Superior University presented information on various broadcast, non-broadcast, and narrowcast media in Pakistan. The document discussed broadcast media such as radio, provided by the Pakistan Broadcasting Corporation, and television which has over 90 channels. It also covered non-broadcast media such as institutional videos for employees, instruction, public relations, and marketing, as well as examples of narrowcasting through satellite radio subscriptions.

1. Superior University, Lahore

2. Broadcast, Non-Broadcast
&Narrowcast Media
nted to: Prof. Ahmed Sheikh
Prese

3. Group Members
• Naila Khalil
• Afifa Affan
• Milha John
• Hamza Jamil

4. Broadcast Media

5. Introduction
• Distribution of audio and video content to a
dispersed audience via any audio or
visual mass communication medium.
• To send out or communicate, especially by
radio or television.

6. Broadcasting communication
medium
• Radio
• Television

7. Radio

8. Pakistan Broadcasting Corporation
(PBC)
• PBC provides a wide range
of radio and news services
which are broadcast in TV,
Internet, and radio outside
Pakistan in over 10
different languages.

9. PBC
• Type: Radio Pakistan network
• Branding country: PBC
• Availability: Pakistan
• Motto: ‫ قاولاوا ِ اناس حسانا‬from Qur’an 2:83;
ً ْ‫سُ سُ لنلساّ ِ سُ ان‬
"Speak to men good” (words)
• Established: August 14, 1947; 65 years ago

10. Established
• Aug 14‚1947 Pakistan came into being and
the announcement of its creation was made by
the new organization‚ the Pakistan
Broadcasting Service which comes into
existence at the same time and later designated
as Radio Pakistan.
• Presently Radio Pakistan is broadcasting
programs in 23 languages.

11. Continued…
Media Boom
We have 90 TV channels, 106 FM stations in
Last 10 years.
• In Pakistan there are more than 72 AM , FM
and SW transmitters(32 radio stations) owned
by radio Pakistan are disseminating useful
information across the world.
• By April 2004 more than 50 licenses had been
issued for private FM Radio stations

12. Television

13. Television In Pakistan
• In Pakistan, television was first time
introduced in the exhibition near the Mazaray
Quaid on 16 September 1965,just for
entertainment there was a short circuit
television for audiences to watch the miracle
invention.

14. Continue..
• License for more than 20 private satellite TV
station have been awarded, signally increased
competition for the state run Pakistan
television corporation.
• More than 22 TV channels in public sector and
private sector are telecasting there programs
on various subjects nationwide

15. Nearly 100 channels came on TV screen like
news, entertainment, sports, religion, music,
cooking art & business

16. Non- Broadcast media
• Any production outside broadcasting House of
Radio or TV and use of its material for
broadcast or telecast through Radio or TV
Channels fall under the category of non-
broadcast media.

17. Continue…
• Non- broadcast video technologies such as
cable and videocassettes not only segment
audiences.
• It also include institutional video that is
corporate , educational, religious, medical &
governmental application & vocational TV.

18. Institutional Video
• Employee Link
• Instructional Video
• Public Relations
• Marketing

19. Employee Link
• Employee Link gives you access to employee
Employee Link
reports, transactional and entry services and
processes, and policies.

20. Instructional Video
• The ability to keep employees up on the latest
techniques & developments

21. Public Relation
• Institutions regularly create videos to explain
polices or announce products research
development.

22. Marketing
• Point of sale video often seen in the home
improvement, clothing, make up and hardware
departments.

23. A vocational video
• Insurance agent videotapes.
• An animal right group videotapes graphic
evidence of the inhuman treatment.
• After doing personal work you start your own
business.
• A dying man records a complete will on
videotape.

24. Narrowcasting
• Narrowcasting is a term used for
communications such as radio or television
signals that are limited to subscription
customers or otherwise prohibited from being
broadcast.

25. Continue…
• Satellite radio is commercial-free radio,
requiring a proprietary receiver or tuner.
• Satellite radio is also a paid subscription
service, but narrowcasting doesn’t always
involve a fee.

26. Media Exposure
http://www.viewpointonline.net/media-boom-90-
channels-106-fm-stations-in-10-years.html