1. Jet Airways is India's second largest airline in terms of market share and passengers carried, operating over 300 daily flights to 74 destinations worldwide.
2. Domestic air traffic and passenger numbers increased significantly in the July-September quarter and September month over the previous year.
3. Jet Airways provides various classes of service on domestic and international flights, as well as cargo services, and is expected to see continued passenger traffic growth in coming years.
4. The airline employs over 13,000 employees and has established itself as a leading domestic and international carrier in India.
This is the case related to air india, here it is shown that how air india is competing with the other airlines without any good marketing strategy. In this case you will find that air India's customer service in aviation industry. figure and charts would show the financial part of air india.
This is a presentation for our Paper Strategic Management at Amity Business School, Noida. The topic covered was the Ongoing crisis in Air India, and the possible ways to work around a solution for it. All aspects of management, including Finance, Operations, Marketing and HR was discussed.
Singapore Airline v/s Emirates in Aviation Industry MuskanJindal17
Comparison of Airline services between Singapore Airline and Emirates.
*For any help in presentation, please contact by mailing on jindalmuskan341@gmail.com.*
This is the case related to air india, here it is shown that how air india is competing with the other airlines without any good marketing strategy. In this case you will find that air India's customer service in aviation industry. figure and charts would show the financial part of air india.
This is a presentation for our Paper Strategic Management at Amity Business School, Noida. The topic covered was the Ongoing crisis in Air India, and the possible ways to work around a solution for it. All aspects of management, including Finance, Operations, Marketing and HR was discussed.
Singapore Airline v/s Emirates in Aviation Industry MuskanJindal17
Comparison of Airline services between Singapore Airline and Emirates.
*For any help in presentation, please contact by mailing on jindalmuskan341@gmail.com.*
Here are the 7 p's in aviation industry of a leading company- Spice jet. it is describing how spicejet is using marketing P's as a good marketing strategy.
Physical evidence as a key component of services marketing mix, A presentation on the physical evidence used by the aviation sector for services marketing.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. July – September Quarter, domestic air traffic surged 21.5 %
to20.12 million from 16.57 million
Total passengers carried in September 2015 increased 13.24
per cent Y-o-Y to 8.73 million from 7.71 million in
September 2014
International and domestic passenger traffic grew 6.6 per
cent and 15.5 per cent, respectively
International and domestic aircraft movements increased 7.5
per cent and 11 per cent, respectively, in September 2015
Over the next five years, domestic and international
passenger traffic are expected to increase at an annual
average rate of 12 per cent and 8 per cent, respectively
The airlines operating in India are projected to record a
collective operating profit of Rs 8,100 crore (US$ 1.29 billion)
in fiscal year 2016, according to Crisil Ltd.
3.
4. Founded by Naresh Goel on 1st april 1992, commenced
operations on 5 may 1993.
Current CEO is Cramer Ball
It is the second largest airline in India, both in terms of market
share and passengers carried, after Indigo.
It operates over 300 flights daily to 74 destinations
worldwide.
Its main hub is Mumbai, with secondary hubs at
Delhi,Kolkata,Chennai,Banglore.
6. PRODUCT PLACE PROMOTION PRICE
Physical good Retail Advertising Value Signaling
features Wholesale Public Flexibility
Product lines Direct Relations Promotional
Design Mail order Direct mail Price level
Technology Online SEO Differentiation
Utility Multi channel Click through Terms
Convenience Intermediaries Leaflets Allowances
Quality level Exposure Posters
Accessories Transportation Brochures
Packaging Outlet location Demo
Warranties Storage Sales people
Branding Endorsements
7. PEOPLE PHYSICAL PROCESS
EVIDENCE
Management Facility design Purpose
Employees Environment Benefit
Training Interior Design Flow of activities
Engagement Interface Design Walk through
Customers Comfort Number of steps
Communicating Equipment Level of customer
culture / values Facilities involvement
Employee
Research Signage Moments of truth
Employee dress
Expanded Marketing Mix for Services
4 Ps ++
8.
9. Jet Airways –
1. First Class
2. Premiere Class
3. Economy Class
Cargo - Product Ranges
1. Fresh Flowers
2. Household pets
3. Life saving drugs
4. Valuables and all other general goods
Jet Konnect –
The Boeing aircraft are configured in Business and Economy
class.
The ATR aircraft are configured in a complete economy
configuration.
10. Jet airways gives high level of experience to
customers
Positive experience creates word of mouth
among various segments in market among
friends,staffs and employees
11. Quality of comfort and pleasant atmosphere
Special seating arrangements for disables
12. Jet Airways has earned the distinction of
receiving IATA Operational Safety Audit (IOSA)
Registration.
Globally recognized and accepted bench
marking and evaluation system for
operational management and control systems
of an airlines.
15. Online booking - jet airways provides online
booking facility through its state of the art
website
Web check-in - Web Check-in lets you select
your preferred seat and avail e-Boarding
Pass.
The e-Boarding Pass is sent to your email
address for the convenience of the
customers.
16. Hangars – A hangar is used to hold an aircraft
17. Warehouse – A large building were raw
materials and goods are stored
20. Indigo has 39 destinations across globe
While Jet Airways has 73 destinations within India and across
the globe.
Etihad Airways, Jet Airways connect seamlessly from
India to more of the world
23. Blood Donation Camp-
Jet Airways, India's premier international airline
organizes blood donation camp at the Jet
Airways Office in association with Prathama
Blood Centre
Relief efforts in Jammu & Kashmir
Jet Airways launched its inflight collection
programme the 'Magic Box' in association
with the NGO Save the Children India (STCI)
24. Mr. Shah Rukh Khan is the brand Ambassador
of jet airways
29. ROUTE CLASS JET AIRWAYS Indigo
MUMBAI - DELHI FIRST CLASS Rs 13,399 Rs 14,413
MUMBAI - DELHI BUSINESS CLASS Rs 46,108 Rs 46,582
MUMBAI - DELHI ECONOMY CLASS Rs 9,410 Rs 9,610
30. Jet Airways provides various offers to the
premium card holder customers
There is offers on tickets such as 30%, 20%, 10% based
on the card they hold
Off season sales are also provided to the customers
31. Jet Airways provide different categories of cards to
frequent fliers such as platinium card holders,gold
and silver.
32. Jet introduced four different slabs for one-way
fares, based on the travel distance, and the fares
are inclusive of all taxes.
Upto 750 km - Rs 2,250
750 km to 1000 km - Rs 2,850
1000 km to 1400 km - Rs 3,300
Beyond 1400 km - Rs 3,800
While SpiceJet sold tickets for travel between
February 1 and April 30, Jet Airways has put its
tickets for sale for travel till the end of this year,
making its offer more attractive.
33. The Price level changes as the customer is
provided with more comfort and luxuries
such as Business class,economic class,aisle
seats
Business class Economic class
34.
35. Different level of employees work for jet
airlines i.e from ground level employees,
pilots and air hostess
One of the biggest Indian airline companies
with over 13,000 employees
36. Jet Previlige -
1. Check In at dedicated counters
2.Cancellation fees waived on fares
3. Priority Baggage Tagging
37. Employees are encouraged to report evidence of
illegal or unethical behaviour
It is the policy of the company to not allow
retaliation against any employee who makes a
good faith report about a possible violation of
this code.
Employees are encouraged to bring to the
attention of the Audit Committee of the
Company's Board of Directors any questions,
concerns or complaints they may have regarding
accounting, internal accounting controls or
auditing matters.
38. State of the art training is provided for 250
hours for 6 months
Training is given on latest and fully equipped
aircrafts
This methodology is provided from last 20
years
39.
40. Jet Airways provides different ambience and
environment as per different class
The seating arrangement also changes as per
the class the customer has choosed to be in
41. Every employee
right from the
ground level to
pilot level is
dressed
appropriately to
symbolize their
brand.
42. Jet Airways provides stylish crockery designed
by foreign designers
Jet Airways provides comfortable pillows and
mattresses so that travelling experience can be
improved
43. Jet Airways provides add on accessories to its
customers -
1. Magazines
2. Jet Screen
3. Feedback
44.
45. To be most preferred domestic airline by offering
a high quality of service and reliable, comfortable
and efficient operation
46. Step 1 : Ticket booking
Step 2 : Issuing of ticket
Step 3 : Luggage Check-in
Step 4 : Check in
Step 5 : Reaching the plane via airbus
and vice versa
47. Feedback mechanism is used by the Jet Airways to
improve the productivity and quality of service
provided to customers
Feedback Mechanisms –
1. Through website
2. Through questionnares
48. • Jet Airways gives bonus of 500 rs to every customers
irrespective of their choosen class
Tele Check in for silver, Gold, Platinum
Guaranteed reservation up to 24 hours for economic
class for gold and platinum class.
Editor's Notes
73 destinations within India and across the globe.