PRESENTATION
ELEVATION
Michael Weiss
@mikepweiss
Who is this guy?
AND WHAT IS
HE DOING
HERE?
Still Chasing
THE ROCK
AND ROLL
DREAM
Now you know
MICHAEL
WEISS
YOU
THEM
HOW3
My Goal For
TODAY
EDUCATE
INSPIRE
ENGAGE
3
Be
RESPECTFUL
FIRST THINGS FIRST
Most people are not good
LISTENERS
There is more
LISTENING
in the room than
TALKING
FILTERS:
Beliefs
Values
Attitudes
Personality
Culture
Prejudices
Interests
Expectations
Assumptions
Memories
Images past and future
Past experience
External
DISTRACTIONS
TRIGGER
WORDS
PINK
ELEPHANT
“According to most studies,
people’s #1 fear is public
speaking. #2 is death. Death is
number two. This means to the
average person, if you go to a
funeral, you’re better off in the
casket than doing the eulogy.”
FEAR
FIGHT OR
FLIGHT
Stress Hormones
CORTISOL &
ADRENALINE
If you feel like you
shouldn’t be
somewhere;
FAKE IT. Do it
NOT until you
make it –
but until you
BECOME IT.
- Amy Cuddy
YOU
#1 RULE:
This is not about you.
It’s about the
AUDIENCE.
You are not the HERO
You are YODA
The audience is
LUKE
SKYWALKER
You are here to
SERVE
But we’re
AGENCY PEOPLE
We are in the business of
PERSUASION
Aristotle said that
one of the most
important parts
of a speech is to
PRODUCE
PERSUASION
Communication is the
TRANSFER
OF EMOTION
Seth Godin
What is your
STYLE?
It is critical that you
IDENTIFY &
ACCEPT
your style.
Until you do, you will
not be able to
FOCUS
on what you want
to say.
Get
OUT
of your
HEAD
“Wanting to be
SOMEONE
else is a waste of the
person YOU ARE”
- Marilyn Monroe
“Once we believe in
OURSELVES,
we can risk curiosity, wonder,
spontaneous delight, or any
other experience that
reveals the
HUMAN
SPIRIT.”
- ee cummings
If you are not
NERVOUS you
are not HUMAN
Be
COMFORTABLE
Be
NATURAL
“You’re never really
COMFORTABLE.
Even though you may
think you are…you
really aren’t.”
Are you
CASUAL?
Are you
FORMAL?
What about your
CADENCE?
Are you a
FAST
talker?
Or do you
TAKE YOUR TIME?
The power of the
PAUSE
Punctuation is to readers
as pausing is to your
LISTENERS- Keith Bailey
“The right word may be
effective, but no word
was ever as effective
as a rightly timed
PAUSE”- Mark Twain
3
SHOWS
CONFIDENCE
SLOWS YOU
DOWN
GIVES YOU
TIME TO THINK
Anyone still thinking
about the
PINK
ELEPHANT?
How do you use your
HANDS?
Are you aware of your
FACE?
How do you use your
BODY?
At the 1988 DNC
Clinton was
BOO’ED
off the stage
Clinton uses his
HANDS
better than anyone
Cadence
Repetition
REPETITION
Repetition
It was hard not to feel his
PASSION
It comes down to
CHARISMA
A personal quality making a person capable of
INFLUENCING or INSPIRING large
numbers of people.
Is it
INNATE
or can it be
LEARNED?
CLTs*
(Charismatic Leadership
Tactics)
* John Antonakis, Marika Fenley, and Sue Liechti
Metaphor
Story
Want to learn how to tell a better story?
WATCH
COMEDIANS
Confidence
If you don’t believe it
NEITHER
WILL THEY
Being
AUTHENTIC
We fear that we
are not worthy.
And that
DISCONNECTS
US
- Brene Brown
We have to be willing to be
VULNERABLE*
*Do something where there are
no guarantees
We need to stop
CONTROLLING
&
PREDICTING
EMOTIONS
are
CONTAGIOUS
THEM
The human brain not only
looks for the
UNEXPECTED
but actually craves it
Gregory Berns
Create
TENSION
Open with the
CONCLUSION
? It creates
MYSTERY
It unravels a
PUZZLE
2
THE PITCH
THE
WORKING
SESSION
Let’s talk about
THE PITCH
Your proposal is factual and filled with
PROCESS AND
BUDGETS
Your pitch is
EMOTIONAL,
ENGAGING &
INSPIRATIONAL
3
READ YOUR
PROPOSAL
DEVOURED
YOUR WEB
SITE
KNOW YOU
CAN DO THE
JOB
Bottom Line
YOU ARE IN THE
ROOM FOR A
REASON
Now is NOT the time to talk about
ME ME ME
Now is the time to talk about
THEM
This is just another
MEETING
A Presentation Is Not A Meeting;
IT’S A
PERFORMANCE
Let’s talk about
THE
WORKING
SESSION
Nancy Duarte
End Of Class #1
HOW
STORYTELLING
STORYTELLING
Campfires have been replaced with
PROJECTOR
BULBSNancy Duarte
You don’t have to tell the
ENTIRE
STORY
RULE
OF
3
The 3 Little Pigs
Goldilocks & the 3 Bears
The Good, The Bad & The Ugly
Stop, Drop & Roll
Location, Location, Location
Duty, Honor, Country
Veni, Vidi, Vici
3
It’s
ALL
they can
remember
Be
RESPECTFUL
#1
Exercise boosts
BRAIN
POWER
If we didn’t move
we would have been
EATEN
UNPLUG
GO ANALOG
Multitasking is a
MYTH
#4
We do not pay
attention to
BORING
THINGS
Do something different
EVERY 10
MINUTES
#10
Vision trumps
all other
SENSES
HEAR
a piece of information
and 3 days later you’ll remember
10% OF IT
ADD A
PICTURE
and you’ll remember 65%
CHOOSE YOUR TOOL
Too often we build our presentations
AROUND OUR
DECKS
I want you to build your decks
AROUND YOUR
PRESENTATIONS
Swab !
The Decks
Beware Of
The Bullet
Points
Why I Love Dolphins
★  I	
  Met	
  One	
  Once	
  
★  It	
  was	
  a	
  summer	
  day	
  in	
  Florida.....	
  
–  Lorem	
  ipsum	
  dolor	
  sit	
  amet,	
  consectetur	
  adipiscing	
  elit.	
  Aenean	
  enim	
  massa,	
  aliquam	
  et	
  
bibendum	
  eget.	
  consectetur	
  adipiscing	
  elit.	
  
–  Lorem	
  ipsum	
  dolor	
  sit	
  amet,	
  consectetur	
  adipiscing	
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  aliquam	
  et	
  
bibendum	
  eget.	
  Lorem	
  ipsum	
  dolor	
  sit	
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  consectetur	
  adipiscing	
  elit	
  
–  Lorem	
  ipsum	
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  sit	
  amet,	
  consectetur	
  adipiscing	
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  et	
  
bibendum	
  eget.	
  Lore	
  issue	
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  sit	
  amen,	
  consectetur	
  adipiscing	
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–  Lorem	
  ipsum	
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  sit	
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  adipiscing	
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  et	
  
bibendum	
  eget.	
  Lorem	
  ipsum	
  dolor	
  sit	
  amet,	
  consectetur	
  adipiscing	
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–  Lorem	
  ipsum	
  dolor	
  sit	
  amet,	
  consectetur	
  adipiscing	
  elit.	
  Aenean	
  enim	
  massa,	
  aliquam	
  et	
  
bibendum	
  eget.	
  
–  Lorem	
  ipsum	
  dolor	
  sit	
  amet,	
  consectetur	
  adipiscing	
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  enim	
  massa,	
  aliquam	
  et	
  
bibendum	
  eget.	
  
(c)	
  2012	
  -­‐	
  NOAA	
  -­‐	
  Why	
  I	
  Love	
  Dolphins	
  PresentaIon	
  February	
  2012	
  
#1	
  
1
IDEA
PER
SLIDE
Slides are for
SUPPORT
ONLY
Say no to
ANIMATION
HI-REZ
images only
Your slide deck is NOT a
HANDOUT
ENSEMBLE
PRESENTING
“Jazz, like any language, has its own
grammar and vocabulary.
There’s no right or wrong,
just some choices that are
better than others.”
- Wynton Marsalis
#1
Spend time
TOGETHER
#2
Take calls
TOGETHER
#3
Rehearse
TOGETHER
Kibbitz & Nosh
"I've learned that people will forget what you
said, people will forget what you did, but
people will never forget how you
made them feel.”
- Maya Angelou
YOU
THEM
HOW3
End Of Class #2
Setting Up
THE
ROOM
Got Mac?
Lights
ON
Thermostat
DOWN
Check Out The
LAYOUT
10 Things You
MUST DO
Before You
Present
#1
Clear Your
CACHE
#2
Close
OUTLOOK
#3
Close Your
IM
PROGRAM
#4
Sign Out Of
TWITTER
&
FACEBOOK
#5
Check your
VOLUME
#6
Close
EVERYTHING
#7
Put Your
Presentation On
Your
DESKTOP
#8
Go To The
BATHROOM
#9
Take A Sip Of
WATER
#10
Take A Deep
BREATH
Breathing Exercise
4, 7, 8
FOUR
PERSONALITIES	
  
ASK TELL
PEOPLE
TASK
ASK TELL
PEOPLE
TASK
Analytical
TO BE RIGHT
ASK TELL
PEOPLE
TASK
Analytical Driver
RESULTS
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable
APPROVAL
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
RECOGNITION
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
Firm Handshake
Aggressive
Tone Changes In Voice
Quick / Clear
Makes Statements
Tends to Lean Forward
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
Firm Handshake
Aggressive
Tone Changes In Voice
Quick / Clear
Makes Statements
Tends to Lean Forward
Infrequent Eye Contact
Poker Faced
Acts With Caution
Wants Facts / Details
Limited Hand Use
No Small Talk
ASK TELL
PEOPLE
TASK
Analytical Driver
Amiable Expressive
Indifferent Handshake
Quiet In Voice & Posture
Asks Questions
Does Not Make Statements
Tends to Lean Back
Great Eye Contact
Animated / Facial Expressions
Smiles / Nods / Frowns
Little Effort For Facts
Hands Free / Palms Open Up
Shares Personal Feelings
Firm Handshake
Aggressive
Tone Changes In Voice
Quick / Clear
Makes Statements
Tends to Lean Forward
Infrequent Eye Contact
Poker Faced
Acts With Caution
Wants Facts / Details
Limited Hand Use
No Small Talk
Analytical Driver
Amiable Expressive
THE WAY THEY TALK
• STATES & COMMANDS
• DIRECT ASSERTION
• STATES & COMMANDS
• DIRECT ASSERTION
• ENQUIRES
• INDIRECT ASSERTION
• ENQUIRES
• INDIRECT ASSERTION
Analytical Driver
Amiable Expressive
TONE OF SPEECH
• LOUDER
• USES VOICE TO EMPHASIZE
POINTS
• QUIETER
• DOES NOT VARY VOICE
MUCH
• LOUDER
• USES VOICE TO EMPHASIZE
POINTS
• GETS EASILY EXCITED
• QUIETER
• DOES NOT VARY VOICE
MUCH
Analytical Driver
Amiable Expressive
LISTENING PATTERN
• POOR LISTENER
• CONTROLS CONVERSATION
• INTERUPTS
• SUMMARIZES
• LISTENS – BUT DOESN’T
LOOK LIKE THEY ARE
• LISTENS
• REACTS TO WHAT YOU SAY
• TALKS A LOT
• GOOD LISTENER
• REACTS TO WHAT YOU SAY
• CARES
WHEN DEALING WITH
DRIVER
DO’S:	
  
• 	
  FOCUS	
  ON	
  PRESENT	
  
• 	
  BE	
  BRIEF	
  
• 	
  SHORT-­‐TERM	
  RESULTS	
  
• 	
  GIVE	
  OPTIONS	
  
• 	
  LET	
  THEM	
  “FEEL”	
  IN	
  CONTROL	
  
	
  
DONT’S:	
  
• 	
  FOCUS	
  ON	
  FUTURE	
  
• 	
  GIVE	
  TOO	
  MUCH	
  INFO	
  
• 	
  BE	
  AMBIGUOUS	
  
• 	
  GET	
  PERSONAL	
  
• 	
  BACK	
  DOWN	
  
	
  
WHEN DEALING WITH
EXPRESSIVE
DO’S:	
  
• 	
  FOCUS	
  ON	
  FUTURE	
  
• 	
  TELL	
  STORIES	
  
• 	
  SEEK	
  THEIR	
  INPUT	
  
• 	
  COMPLIMENT	
  THEM	
  
• 	
  ENCOURAGE	
  CREATIVITY	
  
	
  
DONT’S:	
  
• 	
  GET	
  STRAIGHT	
  DOWN	
  TO	
  BIZ	
  
• 	
  DWELL	
  ON	
  DETAILS	
  
• 	
  BE	
  IMPATIENT	
  WITH	
  TANGENTS
• 	
  BE	
  TOO	
  SERIOUS	
  
• 	
  PUT	
  DOWN	
  ENTHUSIASM	
  
	
  
WHEN DEALING WITH
AMIABLE
DO’S:	
  
• 	
  FOCUS	
  ON	
  TRADITION	
  
• 	
  BE	
  FLEXIBLE	
  
• 	
  BE	
  PERSONAL	
  
• 	
  ALLOW	
  TIME	
  TO	
  “FEEL	
  GOOD”	
  
• 	
  EMPHASIZE	
  TEAM	
  APPROACH	
  
	
  
DONT’S:	
  
• 	
  PUSH	
  FOR	
  TOO	
  MUCH	
  DETAIL	
  
• 	
  HURRY	
  THEM	
  
• 	
  BE	
  COOL	
  OR	
  IMPERSONAL	
  
• 	
  CONFRONT	
  
• 	
  ATTACK	
  
	
  
WHEN DEALING WITH
ANALYTICAL
DO’S:	
  
• 	
  FOCUS	
  ON	
  PAST,	
  PRESENT	
  	
  
	
  	
  	
  &	
  FUTURE	
  
• 	
  TALK	
  FACTS	
  
• 	
  FOCUS	
  ON	
  DETAILS	
  
• 	
  TELL	
  EXACTLY	
  WHAT	
  YOU	
  
	
  	
  	
  WILL	
  DO	
  
• 	
  ALLOW	
  TIME	
  TO	
  PONDER	
  
• 	
  ASSURE	
  THEY	
  ARE	
  RIGHT	
  
	
  
DONT’S:	
  
• 	
  BE	
  VAGUE	
  OR	
  ILLOGICAL	
  
• 	
  BE	
  INTOLERANT	
  OF	
  DETAILS	
  
• 	
  OVERLOOK	
  THE	
  PAST	
  
• 	
  RUSH	
  
• 	
  BE	
  OVERLY	
  CASUAL	
  
	
  
RELAX
Take Deep
Breaths
Listen &
PAUSE
Repeat
THE QUESTION
It’s Okay To Say
I DON’T
KNOW
End Of Class #3

Presentation Elevation Spring 2015