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Perfect the Pitch and Design the Deck
The document provides a comprehensive guide on how to create effective presentations and pitches, emphasizing the importance of understanding and engaging with the audience. It highlights the need for customization based on the audience, the emotional connection necessary for impactful communication, and practical advice on presentation design and delivery. The key elements discussed include the significance of clear value propositions, storytelling, visual design, and the appropriate use of technology in presentations.
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Perfect the Pitch and Design the Deck
- 1. onkaro Perfect the Pitch & Design the Deck Gokce Gizer gg@onkaro.com @gginthemorning Providing Branding, Marketing and Communication Design Services November 2015
- 2. onkaro YOU What is your presenta;on about? 2 It’s about your idea, your business, your thoughts, your efforts, your personality, your success and what you have to say. Yes, but that’s only a part of what your presenta;on is about.
- 3. onkaro YOUYOUR AUDIENCE What is your presenta;on about? 3 That’s why you are there! Without the audience there’s no presenta;on! Without you, they have no reason to be there. It’s very simple but we tend to forget it some;mes.
- 4. onkaro 1YOUR AUDIENCE 4 They are the decision makers, the ac;on takers. Keep your audience in mind when working on your pitch and presenta;on. Tweak it for different audiences.
- 5. onkaro YOUR AUDIENCE Why MaLers? 5 They care about how interes;ng what we tell them about what we know is. You have to make it interes;ng for them by knowing their interests and mo;va;ons.
- 6. onkaro YOUR AUDIENCE Know 6 Do your research before you meet them. Don’t let them be strangers! Connect with them by knowing their interests, mo;va;ons, wants and needs. What is the ac;on you want them to take?
- 7. onkaro YOUR AUDIENCE Customize and create for 7 Always think about whom you are presen;ng to and where you are doing the presenta;on. Design several versions of your presenta;on. The value proposi;on for an end-‐user is probably different than the value proposi;on for a business partner.
- 8. onkaro8 1 DIFFERENT VALUE & DIFFERENT ASK 2 ANIMATED SLIDES or STATIC IMAGES 3 HAVEFONTS, VIDEOS, DEMOS WITH YOU 4 PRESENTING OR SENDING THE FILE VIA EMAIL Always think about your audience. The value and the ask of a group of VCs is different from that of a poten;al business partner or a client. Have several versions of your presenta;on for different audiences. Where are you presen;ng it? On a screen in a mee;ng room, on your iPad in a coffee shop or on paper? If you don’t have anima;ons always save it as a PDF so you don’t have to worry about fonts and images. Make sure you always have your fonts and media in the same folder as your presenta;on, on a USB s;ck! Do not count on the internet, try not to do a live demo, do a prerecorded demo instead. The presenta;on you are actually presen;ng is different than the one that you send out. The one you are presen;ng should have images or liLle text to reinforce your words. The one you send out can have more text.
- 9. onkaro YOUR AUDIENCE will not remember the vast majority of what you say. But they will remember what they thought about what you said. And what they felt about what you said. 9
- 10. onkaro use the le side of the brain, the analy;cal side, to ra+onalize decisions YOUR AUDIENCE The people in but they make decisions with the right side, the emo+onal, intui+ve side. 10
- 11. onkaro YOUR AUDIENCE Emo;onal connec;on with 11 Whatever the subject maLer is, there’s always a way to make it meaningful and relevant to your audience. There’s a way to capture your audience’s imagina;on, and persuade them to our point of view. That way is through emo;on.
- 12. onkaro YOUR AUDIENCE Entertain 12 Most presenta;ons are boring. You need to make the feel like it was ;me well spent. Humor them with real life situa;ons, don’t make jokes.
- 13. onkaro WHAT DO I LIKE? WHATDO I HATE? WHAT DO I FIND INTERESTING? WHAT DO I FIND BORING? 13 WOULD I ENJOY THIS? Put yourself in your audience’s seat and ask yourself:
- 14. onkaro 2THE PITCH 14 Your pitch determines how you recruit a team, secure an investment, or simply get your idea across to your audience. For a solid pitch, you need to prac;ce, record and experiment.
- 15. onkaro THE PITCH What is ? 15 Why you exist? Why you are different? How you make money? It’s a combina;on of your value proposi;on, your customer understanding and business model.
- 16. onkaro THE PITCHis not the descrip;on of your product or service 16
- 17. onkaro THE PITCHis your idea, it’s the vision behind that idea. 17
- 18. onkaro WHYdo I needthis? would I use this? would I switch from…? should I invest? do you exist? 18
- 19. onkaro19 For _________ whoneed _________, __________ provides ___________. Unlike ____________, “Our Company” offers ____________________. Customer Segment Customer Problem Primary Competitors Points of distinction Product or Offering Customer Benefit Value Proposition Exercise: Fill in the blanks for your company/ service/ product
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- 21. onkaro21 Source: https://strategyzer.com/canvas GainCreators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com Value Map Customer Segment Gain Creators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com
- 22. onkaro22 Source: https://strategyzer.com/canvas GainCreators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com The set of customer characteristics that you assume, observe, and verify in the market. Customer Segment
- 23. onkaro23 Customer Segment Exercise SELECT CUSTOMER SEGMENT 1 IDENTIFY CUSTOMER JOB 2 IDENTIFY CUSTOMER PAINS 3 IDENTIFY CUSTOMER GAINS 4 PRIORITIZE JOBS, PAINS & GAINS 5
- 24. onkaro24 Job Importance Pain Severity Gain Relevance Important Insignificant Extreme Moderate Essential Nice to have Customer Segment - Prioritize
- 25. onkaro25 Source: https://strategyzer.com/canvas GainCreators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com The set of value proposition benefits that you design to attract customers. Value Map
- 26. onkaro26 Value Map Exercise LIST PRODUCTS & SERVICES 1 OUTLINE PAIN RELIEVERS 2 OUTLINE GAIN CREATORS 3 RANK BY ORDER OF IMPORTANCE 4
- 27. onkaro27 Products & ServicesPain Releavers Gain Creators Essential Nice to Have Essential Nice to Have Essential Nice to have Value Map - Prioritize Relevance
- 28. onkaro THE PITCH What are the must-‐haves of ? 28
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- 33. onkaro THE PITCH Customize 33 Your pitch is yours, you don’t need to fit into a template. Know the important stuff and pitch differently with your own words. Telling a story is good but don’t make up stories.
- 34. onkaro 3PRESENTATION 34 Presen;ng is “the proffering or giving of something to someone” -‐ like a gi. We are the gi when we present our ideas, ourselves, the product of our thoughts, efforts and personality.
- 35. onkaro PRESENTATION Effec;ve 35 The goal of every presenta;on is to create engagement, agreement and recall. There are two elements you can control in your presenta;on: yourself and your material.
- 36. onkaro36 People make decisions emoOonally. They will raOonalize decisions based on all the facts and figures. Yourself and Your Materials Matter because…
- 37. onkaro PRESENTATION Why MaLers? 37 Why should you spend ;me and effort to make it beLer? A good enough presenta;on will leave you in the middle of the pack. It will not get you ahead of the pack, no;ced, and funded.
- 38. onkaro38 “You and your organizaOon have the power to change everything. To create remarkable products and services. To over deliver. To be the best in the world. How dare you squander that resource by spreading it too thin. How dare you se.le for mediocre just because you’re busy coping with too many things on your agenda, racing against the clock to get it all done.”
- 39. onkaro 38% 55%7% VOCALVERBAL VISUAL 39 Source:Albert Mehrabian, PhD 3 components of communication and Their impact on how we communicate with others It’s not just what we say, but how we say it, and how we look when we say it.
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- 41. onkaro PUBLIC SPEAKING America’s biggest fear is Source: Chapman University Survey on American Fears 1 41 Because we are all afraid of embarrassing ourselves. A presenta;on is not public speaking, it’s a conversa;on, only you do most of the talking.
- 42. onkaro AFRAID=EXCITED Your fear is not seen by the audience. 2 42 Some of the symptoms of excitement are the same as those of nerves, because they’re all caused by adrenaline. When your heart’s racing, you’re experiencing buLerflies in your stomach and you’re breathing a liLle faster – remember that some of those feelings are because you are excited as well as afraid.
- 43. onkaro PRESENTATION How to be great at a 43
- 44. onkaro HUMAN Be 44 Revealing that you aren't perfect makes you more relatable and vulnerable toward the people around you.
- 45. onkaro AUTHENTIC Be 45 Don’t be reading off of a script. People associate being imperfect with being authen;c. Know your stuff but be authen;c when you are presen;ng.
- 46. onkaro YOURSELF Be 46 Obvious ;p but use it. Show your excitement. Prepare to present. Be humorous, but not by telling jokes. Prac;ce out loud and record.
- 47. onkaro 4THE DECK 47 The design & the structure the deck has a tremendous effect on the percep;on of the audience. Make important decisions early on and customize the deck for different audiences and different sefngs.
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- 51. onkaro THE DECK 51 Deconstruct & organize Start outlining and planning on paper and then break it out into sec;ons. Write every idea/ slide on a post it note. Move them around and see how the story changes.
- 52. onkaro52 1. Branding? - What -Why - Essentials 2.How to Brand? - Measure - Development - Mktg vs branding 3.Cases&Tips - Storytelling: Harry’s - Design: Tinder - Logo: How? Colors, examples, size
- 53. onkaro THE DECK 53 Decisions for Making design decisions early on will make your teams life easier by giving them structure and consistency. Choose the right colors, match a couple of fonts and decide the style of images.
- 54. onkaro54 color.Adobe.com Great tool to pick and match colors
- 55. onkaro OPTIMISM CLARITY WARMTH FRIENDLY CHEERFUL CONFIDENCE EXCITEMENT YOUTHFULBOLD CREATIVE IMAGINATIVE WISE TRUST DEPENDABLE STRENGTH PEACEFUL GROWTH HEALTH BALANCE NEUTRAL CALM 55 Meanings of colors
- 56. onkaro56 Prefer light backgrounds with dark text
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- 58. onkaro58 Do NOT use ClipartStock Photo Stock Photo with Watermark
- 59. onkaro59 Instead of taking pictures yourself, use free online resources Not this!
- 60. Photo Credit: ArnaudNemrod Compfight Visual search engine helps you locate images 60
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- 62. onkaro UNSPLASHED GETREFE GRATISOGRAPHY FREE HIGH QUALITY IMAGE WEBSITES 62 onkaro.com/resources
- 63. onkaro Flaticon.com Freebiesbug.com Freebiesbug.com Pixel-Fabric.comFreepik.com Designscrazed.org 63 FREE ICON SETS FOR CONSISTENCY onkaro.com/resources
- 64. onkaro The Most Important Message Can I visualize this? Arethe numbers visible? Do I need to write this? Can I say it? 64 Prioritize & Organize Every slide should have ONE important idea that you ‘d like to communicate. Iden;fy that message with this simple ques;on. It is easier to understand images than it is to read bullet points. Think about icons & images to represent what you are saying. You wouldn’t want your impressive numbers to get lost in the slide. So make sure they are visible by making them bigger and bolder. Your slides are there for clarifica;on and resonance. “Slides should reinforce your words, not repeat them” says Seth Godin.
- 65. onkaro $150K REVENUE • We have183,200 users since launch in April 2013 • We generated $152,500 revenue from sales in the last 12 months • 78% of our users are woman & 22% are men • The majority of our users are from New York (38,056 users) Key Achievements & Information Key Achievements & Information 180K+ USERS 78% 22% 20% of Users 65 Can I visualize this? Are the numbers visible? Do I need to write this? Can I say it?
- 66. Visible & Important Visible May not be visible Show Guides Show Ruler 66 Use Rulers & Guides
- 67. onkaro67 If you have a slide that is almost there but something is not quite right then it might be due to the lack of alignment and distribu;on of images and text. Use the formafng tools both PowerPoint & Keynote offer to get everything in order. Use Arrangement Tools for Alignment & Distribution
- 68. onkaro68 Start by making your rulers and guides visible to determine the center and the middle of your slide. Resize your shapes to make them the same size. Distribute your shapes evenly to have balance on the slide. Based on how you place the elements you can have different versions of the same slide. Use Arrangement Tools for Alignment & Distribution
- 69. onkaro69 Bullet points and lis;ng text might seem like the only ways to fit your content on a slide. If you turn them into chunks that go side by side, in the middle of the slide then you’ll not only have a beLer looking slide but everything will appear of equal importance because they will be on the same level. Icons and images are always good for to make your message more memorable. Turn bullets into chunks & use representative icons
- 70. onkaro THE GODIN THETAKAHASHI THE LESSIG THE KAWASAKI One Idea per Slide Very LARGE text Fast-Paced & Simple The 10-20-30 method 70
- 71. onkaro visuals 71 Y? U Emotional Connection with YourAudience Keep asking WHY when working on the Pitch Keep the Deck to the point and simple Be Yourself when presenting
- 72. onkaro THANK YOU! onkaro_onkarodesign Providing Branding, Marketing and Communication Design Services Contact us info@onkaro.com for your design needs and workshop requests.