SlideShare a Scribd company logo

From meeting room to living room in 10 easy steps

•Download as PPT, PDF•
•
Guillaume Van der Stighelen
Guillaume Van der Stighelen

A guidance for advertisers. How to produce commercials that perform well, not only in a meeting room environment, but also in a living room environment.

1 of 23
Company world Consumer world The Meeting Room The Living Room Boss = man with the check Boss = person with remote control Rules = Rules of Marketing Target = Consumer (PRP) Competition = Other Companies Success = Bond with Consumer Rules = Rules of Entertainment Target = audience (PRZ apping ) Competition = Other Programs Success = Bond with the Viewer Game = eliminate surprise Game = seek surprise Arena: Arena:
In 1O Easy Steps to Living Room From Meeting Room Company Truth Consumer Truth Company promise Advertising idea
Step 1 More research ,[object Object]
Step 1 More research ,[object Object],[object Object],[object Object],[object Object]
Step 2 Challenge your strategy ,[object Object],[object Object]
Step 2 Challenge your strategy ,[object Object],[object Object],[object Object],[object Object]
Step 3 Big Brains up Front ,[object Object],[object Object],[object Object]
Step 3 Big Brains up Front ,[object Object],[object Object]
Step 4 Create TIME ,[object Object],[object Object]
Step 4 Create TIME ,[object Object],[object Object],[object Object]
Step 5 Ban the Storyboard ,[object Object]
Step 5 Ban the Storyboard ,[object Object],[object Object],[object Object]
Step 6 Look for the scary part. ,[object Object]
Step 6 Look for the scary part. ,[object Object],[object Object]
Step 7 Never Direct the Director ,[object Object]
Step 7 Never Direct the Director ,[object Object],[object Object]
Step 8 Overspend on Production ,[object Object]
Step 8 Overspend on Production ,[object Object],[object Object],[object Object]
Step 9 Work untill it Works ,[object Object],[object Object],[object Object]
Step 9 Work untill it Works ,[object Object],[object Object]
Step 10 Think Next. ,[object Object]
Step 10 Think Next. ,[object Object],[object Object],[object Object],[object Object]
Thank you for the company. You were a great audience.

Recommended

Top ten presentation fails
Top ten presentation failsTop ten presentation fails
Top ten presentation failsGerald R. Gray
 
Context is everything
Context is everythingContext is everything
Context is everything
Samir Sayed
 
10 things that have helped me be a better advertising account handler
10 things that have helped me be a better advertising account handler10 things that have helped me be a better advertising account handler
10 things that have helped me be a better advertising account handler
Brian Coane
 
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Digital Surgeons
 
How to write a great advertising creative brief.
How to write a great advertising creative brief. How to write a great advertising creative brief.
How to write a great advertising creative brief.
David Bell
 
Common Copywriting Mistakes
Common Copywriting MistakesCommon Copywriting Mistakes
Common Copywriting Mistakes
Jaco Marais
 
The Designer's Guide to Startup Weekend
The Designer's Guide to Startup WeekendThe Designer's Guide to Startup Weekend
The Designer's Guide to Startup Weekend
Iryna Nezhynska
 
20 Lessons From UX to PM (and back again)
20 Lessons From UX to PM (and back again)20 Lessons From UX to PM (and back again)
20 Lessons From UX to PM (and back again)
Nickolaus Casares
 

Recommended

Top ten presentation fails
Top ten presentation failsTop ten presentation fails
Top ten presentation failsGerald R. Gray
 
Context is everything
Context is everythingContext is everything
Context is everything
Samir Sayed
 
10 things that have helped me be a better advertising account handler
10 things that have helped me be a better advertising account handler10 things that have helped me be a better advertising account handler
10 things that have helped me be a better advertising account handler
Brian Coane
 
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsFight for Yourself: How to Sell Your Ideas and Crush Presentations
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Digital Surgeons
 
How to write a great advertising creative brief.
How to write a great advertising creative brief. How to write a great advertising creative brief.
How to write a great advertising creative brief.
David Bell
 
Common Copywriting Mistakes
Common Copywriting MistakesCommon Copywriting Mistakes
Common Copywriting Mistakes
Jaco Marais
 
The Designer's Guide to Startup Weekend
The Designer's Guide to Startup WeekendThe Designer's Guide to Startup Weekend
The Designer's Guide to Startup Weekend
Iryna Nezhynska
 
20 Lessons From UX to PM (and back again)
20 Lessons From UX to PM (and back again)20 Lessons From UX to PM (and back again)
20 Lessons From UX to PM (and back again)
Nickolaus Casares
 
16 Design Rules To Break In 2016
16 Design Rules To Break In 201616 Design Rules To Break In 2016
16 Design Rules To Break In 2016
DesignMantic
 
How to give creative feedback on advertising
How to give creative feedback on advertisingHow to give creative feedback on advertising
How to give creative feedback on advertising
David Bell
 
Casro presentation v2
Casro presentation v2Casro presentation v2
Casro presentation v2
Steve Henke
 
Words that kill your sales pitch
Words that kill your sales pitchWords that kill your sales pitch
Words that kill your sales pitch
Ebsta Limited
 
Top Ten Tenets
Top Ten TenetsTop Ten Tenets
Top Ten Tenetsguest034dec
 
Dabble.co How To Pitch To Angels Class
Dabble.co How To Pitch To Angels ClassDabble.co How To Pitch To Angels Class
Dabble.co How To Pitch To Angels ClassJeffrey R. Carter
 
Enlightenment 7 days to positive thinking
Enlightenment 7 days to positive thinkingEnlightenment 7 days to positive thinking
Enlightenment 7 days to positive thinking
Cecil Brown
 
Why do start-ups fail?
Why do start-ups fail?Why do start-ups fail?
Why do start-ups fail?
Mohammed Safwat
 
Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Founder-Centric
 
Body language - by David Cristina
Body language - by David CristinaBody language - by David Cristina
Body language - by David Cristina
Startup Braga
 
You have 10 seconds: Understanding how to make your game pitch great
You have 10 seconds: Understanding how to make your game pitch greatYou have 10 seconds: Understanding how to make your game pitch great
You have 10 seconds: Understanding how to make your game pitch great
DevGAMM Conference
 
10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers
WeAreWizard
 
Work Smarter, Sell More
Work Smarter, Sell MoreWork Smarter, Sell More
Work Smarter, Sell More
Sales Hacker
 
TEDx 10commandments
TEDx 10commandmentsTEDx 10commandments
TEDx 10commandments
Prezentio.com
 
25 ways to fail your newborn business
25 ways to fail your newborn business25 ways to fail your newborn business
25 ways to fail your newborn business
Ksenia Fossaert
 
Ig preso ditch
Ig preso ditchIg preso ditch
Ig preso ditch
Clay Zeigler
 
Ten Tips To Improve Your Sales
Ten Tips To Improve Your SalesTen Tips To Improve Your Sales
Ten Tips To Improve Your Sales
Jesus Herrera Garcia
 
Selling Yourself In An Interview
Selling Yourself In An InterviewSelling Yourself In An Interview
Selling Yourself In An Interview
Kelley Robertson
 
Mistakes You Are About To Make
Mistakes You Are About To MakeMistakes You Are About To Make
Mistakes You Are About To Make
Bill Hunt
 
Presentation techniques
Presentation techniquesPresentation techniques
Presentation techniques
Smith Boonchutima
 
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
 
Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.
Saul Colt
 

More Related Content

What's hot

16 Design Rules To Break In 2016
16 Design Rules To Break In 201616 Design Rules To Break In 2016
16 Design Rules To Break In 2016
DesignMantic
 
How to give creative feedback on advertising
How to give creative feedback on advertisingHow to give creative feedback on advertising
How to give creative feedback on advertising
David Bell
 
Casro presentation v2
Casro presentation v2Casro presentation v2
Casro presentation v2
Steve Henke
 
Words that kill your sales pitch
Words that kill your sales pitchWords that kill your sales pitch
Words that kill your sales pitch
Ebsta Limited
 
Dabble.co How To Pitch To Angels Class
Dabble.co How To Pitch To Angels ClassDabble.co How To Pitch To Angels Class
Dabble.co How To Pitch To Angels ClassJeffrey R. Carter
 
Enlightenment 7 days to positive thinking
Enlightenment 7 days to positive thinkingEnlightenment 7 days to positive thinking
Enlightenment 7 days to positive thinking
Cecil Brown
 
Why do start-ups fail?
Why do start-ups fail?Why do start-ups fail?
Why do start-ups fail?
Mohammed Safwat
 
Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Founder-Centric
 
Body language - by David Cristina
Body language - by David CristinaBody language - by David Cristina
Body language - by David Cristina
Startup Braga
 
You have 10 seconds: Understanding how to make your game pitch great
You have 10 seconds: Understanding how to make your game pitch greatYou have 10 seconds: Understanding how to make your game pitch great
You have 10 seconds: Understanding how to make your game pitch great
DevGAMM Conference
 
10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers
WeAreWizard
 
Work Smarter, Sell More
Work Smarter, Sell MoreWork Smarter, Sell More
Work Smarter, Sell More
Sales Hacker
 
TEDx 10commandments
TEDx 10commandmentsTEDx 10commandments
TEDx 10commandments
Prezentio.com
 
25 ways to fail your newborn business
25 ways to fail your newborn business25 ways to fail your newborn business
25 ways to fail your newborn business
Ksenia Fossaert
 
Ig preso ditch
Ig preso ditchIg preso ditch
Ig preso ditch
Clay Zeigler
 
Ten Tips To Improve Your Sales
Ten Tips To Improve Your SalesTen Tips To Improve Your Sales
Ten Tips To Improve Your Sales
Jesus Herrera Garcia
 
Selling Yourself In An Interview
Selling Yourself In An InterviewSelling Yourself In An Interview
Selling Yourself In An Interview
Kelley Robertson
 
Mistakes You Are About To Make
Mistakes You Are About To MakeMistakes You Are About To Make
Mistakes You Are About To Make
Bill Hunt
 
Presentation techniques
Presentation techniquesPresentation techniques
Presentation techniques
Smith Boonchutima
 

What's hot (20)

16 Design Rules To Break In 2016
16 Design Rules To Break In 201616 Design Rules To Break In 2016
16 Design Rules To Break In 2016
 
How to give creative feedback on advertising
How to give creative feedback on advertisingHow to give creative feedback on advertising
How to give creative feedback on advertising
 
Casro presentation v2
Casro presentation v2Casro presentation v2
Casro presentation v2
 
Words that kill your sales pitch
Words that kill your sales pitchWords that kill your sales pitch
Words that kill your sales pitch
 
Top Ten Tenets
Top Ten TenetsTop Ten Tenets
Top Ten Tenets
 
Dabble.co How To Pitch To Angels Class
Dabble.co How To Pitch To Angels ClassDabble.co How To Pitch To Angels Class
Dabble.co How To Pitch To Angels Class
 
Enlightenment 7 days to positive thinking
Enlightenment 7 days to positive thinkingEnlightenment 7 days to positive thinking
Enlightenment 7 days to positive thinking
 
Why do start-ups fail?
Why do start-ups fail?Why do start-ups fail?
Why do start-ups fail?
 
Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013Foundation Day - dotForge - April 2013
Foundation Day - dotForge - April 2013
 
Body language - by David Cristina
Body language - by David CristinaBody language - by David Cristina
Body language - by David Cristina
 
You have 10 seconds: Understanding how to make your game pitch great
You have 10 seconds: Understanding how to make your game pitch greatYou have 10 seconds: Understanding how to make your game pitch great
You have 10 seconds: Understanding how to make your game pitch great
 
10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers10 Storytelling Tips for B2B Content Marketers
10 Storytelling Tips for B2B Content Marketers
 
Work Smarter, Sell More
Work Smarter, Sell MoreWork Smarter, Sell More
Work Smarter, Sell More
 
TEDx 10commandments
TEDx 10commandmentsTEDx 10commandments
TEDx 10commandments
 
25 ways to fail your newborn business
25 ways to fail your newborn business25 ways to fail your newborn business
25 ways to fail your newborn business
 
Ig preso ditch
Ig preso ditchIg preso ditch
Ig preso ditch
 
Ten Tips To Improve Your Sales
Ten Tips To Improve Your SalesTen Tips To Improve Your Sales
Ten Tips To Improve Your Sales
 
Selling Yourself In An Interview
Selling Yourself In An InterviewSelling Yourself In An Interview
Selling Yourself In An Interview
 
Mistakes You Are About To Make
Mistakes You Are About To MakeMistakes You Are About To Make
Mistakes You Are About To Make
 
Presentation techniques
Presentation techniquesPresentation techniques
Presentation techniques
 

Similar to From meeting room to living room in 10 easy steps

A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
Sytse Kooistra
 
Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.
Saul Colt
 
7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans
Rudra Kamal Sinha Roy
 
Engaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew ThinkingEngaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew Thinking
Corkscrew Startup School
 
Demo Day Pitch Deck 101
Demo Day Pitch Deck 101Demo Day Pitch Deck 101
Demo Day Pitch Deck 101
Todd Embley
 
How to run your business (Into the Ground)
How to run your business (Into the Ground)How to run your business (Into the Ground)
How to run your business (Into the Ground)
Dan Wiese
 
Successful Careers in Marketing FREE DOWNLOAD
Successful Careers in Marketing FREE DOWNLOADSuccessful Careers in Marketing FREE DOWNLOAD
Successful Careers in Marketing FREE DOWNLOAD
Beloved Brands Inc.
 
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
CityStarters
 
171124 get adopted your proposals public version
171124 get adopted your proposals public version171124 get adopted your proposals public version
171124 get adopted your proposals public version
Ryosuke Ishii
 
The father of all demos: how to make a product demo that stands out
The father of all demos: how to make a product demo that stands out The father of all demos: how to make a product demo that stands out
The father of all demos: how to make a product demo that stands out
Moriya Kassis
 
Startup 101 for students and aspiring entrepreneurs
Startup 101 for students and aspiring entrepreneursStartup 101 for students and aspiring entrepreneurs
Startup 101 for students and aspiring entrepreneurs
Rakesh Soni
 
Consulting pitch – win big contracts
Consulting pitch – win big contractsConsulting pitch – win big contracts
Consulting pitch – win big contractsNams19
 
Running a startup – perception and reality
Running a startup – perception and realityRunning a startup – perception and reality
Running a startup – perception and reality
Sensinum
 
Effective Presentation and Pitching - Mr. Sohan B. Khatri
Effective Presentation and Pitching - Mr. Sohan B. KhatriEffective Presentation and Pitching - Mr. Sohan B. Khatri
Effective Presentation and Pitching - Mr. Sohan B. Khatri
MobileNepal
 
Design Beyond the Screen - Introducing Service Design Thinking to UX
Design Beyond the Screen - Introducing Service Design Thinking to UXDesign Beyond the Screen - Introducing Service Design Thinking to UX
Design Beyond the Screen - Introducing Service Design Thinking to UX
Philip Bonhard
 
How to Be a Better Client
How to Be a Better ClientHow to Be a Better Client
How to Be a Better Client
Beloved Brands Inc.
 
The first 100
The first 100 The first 100
The first 100
mustafa sarac
 
Networking Your Executive Presence
Networking Your Executive PresenceNetworking Your Executive Presence
Networking Your Executive Presence
Cinster777
 

Similar to From meeting room to living room in 10 easy steps (20)

A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...A Planner's Playbook - Everything I learned about planning at Miami Ad School...
A Planner's Playbook - Everything I learned about planning at Miami Ad School...
 
Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.Saul Colt's Marketing Risk.
Saul Colt's Marketing Risk.
 
7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans7 Secrets Investors won’t tell you about Business Plans
7 Secrets Investors won’t tell you about Business Plans
 
Engaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew ThinkingEngaging customers | StartUps | Corkscrew Thinking
Engaging customers | StartUps | Corkscrew Thinking
 
Demo Day Pitch Deck 101
Demo Day Pitch Deck 101Demo Day Pitch Deck 101
Demo Day Pitch Deck 101
 
Ias201302 webinar 1
Ias201302 webinar 1 Ias201302 webinar 1
Ias201302 webinar 1
 
How to run your business (Into the Ground)
How to run your business (Into the Ground)How to run your business (Into the Ground)
How to run your business (Into the Ground)
 
Successful Careers in Marketing FREE DOWNLOAD
Successful Careers in Marketing FREE DOWNLOADSuccessful Careers in Marketing FREE DOWNLOAD
Successful Careers in Marketing FREE DOWNLOAD
 
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
Bootstrap Business Seminar 3: Designing a Minimum Viable Product (MVP)
 
171124 get adopted your proposals public version
171124 get adopted your proposals public version171124 get adopted your proposals public version
171124 get adopted your proposals public version
 
The father of all demos: how to make a product demo that stands out
The father of all demos: how to make a product demo that stands out The father of all demos: how to make a product demo that stands out
The father of all demos: how to make a product demo that stands out
 
Startup 101 for students and aspiring entrepreneurs
Startup 101 for students and aspiring entrepreneursStartup 101 for students and aspiring entrepreneurs
Startup 101 for students and aspiring entrepreneurs
 
Consulting pitch – win big contracts
Consulting pitch – win big contractsConsulting pitch – win big contracts
Consulting pitch – win big contracts
 
Running a startup – perception and reality
Running a startup – perception and realityRunning a startup – perception and reality
Running a startup – perception and reality
 
Effective Presentation and Pitching - Mr. Sohan B. Khatri
Effective Presentation and Pitching - Mr. Sohan B. KhatriEffective Presentation and Pitching - Mr. Sohan B. Khatri
Effective Presentation and Pitching - Mr. Sohan B. Khatri
 
Design Beyond the Screen - Introducing Service Design Thinking to UX
Design Beyond the Screen - Introducing Service Design Thinking to UXDesign Beyond the Screen - Introducing Service Design Thinking to UX
Design Beyond the Screen - Introducing Service Design Thinking to UX
 
How to Be a Better Client
How to Be a Better ClientHow to Be a Better Client
How to Be a Better Client
 
selling for sales newbies export
selling for sales newbies exportselling for sales newbies export
selling for sales newbies export
 
The first 100
The first 100 The first 100
The first 100
 
Networking Your Executive Presence
Networking Your Executive PresenceNetworking Your Executive Presence
Networking Your Executive Presence
 

Recently uploaded

20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
my Pandit
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Jos Voskuil
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
dylandmeas
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
YourLegal Accounting
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
Naaraayani Minerals Pvt.Ltd
 

Recently uploaded (20)

20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxTaurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptx
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...Discover the innovative and creative projects that highlight my journey throu...
Discover the innovative and creative projects that highlight my journey throu...
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Filing Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed GuideFiling Your Delaware Franchise Tax A Detailed Guide
Filing Your Delaware Franchise Tax A Detailed Guide
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Role of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in MiningRole of Remote Sensing and Monitoring in Mining
Role of Remote Sensing and Monitoring in Mining
 

From meeting room to living room in 10 easy steps

  • 1. Company world Consumer world The Meeting Room The Living Room Boss = man with the check Boss = person with remote control Rules = Rules of Marketing Target = Consumer (PRP) Competition = Other Companies Success = Bond with Consumer Rules = Rules of Entertainment Target = audience (PRZ apping ) Competition = Other Programs Success = Bond with the Viewer Game = eliminate surprise Game = seek surprise Arena: Arena:
  • 2. In 1O Easy Steps to Living Room From Meeting Room Company Truth Consumer Truth Company promise Advertising idea
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Thank you for the company. You were a great audience.