Product knowledge leads to confidence in salespeople and helps create value for customers. Research shows that knowledgeable staff sell 87% more than those without product knowledge. As 50% of customers seek expert advice on purchases, knowledgeable sales associates can better meet customer needs and lead to happier customers who buy more confidently and spend more. Strengthening communication skills, boosting enthusiasm, and growing confidence allows salespeople to better convince customers, who then trust the product and salesperson, leading to more sales and fewer returns.

4.  People buy from people with great product
knowledge.
 Product knowledge leads to confidence and
confidence leads to success.
 Product knowledge helps you to create value
for the product you are selling.
 When you create value,
customer get excited to buy the product.

5.  Your product knowledge helps the customer to
make better decision.
As per one study 50% of customers look for
expert advice on what to buy.
73% say “Product knowledge is what they need
from sales associates”. (Forbes Magazine)
 Knowledgeable staff make more sales – Guess
how much more – 10%, 25% or 50%?
Research shows that knowledgeable staff sells
87% more than staff without knowledge. (Forbes Magazine)
 Expertise on sales floor leads to happier
customers.

6.  Research shows that:
Helpful expert sale staff creates a better
buying experience.
Customers say “We spend a little more and
buy more confidently when some one helped
us find the right product to meet our needs”
 Ask any one do more knowledgeable,
experienced, passionate sales staff create
better buying experience?
The answer is “ Off Course”

7.  Strengthens communication skills
 Boosts enthusiasm
 Grows confidence
 Makes it easy to convince the customer
 Customer trusts in you and in product “first
you sell yourself than you sell the product”
 Satisfied customers
 More sales
 Less sales returns.

8. Knowledge empowers you to win the
race.

9.  Subscribe to brand’s:
Face book page
Twitter
Instagram
 Visit brand’s website
 Brand catalogue

10. Best of Luck
Prepared and Presented by: Ihsan Bajwa
ACMA, CPA
Finance Manager
Green Bird Trading LLC
Abu Dhabi - UAE
10th August 2016
 “The more you know the more you
sell”