This PPT is about a sales playbook. It is a systematic organization of all marketing and sales assets. Each asset is mapped to the buyer’s position in the sales cycle. It serves as a GPS for the channel partners.
Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them.
How can you add even more value? Make the client look brilliant and they will love you forever.
This PPT is about a sales playbook. It is a systematic organization of all marketing and sales assets. Each asset is mapped to the buyer’s position in the sales cycle. It serves as a GPS for the channel partners.
Stop Selling Start Helping! Learn from Atlassian. Focus on the clients. What do they really need? Find out and help them.
How can you add even more value? Make the client look brilliant and they will love you forever.
For every negotiation you encounter, you'll find at least ten different pieces of advice telling you ten different ways to handle the situation.
But guess what? Negotiation advice isn't universal, and some is flat-out wrong.
In this new presentation, RAIN Group Presidents Mike Schultz and John Doerr highlight the 5 common pieces of advice that cause sellers to say and do the wrong things in negotiations, resulting in alienated buyers, damaged relationships, and lost deals.
You'll learn why each piece of advice is misleading, and what to do instead.
Customer Relationship Management Model PowerPoint Presentation SlidesSlideTeam
Getting problem in managing customer retention? We have come up with professionally created customer relationship management model PowerPoint presentation slides. Organizations can participate to manage their relations with customers at all points during the customer lifecycle. Furthermore, in this pre-designed professionally created CRM framework PPT presentation we have included slides on customer initiatives, customer perceived value, emphases on client transaction, traction vs relationship marketing, economic retention, CRM model, lifecycle management, CRM stages and components, E-CRM process, current lead status, lead and deal acquisition, customer retention, CRM capabilities, bar charts and many more. Apart from this, with our relationship development PPT slides, you can also emphasize various other concepts like customer business relationship, sales force planning, consumer management, organizational planning, customer satisfaction, customer services, consumer technical support and business review. The best part is that you can also easily download our customer relationship management model PowerPoint templates. Get all the ingredients to fit exactly with our Customer Relationship Management Model PowerPoint Presentation Slides. It allows you to attempt the jigsaw.
Slide share version of sales as an art and science the 10-step sales proces...Steven Tulman
I was invited to give a presentation to the MBA and HBA students at the Richard Ivey School of Business on the topic of how to succeed at a career in Professional Sales. Here are the slides that I used to present to the students.
Thorough and complete guide to cold calling and beyond. Easy steps to train yourself and or others. Works like a charm. A little long in the tooth, but it's an easy read.
THE NEED FOR A SALES PROCESS
PROBLEM
The results of a recent study conducted by The Sales Board confirmed what we have known for some time. Prospects are speaking up about how they feel about salespeople who are less than professional. We thought that you would like to see these statistics as they reinforce the need for a sales process and challenge you to improve your qualifying efforts.
DIAGNOSIS
The study showed the following startling facts. Can you relate to them as a salesperson or as a buyer?
Fact: 82% of salespeople fail to differentiate
Result: They lose the business, fail to sell value
Fact: 86% of salespeople ask the wrong questions.
Result: They miss selling opportunities and end up wasting time while appearing unprofessional.
Fact: Only 18% of salespeople close without discounting price.
Result: Discounting becomes a habit and profit margins are eroded.
Fact: 95% of customers say salespeople talk too much.
Result: Customers are bored and feel salespeople don’t care about understanding their problems.
Fact: 62% of salespeople do not earn the right to ask questions.
Result: They fail to position the sale properly and don’t gain commitment.
Fact: 85% of salespeople use a selling process that is extremely ineffective, compared to the buyer’s system.
Result: They close less than 50% of the business that they should close, with disastrous effects on their companies’ sales and their personal incomes. You may be ‘winging it’ if you find yourself relating to any of the following: (a) chasing prospects who don’t return calls; (b) hearing ‘think it over’ all too often when you ask for the business; (c) cutting price in an effort to obtain or keep business; and (d) spending most of your time in front of people who are not decision makers.
SOLUTION
1. Stop assuming that your prospect needs what you’re selling.
2. Learn how to ask more questions to see if the prospect has any serious ‘pain’ issues that your product or service can resolve.
3. Learn a sales process to help you stay in control of the sales interview.
Talk delivered at a UK Health and Service Conference to enable, equip and empower leaders and business owners to deliver results in tough changing times.
If you’re using the same outdated approach to cold calling as most sales reps, you’re doing it wrong... and you’re missing out on a lot of appointments.
In this slideshow from our March session of Business Wise Insiders, you'll learn 5 new rules for cold calling that replace the old, outdated strategies most sales reps use; secrets to cold calling efficiency that lead to more appointments with better prospects in less phone time; how to avoid common cold calling mistakes that might be lowering your success rate.
B2B Sales Enablement & The Customer JourneyMike Connor
Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com
Preso, video, workbook and infographic located here: | http://spicecatalyst.com/sales-enablement-of-the-customer-journey/ |
Accelerate and close more B2B deals. Align marketing and sales on the materials and customer insight needed. This hard-hitting presentation helps you facilitate a powerful planning dialog between the sales and marketing department that will focus time and money on high impact materials and information that simply sell more and more. You will come away with definitions and recommendations for each sales stage that will take your sales enablement program from good to Insanely Great.
| http://spicecatalyst.com |
Create Pipeline Through Use of a Sales Playbook (AA-ISP Chicago 2012)Ralph Barsi
Organizations whose salespeople use a playbook separate themselves from the rest of the pack. Not only do those organizations create pipeline essential to achieving revenue goals, but their salespeople master a skill that is lost on most sales teams.
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
For every negotiation you encounter, you'll find at least ten different pieces of advice telling you ten different ways to handle the situation.
But guess what? Negotiation advice isn't universal, and some is flat-out wrong.
In this new presentation, RAIN Group Presidents Mike Schultz and John Doerr highlight the 5 common pieces of advice that cause sellers to say and do the wrong things in negotiations, resulting in alienated buyers, damaged relationships, and lost deals.
You'll learn why each piece of advice is misleading, and what to do instead.
Customer Relationship Management Model PowerPoint Presentation SlidesSlideTeam
Getting problem in managing customer retention? We have come up with professionally created customer relationship management model PowerPoint presentation slides. Organizations can participate to manage their relations with customers at all points during the customer lifecycle. Furthermore, in this pre-designed professionally created CRM framework PPT presentation we have included slides on customer initiatives, customer perceived value, emphases on client transaction, traction vs relationship marketing, economic retention, CRM model, lifecycle management, CRM stages and components, E-CRM process, current lead status, lead and deal acquisition, customer retention, CRM capabilities, bar charts and many more. Apart from this, with our relationship development PPT slides, you can also emphasize various other concepts like customer business relationship, sales force planning, consumer management, organizational planning, customer satisfaction, customer services, consumer technical support and business review. The best part is that you can also easily download our customer relationship management model PowerPoint templates. Get all the ingredients to fit exactly with our Customer Relationship Management Model PowerPoint Presentation Slides. It allows you to attempt the jigsaw.
Slide share version of sales as an art and science the 10-step sales proces...Steven Tulman
I was invited to give a presentation to the MBA and HBA students at the Richard Ivey School of Business on the topic of how to succeed at a career in Professional Sales. Here are the slides that I used to present to the students.
Thorough and complete guide to cold calling and beyond. Easy steps to train yourself and or others. Works like a charm. A little long in the tooth, but it's an easy read.
THE NEED FOR A SALES PROCESS
PROBLEM
The results of a recent study conducted by The Sales Board confirmed what we have known for some time. Prospects are speaking up about how they feel about salespeople who are less than professional. We thought that you would like to see these statistics as they reinforce the need for a sales process and challenge you to improve your qualifying efforts.
DIAGNOSIS
The study showed the following startling facts. Can you relate to them as a salesperson or as a buyer?
Fact: 82% of salespeople fail to differentiate
Result: They lose the business, fail to sell value
Fact: 86% of salespeople ask the wrong questions.
Result: They miss selling opportunities and end up wasting time while appearing unprofessional.
Fact: Only 18% of salespeople close without discounting price.
Result: Discounting becomes a habit and profit margins are eroded.
Fact: 95% of customers say salespeople talk too much.
Result: Customers are bored and feel salespeople don’t care about understanding their problems.
Fact: 62% of salespeople do not earn the right to ask questions.
Result: They fail to position the sale properly and don’t gain commitment.
Fact: 85% of salespeople use a selling process that is extremely ineffective, compared to the buyer’s system.
Result: They close less than 50% of the business that they should close, with disastrous effects on their companies’ sales and their personal incomes. You may be ‘winging it’ if you find yourself relating to any of the following: (a) chasing prospects who don’t return calls; (b) hearing ‘think it over’ all too often when you ask for the business; (c) cutting price in an effort to obtain or keep business; and (d) spending most of your time in front of people who are not decision makers.
SOLUTION
1. Stop assuming that your prospect needs what you’re selling.
2. Learn how to ask more questions to see if the prospect has any serious ‘pain’ issues that your product or service can resolve.
3. Learn a sales process to help you stay in control of the sales interview.
Talk delivered at a UK Health and Service Conference to enable, equip and empower leaders and business owners to deliver results in tough changing times.
If you’re using the same outdated approach to cold calling as most sales reps, you’re doing it wrong... and you’re missing out on a lot of appointments.
In this slideshow from our March session of Business Wise Insiders, you'll learn 5 new rules for cold calling that replace the old, outdated strategies most sales reps use; secrets to cold calling efficiency that lead to more appointments with better prospects in less phone time; how to avoid common cold calling mistakes that might be lowering your success rate.
B2B Sales Enablement & The Customer JourneyMike Connor
Creating Insanely Great Customers: A Lean innovation strategy for engaging the planet's most strategic customers, the Insanely Great ones. | Get The Book | http://www.creatinginsanelygreat.com
Preso, video, workbook and infographic located here: | http://spicecatalyst.com/sales-enablement-of-the-customer-journey/ |
Accelerate and close more B2B deals. Align marketing and sales on the materials and customer insight needed. This hard-hitting presentation helps you facilitate a powerful planning dialog between the sales and marketing department that will focus time and money on high impact materials and information that simply sell more and more. You will come away with definitions and recommendations for each sales stage that will take your sales enablement program from good to Insanely Great.
| http://spicecatalyst.com |
Create Pipeline Through Use of a Sales Playbook (AA-ISP Chicago 2012)Ralph Barsi
Organizations whose salespeople use a playbook separate themselves from the rest of the pack. Not only do those organizations create pipeline essential to achieving revenue goals, but their salespeople master a skill that is lost on most sales teams.
Nobody cares about your products, except you. Create interesting content! How to effectively use content marketing with the 5 C's: calibrate, create, curate, circulate, and convert.
Pro Tms Commute -Automation for employee Transportationshashidharjoshi
Pro-TMS commute is a decision
support tool for the Logistics Manager to overcome all the concerns and Pro-TMS handles the
complete operations of Employee transportation in an effective and efficient way
Routematic is an employee transportation automation tool which reduces workload of the transport team, while reducing transportation cost by 15-30% and implements best in class safety features.. Know more at www.routematic.com | www.verayu.com
If you want your content marketing to take your business closer to its goals, it helps to have a game plan – a strategic selection of plays you can rely on to help you beat the competition and score points with your target audience. Each year, our Benchmarks, Budgets, and Trends research reveals which tactics marketers are currently using. And while it’s clear that certain platforms and plays are likely to cycle in and out of popularity over time, we’ve noticed an alarmingly consistent trend that seems to impact nearly all of them: Content marketers are experiencing a large gap between using a tactic and getting effective results from it. Our newest Playbook aims to help all content marketers better understand the value proposition of content marketing tactics and achieve greater success with their efforts.
How to promote a game without spending a dime (almost)Natalia Dołżycka
Your game is about to launch, but you’ve spend it all on stunning graphics and skillful programmers? No problem! This speech will show you that promoting a game can be easy, effective and fun and doesn't have to cost you anything. Learn all the field tested techniques to reach both gamers and press. And yes, there will be real-life examples.
How to prepare a succesful game launch? [Game Industry Conference 2016]Natalia Dołżycka
It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
This presentation was put together to help startups build the most effective Demo Day or public pitch deck possible. It's not a one size fits all, but does cover most of the thought process you should have, but then by all means feel free to play to your strengths.
This presentation covers tips and tricks for game developers and covers a little bit of everything for both work for hire developers, as well as those creating their own IP.
A Planner's Playbook - Everything I learned about planning at Miami Ad School...Sytse Kooistra
After being in advertising for 4 years, I needed some new guidance and inspiration as a strategist. And that is exactly what I found: I spent the summer of 2013 with 17 other (soon to be) planners from all over the world attending the Account Planning Bootcamp at Miami Ad School New York.
Thanks to the 38 industry heroes and instructors that shared their knowledge and coached us in those 3 months, I learned more than I ever could imagine about planning.
'A Planner's Playbook' is my attempt to summarize all that wisdom in 30 short nuggets (or plays, to stick with the metaphor of a playbook) and share it with you. I left out all the difficult frameworks and models and kept in simple by just stating, in my opinion (and in that of my instructors), what a planner should be and do.
Enjoy reading.
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
From: www.rosssimmonds.com
Wondering how to leverage your presentations to drive meaningful and measurable results? Whether it's on Slideshare or in person - This guide will demonstrate exactly what you need to do in your presentation to drive sales.
Every content marketing and B2B marketer should see this guide as a resource to creating decks and presentations that break through the noise. For more information on breaking through the noise, download Stand Out: The Content Marketing Guide for entrepreneurs: www.standoutguide.com
Having a great business idea is just the beginning! It's the way that idea is presented that makes a difference, attracts and intrigues people and gets that idea funded! Pitch Coach & Presentation Wizard of Silicon Alley, Gokce "GG" Gizer has helped over 250+ startups perfect their pitches and design their decks in New York, San Francisco, Toronto and Istanbul. Check out her insights and exercises to help you communicate your ideas through engaging and memorable pitches and in a visually appealing; making them more powerful!
A guidance for advertisers. How to produce commercials that perform well, not only in a meeting room environment, but also in a living room environment.
Are you a sales star? 10 Hacks to master your Sales Presentation!Animaker .com
Becoming a sales star is not an easy task. Here are 10 hacks for you to can implement in your sales presentation and become the sales star of your company
As a startup founder, you probably don’t want to hear this. But if you want to accomplish wonders, you must: 9 out of every 10 startups fail. It’s not the product and not even the distribution where things tend to go sour most of the time. It’s the inner workings of your organization. To succeed, you must hack your culture with as much dedication as you pour into your products. To help you get started, we facilitate 37 hour culture hackathons. They are fun, high-energy and high-paced culture-prototyping sessions where your team develops a blueprint of a culture you need to succeed.
Contact hello@corporatespring.com for availability and prices.
Sound affects how we communicate & collaborate at work. In the Science of Sound, Part 2, you will learn how noise affects your work (& how to deal with it).
Presentations and public speaking strike fear in the hearts of people everywhere. Whether it's a presentation for a small board of stakeholders or speaking in front of hundreds about your company's latest product, presentations can be uncomfortable and nerve-wracking. In fact, according to Statistic Brain, 74% of Americans fear public speaking. It's the number one phobia, with fear of death a close second at 68%.
While it may seem like an impossible fear to overcome, it's a situation that most everyone will have to face at some point. So, to help you face that fear, we've put together three strategies to help you become a better presenter. Check out our tips now.
A few weeks ago, Mobile World Congress 2017 kicked on in Barcelona, Spain with some of the biggest names in tech descending upon the city to show off the top tech products. From new phones from LG and Sony to tablets, VR and the rise of robots, we wanted to take a moment to recap some of the top takeaways from this year’s event.
Over the last few years, the term “smart” has been used more and more frequently to describe the technology that has become integrated in our daily lives. Now, smartphones and smartwatches are practically ubiquitous, smart cars are starting to hit the pavement and smart homes are becoming the norm.
The “smart” trend is becoming equally as present in our workplaces as well. Smart technology is making the transition from our personal lives to our workplace, and in doing so, this technology is reshaping the modern office.
It is not only changing the way we meet, present and collaborate, it is changing the physical environment in which we work as well.
And because of this rapid infiltration of smart technology, it is important to be up to date on this rapidly evolving technology— a seemingly daunting task. But don’t fear! PGi is here to present you with the elements that are beginning to integrate together to build one incredibly smart office of the future.
Team building activities are incredibly important for facilitating positive workplace relationships, but when you stick to outdated team building activities (we're looking at you ropes courses), your employees may automatically tune themselves out. That's why it's important to find activities that will engage and motivate them. Check out PGi's five team building activities that will encourage your employees to work together and motivate one another.
3 Things You Should Never Do on a Conference CallPGi
We've all had to endure a bad conference call. From the unprepared attendee to late callers and those who forget about the mute button, conference calls can easily be derailed with the slightest interruption.
At PGi, audio conferencing is core to our portfolio, so we understand how frustrating a bad conference call can be. But even if you have the right equipment for the job, meeting etiquette can ruin a perfectly good conference call. Check out these three things you (and your colleagues) should never do on a conference call--your professional pride will thank you.
Holiday celebrations in the workplace are a great way to break up the monotony of the work week. Earth Day allows us to celebrate the beauty of our planet while actively working to preserve that beauty for future generations. So utilize Earth Day as an opportunity to do some good. Make today a print-free work day. Have a waste-free lunch. Telecommute and cut down on your daily vehicle emissions. And above all, don’t forget to take a moment to step outside and bask in the splendor of our green earth.
Sales professionals are always looking for ways to connect and engage with prospects and turn them into true opportunities. They're also looking for ways to warm up leads that have long been left untouched. But with so much competition in the marketplace, sales teams need to make sure they stand out and make a lasting impression. The solution to the problem? video.
Find out now how video can not only improve a sales teams ability to stand out, but can also foster stronger relationships and ultimately improve their ability to generate top of the funnel leads and move through the sales process more quickly.
Sales Presentations: How to Lose Your Audience in 10 WaysPGi
Want a sales pitch that gets a "yes" every time? Here's your what-not-to-do guide from PGi, how to lose your audience in 10 ways.
Download “The Science of Killer Sales Presentations” free right now at PGi for the do's to sales presentations: bit.ly/salesscience.
The average American adult now checks their phone 150 times per day. There will be 26 billion autonomous Internet-connected devices by 2020.
Technology is now so intertwined with our daily lives and so ubiquitous in our society, it’s hard to believe that just eight years ago the first iPhone was released or that just 18 years ago the first social media site launched. It wasn’t until around 1995 that the word “Internet” even appeared on TV, according to The Atlantic.
Take a look back at the technology trends from years ago that today would have the average user shaking in their boots in FOMO.
Formulating the best presentation for your next sales meeting can seem like rocket science. Where do you start? Should you use graphs and pie charts? How do you conclude your presentation?
The presentation scientists at PGi have the answers. Check out the five elements you need to create a winning presentation design that will have your prospect saying "yes" to you and your products.
Now that you've conquered mobility, flexibility and digital transformation, what work trends must businesses conquer next? Discover five here from PGi, and follow the conversation at the 2015 Collabosphere, the ultimate collaboration conference, Sept. 27-30 in Austin.
#COLLABOSPHERE
Feel like you're working way too much? Not getting enough time to do the things you want to do? No way to relieve your stress at work? You're not alone.
PGi surveyed over 500 American workers to get some insight on their workweeks, and what we found was eye opening. For example, 32.5% of respondents said they worked 46-50 hours a week and 23.4% work more than 50 hours per week!
Check out the results from our annual #TakeBack60 survey and join us as we strive to keep workers healthy, happy and productive during the work week.
Remember the old adage that states “Anything that can go wrong, will go wrong”, also known as Murphy’s Law? Well, that epigram holds very true for those of us who are remote workers. From Wi-Fi outages to the inevitable snack attack, something is bound to go wrong when working from home.
As providers of software powering the WFH revolution, we feel your pain, and affectionately refer to these inevitable mishaps as “Murphy’s Laws of Working from Home.”
Check out some of the examples of Murphy’s Laws of WFH. We know you’ll relate:
Productivity crashes suck. When the clock hits 2:30 pm, your eyes start to droop and you lose focus. We've all been there. But, there's good news! You can prevent that midday slump in productivity. Check out these 8 ways to avoid the afternoon crash.
Wondering why your online meetings are a flop? It's probably because you're meeting at the wrong time. Learn five reasons why and how iMeet® Agenday helps you nail down the perfect time, every time.
Try sending a free/busy poll to schedule your next meeting by downloading iMeet Agenday now at Agenday.com.
Virtual teams are becoming a norm for modern businesses. According to PGi's 2015 Global Telework Survey, 79% of knowledge workers reported working outside the office.
With more teams working remote, it's important to remember a few commandments to keep teams working successfully.
Ruining team spirit, killing good ideas, there's one lurking in every meeting...collabohaters! Eeeeek!!!
Get your free field guide to turning collabohaters into collaborators here: bit.ly/Collabohaters
Ten Reasons Every Business Needs Remote WorkersPGi
Telecommuting is a phrase that's been around for quite some time, but until recently, the idea hasn't been a mainstream business practice. In PGi’s recent Global Telework Survey, it was found that more than ever before, companies are embracing flexible working, with 66 percent of respondents saying telecommuting is more positively viewed in their organization.
With remote work programs gaining more positive attention, it's important for businesses to understand just how important remote workers really are. Find out how businesses can reap huge benefits from having more remote workers on their force.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
2. 2
table of contents
INTRODUCTION 3
ESTABLISH YOUR GAME PLAN 4-10
+ Get your head in the game
+ Build your dream team
+ Create some chemistry
+ Know your opponent
+ Get into a groove
+ Sell the tickets and pop the popcorn
EXECUTE YOUR GAME PLAN 11-16
+ One play at a time
+ Think outside the pocket
+ Call an audible
+ Clock management
+ Punt or go for the Hail Mary
RECAP 17-20
+ Connect with fans
+ Watch the tape
+ Plan the next campaign
GAME ON 21
ABOUT US 22
3. 3
Ah, presentations.
When they’re good, they exhilarate an office, pump up a crowd and rally the forces of collaboration. When
they’re bad… they’re really bad. So bad that they could halt your BIG IDEA in its tracks or even land you on
the free agent list.
According to a recent PGi survey:
80% of attendees have checked email during a presentation.
60% texted
31% left before it was over. Why? The presenter was boring, long-winded and didn’t stick to the topic.
What you need is a playbook. One go-to source that will give you the complete game plan for an unstoppable
offense and an impenetrable defense. You’ll finesse the crowd, drive your strategy home and claim a victory
they’ll be talking about for years to come. This eBook is your all-expenses paid ticket to presentation triumph.
5. 5
Getyourhead
inthegame. If you think you can phone in your next meeting or presentation,
think again! A recent PGi survey of more than 1,400 customers
revealed that 98% of people think presentations are the ticket to the
big time. So get your head in the game!
Know what you want to achieve every time you stand up in front
of the crowd. Firmly establish your BIG IDEA. This one idea is
your quarterback, your playmaker, your hero. Without it, your
presentation is doomed to fail. With it, you’re on your way to a
winning presentation.
6. 6
coach quarter-
back
wide
receiver
running
back
tight
end
offensive
line
Now that you have your dream quarterback,
it’s time to create your fantasy roster.
dream
coach quarter-
back
wide
receiver
running
back
tight
end
offensive
line
This is you, the
leader focused on a
strategy to make the
BIG IDEA succeed.
The BIG IDEA, the
power behind your
offensive strategy.
The main points
supporting your
BIG IDEA; 3-5 rock-
solid supporters
that help your QB
advance the ball.
Your flash and bang,
your creative juice.
This is your awe-
inspiring slide deck,
your Prezi that
zooms, your powerful
whiteboard skills that
sell your audience on
your BIG IDEA.
Your workhorse, the
data that ultimately
drives deeper
understanding of your
BIG IDEA and secures
the crowd’s buy-in.
This is your back pocket
trick when your QB needs
a little something extra.
Emotional videos, one-
liners, powerful images or
your “One More Thing”
to keep the crowd coming
back for more.
Build your dream team.
7. 7
CREATE SOME
chemistry.
In a remarkable presentation, one your audience will remember
for years, the chemistry sizzles between the presenter, the story
and the visual aids.
1 part appearance: Don the uniform. Dress to impress and inspire,
and don’t hide behind a podium or phone call. They need to see you to
believe you.
3 parts story: The best drives are built on play-action passes, runs up
the middle and quick slants — small gains that lead to a memorable
score. Be a storyteller and utilize plot points like you would plays in
your offensive drive: beginning, middle and a memorable ending.
2 parts visual aids: A boring, cluttered visual will halt your offense
before it even reaches the line of scrimmage. Know the tools of the
trade — slide decks, apps, whiteboards, idea boards, and even handouts
— and how to transform them into a graphic masterpiece
of persuasion.
Check out our first eBook, The Little Black Book of Presentation Ideas,
for the tools and how-to’s that will make your visuals sing.
8. 8
Knowyouropponent.
Betterthantheyknowthemselves.
If you go into the game thinking you’re
going to waltz past your opponent, you’ve
got another thing coming. For every idea
in your playbook, your audience will
have a defense, offering up reasons why
it’s doomed to fail. When crafting your
presentation, brainstorm all possible
objections and strategically insert proactive
rebuttals—before someone can lay the hurt
on your BIG IDEA.
9. 9
Flow is vital to every drive to the end zone, as individual plays come together to build to a masterful, memorable finish. Organize your
presentation so the BIG IDEA is the central theme, and the components of your presentation will build to a memorable crescendo.
Catchy introduction
of the BIG IDEA
Background of
how you arrived
at the BIG IDEA
Data on why the BIG
IDEA is the best idea
How the BIG IDEA
will transform
your business
How to put the BIG
IDEA into action
Surprise,
powerful ending
Get into
a groove.
10. 10
If you want your BIG IDEA to become a winner, you have
to sell some tickets and pop the popcorn. For presentations,
this is all about the invitations and agenda.
The invitation sets the scene and gets the crowd pumped up
for the big game. Include the “who, what, when, why and
where” and a concise agenda in your eye-catching invitation
so you draw hyped-up fans, not irritated attendees.
the tickets
Sell
the popcorn.
&Pop
11. 11
Now that you have your team ready and the tickets sold, it’s time to
put your game plan into action. Stick to your plan like white on rice,
but be ready for the defense to throw some surprises your way.
12. 12
One play at a time.A common mistake, both on the field and during presentations, is not keeping your
head in the game. Don’t skip ahead in your playbook just because you have a heckler in
the crowd asking questions, interrupting your presentation or trying to monopolize the
conversation. Smile and politely redirect their attention to the clock and the agenda.
13. 13
THINK OUTSIDE
THE POCKET
Sometimes the defense throws something you’re not ready for
and there’s no other way to move the ball than to get a little
creative. Don’t be afraid to do some fancy footwork to keep your
presentation on track. Stay focused on your BIG IDEA, take a deep
breath and trust your instincts.
• BRING IN TECHNOLOGY TO FURTHER YOUR CAUSE. Pull up an
app or go to a website to answer a question or objection. In a web
conference, show multimedia files and share your screen to make
the presentation more dynamic and interactive.
• SIT DOWN: STANDING UP IS FOR FORMAL PRESENTATIONS.
If you need to encourage participation, sit down where everyone
can see you while still positioning yourself as the leader at the
head of the table.
• BE QUIET. On rare occasions, simply remaining silent can be a
powerful tool, especially when your audience is actually talking
themselves into believing in your BIG IDEA.
• ORDER PIZZA. Is your presentation so good it’s lasting longer
than expected? Bring in food, drinks, frozen yogurt, candy or
whatever you can get your hands on to keep the energy level of
your team players elevated.
14. 14
Callanaudible.BIG IDEAS become GREAT IDEAS when collaboration happens.
If one of your fans raises an idea that makes your playbook even
better, don’t be afraid to call an audible and encourage the new
idea—schedule a follow-up brainstorm session to roll up your
sleeves and propel your BIGGER IDEA into the end zone.
15. 15
CLOCK
MANAGEMENT
With your BIG IDEA at stake, you cannot afford to get caught
looking away from the clock. Schedule your presentations with
the subject matter, format and audience in mind.
5 MINUTES: Share news or project updates quickly, often in a
stand-up formation.
15 MINUTES: Present one small idea, explain briefly and
schedule a follow-up once everyone can mull it over.
30 MINUTES: Present one BIG IDEA with a maximum three
supporting ideas that will impact only a team or department.
45 MINUTES – 1 HOUR: Discuss one BIG IDEA, with multiple
elements and deciding factors needed to make it work. This
can often be the trickiest clock to manage because long
presentations can quickly move from intriguing to boring. If
the crowd is restless, don’t be afraid to skip the “Any more
questions?” to keep your fans happy and coming back for more.
16. 16
Punt or go for
Sometimes it just doesn’t matter how solid your game plan is;
you’re going nowhere fast. If you’re running into objections
left and right or can’t sell the crowd, decide whether to punt or
throw a Hail Mary.
When to punt
a Timing is not ideal within the big picture business strategy.
a Crowd is sidetracked by other events or projects.
a You have the wrong fans in the crowd.
When to throw a Hail Mary
a The primary decision maker says he/she has to leave the
1-hour presentation in 15 minutes.
a The presentation has been rescheduled multiple times.
a You know your BIG IDEA is THE IDEA that will propel your
business into the future, but the game plan isn’t working.
Sometimes it’s best to throw out the plays, trust your BIG
IDEA and shoot for the end zone.
the Hail Mary.
17. 17
You’ve left it all on the field — in conference rooms,
online meetings and brainstorming sessions. Now you
can celebrate a win or recover from a loss.
18. 18
Connect
with fans.
Every good player knows that great fans will stick with you
during good times and bad. Great presenters know that the
audience is the “twelfth man” that can take a good idea and
propel it toward action.
After every presentation, reconnect with individual audience
members: from decision makers and managers to colleagues
and executives.
1. Send a recap of the presentation with a “thank you and next
steps” assigned to specific people by name.
2. If applicable, immediately follow the presentation with an
invitation to any follow-up meetings or further presentations.
3. Speak to key attendees for their feedback. Make sure they
share both the good and the bad, along with any ideas for
improvements.
4. Give credit where credit is due. If one of the attendees has a
great idea, give them credit for it in your next presentation.
A loyal fan is one who feels like they are part of the team.
19. 19
Watch
the tape.
A tried-and-true method for evolving into a powerful athlete is
evaluating your performance after the game. Incorporate this
technique into your presentation process. Recognize the great
moments and identify the weak spots so you can throw them
out completely or modify them in order to build a stronger
overall presentation.
+ Record your live presentation using a video camera for face-
to-face presentations or the recording features of a web
conference or webinar product.
+ Ask someone impartial to provide sidelines commentary via
extensive note-taking during the presentation.
+ Follow up with stakeholders for their thoughts, feedback and
opinions post-presentation.
+ Invite your mentor to be a spectator and provide feedback as
part of your long-term growth plan.
20. 20
Planthenext
campaign.
A great coach knows there is always a next play, a next
game or a next season. Focus your attention on the next
steps needed to turn your presentation into the next BIG
IDEA. Determine what your next step should be:
• The same presentation with new stakeholders and/or
decision makers.
• A brainstorm session with creative thinkers and subject
matter experts to build upon your idea.
• A discovery meeting to determine the parts of the whole
needed to advance your idea.
• A planning session with the feet-on-the-street that will
turn your idea into action.
No matter what comes next, use everything you learn during
the recap phase to make your next presentation even more
powerful than the first.
21. 21
game
onNow it’s time to put on your uniform and get into the game. Take a deep
breath. Focus on your BIG IDEA. You’ve done everything you can to make
this presentation a winner. You’ve built your game plan and studied every
play. You know the opponent. The dream team is in place. You’re ready.
You’re ready to win.
PGi’s presentation expertise has been featured on Mashable, CNNMoney,
Fox News, TechCrunch, About.com and more. And all the fun presentation
ideas are in our Learning Space. To become a powerful presenter, join us for
the presentation revolution: Goodbye, Death-By-Slides. Hello, innovation,
collaboration and BIG IDEAS.
For more inspiration, visit our Presentation Ideas community.