Digital marketing is promoting brands using digital channels like the internet, mobile phones, and other interactive technologies. It allows companies to reach consumers in a timely, personalized, and cost-effective way. The world is changing rapidly as people now do many activities online like communicating, dating, banking, and entertainment. Traditional one-way communication is being replaced by two-way interaction through digital channels. Digital marketing uses various online methods like websites, emails, social media, mobile apps, and search engine marketing to connect with customers.

1. Digital Marketing

2. What is Digital Marketing Digital Marketing is the promoting of brands using the Internet, mobile and other interactive channels. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. - Wikipedia

3. Why Digital Marketing???

4. THE WORLD IS CHANGING My in-laws are 60. They use email to reach me! My nephew is 11. He plays golf & races cars…online! My brother saw his dates after 3-4 meetings…online! My husband hasn’t been to a bank in 4 years!

5. Traditional Approach to Communication One way communication

6. Auto-Communication -WOM Perceived, rather than real, customer feedback

7. Today’s Communication Perceived, rather than real, customer feedback

8. The new marketing paradigm

9. Some Interesting Facts There are more addresses than there are people on Earth. The current global population stands at more than 6.7 billion. There are about 150 web addresses per person in the world. If you spent just one minute reading every website in existence, you’d be kept busy for 31,000 years. Without any sleep. 28.9% percent of total time spent online in India was spent on Google Sites,

10. What is On-Line Marketing ? “Marketing the products using Internet (Web + WAP)” Emails Video Games Blogs Digital Channels Websites Banners SMS Social Media SEM Mobile Phones Viral Elements

11. Lets Explore Internet

12. Journey So Far “Internet today has become part of every day lexicon. It is the new nervous system of mother earth linking up any amounts of facets of humanity with a highlight of Information Technology and Business becoming extremely interwoven ”

13. INTERNET: THE FIFTH LARGEST MEDIUM GLOBALLY The internet breaks the double digit market share barrier in UK (12.9%) and Sweden (10.5%) reports Zenith Optimedia global ad tracking study The medium overtakes outdoor as the fifth largest ad medium is closing in on radio’s fourth place position The other key markets of internet domination include Japan, Australia, Israel, Norway, South Korea and Taiwan Internet also supports small time advertisers globally for whom the mass media campaigns would be too expensive and have too much wastage. It therefore encourages these advertisers to spend more than they would otherwise have done

14. INDIA ONLINE : THE EARLY DAYS Online Advertising as well as e commerce was also slow in picking up due to limited audience and poor user experience on the sites Though e mail & chat were the prime reason for adoption (and continues to be), lack of proper access also curbed the growth Then the dot com bubble burst happened in 2000 which further reduced the marketer’s confidence in the medium And then the saga changed…

15. THE LAST 4 YEARS After a steep decline in spending on internet for the next two years, it was in 2003 that the medium saw “The Light” After coming out of the depression, the internet has shown high growth rate both in terms of internet adoption and market confidence In India the government loosened its knots on access and the private players drove in penetration The current online population in the country crossed the 50 million mark India is the fourth largest Internet population in the world

16. GROWTH IN THE ACTIVE USER BASE IN INDIA Data Source: I-Cube 20081 conducted by IMRB International

17. ONLINE DISPLAY ADVERTISING MARKET Data Source: I-Cube 20081 conducted by IMRB International

18. SPENDING TIME ON THE INTERNET ACROSS THE DAY

19. THE EVOLVING TRENDS “Old media divides the world into producers or consumers, author or readers, Broadcasters or viewers, entertainers or audiences… Internet, by contrast, gives everybody a chance to speak as well as listen”

20. THE EFFECTIVENESS OF ONLINE

21. Thank you