SlideShare a Scribd company logo
Top 11
crowdfunding tips
How to be successful with your
campaign start
s
th g
on in
m ch
2 un
t o la
1 re
fo
be

n
A

te
a
ip
ic
t

1
Popularity
Costs
Target audience
Projects funded
Way to collect $

Choose the right
platform

2
3

Prepare your
stor yboard
r
u
o
Y

o
e
id
V

2 to 3 minute length

Who are you?
What are your motivations?
How great is your product?
What’s in it for me as a backer?

Keep it short, real & attractive - be playful
S
ur
Yo

Details from video:
Product - benefits
Brand - added value
Contribution - why? - perks
Team - risks & challenges - FAQs

to
ry

Prioritize images &
Coherent & simple

bold text
Look at other projects, other
platforms’ projects. Don’t forget
to go beyond your own industry
and to check out leaders’
strategies, videos, perks, etc.

4

Watch the Competition
5

Get closer to the press
& influential blogs
Find out what they want to earn by
promoting your project
ple en
eo twe
tp
D
be
os
US
te
M
ibu 00
nt r & 1
co
10

6

Decide - very
carefully - what

would be your Perks
for your contributors
Set up limited edition offers for early
adopters & define proportional stages
Choosing between 6 and 12 perks works best
DON’T underestimate
your lower level
contributors. Of fer
them more than a
simple « thank you » make them smile :)
7

Where’s the $ going?

Financial Plan

Write a very precise
Perks
Production
Shipping
Quantities

Actions
Social Networks
Press & Blogs
Design
Video
Prototypes
Etc.
Fees

Transparency

Platform
Paypal
Others
th
al
ng
im
pt n le
O
ig
ys
pa
da
m
ca

30

8

Set up Launch &
Closing Dates

+ Rewards & delivery dates
9

Prepare the
ground with
Your Network
Set up a launch page to
tease your audience.
Personalize your messages.
Implement a contest to push
people to register, like &
share your campaign.
Collect as many addresses
as you can. Live it every day.
Back up some projects

10

Give to Receive - show people your implication
11
Talk from a Backer’s
point of view,
NOT Yours!
Be mysterious and surprise your potential contributors
r
op
ou lo
y e
ep n t h
Ke e i
nc
ie
ud
a

What’s your added value?
Underpromised - Overdelivered
USEFUL TOOLS
Watch competition - www.compete.com
Kit Media tool - www.storyboard.com
Campaign Pre-launch - www.launchrock.com
Be Ready for my next Campaign
February 10th - 2014
http://divine.launchrock.com
Jérémie Lorrain

Keep in touch - check out the entire

article

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