Don Draper Is Dead - AMA-LA
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My presentation for the Los Angeles chapter of the American MArketing Association event on April 11, 2013. It was a packed house - loads of fun!
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The document provides tips for improving pitch presentations, noting that pitches should be emotional and inspirational rather than just factual. It discusses defining a clear agenda and focus, using visuals to support the presentation rather than as the focus, and using storytelling techniques to engage the audience emotionally rather than just presenting bullet points or facts. The document emphasizes practicing the performance aspect of a pitch and focusing on how the presentation makes the audience feel rather than just what is said.
Lorman why rfp_final
This document provides guidance on how to write an effective request for proposal (RFP). It recommends including key elements like objectives, stakeholders, budget, timeline and needs versus optional features. Vendors should be asked to describe their process, experience, pricing and approach to the project. Maintaining a shortlist of 3-5 vendors allows for comparing detailed proposals while limiting workload. Conducting initial meetings helps set expectations on both sides before significant effort is spent on responses. The overall goal is to use the RFP process to define requirements and select the most qualified partner to meet your unique needs.
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Presentation Skills: How To Deal With The Four Personalities
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Presentation Elevation - How To Become A Better Presenter (updated)
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Don Draper Is Dead - AMA-LA
- 1. DON DRAPER ! IS DEAD! BY! MICHAEL WEISS! AMA-LA! APRIL 11, 2013!
- 2. @mikepweiss
- 5. “ADVERTISING IS BASED ON ONE THING: HAPPINESS” – DON DRAPER!
- 6. THE PITCH WAS ! THE FINAL STRAW!
- 8. 3,000 MESSAGES PER DAY. THAT’S 3 TO 4 PER MINUTE.!
- 9. CONSUMER HAS BEEN TAKING CONTROL VIA CALLER ID, DVRS AND SIRIUS.!
- 10. TV GUIDE SURVEY: 96% OF DVR VIEWERS SKIP COMMERCIALS.!
- 14. INTERRUPTIVE!
- 15. MOVIE STUDIOS FOCUS ON OPENING WEEKEND – ONLY.!
- 16. MERGED MEDIA!
- 19. “THE CONSUMER IS PRESIDENT OF THE NEW REPUBLIC.”! MEDIA 2015: THE FUTURE OF MEDIA!
- 20. BIG DATA!
- 21. “I NOTICE INCREASING RELUCTANCE ON THE PART OF MARKETING EXECUTIVES TO USE JUDGMENT; THEY ARE COMING TO RELY TOO MUCH ON RESEARCH, AND THEY USE IT AS A DRUNKARD USES A LAMP POST FOR SUPPORT, RATHER THAN FOR ILLUMINATION.”– DAVILD OGILVY!
- 23. WHO, WHAT, HOW &! THEN WHERE!
- 24. THE PITCH!
- 26. SOURCE: CREOTIVO
- 27. NEW FRONT LINE!
- 28. “EVERYONE IS CAPABLE OF BREAKING A SALE.”! ZIG ZIGLAR!
- 31. “ASSUME THAT YOUR PROFESSIONAL LIFE AND YOUR PERSONAL LIFE WILL MERGE ONLINE REGARDLESS OF YOUR CARE IN SEPARATING THEM” ! FROM THE LOS ANGELES TIMES SOCIAL MEDIA POLICY!
- 35. BUYING A CAR!
- 38. “CUSTOMERS NO LONGER SEPARATE MARKETING FROM THE PRODUCT – IT IS THE PRODUCT” ! MCKINSLEY QUARTERLY JULY 2011!
- 39. “RATHER THAN ALLOW CAMPAIGNS TO BE DRIVEN BY PAID MEDIA, MARKETERS MUST NOW DEVELOP SCALE AND EXPERTISE IN OWNED AND EARNED MEDIA TO DRIVE EFFECTIVENESS, CULTIVATE CREATIVE IDEAS, ASSESS CUSTOMER NEEDS, AND CUT THROUGHT THE CLUTTER.” ! ALTIMETER GROUP JULY 2012!
- 40. DON DRAPER WAS CONFINED AND IT KILLED HIM!