SlideShare a Scribd company logo
GOT
VIDEO?
PRESENTS
USING VIDEO TO SPEED UP SALES
TABLE OF CONTENTS
Introduction......................................................................................................................1
References.......................................................................................................................9
iMeet® Narrate ............................................................................................................8
Video to the Rescue............................................................................................2-3
Budget Buster?........................................................................................................4-5
Personalization is Key.........................................................................................6-7
INTRODUCTION
s sales professionals, But with so much
competition, you need
to make sure you stand
out and make a lasting
impression. There's one
solution to your
problem: video.
A
you're always looking
for a way to connect
and engage with
prospects and turn
them into true
opportunities. And
you're looking for ways
to warm up those leads
that have gone cold.
Including a video in an
introductory email
increases click-through
rates by 96%.
59PERCENT
of senior
executives prefer
watching video to
reading TEXT.
30% of best in class companies who
use video report:
30%
2x
higher year over
year revenue
increase
deal size
14% shorter sales
cycle
VIDEO
TO THERESUCE
1
2
3
t’s no secret that along with integrated CRM
systems and automated
emails, are now dominating
features of sales acceleration
tools. And while these
features may help make the
sales cycle a little easier, they
don’t help sales reps stand out
from the competition. In order
to improve the ability to
generate top of the funnel
prospects and move them
quickly through the sales
process,
Isales acceleration
technology has really
become a catalyst to
the escalating sales
revolution. According to
data generated by Live
Hive, investments in
sales acceleration
technologies is
upwards of $1.2 billion.
Data-driven insight and
predictive analytics
technology,
Video to the Rescue
sales pros need
a solution that puts them a
cut above the
rest. Creating custom
videos and pairing them
with presentations and
collateral to engage with
prospects, gives
sophisticated sellers
another way to break
through the clutter and be
noticed.
4
BUDGET
BUSTER?
ISN'T VIDEO CREATION A
A typical explainer video produced by an
agency can cost anywhere from
$1,500 to $15,000. If you could produce your own
customized videos for next to nothing, wouldn't you
want to use video to better engage with prospects?
5
Budget Buster?
ut wait...doesn't control the message
and be able to review
analytics instantly.
Video is a more
impactful way to
present to clients and
prospects. Now with
easy to use
technology, creating
custom video pitches
is at your fingertips.
Bcreating a video cost
big bucks? Well, sure, if
you're creating a video
in a studio with a full-
blown production team.
Now use video to
stand out from the
competition and
present a clear and
compelling message.
You won't have to rely
on your IT team or
additional resources
to distribute and track
the analytics of your
video either. Because
you'll be using your
own webcam, content
and software, you will
You know how to give
an elevator pitch. And
you know how to speak
to customer pain
points. You understand
how to sell to your
clients.
EXTRA
MILE
Going The
BUILDsolid relationships with prospects
and warm up cold leads by
personalizing presentations and
measuring their impact.
F O R G E T
using text as your
main source of
communication with
prospects.
Always follow up
with video.
Personalization
IS KEY
Personalization is Key
Building solid
relationships with
prospects is the first
step in the sales cycle.
But nurturing that
relationship takes
more than just passing
out your business
card and shaking
hands. It takes going
the extra mile.
By using the video
feature, you can
create personalized
presentations for your
prospects. “It's a great
tool for following up
and keeping in touch
with prospects and
clients alike,” said
Jason Dobbs, PGi
eCommerce Sales.
Creating compelling
content tailored to
your prospect's
needs helps establish
a stronger
relationship with your
prospects. "I liken it
(iMeet Narrate) to how
we feel about getting
a hand-written note in
snail mail: it seems
above and beyond
and personal,"said
Mike Owells, iMeet
Product Specialist/
Account Manager.
Accelerate Your Sales Funnel
Increasing win rate is a top priority
for sales executives, which is why
we created iMeet® Narrate – a
powerful sales productivity
software to better engage your
customers, track the results and
close more deals faster.
Stand out from your competition by using iMeet Narrate from PGi. Easily
create and record highly engaging video presentations from your full-
featured iMeet room, then distribute to one or multiple prospects and
manage your pipeline more effectively. From your initial call to closing
the deal, PGi’s sales productivity software gives you what you need to
increase win rate and exceed your sales quota.
5. How Much Does an Explainer Video Cost? (Video Brewery)
Follett, Andrew. 2015.
References
1. PR Newswire. "GetResponse Study Shows Video Emails
Increase Click-through Rates by 96 Percent" (2009).
2. Forbes Insight. Video in the C-Suite:
Executives Embrace the Non-Text Web. 2010 (Online).
3. Aberdeen. Analyzing the ROI of Video Marketing. 2013
(Online).
4. Vision 2015: The Selling of Sales Acceleration (The Huffington
Post). Bourque, Andre. 2015.

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Got Video?: Using Video to Speed up Sales

  • 2. TABLE OF CONTENTS Introduction......................................................................................................................1 References.......................................................................................................................9 iMeet® Narrate ............................................................................................................8 Video to the Rescue............................................................................................2-3 Budget Buster?........................................................................................................4-5 Personalization is Key.........................................................................................6-7
  • 3. INTRODUCTION s sales professionals, But with so much competition, you need to make sure you stand out and make a lasting impression. There's one solution to your problem: video. A you're always looking for a way to connect and engage with prospects and turn them into true opportunities. And you're looking for ways to warm up those leads that have gone cold.
  • 4. Including a video in an introductory email increases click-through rates by 96%. 59PERCENT of senior executives prefer watching video to reading TEXT. 30% of best in class companies who use video report: 30% 2x higher year over year revenue increase deal size 14% shorter sales cycle VIDEO TO THERESUCE 1 2 3
  • 5. t’s no secret that along with integrated CRM systems and automated emails, are now dominating features of sales acceleration tools. And while these features may help make the sales cycle a little easier, they don’t help sales reps stand out from the competition. In order to improve the ability to generate top of the funnel prospects and move them quickly through the sales process, Isales acceleration technology has really become a catalyst to the escalating sales revolution. According to data generated by Live Hive, investments in sales acceleration technologies is upwards of $1.2 billion. Data-driven insight and predictive analytics technology, Video to the Rescue sales pros need a solution that puts them a cut above the rest. Creating custom videos and pairing them with presentations and collateral to engage with prospects, gives sophisticated sellers another way to break through the clutter and be noticed. 4
  • 6. BUDGET BUSTER? ISN'T VIDEO CREATION A A typical explainer video produced by an agency can cost anywhere from $1,500 to $15,000. If you could produce your own customized videos for next to nothing, wouldn't you want to use video to better engage with prospects? 5
  • 7. Budget Buster? ut wait...doesn't control the message and be able to review analytics instantly. Video is a more impactful way to present to clients and prospects. Now with easy to use technology, creating custom video pitches is at your fingertips. Bcreating a video cost big bucks? Well, sure, if you're creating a video in a studio with a full- blown production team. Now use video to stand out from the competition and present a clear and compelling message. You won't have to rely on your IT team or additional resources to distribute and track the analytics of your video either. Because you'll be using your own webcam, content and software, you will You know how to give an elevator pitch. And you know how to speak to customer pain points. You understand how to sell to your clients.
  • 8. EXTRA MILE Going The BUILDsolid relationships with prospects and warm up cold leads by personalizing presentations and measuring their impact. F O R G E T using text as your main source of communication with prospects. Always follow up with video. Personalization IS KEY
  • 9. Personalization is Key Building solid relationships with prospects is the first step in the sales cycle. But nurturing that relationship takes more than just passing out your business card and shaking hands. It takes going the extra mile. By using the video feature, you can create personalized presentations for your prospects. “It's a great tool for following up and keeping in touch with prospects and clients alike,” said Jason Dobbs, PGi eCommerce Sales. Creating compelling content tailored to your prospect's needs helps establish a stronger relationship with your prospects. "I liken it (iMeet Narrate) to how we feel about getting a hand-written note in snail mail: it seems above and beyond and personal,"said Mike Owells, iMeet Product Specialist/ Account Manager.
  • 10. Accelerate Your Sales Funnel Increasing win rate is a top priority for sales executives, which is why we created iMeet® Narrate – a powerful sales productivity software to better engage your customers, track the results and close more deals faster. Stand out from your competition by using iMeet Narrate from PGi. Easily create and record highly engaging video presentations from your full- featured iMeet room, then distribute to one or multiple prospects and manage your pipeline more effectively. From your initial call to closing the deal, PGi’s sales productivity software gives you what you need to increase win rate and exceed your sales quota.
  • 11. 5. How Much Does an Explainer Video Cost? (Video Brewery) Follett, Andrew. 2015. References 1. PR Newswire. "GetResponse Study Shows Video Emails Increase Click-through Rates by 96 Percent" (2009). 2. Forbes Insight. Video in the C-Suite: Executives Embrace the Non-Text Web. 2010 (Online). 3. Aberdeen. Analyzing the ROI of Video Marketing. 2013 (Online). 4. Vision 2015: The Selling of Sales Acceleration (The Huffington Post). Bourque, Andre. 2015.