The document presents a comparative analysis of low-cost airlines in India. It discusses the various low-cost carriers operating in India including SpiceJet, IndiGo, Air Deccan, JetLite, and GoAir. For each airline, it provides details on their founding, network, and marketing strategies. It also analyzes the 7Ps of marketing mix for some of the major low-cost carriers. Additionally, it discusses factors affecting customer preferences when choosing an airline and the impact of low-cost carriers on other forms of transportation in India. Data analysis on customer surveys looks at preferences for airlines, importance of price, brand loyalty, and awareness of airline offers. Overall, the document analyzes the low-
This document defines many common aviation terms used in the airline industry. It explains terms related to different areas of an airport and roles of people who work there, such as air traffic controllers, flight attendants, and baggage handlers. Abbreviations used in airline operations and different types of in-flight meals are also defined. Being familiar with these industry terms is important for anyone working in air transportation.
The document summarizes the domestic aviation industry in India. It discusses the history and key players in the industry. Some of the major players mentioned are Air India, Jet Airways, IndiGo, SpiceJet and Go Air. It also analyzes the macro environment factors like growing economy, middle class and potential for future growth. Low cost carriers have been gaining popularity in India and the business models of these carriers are also summarized. The document concludes with future trends of increasing passenger traffic and challenges around infrastructure constraints.
Ground handling involves servicing an aircraft while it is parked at an airport terminal. It includes tasks like cleaning the cabin, refueling, de-icing, catering, marshaling the plane into and out of the gate, and providing passenger services. Many airlines outsource some or all ground handling to airports, other airlines or third-party handling agents to reduce costs and resources needed at each location. Efficiency is important to minimize aircraft turnaround times between flights.
This document discusses route development strategies for airlines. It outlines analyzing supply (available seats) and demand (passengers) trends on routes to forecast performance. Three outcomes are possible: converge, where passenger growth exceeds seat growth; leveling, where growth is equal; and diverge, where passenger growth lags. Monthly seasonality patterns identify peak periods. The goal is adjusting flight frequencies, aircraft size, or other factors to achieve the annual load factor target based on supply-demand analyses. Examples of route analyses between various city pairs are also presented.
The Civil Aviation Industry in India has decided to introduce easy entry and exit rules for regional airlines to encourage greater participation. Airlines operating on regional routes will be allowed to cease operations if they deem operations unprofitable after a set period. This is expected to lead to a surge in the number of new airlines with small fleets and aircraft. The goal is to enhance ease of doing business while respecting market forces with minimal government interference.
The Indian aviation industry has grown significantly since its establishment in the early 1950s. Major events include the formation of Air India and Indian Airlines after independence, the introduction of jet aircraft in the 1960s, and the opening of the industry to private players in the 1990s. Currently, India has a rapidly growing aviation market and is one of the largest globally, though challenges around infrastructure and costs remain. Key players include Air India, Indigo, SpiceJet and Jet Airways. The future looks promising for further expansion, though continued policy support will be needed.
The document discusses air terminal management. It provides an overview of airport terminals and their functions. It then discusses the services provided by air terminal management companies, which include transportation, baggage handling, wheelchair assistance, passenger services, security, and more. The goal is to resolve issues, improve efficiency and customer satisfaction. Air terminal management in India prioritizes speed and safety in cargo handling and flight operations management. Their tasks involve cargo acceptance, examination, unitization, documentation, transportation, and storage.
- The document discusses the current state and future vision for the Indian aviation industry. It outlines key issues like inadequate infrastructure, the need for long-term planning and funding. It also discusses the growth of the industry in recent years with more private players and low cost carriers, leading to increased traffic. However, high costs, taxes and regulatory challenges remain issues affecting the industry's profitability and consolidation is expected to continue. Foreign investors are seen as important to providing needed funding but regulations limiting their stake need to be relaxed.
This document defines many common aviation terms used in the airline industry. It explains terms related to different areas of an airport and roles of people who work there, such as air traffic controllers, flight attendants, and baggage handlers. Abbreviations used in airline operations and different types of in-flight meals are also defined. Being familiar with these industry terms is important for anyone working in air transportation.
The document summarizes the domestic aviation industry in India. It discusses the history and key players in the industry. Some of the major players mentioned are Air India, Jet Airways, IndiGo, SpiceJet and Go Air. It also analyzes the macro environment factors like growing economy, middle class and potential for future growth. Low cost carriers have been gaining popularity in India and the business models of these carriers are also summarized. The document concludes with future trends of increasing passenger traffic and challenges around infrastructure constraints.
Ground handling involves servicing an aircraft while it is parked at an airport terminal. It includes tasks like cleaning the cabin, refueling, de-icing, catering, marshaling the plane into and out of the gate, and providing passenger services. Many airlines outsource some or all ground handling to airports, other airlines or third-party handling agents to reduce costs and resources needed at each location. Efficiency is important to minimize aircraft turnaround times between flights.
This document discusses route development strategies for airlines. It outlines analyzing supply (available seats) and demand (passengers) trends on routes to forecast performance. Three outcomes are possible: converge, where passenger growth exceeds seat growth; leveling, where growth is equal; and diverge, where passenger growth lags. Monthly seasonality patterns identify peak periods. The goal is adjusting flight frequencies, aircraft size, or other factors to achieve the annual load factor target based on supply-demand analyses. Examples of route analyses between various city pairs are also presented.
The Civil Aviation Industry in India has decided to introduce easy entry and exit rules for regional airlines to encourage greater participation. Airlines operating on regional routes will be allowed to cease operations if they deem operations unprofitable after a set period. This is expected to lead to a surge in the number of new airlines with small fleets and aircraft. The goal is to enhance ease of doing business while respecting market forces with minimal government interference.
The Indian aviation industry has grown significantly since its establishment in the early 1950s. Major events include the formation of Air India and Indian Airlines after independence, the introduction of jet aircraft in the 1960s, and the opening of the industry to private players in the 1990s. Currently, India has a rapidly growing aviation market and is one of the largest globally, though challenges around infrastructure and costs remain. Key players include Air India, Indigo, SpiceJet and Jet Airways. The future looks promising for further expansion, though continued policy support will be needed.
The document discusses air terminal management. It provides an overview of airport terminals and their functions. It then discusses the services provided by air terminal management companies, which include transportation, baggage handling, wheelchair assistance, passenger services, security, and more. The goal is to resolve issues, improve efficiency and customer satisfaction. Air terminal management in India prioritizes speed and safety in cargo handling and flight operations management. Their tasks involve cargo acceptance, examination, unitization, documentation, transportation, and storage.
- The document discusses the current state and future vision for the Indian aviation industry. It outlines key issues like inadequate infrastructure, the need for long-term planning and funding. It also discusses the growth of the industry in recent years with more private players and low cost carriers, leading to increased traffic. However, high costs, taxes and regulatory challenges remain issues affecting the industry's profitability and consolidation is expected to continue. Foreign investors are seen as important to providing needed funding but regulations limiting their stake need to be relaxed.
This document summarizes different types of aircraft, including private/chartered, passenger, and cargo aircraft. It also discusses two major aircraft manufacturers, Boeing and Airbus. Boeing is an American corporation founded in 1916 that produces a variety of commercial and military aircraft. Airbus is a European manufacturer founded in 1970 that produces popular single-aisle aircraft like the A320 as well as larger aircraft up to the double-decker A380 that can carry over 800 passengers. Both companies offer a range of aircraft models to meet different passenger and cargo transportation needs.
This document outlines the basic procedures for passengers at an airport, including checking in luggage, going through security screening, paying terminal fees, presenting travel documents at immigration counters, boarding the plane after a final security check at the gate, filling out entry cards upon arrival, claiming baggage, and passing through customs. The process involves checking luggage, passing through x-ray security, obtaining a boarding pass at the check-in counter, paying terminal fees, presenting documents at immigration, another security check for carry-on items at the gate, and completing arrival procedures like immigration and customs.
The document is an assignment submitted by Abdur Rahim Khan for his course on airport handling procedures at Skylark Aviation Training School. It includes an introduction to aviation history and governing bodies like IATA, ICAO, and BCAS. The document then provides an index and outlines of sections on aviation history, governing bodies, and the various stages of airport handling procedures like reservations, check-in, boarding, and arrivals.
The civil aviation industry in India has grown rapidly in recent years and is one of the fastest growing industries in the world. Private airlines now account for around 75% of the domestic aviation market. The government has implemented policies to support growth, such as allowing 100% tax exemption for airport projects and setting up a regulatory authority. Opportunities for further growth include developing more airports and city infrastructure around airports, improving regional connectivity, and expanding MRO facilities. The vision is for the industry to reach 150-180 million passengers by 2020.
Aviation includes all non-scheduled civil flying, both private and commercial. General aviation may include business flights, air charter, private aviation, flight training, ballooning, parachuting, gliding, hang gliding, aerial photography, foot-launched powered hang gliders, air ambulance, crop dusting, charter flights, traffic reporting, police air patrols and forest fire fighting.
The document is a presentation on the aviation industry that covers several topics:
- It introduces the presenter and acknowledges their faculty.
- It discusses factors affecting the development of the aviation industry such as costs, government policies, and competition.
- It provides details on the growth of low-cost carriers in India and compares fares between low-cost and full-service airlines.
- It examines the increase in domestic airlines in India and how the aviation industry impacts the overall economy.
The document provides an overview of the airline industry in India. It discusses the history of the industry from 1912 onwards and how the government established Air India and Indian Airlines in 1953. It also covers key topics like demand drivers, market size, major costs, pricing factors, impact on the economy, major airlines (SpiceJet, IndiGo, Jet Airways), technology, regulations, and competition in the industry. It concludes that India's aviation industry has significant untapped growth potential and stakeholders should collaborate with policymakers to implement decisions that boost the industry.
The airline industry began in the 17th century and has since grown significantly. It now facilitates economic growth and globalization. Major Indian airlines include Indian Airlines, Kingfisher Airlines, Jet Airways, and Air India, which together hold over 75% of the domestic market share. Airlines use service marketing techniques to attract and retain customers. Their marketing mix includes product offerings, pricing strategies, placement of services, and promotional activities. Core aspects of airline services involve ground services, in-flight services, and reliability, care, and facilities provided to customers.
This document discusses various aspects of the aviation industry, including:
1. It defines low-cost carriers and lists some major low-cost airlines in India such as IndiGo, SpiceJet, and JetLite.
2. It describes key parts of an aircraft like the fuselage, wings, cockpit, and communication systems.
3. It explains how India's improving economy has positively impacted the aviation industry through increased air travel, competition, and availability of routes.
The document discusses the history and development of aviation and air transport. It describes how air travel has evolved from early dreams of human flight to today's global industry providing comfortable and hassle-free travel across long distances in a matter of hours. Various airlines operating in India are also discussed, including their origins, fleets, destinations served, and market shares. The growth of the civil aviation sector in India is attributed to factors like rising economy and expanding middle class.
This document provides information about ground handling services at airports. It discusses the major categories of ground handling which include onboard servicing, ramp service, passenger service, and field services. It also describes the types of powered equipment used like tugs, tractors, refuelers, and belt loaders. Non-powered equipment such as chocks, dollies, and belts are also outlined. Finally, it provides a layout of typical ground handling operations when an aircraft arrives and departs.
Fighter aircraft are military planes designed primarily for air-to-air combat against other aircraft. They are characterized by their speed, maneuverability, and small size relative to other combat aircraft. Historically, fighters were referred to as "scouts" or "pursuit" aircraft. Their main purpose is air-to-air combat. Key components of fighter planes include wings, fuselage, power units such as jet engines, and control surfaces like ailerons and elevators.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
This document discusses key metrics used to analyze airline economics, including available seat kilometers (ASK), revenue passenger kilometers (RPK), load factor, yield, and unit cost. It explains how these metrics are calculated and used in the basic airline profit equation of RPM x Yield - ASM x Unit Cost to determine profitability. Examples are provided to illustrate calculating yield from a given flight scenario and how airlines determine ticket prices based on yield management.
Global aircraft manufacturers Airbus and Boeing have increasingly outsourced production of their planes to Asia in order to cut costs. By 2010, it was forecasted that Airbus would increase its global market share to 31% compared to Boeing's declining share of 51%, partly due to their outsourcing strategies. Both companies have established manufacturing facilities in China, with Airbus announcing a new assembly plant in 2005 in a major push to compete with Boeing.
The document provides an overview of the Indian aviation industry. It begins with an introduction to the industry, highlighting its growth and key characteristics. It then discusses the history of aviation in India and provides statistics on the current market size. The top players in the industry such as Indigo, Jet Airways, and SpiceJet are introduced along with details on their profiles, management, finances and operations. Challenges facing the industry and future projections for growth are also summarized. The presentation concludes with a discussion of various initiatives by the government to support development of the aviation sector in India.
There are three main types of commercial aircraft: passenger aircraft, cargo aircraft, and combi aircraft which carries both passengers and cargo. Commercial passenger aircraft contain amenities like restrooms, a galley for food preparation, and entertainment systems. They are divided into classes like first class, business class, and economy class. Cargo aircraft are freighters that carry only cargo, while combi aircraft split the aircraft in half with passengers in one side and cargo on the other. Aircraft are also classified based on features such as number of engines, range, and size/payload capacity.
This virtual simulation program was developed to help airline management teams understand competitive market dynamics and improve problem solving and decision-making skills.
Find out more at: http://www.iata.org/airline-business-simulation
This document discusses important qualities for cabin crew members, including safety, service, friendliness, grooming, courage, and punctuality. Safety is critical for all passengers and crew, so cabin crew must know safety measures to assist travelers. They are responsible for ensuring items are securely stored during turbulence. Cabin crew must also provide excellent service and address all customer requests respectfully. It is important to be friendly when interacting with passengers. Appearance and grooming reflect professionalism. Cabin crew need courage to remain calm during emergencies. They must also be punctual to avoid delaying flights.
Recent developments in Aviation & Aerospace portend a transformational change in the future of air travel. A quantum jump in technology, safety, efficiency, speed, economy and customer centricity are anticipated. Since Aviation has a positive correlation to a nation's GDP, it continues to be a catalyst and a potent business enabler. Therefore, HR will have to trained, educated and developed to cater for the expected fast and positive cultural change that is destined to come sooner than what most of us can imagine. Education to Aviationize the youth is becoming more important than ever. Aviationizing is a new term coined to express the following concept:
Aviationizing is a comprehensive process of bringing about a holistic cultural change through Aviation Awareness, Education and HR Development to achieve socio-economic growth & prosperity for the nation.
This document summarizes different types of aircraft, including private/chartered, passenger, and cargo aircraft. It also discusses two major aircraft manufacturers, Boeing and Airbus. Boeing is an American corporation founded in 1916 that produces a variety of commercial and military aircraft. Airbus is a European manufacturer founded in 1970 that produces popular single-aisle aircraft like the A320 as well as larger aircraft up to the double-decker A380 that can carry over 800 passengers. Both companies offer a range of aircraft models to meet different passenger and cargo transportation needs.
This document outlines the basic procedures for passengers at an airport, including checking in luggage, going through security screening, paying terminal fees, presenting travel documents at immigration counters, boarding the plane after a final security check at the gate, filling out entry cards upon arrival, claiming baggage, and passing through customs. The process involves checking luggage, passing through x-ray security, obtaining a boarding pass at the check-in counter, paying terminal fees, presenting documents at immigration, another security check for carry-on items at the gate, and completing arrival procedures like immigration and customs.
The document is an assignment submitted by Abdur Rahim Khan for his course on airport handling procedures at Skylark Aviation Training School. It includes an introduction to aviation history and governing bodies like IATA, ICAO, and BCAS. The document then provides an index and outlines of sections on aviation history, governing bodies, and the various stages of airport handling procedures like reservations, check-in, boarding, and arrivals.
The civil aviation industry in India has grown rapidly in recent years and is one of the fastest growing industries in the world. Private airlines now account for around 75% of the domestic aviation market. The government has implemented policies to support growth, such as allowing 100% tax exemption for airport projects and setting up a regulatory authority. Opportunities for further growth include developing more airports and city infrastructure around airports, improving regional connectivity, and expanding MRO facilities. The vision is for the industry to reach 150-180 million passengers by 2020.
Aviation includes all non-scheduled civil flying, both private and commercial. General aviation may include business flights, air charter, private aviation, flight training, ballooning, parachuting, gliding, hang gliding, aerial photography, foot-launched powered hang gliders, air ambulance, crop dusting, charter flights, traffic reporting, police air patrols and forest fire fighting.
The document is a presentation on the aviation industry that covers several topics:
- It introduces the presenter and acknowledges their faculty.
- It discusses factors affecting the development of the aviation industry such as costs, government policies, and competition.
- It provides details on the growth of low-cost carriers in India and compares fares between low-cost and full-service airlines.
- It examines the increase in domestic airlines in India and how the aviation industry impacts the overall economy.
The document provides an overview of the airline industry in India. It discusses the history of the industry from 1912 onwards and how the government established Air India and Indian Airlines in 1953. It also covers key topics like demand drivers, market size, major costs, pricing factors, impact on the economy, major airlines (SpiceJet, IndiGo, Jet Airways), technology, regulations, and competition in the industry. It concludes that India's aviation industry has significant untapped growth potential and stakeholders should collaborate with policymakers to implement decisions that boost the industry.
The airline industry began in the 17th century and has since grown significantly. It now facilitates economic growth and globalization. Major Indian airlines include Indian Airlines, Kingfisher Airlines, Jet Airways, and Air India, which together hold over 75% of the domestic market share. Airlines use service marketing techniques to attract and retain customers. Their marketing mix includes product offerings, pricing strategies, placement of services, and promotional activities. Core aspects of airline services involve ground services, in-flight services, and reliability, care, and facilities provided to customers.
This document discusses various aspects of the aviation industry, including:
1. It defines low-cost carriers and lists some major low-cost airlines in India such as IndiGo, SpiceJet, and JetLite.
2. It describes key parts of an aircraft like the fuselage, wings, cockpit, and communication systems.
3. It explains how India's improving economy has positively impacted the aviation industry through increased air travel, competition, and availability of routes.
The document discusses the history and development of aviation and air transport. It describes how air travel has evolved from early dreams of human flight to today's global industry providing comfortable and hassle-free travel across long distances in a matter of hours. Various airlines operating in India are also discussed, including their origins, fleets, destinations served, and market shares. The growth of the civil aviation sector in India is attributed to factors like rising economy and expanding middle class.
This document provides information about ground handling services at airports. It discusses the major categories of ground handling which include onboard servicing, ramp service, passenger service, and field services. It also describes the types of powered equipment used like tugs, tractors, refuelers, and belt loaders. Non-powered equipment such as chocks, dollies, and belts are also outlined. Finally, it provides a layout of typical ground handling operations when an aircraft arrives and departs.
Fighter aircraft are military planes designed primarily for air-to-air combat against other aircraft. They are characterized by their speed, maneuverability, and small size relative to other combat aircraft. Historically, fighters were referred to as "scouts" or "pursuit" aircraft. Their main purpose is air-to-air combat. Key components of fighter planes include wings, fuselage, power units such as jet engines, and control surfaces like ailerons and elevators.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
This document discusses key metrics used to analyze airline economics, including available seat kilometers (ASK), revenue passenger kilometers (RPK), load factor, yield, and unit cost. It explains how these metrics are calculated and used in the basic airline profit equation of RPM x Yield - ASM x Unit Cost to determine profitability. Examples are provided to illustrate calculating yield from a given flight scenario and how airlines determine ticket prices based on yield management.
Global aircraft manufacturers Airbus and Boeing have increasingly outsourced production of their planes to Asia in order to cut costs. By 2010, it was forecasted that Airbus would increase its global market share to 31% compared to Boeing's declining share of 51%, partly due to their outsourcing strategies. Both companies have established manufacturing facilities in China, with Airbus announcing a new assembly plant in 2005 in a major push to compete with Boeing.
The document provides an overview of the Indian aviation industry. It begins with an introduction to the industry, highlighting its growth and key characteristics. It then discusses the history of aviation in India and provides statistics on the current market size. The top players in the industry such as Indigo, Jet Airways, and SpiceJet are introduced along with details on their profiles, management, finances and operations. Challenges facing the industry and future projections for growth are also summarized. The presentation concludes with a discussion of various initiatives by the government to support development of the aviation sector in India.
There are three main types of commercial aircraft: passenger aircraft, cargo aircraft, and combi aircraft which carries both passengers and cargo. Commercial passenger aircraft contain amenities like restrooms, a galley for food preparation, and entertainment systems. They are divided into classes like first class, business class, and economy class. Cargo aircraft are freighters that carry only cargo, while combi aircraft split the aircraft in half with passengers in one side and cargo on the other. Aircraft are also classified based on features such as number of engines, range, and size/payload capacity.
This virtual simulation program was developed to help airline management teams understand competitive market dynamics and improve problem solving and decision-making skills.
Find out more at: http://www.iata.org/airline-business-simulation
This document discusses important qualities for cabin crew members, including safety, service, friendliness, grooming, courage, and punctuality. Safety is critical for all passengers and crew, so cabin crew must know safety measures to assist travelers. They are responsible for ensuring items are securely stored during turbulence. Cabin crew must also provide excellent service and address all customer requests respectfully. It is important to be friendly when interacting with passengers. Appearance and grooming reflect professionalism. Cabin crew need courage to remain calm during emergencies. They must also be punctual to avoid delaying flights.
Recent developments in Aviation & Aerospace portend a transformational change in the future of air travel. A quantum jump in technology, safety, efficiency, speed, economy and customer centricity are anticipated. Since Aviation has a positive correlation to a nation's GDP, it continues to be a catalyst and a potent business enabler. Therefore, HR will have to trained, educated and developed to cater for the expected fast and positive cultural change that is destined to come sooner than what most of us can imagine. Education to Aviationize the youth is becoming more important than ever. Aviationizing is a new term coined to express the following concept:
Aviationizing is a comprehensive process of bringing about a holistic cultural change through Aviation Awareness, Education and HR Development to achieve socio-economic growth & prosperity for the nation.
The document provides information on the Indian aviation market. It discusses the major players in the market including Air India, Jet Airways, Indigo, SpiceJet and GoAir. It provides details on the products and services offered by each of these airlines such as meals, entertainment and duty free shopping. It also discusses factors like the size of the aviation market in India, investment in the sector, market share of different airlines and segments within the industry including holidays packages. Finally, it covers concepts like Porter's five forces model, product innovation, new launches, branding strategies and integrated marketing communications of Indian airlines.
Presentation on aviation industry 13 sept 2010Prashant Tickoo
The aviation industry in India is the 9th largest market and has seen significant growth. There are 12 domestic and 60 international airlines operating in the country. Key players include Kingfisher Airlines, Jet Airways, Air India, and Indigo Airlines. The government regulatory bodies that oversee the industry are the Ministry of Civil Aviation, the Directorate General of Civil Aviation, and the Airport Authority of India. The government aims to promote growth in the industry while ensuring safety and affordable air travel. Plans for future development include modernizing airports and increasing investment.
This document provides information about various aviation topics in 3 sections. It begins by acknowledging the teacher for their guidance and then discusses current affairs in the aviation industry, identifying key leadership changes and issues. The second section identifies and describes the functions of various aircraft parts. The third section discusses emergency equipment used in aviation emergencies such as smoke hoods and oxygen bottles.
This document provides information on the job specification and description for a cabin crew trainee position with Jet Airways. It outlines the job title, department, training requirements, qualifications, and tasks and responsibilities of cabin crew. Key responsibilities include ensuring passenger safety, responding to emergencies, serving meals and drinks, and assisting passengers in boarding and disembarking aircraft. The position requires a high school diploma, customer service experience, language skills, and ability to work flexible hours including nights and weekends.
the personal attributes required by the cabin crew to carry out their role and responsibilities effectively. This gives us an idea about qualities of Cabin Crew, for what an Airline looking for in a Crew, Service, and role.
This document provides an overview of aviation in India including:
1. India's aviation industry has grown significantly with the entry of private carriers and low-cost airlines, increasing domestic air travel.
2. Major domestic airlines in India include Indigo, Go Air, SpiceJet, and Jet Airways. Low-cost carriers like Indigo have helped make air travel more affordable and accessible.
3. Aviation has helped develop India's economy by supporting tourism and making it easier for people to travel within the country.
The document is a student project submission on the aviation industry that includes:
1. An acknowledgement and index listing the topics covered in the project such as the current aviation scenario, aircraft comparisons, emergency procedures, and case studies.
2. A section on the current aviation industry scenario in India discussing growth projections, challenges like high fuel costs and government policy issues, and the market share of major airlines like Indigo, Kingfisher and Jet Airways.
3. Brief descriptions of some domestic airlines in India and low-cost carriers operating in the country.
The document analyzes the airline industry using Porter's Five Forces model. It finds that the industry faces high barriers to entry due to large capital requirements and regulated airports. The threat of substitutes like road and rail transportation is moderate. However, buyers have high bargaining power due to deregulation and technology, and suppliers also have high bargaining power. Finally, competitive rivalry in the industry is high due to many competitors, price competition, and high fixed costs. Overall, the Porter's Five Forces analysis finds the airline industry to be unattractive.
UDDAN is a new airline started by young entrepreneurs in India to provide affordable air travel to all Indians. Their marketing plan focuses on offering the lowest airfares while maintaining quality service. India has a large youth population and growing middle class that is sensitive to price, making low cost air travel appealing. The airline industry in India is booming with an annual growth rate of 13%, but is competitive with many existing carriers. UDDAN will differentiate itself by having the lowest fares to democratize air travel for more Indians.
Here are the 7 p's in aviation industry of a leading company- Spice jet. it is describing how spicejet is using marketing P's as a good marketing strategy.
Indigo airlines is India's largest airline by market share. It focuses on providing affordable air travel to lower middle class and middle class customers. Indigo has achieved success through strategies like operating a single type of aircraft to reduce costs, maintaining high on-time performance and passenger load factors, and offering no-frills service at low fares. It aims to continue expanding its network of destinations and increasing market share to solidify its position as the leading low-cost carrier in India.
The document discusses the 7P's of marketing for Emirates Airlines. It outlines Emirates' pricing strategy of dynamic pricing and premium pricing. It describes Emirates' product portfolio including first, business, and economy class services. It discusses Emirates' global network spanning six continents and over 150 cities. The document also summarizes Emirates' focus on processes like customer service and additional amenities as well as its emphasis on physical evidence like its Dubai terminal and new fleet. Finally, it outlines Emirates' promotional strategies including advertising and sponsorships and importance placed on its large employee base.
IndiGo has achieved market leadership in India's aviation industry through its strategy of reliable on-time performance, low fares with no-frills service on Airbus A320 aircraft. It focuses on operational efficiency through techniques like quick turnaround times and digital communication systems. IndiGo promotes its brand through aggressive advertising emphasizing on-time arrival and uses dynamic pricing that increases fares closer to the travel date. The company follows a low-cost strategy and maintains a competitive advantage through cost leadership. However, it faces threats from increasing fuel costs and competition from other airlines.
Vistara is an Indian airline jointly owned by Tata Sons and Singapore Airlines. It commenced operations in 2015 with 5 Airbus A320 aircraft and currently operates 164 flights per week to destinations across India. Vistara offers premium economy seats in addition to regular economy and business class. The presentation discusses Vistara's target customer segments, marketing strategies, and service offerings which include on-time performance, premium in-flight services and well-trained staff. It also outlines Vistara's marketing mix, competition in the Indian aviation industry, and strategies to promote customer loyalty.
Kingfisher Airlines is an Indian airline based in Bangalore that was founded in 2005. It was owned by Vijay Mallya's UB Group and aimed to be a premium airline in India. Kingfisher Airlines grew rapidly in its early years but began experiencing financial difficulties in 2011 due to increased competition and rising costs. By 2012, the airline had amassed significant debts and was losing money on every flight. Kingfisher Airlines would eventually cease all operations in 2013 due to its inability to pay salaries and other costs.
A report on how Indigo airlines made their strategies and how they compete with such a huge market in airlines. This report is the detail description on their marketing mix, Brand value and Brand equity.
This document summarizes a presentation about SpiceJet airlines' customer relationship management. It provides an introduction to SpiceJet, discussing their aim to be India's most preferred low-cost airline. It outlines some of SpiceJet's customer services and reviews from surveys. It also discusses SpiceJet's awards, a proposed customer experience model, results from a market survey, areas for improvement and key strengths according to the presentation.
Ancillary Revenues soaring Opportunities in Airline OperationsNIIT Technologies
With squeezed profit margins, rising fuel prices, high input costs, changing customer expectations and uncertain economic climate, airlines today rely heavily on additional service revenues to stay ahead. Our experts have listed the steps that an airline can take to increase ancillary revenues and has proposed a holistic approach to leverage technology in order to improve competitiveness. Our approach also gives technology partner tips for success.
The document provides information about IndiGo Airlines, the largest airline in India. It discusses IndiGo's strategies for success, including managing to close a deal for 100 aircraft at a low down payment and bulk purchase of Airbus A320 aircraft. It also discusses IndiGo's operations with only economy class and no meals or entertainment provided. IndiGo saves fuel through software optimization, Airbus A320 NEO aircraft, fuel hedging, and engine shutdown during taxiing. The document also lists IndiGo's domestic and international destinations.
The document discusses the roles and responsibilities of crew members on aircraft, including ensuring passenger safety, providing services, and administering first aid. It also describes evacuation features like emergency exits, slides, and rafts that allow passengers and crew to quickly exit the plane in an emergency. Personal attributes of crew members that help them perform their duties effectively are also listed.
Complete Marketing Strategy of Jet airwaysSAEED INAMDAR
1. Jet Airways is India's second largest airline in terms of market share and passengers carried, operating over 300 daily flights to 74 destinations worldwide.
2. Domestic air traffic and passenger numbers increased significantly in the July-September quarter and September month over the previous year.
3. Jet Airways provides various classes of service on domestic and international flights, as well as cargo services, and is expected to see continued passenger traffic growth in coming years.
4. The airline employs over 13,000 employees and has established itself as a leading domestic and international carrier in India.
IndiGo Airlines is an Indian budget airline that aims to be the leader in low-cost air travel by offering affordable fares, on-time performance, and hassle-free travel. It has the largest market share in India at 36.1% as of 2014. IndiGo segments its market as cost-conscious passengers, targeting middle and lower middle class customers with its positioning as a no-frills airline. It offers core air transportation along with supplementary services like food and frequent flyer programs. IndiGo maintains low prices through measures like outsourcing and operating a homogeneous fleet. It promotes through online booking, partnerships, and advertising while focusing on maintaining low costs.
The document discusses competitive analysis of the airline industry. It covers product level analysis, core and supplementary services offered by airlines. It also discusses various aspects of airline branding like positioning, pricing strategies, marketing communications and different flight classes. The core service provided is transportation while supplementary services include information, consultation, order taking, hospitality and billing/payment options. Low cost carriers focus on value pricing while full service airlines offer premium pricing.
IndiGo is the largest airline in India with 27% of the domestic market share. It operates as a low-cost carrier with 180-seat aircraft and serves 22 cities within India with 188 daily flights. Key aspects include being a pure low-cost carrier, offering only economy seats and selling food on board. It has grown rapidly to become the largest domestic airline in India.
IndiGo Airlines is a privately owned low-cost airline based in Gurgaon, India that was founded in 2006. It operates daily flights to 31 cities within India and 5 international destinations. IndiGo has a fleet of Airbus A320 aircraft and focuses on low fares without sacrificing customer service. It has experienced significant growth and profitability in recent years. IndiGo aims to be the most cost-efficient airline by having uniform aircraft and fare types while still providing a professional experience for its customers.
The document discusses services in the airline industry. It provides details about major Indian airlines such as Jet Airways and Kingfisher Airlines. It summarizes that air travel remains a large and growing industry that facilitates economic growth. It also discusses various aspects of service marketing used in the airline industry such as product mix, price mix, promotion mix, and physical evidence.
Unitedworld School of Business has campuses located in Ahmadabad and Kolkata, India. The Ahmadabad campus is located at A/907, Uvarsad, Gandhinagar 382422. The Ahmedabad corporate office is located at 407, 4th Floor, Zodiac Square, Opp. Gurudwara, Sarkhej-Gandhinagar Highway, Bodakdev, Ahmedabad-380054, Gujarat. The Kolkata campus is located at Infinity Benchmark Tower, 10th Floor, Plot – G1, Block – EP& GP, Sec -V, Salt Lake, Kolkata 700091.
The programme is designed to render the students with a holistic education and deeper understanding of business tactics of global magnitude. We stress on conducting interactive study sessions which give birth to rational ideas and develop innovative thinking, live cases, e-learning and positive influence of our renowned guest speakers facilitates students’ abilities and aspirations. http://www.unitedworld.in/school-of-business/
The programme is designed to render the students with a holistic education and deeper understanding of business tactics of global magnitude. We stress on conducting interactive study sessions which give birth to rational ideas and develop innovative thinking, live cases, e-learning and positive influence of our renowned guest speakers facilitates students’ abilities and aspirations. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
UWSB offers Post Graduate courses at its Ahmedabad and Kolkata campuses. Ahmedabad campus, approved by AICTE, offers Post Graduate Diploma in Management (PGDM). Kolkata campus offers Post Graduate Programme in Management along with an option of AICTE approved Post Graduate Diploma in Management (PGDM) and/or MBA. Our programmes aim to create value-instilled potential leaders by incorporating higher-management functions. http://www.unitedworld.in/school-of-business/
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
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𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
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3. The overall objective is to study the aviation industry, where
low cost airlines are capturing more and more Indian air
space, as compared to the premium airlines
To compare and analyze in between the low cost airlines in
India
To find out the market share captured by low cost airlines as
proportionate to premium airlines
4. Low-cost airlines offer air travel at normally very low rates by cutting down on
expensive customary in-flight passenger services. They are also referred to as
no-frills airlines or budget carriers.
The idea of LCC originated in the US. Founded in Dallas Texas on June
18, 1971 by Herb Kelleher, Southwest Airlines offered tickets that worked out to
be cheaper than a car or coach ride. It is the fourth largest US airline in terms of
domestic customers carried annually. It has been profitable every year since
1973.
Budget airlines have been enthusiastically accepted by the Indian passengers.
The business model of an LCC broadly includes the following features: a single
passenger class; a single type of aircraft for lesser maintenance and servicing
costs; flying to cheaper; short flights and fast turnaround times; optional paid-for
in-flight food and drink.
5. SpiceJet:-
• SpiceJet was earlier known as Royal Airways. Promoted by Ajay Singh, the
Kansangra family, and Sanjay Malhotra, it started operations in 2005 and is
based in New Delhi.
• SpiceJet made an entry into the Indian LCC market with a fare price of Rs 99 for
the first 99 days and followed it up with Rs 999 scheme for select routes. Its
target customer is the Indian Railways passenger travelling in the AC coach.
• It has an aggressive marketing strategy with a theme that runs: "offering low
'everyday spicy fares' and great guest services to price conscious travellers."
6. IndiGo:-
• Owned by InterGlobe Enterprises, Indigo took off in 2006 with its first flight
from Delhi to Imphal via Guwahati. Headed by Rahul Bhatia, it covers all major
leisure and business destinations like
Chennai, Kolkata, Bangalore, Mumbai, Delhi, etc.
• Known for its seamless, precise, gimmick-free customer experience at affordable
prices, Indigo links 14 destinations across India. It constantly stresses on
affordability, punctuality and hassle-free processing.
7. AIR DECCAN:-
• Captain Gopinath, the founder of Air Deccan, is the pioneer of budget airlines
in India. He started with the dream of bringing air travel within the reach of the
common man and in 2003, Deccan became the first low-cost airline to fly pan-
India. It is also the first airline to fly to second tier cities like Hubli, Madurai
and Visakhapatnam from major cities like Bangalore and Chennai.
• With its recent merger with Vijay Mallya's Kingfisher Airlines, Air Deccan was
renamed Deccan, with SimpliFly as its tagline.
8. Jetlite:-
• Born as Sahara Airlines in 1991, it started operations in 1993 and was
rechristened Air Sahara in 2000. Part of Sahara India Pariwar, Air Sahara
became an international carrier in 2005.
• After much deliberation and more legal fuss, Jet Airways, headed by Naresh
Goyal, bought Air Sahara in 2007 for Rs 1,450 crore (Rs 14.5 billion).
• Jet Airways dubbed its low-cost counterpart JetLite. Jet carried forward Sahara's
trademark of 'Indian-ness' in the look and feel of the airlines. The crew's dress
code and the fleet colours were retained to continue Sahara's Indian legacy.
9. GoAir:-
• Promoted by the Wadia group, GoAir is a no-frills airline based out of Mumbai. It is
positioned as a 'Smart People's Airline', with its theme of 'Fly Smart.„
• With Jehangir Wadia at the helm, GoAir's business model stresses on
punctuality, affordability and convenience.
• GoAir's route network spans prominent business and leisure destinations, across India.
Currently it covers 13 destinations:
Ahmedabad, Bangalore, Chennai, Cochin, Coimbatore, Delhi, Goa, Hyderabad, Jaipur, J
ammu, Mumbai, Pune, and Srinagar.
• GoAir has a tie-up with Cleartrip to offer return fares of Rs 599 across all sectors in
India.
11. 7’P OF SPICEJET:-
Product:
On Ground Services:
Check in Option
Airport Lounges
Coach & Bus services
In Flight Services:
SpiceJet sells hot meals/snacks/refreshments and beverages
Price:
Discounted fare for senior citizen , defense personnel
Economy & club premiere fare
Advance passenger excursion
Place:
Place of Services: aircraft ( ticket counters, check-in boarding place, broker‟s office, etc )
Various Destinations
12. 7’P OF SPICEJET (contd.):-
Promotion:
Hoardings & advertisement
Sponsorships
Event organization
Process:
People Processing:
Greeting method and standard procedure of treatment for customers for each class
Booking tickets on counters
Possession Processing:
Cargo
Luggage
13. 7’P OF SPICEJET (contd.):-
People:
Crew members
Ground Staff
Customers
Employees
Physical Evidence:
On the ground:
Booking office or Ticket counters
Paper work
Brand Logo
Ticket
In Flight:
Aircraft and seating configuration
Uniform
Level or Tag
14. 7’P OF INDIGO:-
Product:
On Ground Services:
Check in Option
Airport Lounges
Coach & Bus services
In Flight Services:
Indian based IndiGo offers a selection of food and beverages for sale onboard
For passengers with special needs, IndiGo offers a choice of sugar-free health bars and
drinks.
Complimentary drinking water is offered on all IndiGo flights.
Price:
Discounted fare for senior citizen , defense personnel
Economy & club premiere fare
Advance passenger excursion
Place:
Place of Services: aircraft ( ticket counters, check-in boarding place, broker‟s
office, etc)
Various Destinations
15. 7’P OF INDIGO(contd.):-
Promotion:
Hoardings & advertisement
Sponsorships
Event organization
Process:
People Processing:
Greeting method and standard procedure of treatment for customers for each class
Booking tickets on counters
Possession Processing:
Cargo
Luggage
16. 7’P OF INDIGO(contd.):-
People:
Crew members
Ground Staff
Customers
Employees
Physical Evidence:
On the ground:
Booking office or Ticket counters
Paper work
Brand Logo
Ticket
In Flight:
Aircraft and seating configuration
Uniform
Level or Tag
17. 7’P OF AIR DECCAN:-
Product:
On Ground Services:
Check in Option
Airport Lounges
Coach & Bus services
Price:
Discounted fare for senior citizen , defense personnel
Economy class fare
Advance passenger excursion
Place:
Place of Services: aircraft ( ticket counters, check-in boarding place, broker‟s
office, etc )
Various Destinations
18. 7’P OF AIR DECCAN(contd.):-
Promotion:
Hoardings & advertisements
Brand ambassadors
Sponsorships
Event organization
Process:
People processing:
Greeting method and standard procedure of treatment for customers
Booking tickets on counters
Flights sticking to schedule
Possession Processing:
Cargo
Luggage
19. 7’P OF AIR DECCAN(contd.):-
People:
Crew members
Ground Staff
Customers
Employees
Physical Evidence:
On the ground:
Booking office or Ticket counters
Paper work
Brand Logo
Ticket
In Flight:
Aircraft and seating configuration
Uniform
Level or Tag
20. 7’P OF JETLITE:-
Product:
On Ground Services:
Check in Option
Airport Lounges
Coach & Bus services
In Flight Services:
Classes of service: First class, Premium class and Economy class
Cuisines
Entertainment: Jet Screen – Movies, Television
Programme, Games, Music, In Flight Communicator, Online magazine
Jet Wings (in flight magazine) , Jet Boutique ( in flight shopping
catalogue)
Jet mobile
Jet Kids
Jet Escapes
21. 7’P OF JETLITE( contd.):-
Price:
Discounted fare for senior citizen , defense personnel
Economy & club premiere fare
Advance passenger excursion
Place:
Place of Services: aircraft ( ticket counters, check-in boarding place, broker‟s office, etc )
Various Destinations
Promotion:
Sales Promotion:
Different type of offers-
Jet privilege frequent-flyer program
Jet airways Citibank Credit cards
Corporate deal offer
Festival special , student special
22. 7’P OF JETLITE( contd.):-
Advertisement & branding:
Hoardings & advertisement
Sponsorships
Event organization
Process:
People Processing:
Greeting method and standard procedure of treatment for customers for each
class
Booking tickets on counters
Possession Processing:
Cargo
Luggage
23. 7’P OF JETLITE( contd.):-
People:
Crew members
Ground Staff
Customers
Employees
Physical Evidence:
On the ground:
Booking office or Ticket counters
Paper work
Brand Logo
Ticket
In Flight:
Aircraft and seating configuration
Uniform
Level or Tag
24. 7’P OF GOAIR:-
Product:
On Ground Services:
Check in Option
Airport Lounges
Coach & Bus services
In Flight Services:
GoAir‟s exclusive in-flight magazine “go-getter”
Price:
Discounted fare for senior citizen , defense personnel
Economy class fare
Advance passenger excursion
Place:
Place of Services: aircraft ( ticket counters, check-in boarding place, broker‟s office, etc )
Various Destinations
25. 7’P OF GOAIR(contd.):-
Promotion:
Hoardings & advertisement
Sponsorships
Event organization
Process:
People Processing:
Greeting method and standard procedure of treatment for customers for
each class
Booking tickets on counters
Possession Processing:
Cargo
Luggage
26. 7’P OF GOAIR(contd.):-
People:
Crew members
Ground Staff
Customers
Employees
Physical Evidence:
On the ground:
Booking office or Ticket counters
Paper work
Brand Logo
Ticket
In Flight:
Aircraft and seating configuration
Uniform
Level or Tag
29. SERVICE GAP MODEL OF AVIATION INDUSTRY(contd.):-
GAP 1:
Consumer expectation and management perception.
GAP 2:
Management perception and service quality specification.
GAP 3:
Service-quality specifications and service delivery.
GAP 4:
Service delivery and external communications.
GAP 5:
Perceived service and expected service.
30. DATA ANALYSIS & INTERPRETATION
1.Mostly Preferable Low cost Airlines in India
INTERPRETATION:
On the basis of bar diagram, the passengers mostly preferred INDIGO as their first preference in low cost airlines
segment in India than followed by other airlines. According to survey collected, Indigo has 40% as first
preference, Jetlite has 25% as second preference, GoAir has 17% as third preference, SpiceJet has 12% as fourth
preference & last but not least Air Deccan has 6% as fifth preference.
Though Indigo give stiff competition to other low cost airlines in such a segment.
Indigo JetLite SpiceJet GoAir Air Deccan
40%
25%
12%
17%
6%
Mostly Preferable Low cost Airlines in India
31. DATA ANALYSIS & INTERPRETATION
2.Preference given to when selecting an airline:
INTERPRETATION:
On the basis of above Pie-Chart, passengers gives more importance to the “COST” as major determinant in
selecting an airlines for travelling purpose either it may be low cost airlines or full time airlines. So passengers, try
to minimize the cost they are paying for airlines. Therefore Cost has 51% of sharing rather the factor which is
Punctuality with 38%, Availability of Seat with 6% & Service with 5%
51%
38%
6%
5%
Preference given to when selecting an airline
Cost
Punctuality
Availability of Seat
Service
32. DATA ANALYSIS & INTERPRETATION
3.Type of carrier people prefered in India
INTERPRETATION:
On the basis of above Doughnut, the Low Cost Airlines is mostly preferred by Passengers in India over the Full
Time Airlines. Since, now a day, Low cost carriers were capturing more and more air space in Indian skies.
Therefore low-cost carrier airlines as preferred by the population is 63% and 37% are the population which
preferred Full time Airlines.
Low Cost
Airlines
63%
Full Time
Airlines
37%
Type of carrier people prefered in India
33. DATA ANALYSIS & INTERPRETATION
4.Percentage of people stick to one brand
INTERPRETATION:
On the basis of above pie-chart, since the peoples preferred to travel with those low cost airlines which provide
them with cost effectiveness. As, data which is collected from the survey that 61% of the population are the Brand
switcher to Airlines which provided them such as discount on air tickets, Combo Offer,etc.
27% of the population are those who preferred to the same Airlines, where they perceived to get the same type of
service when they visited the same airlines. They are called Brand Loyal.
Brand Loyal
27%
Brand Switcher
61%
Can't Say
12%
% of people stick to one brand
34. DATA ANALYSIS & INTERPRETATION
5.Mostly affected by the introduction of budget airlines
INTERPRETATION:
On the basis of above bar diagram, with the introduction of Budget airlines or low cost carrier in India, the
business which is mostly affected is the Rail Traffic which is 56% . The reason behind it the passengers which is
travelling from one destination to another designation (say Kolkata to Delhi) take long time to reach the
designation with the fare which is charged by railways for their 1st tier from passengers. Similarly, low cost
airlines were charging more or less type of charge for their fare with 2 to 3 hours of travelling from one
designation to another. Since, the passengers are more comfortable to choose budget airlines over railways.
As 39% are full services carrier of which their business are affected with the introduction of low cost airlines and
5% are the road traffic which is transport services such as Volvo buses or luxury buses.
Road traffic Rail traffic Full service
carrier
Other Service
5%
56%
39%
0%
Mostly affected by the introduction of budget airlines
35. DATA ANALYSIS & INTERPRETATION
6.Price sensitivity with reference to reliability
INTERPRETATION:
On the basis of above pie-chart, people are price sensitivity with reference to reliability. Though
85% are price sensitivity and 15% are not price sensitivity. While a large part of population rather
see that the price that they are paying should utilized services to the full extent which is provided by
the budgeted airlines.
Yes
85%
No
15%
Price sensitivity with reference to reliability
36. DATA ANALYSIS & INTERPRETATION
7. Awareness about existing offer by low cost airlines
INTERPRETATION:
On the basis of above Doughnut, the people are not aware of offers and discounts which is provided by the
airlines. Since those are the regular or frequent fliers would know the offers, discounts which is provided by the
airlines. A large number of population is not aware of aware of the discount or any promotional offers which
covered 81% and 19% are the population are aware of offers which is given by airlines.
Yes
19%
No
81%
Awareness about existing offer by low cost airlines
37. FINDINGS
From the project and survey few of my findings about Low Cost Carriers
(LCCs) are as follows.
People preferred to travel with those LCCs, which provide good service with least
minimum cost in LCCs segment.
As per survey and data collected, Indigo airlines are mostly preferred by most of the
passengers.
With the emergence of LCCs, rail traffic is affected mostly followed by the full service
carrier.
Many fliers are less aware about the existing offers which are offer by LCCs, in order to
attract more business for airlines.
38. LIMITATION OF THE STUDY
Some study has already been done on this topics .This study is taking a step further to
explore the low cost carriers industry in India and its impact on the other mode of
transports such as rail traffic, road traffic, etc and the welfare of the people of the
country .
However, since not all aspects could be covered. There is still a need for further research
in this area. Further, this research might have some drawbacks. Moreover only 5 low
cost carriers had been chosen in order to carry out the study. The sample may not be a
good representative of the population as a whole. Due to time constraints, only 60
people could be questioned.
39. RECOMMEDATIONS
With the reference to my study on Low Cost Airline in India, I would to suggest on
some issues that may be benefited to the companies who are into aviation sectors.
The major cost of all airlines, whether full time or low cost, is that incurred on fuel. All carriers
should try to adopt the measure as adopted by Southwest airlines, which is of hedging fuel prices, so
that they can minimize the damages caused due to price fluctuations in severe situation that affect
their business and profits.
A serious problem which is faced by the low cost carriers is that lack of Punctuality. The low cost
airlines should try to resolving it by maintaining a better relation with the civil aviation authorities
and airport authorities in order to prevent unnecessary delays in their flights.
The low cost airlines should also provide better training to their staff, so that they provide good
service without discriminating against the passengers on the basis of kind of background they
belong to.
Strengthen and Promote short haul tourism for business development, trade and tourism.
40. CONCLUSION
The emergence of low cost airlines is having a strong impact on the aviation market in India .The
airline market is being split into two. On the one hand will be the middle class (as well as some
price conscious upper class customers), who are holiday and leisure travelers; along with conscious
business travelers who prefer to travel by low cost airlines. On the other hand would be the upper
class travelers who want to maintain certain standards of living in the society, along with the time
punctual business travelers who would rather pay a higher price to get quality service and reach
their destination on time.
Overall study which focuses is that there is a huge potential for the low cost airlines to grow in
India since there was a huge demand sector that was unfilled by the schedule (full time) carriers, to
whom it never even occurred that there was a growing middle class which would be willing to fly
for a cheaper price.
To sum up, there is a rapid expansion of low cost carrier business in India having profound effect
on the efficiency, competition, consumers as well as the structure of the industry. A growing
proportion of India is now benefiting from the availability of cheap flights. Flying is no more
constraints for middle class people. The rapid growing middle class of India, who could not even
imagine that they would ever fly, are now flying.