making, Istanbul, Day 1: Session 2 on Mobilizing and building alliances for women’s participation in decision-making
This presentation contains course information about FIC0114: Describing Mass Communication and the lecture for the first week, Intro to Mass Communication + Media Literacy
eCommunication: The 10 Paradigms of Media in the Digital Age by Jose Luis Orihuela. II A20 COST Conference: Towards New Media Paradigms. Content, Producers, Organizations and Audiences (Pamplona, 27-28 de junio de 2003). Published in: Towards New Media Paradigms: Content, Producers, Organisations and Audiences, Ediciones Eunate, Pamplona, 2004, pp. 129-135.
Media convergence is a term often bandied about but rarely understood. Learn what it is and how convergent media can improve brand value in your business
Traditional media literacy vs new media literacyDebashis Sarma
It's a presentation on the difference between Traditional Media and New Media. The advent of new media has arisen the question of the new mode of propaganda.
social media is the new media of the communicationKrishna R
New media is a term that encompasses two trends that have occurred over the past few decades: the evolution of existing media delivery systems and the development of new digital communication technologies.
Digital and Social Media The Root of Our ExistenceAs the list.docxlynettearnold46882
Digital and Social Media: The Root of Our Existence
As the list of mediated technology continues to grow, some argue that the traditional definitions of mass media and mass communication are no longer relevant in our society. Where does digital and social media fit into the scheme of things? Before we engulf ourselves in answering that question, let’s consider the state of media and mass communication today.
New Media, New Considerations
New considerations of what mass media are and what mass communication entails began to take shape during that later half of the 20th century. As early as the late 1960s with the development of computers, government and businesses were reaping the benefits of communicating to large amounts of people using technology and these new ways of were gaining a lot of attention. During the 1970s, computers were introduced to the individual for their own personal use and thus the revolution into new media began (Computer History Museum, n.d.). New media are those systems that have two characteristics in common--digital and interactive. While legacy media provided one-to-many communication with little to no feedback, new media are delivered in a digital format allowing the audience member to respond, often times immediately to the mediated message. These new media systems include, but are not limited to computers, the Internet, CD and DVD technology, and interactive video games. Portable and handheld media such as cell phones, smart phones, and netbooks have joined the ranks of new media providing the ability to deliver a variety of mediated messages on the go.
New media provide us with the capability of interacting with media and with others in real time over large network systems. These systems have allowed us to advance personally and professionally and have even paved the way for some major accomplishments in our society. However, their introduction has left us with the seemingly impossible task of redefining mass communication. The traditional definition of mass communication introduced in chapter one does not adequately describe our media environment today. That definition focused on one-to-many communication with the possibility of limited feedback. The audience was, in essence passive. With today’s media systems the audience has, and takes advantage of, the opportunity to be active an active participant in the mass mediated process.
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Given these factors some have presented new ways of looking at mass communications. Vivian (2009) describes it as a, “technology-assisted process by which messages are sent to large, faraway audiences”. This definition removes the restriction of a complex organization being the sender of the message. Biagi (2010) offers a similar definition of the concept describing mass communication as, “communication from one person or group of persons through a transmitting device (a medium) to large audiences or markets”. Still others have decided to abandon th.
METRICS --- engagement: count tweets, retweets - dont just count things like numbers of followers, facebook fans, volume of mentions segment audience : define who the audiecnes are - media / employers / active public. what do you care about - what is the key metrics - tone / engagements. focus the report around these audiences. content : define the unit of measurement . youtube comment, facebook. product, aimed at which gender? link, link to video, link to image, link to blog post, link to web page. what is being sage message resonation : repeating messages, quoting your spokes people, sources - present / absent, talking points - mentioned ? mention of wesbite, product, whitepaper, factsheet referred in quote? response, interation, engagement : facebook posting used as unit of analysis, what did the client talk about, what resources offered e.g. link, content, about a product? look over 48 hours .. how have people repsonded .. likes, comments, repeat commentators? tone and sentiment analysis : postitive , negative, neutral. your determination. write a definition tho. support, repeated messages, said something pos. neutral = pos and neg or perhaps provided fact. tweetfeel and others search for automated sentiment tools .. view increases from external links : bit.ly, howe much more traffic? look at bit.ly info bitly/info/linkid url shortners : bit.ly show how many have clicked on link, location, quantity of retweets, facebook, track other bitlys for the same page. competitor analysis : what ar epeople saying about competitors. can trigger ideas if missing an opportunity, repeat the method of analysis for the client but on competitors