This document outlines Lion Brother's sales presentation strategy which includes using standardized marketing tools like screwpost portfolios, sample garments, and digital follow up. It recommends presenting samples in a portfolio that can be customized for each client and leaving samples behind in durable plastic portfolios to fuel creativity. Sources and pricing are provided for portfolios, plastic envelopes, sample garments, and digital marketing services like MailChimp and Constant Contact.

1. SALES PRESENTATION STRATEGY
PRESENTING LION BROTHER’S PRODUCTS
A Better Conversation
Begins with Providing
Our Sales
Professionals with
Standardized
Marketing Tools.
A Stress Free, Streamlined
Approach to Presenting Lion
Product at a Global and
National Level.

2. A TRIFECTA PRESENTATION
▪ Presenting With a Portfolio
▪ Professional Confidence
▪ Customizable For Each Client
▪ Spec Pack and Sample Integration
▪ Leave It Behind
▪ Fuel Creativity with Our Product
▪ Simple, Functional, Elegant
▪ Customizable
▪ Garments
▪ Standardized Sample Garments
▪ Garment Presentation
LET LION ROAR!

3. PRESENTING WITH A PORTFOLIO
▪ Presenting With a Portfolio
▪ SCREWPOST PORTFOLIO
▪ A sleek, modern approach to presenting
samples
▪ Many sizes, and colors available
▪ Branding, can be engraved or silk screened
with our logo
▪ Pages are interchangeable
▪ Portfolio is reusable
▪ Expandable
▪ SUB PAGES
▪ can be made in house
▪ Include sample space, spec pack
information, and Lion logo branding
▪ Sales can create customizable books per
client per presentation
▪ Self creating sample library

4. LEAVE IT BEHIND
▪ Leaving Samples with a
Customer
▪ Fuel Creativity
▪ Designers have access to product samples,
fabric samples, to swatch out their designs
▪ Stored in sample room, or trim library, a
constant reminder
▪ GLOBAL
▪ Global sport companies requesting trim
trend releases receive a screwpost
portfolio (Adidas, Nike, Puma, Under
Armor)
▪ NATIONAL
▪ Sales will create their own customized
envelope of loose samples to leave
behinds after presenting with their
screwpost book
▪ Samples/swatches will be placed in
durable, customizable plastic flap
portfolios

5. GARMENTS
▪ Merchandising & Sales Presentation
▪ STANDARDIZED SAMPLE GARMENTS
▪ All samples will be shown on one of a few selected
styles
▪ Color selection will be narrowed to a select few that
best show our samples
▪ Sample sizing:
▪ Men’s samples will be shown on a Medium
▪ Women’s samples will be shown on a Small
▪ Standardized sizing for heatseal sample work will also
apply
▪ SALES PRESENTATION
▪ Only a select few samples will be shown on
garments
▪ Garments will be presented to the customer
folded and placed on a table OR if available
hanging up on a rack
CLIENTS WILL HAVE 3 POINTS OF
FOCUS DURING A SALES
PRESENTATION:
THE SALES PROFESSIONAL
THE PORTFOLIO PRESENTATION
THE GARMENT SAMPLES

6. LET’S FOLLOW UP
▪ It’s a Digital World
▪ EMAIL
▪ All sales people should access to a PowerPoint or
PDF recap of their presentation. This would be
emailed as part of a client follow up.
▪ DIGITAL MARKETING
▪ Utilize one of the many email services like
Constant Contact, or Mail Chimp.
▪ Standardize an Lion email template.
▪ Virtually send releases of new techniques,
materials, and concepts
▪ Pique interest and get meeting requests

7. SOURCES AND PRICING
▪ Screwpost Portfolio
▪ Source: dickblick.com
▪ PINA ZANGARO SCREWPOST BINDERS
▪ 15281-2007 Bex Black Plastic 11”x17” PRICE: $59.50
▪ 15268-1117 Machina Satin Aluminum 11”x17” PRICE: $80.75
▪ 15268-1117 Machina, Imprinted Satin Aluminum 11”x17” PRICE: $141.95
▪ 15265-1017 Tera Hardboard, Aluminum Hinge 11”x17” PRICE: $68.00
▪ 15265-1017 Tera, Imprinted Hardboard, Aluminum Hinge 11”x17” PRICE: $129.20
▪ 15229-1391 Vista Mist Translucent Acrylic, Aluminum Hinge 11”x17” PRICE: $74.80
▪ 15229-1391 Vista Mist, Imprinted Translucent Acrylic, Aluminum Hinge 11”x17” PRICE: $136.00
BEX
MACHINA
TERA
VISTA MIST

8. SOURCES AND PRICING
▪ Plastic Envelope File
Source: jampaper.com
▪ Hard Envelope File with Tuck-In Closure Clear 9.5” x 12.5” x 0.5” PRICE: $7.50
(Business card slot)
▪ Clear Frost Flap Portfolio Clear Frost 9.5” x11.9” x 0.25” PRICE: $10.00
▪ Big Portfolio with Tuck Flap Clear Grid 10” x 13.5” x 1.75” PRICE: $7.00
▪ Custom Frosted Plastic Portfolio Clear Frosted 9.5” x 12.5” x 1” PRICE: Wait for Quote
Hard Envelope Clear Frost Flap Big Portfolio Custom

9. ▪ Women’s Garments
▪ Source: alphabroder.com
▪ 3607 (4.5oz Junior’s Fine Jersey V-neck T-Shirt) Black, White, Hot Pink, Aqua PRICE: Call
▪ 884L (4.5 oz Anvil Ringspun Long Sleeve T-shirt) Black, White, Charcoal PRICE: $11.02
▪ 887L (Anvil Ringspun Long Sleeve Hooded) Black, White, Charcoal PRICE: $16.60
▪ 3763 (LAT Full Zip Hoodie) Black, Smoke, Hot Pink, Colbalt PRICE: $27.30
SOURCES AND PRICING
3607 884L 887L 3763

10. ▪ Men’s Garments
▪ Source: alphabroder.com
▪ 5280 (5.2oz Hanes ComfortSoft Cotton T-shirt) Black, White, Smoke, Navy PRICE: Call
▪ N3165 (A-4 Long Sleeve Performance Crew) Black, Graphite, Navy PRICE: $10.72
▪ 16130 (8 oz Fruit of the Loom 50/50 Pullover) Black, Heather, Royal, Red PRICE: $20.24
▪ 16230R (8 oz Fruit of the Loom 50/50 Full Zip Hood) Black, Heather, Royal, Red PRICE: $27.30
SOURCES AND PRICING
5280 N3165 16130 16230R

11. SOURCES AND PRICING
▪ Digital Marketing
▪ MailChimp
Subscribers Emails/mo Cost/mo
0-2,000 12,000 FREE
0-500 UNLIMITED $10
501-1,000 UNLIMITED $15
1,001 - 1,050 UNLIMITED $20
1,051 – 1,150 UNLIMITED $25
▪ Constant Contact
Per Month Basic Essential Ultimate
0-500 Contacts $20 $45 $195
501-2500 Contacts $35 $60 $245