IndiGo is the largest airline in India with 27% of the domestic market share. It operates as a low-cost carrier with 180-seat aircraft and serves 22 cities within India with 188 daily flights. Key aspects include being a pure low-cost carrier, offering only economy seats and selling food on board. It has grown rapidly to become the largest domestic airline in India.

2. About Indigo
 IndiGo commenced operations on 4 August 2006
 Zoomtra.com is an authorized partner of Indigo Airlines.
 Fastest growing airline in India
 A pure low cost carrier
 All economy 180 seat aircraft
 They serve 22 cities within India with 188 daily flights.
 Food sold on board
 No frequent flyer program
 No airport lounges

3. 2 Categories of Clients
•Corporate Clients: Annual Contract
•Zero Cancellations Charges
•Free Meals
•FAM Trips: Special trips to Tourist Destinations
•Ticket Booklet.

4. Market share of various airlines
30.00%
25.00%
20.00%
15.00%
27.00%
10.00% 19.40%
18.20% 17.80%
5.00%
7.20% 7.00%
3.40%
0.00%
Air India IndiGo Jet JetLite Spicejet Go Air Deccan
Airways

5. CRM strategies
 Online reservation system
 Separate accounts for member, agency and corporate
 Call Centres
 Proper schedule available on the website
 Baggage Tracer
 Well trained and groomed in-flight crew and most importantly
on-time performance.
 Cheap Fares
 Ancillary Services
 Food and Beverages are allowed inside the flight
 IndiGo offers new, comfortable, air conditioned buses.
 Notification by SMS in case of flight delay
 Refund is available in case the flight is delayed by more than two
hours

6. Promotions by Deccan

7. Latest happening

8. Continue…
 According to DGCA IndiGo, Jet Airways and its no-frill arm
JetKonnect charged an average of about 10-15 per cent higher
fares than other airlines.
 IndiGo took over Jet Airways in terms of market share four
months ago, but in July it took over the Jet Airways
Group, which includes its low-cost arm JetLite, flying 27% of the
total Indian passengers as opposed to 26.6% flown by Jet.
 IndiGo is now market leader after the Vijay Mallya‟s failure.

9. Press releases in 2012

10. Recent press release…
 IndiGo brings Ahmedabad closer to Delhi and Goa; launches new flights -
Ahmedabad, February 01, 2012:
 IndiGo, India‟s largest carrier is further enhancing its customer experience with the launch of
new flights on its network. Effective February 01, India‟s favourite on time performer, will
operate four daily and direct return flights between Ahmedabad and Delhi. The airline will
now operate its first flight from Ahmedabad to Goa. The new flights are designed to cater to
business and leisure travelers who are constantly on the lookout for new and affordable flying
options.
 These new services will further consolidate IndiGo‟s position as the fastest growing airline in
India, with its 303 flights connecting 31 destinations across the nation and abroad. Both
corporate and leisure customers travelling from these destinations will now have the
opportunity to experience the hassle-free, on-time performance that IndiGo is synonymous
with.
 Speaking on the occasion Aditya Ghosh, President, IndiGo said “Expanding operations in
Ahmedabad is in line with our growth strategy outlined for the domestic skies. We have added
fourth daily and direct flight on Ahmedabad & Delhi route, and will be operating a direct
flight from Ahmedabad to Goa. We are looking at providing affordable fares on these new
routes for 6E travelers.
 Ghosh further added, “IndiGo brings with it new opportunities of employment and commerce
to the people of Ahmedabad. With greater ease and affordability of air travel, all strata of
society can now cease opportunities across the nation, whether it be to the north, south, east or
west of Ahmedabad. IndiGo will continue to expand its network to meet the requirements of
both business and leisure travelers wherever they demand it. It is our constant endeavour to
provide more flexibility of choice for our customers as IndiGo continues to offer them on
time, courteous and hassle free and always affordable flying experience”

11. About Deccan
 It Came into picture on 1995 .
 Founder is Gorur Ramaswamy Iyengar Gopinath
 Air Deccan is India‟s first low-cost airline.
 The elements of Air Deccan‟s “no-frills, low-cost” air carrier
 Zoomtra.com is an authorized partner of Air Deccan
 Air Deccan is a business unit of Deccan Aviation Ltd,

12. Products
 corporate segment
 for tourism,
 medical support
 transit and logisctics support
 31 aircrafts comprising of 14 A320-200 Airbus, 5 ATR 42-320, 5
ATR 72-212 A and 9 ATR 42-500 civil aircrafts.

13. CRM strategies
 Offering low fares to stimulate demand.
 providing a safe and on-time service.
 Increasing ancillary revenues .
 For leisure travellers , it offers a ticket package called Value
Flier & bundled hotel offerings .
 CRS system for reservation .
 Positioning as „common man‟
 24/7 multilingual call centre
 Booked ticket through SMS and rescheduling of tickets in case
of urgency .

14. Promotions by the Indigo…

15. Press Releases

16. Latest Trends……..