The Right List offers an exciting mobile advertising platform that can send broadcast messages and banner ads to over 70 million mobile subscribers monthly. It provides campaign management services and optimizes delivery across mobile web, apps, video and other formats. Usage data shows 10% of mobile users browse content monthly on their phones. The Right List network reaches educated, affluent users and examples of successful campaigns for Dunkin Donuts and Nextel are described.

1. What We Do The Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones With the ability of today’s Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for today’s consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…

2. Current Advertisers Largest mobile media network 70 million+ impressions per month Current focus: mobile sites and content Cross-carrier campaigns Campaign management available Optimized for Mobile Ad Management and Delivery Platform Connects Advertisers, Publishers and Carriers together on a common platform optimized for mobile Ad Delivery (serving, tracking, optimization & reporting) Cross Content capabilities (mobile web, java, brew, video) Access agencies and brands buying mobile media

3. Mobile Usage According to M:Metrics, browsing Internet content on mobile phones is second most sought after activity of data subscribers 10% of mobile phone subscribers browse mobile content on a monthly basis Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. Mobile subscribers. Data based on the month of September 30, 2005. n=13,398. 2.9% 5315 Downloaded Mobile Game 3.3% 5927 Purchased Wallpaper or Screensaver 3.4% 6129 Used Work E-mail 5.205% 9457 Used mobile Instant Messenger 5.9% 10748 Used Personal E-mail 8.2% 14929 Used Photo Messaging 8.6% 15624 Purchased Ringtone 10.9% 19642 Retrieved News and Information via Browser 30.8% 55762 Sent or Received Text Message % US Mobile Subscribers Projected Monthly reach (000’s) Activity US Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2005

4. WAP Audience Composition Mobile Data Subscriber Stats: Educated urban audience 80% College Degree 32% Professional & Management Comprises highest disposable and per capita income DMA’s 70% - $75k+ HHI Avg Age: 30 Skews slightly male

5. Mobile’s 4 Media Types (WAP) (Streaming/Pre-Roll) (Text Messaging) (Java/Brew) Mobile Internet Advertising Downloadable Applications SMS / MMS Video

6. Mobile Internet Advertising (WAP) Proven Marketing Model Ad types Data capture (SMS address) Click to call Store locator Coupon Contests/Sweepstakes Trivia Tune-in Campaign Averages: Click through rate: average 3-5% CPM: average $35-50

7. Downloadable Apps Examples: Calorie Calculators Gas Mileage Calculators Maps / Routefinders Games Growth/Current Use: Engagement Opportunities Consumer Experience Local Marketing

8. The largest mobile media network in the industry Channels: News, Weather, Entertainment, Sports, Gaming, Finance, Youth, General Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide, Hollywood.com, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others. 70,000,000+ Available monthly impressions 6,500,000 Unique Users TRL Partner Network

9. Category Content Category areas that are ‘time sensitive’ are the most sought content on the TRL Network: Sports - 33% Weather - 11% News - 9% Directories - 30% Gaming - 13% Other - 4%

10. Case Study: Dunkin Donuts Client: Dunkin Donuts Background: DD specifically targets downtown Boston to give away mobile coupons to be redeemed at Dunkin Donut stores Objectives: Create buzz for DD latte Drive traffic to Boston DD stores Campaign: Geo-targeted WAP campaign to Boston. DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row. Results: 4% click-through rate. The campaign created a 21% increase in store traffic and redemption of the mobile coupon.

11. Case Study: Nextel Client: Nextel Background: Nextel offers premium mobile content Objectives: Drive downloads of premium mobile content Campaign: Mobile media ad spots with an actionable WAP link to fulfillment page Results: 6.7% Click-through rate 53% conversion

12. 1 WAP Banner 2 Jump Page Allows the users to perform multiple actions: The Burger King banner and textlink appear on mobile sites across the TRL network. Search for a BK DL Wallpapers Research Nutritional Facts Search foods based upon allergens Learn more about BK Case Study: Burger King

13. DL Wallpaper, Nutritional Information, Allergens by Ingredient DL Wallpaper Nutrition Information Allergens

14. Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 x112 Fax (877)-571-4876 [email_address] Global Media Solutions