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Effective Presentations Skills
Definitions 
Presentation 
“Something set forth to an audience for the 
attention of the mind “ 
Effective 
“…producing a desired result” 
Source: http://www.merriam-webster.com
Types of presentation 
Press conference: two chief executives tell journalists why 
their companies have merged. 
Briefing: a senior officer gives information to other 
officers about an operation 
Demonstration: the head of research and development 
tells non-technical colleagues about a now machine. 
Product launch: a car company announces a new model. 
Lecture: a university professor communicates information 
about economics to 300 students. 
Talk: a member of a stamp-collecting club tells other 
members about 19th century British stamps. 
Workshop: a yoga expert tells people how to improve 
their breathing techniques
“Great speakers aren’t born, they 
are trained.” 
Presenting is a Skill… 
Developed through experience 
and training.
The presenter 
Interpersonal impressions are based on: 
 Verbal messages (what is said) 7% 
 Vocal messages (how it is said) 38% 
 Nonverbal messages (face/gestures) 55% 
 First impressions 100%
Presentation strategy 
DON’T dive right into the content of 
your presentation! 
That’s like saying 
READY……… FIRE! 
Without taking AIM first!
You must first take AIM! 
• Analyze Your Audience 
• Clearly Identify the Intent of Your Presentation 
• Make your Message Stick 
Intent 
AIM 
Audience Message
Why Give A Presentation? 
Main Purposes 
1. Inform 
2. Persuade 
3. Educate/ Entertain
Make Your Message Stick 
If we choose to present, remember … 
People only remember 
a small portion of what is said. 
AUDIENCE MEMORY CURVE 
High 
BEGINNING of Presentation END of 
Presentation
Make Your Message Stick 
Other tips for retention: 
 Limit it to 3 to 5 key points 
 Include a preview 
 Use transitions 
 Use repetition 
 Flag information “if you only remember one thing 
today….” 
 Throw in the unexpected (humor, audio/video) 
 Involve the audience
Problems with presentations 
Problems with groups when presenting: 
 Large group (lack of intimacy) 
 Small group (lack of formality) 
 Group may not be interested 
 Group may be very diverse 
 Group may be hostile 
 Group may not have basic knowledge 
How might you deal with these?
Effective Presentations 
Are when… 
Anxiety is under control 
Audience Centered 
Accomplishes Objective 
Fun For Audience 
Fun For You 
Conducted Within Time Frame
Organizing Your Presentation 
Organizational Patterns 
Topical 
Chronological 
Problem/Solution 
Cause/Effect
More Planning 
Organization 
 Determine Main Points (2-5) 
 Evidence 
 Transitions 
 Prepare Outline
Presentation Outline 
Keyword Reminders 
Conversational Flow 
Flexibility 
More Responsive to Audience
Ten Worst Fears
Some Fears 
1. Speaking before a group 
2. Heights 
3. Insects/bugs 
4. Financial problems 
5. Deep water 
6. Sickness 
7. Death 
8. Flying 
9. Loneliness 
10. Dogs
#1 Fear 
Feared More Than Death! 
THE FACTS: Shaky hands, blushing 
cheeks, memory loss, nausea, and knocking 
knees 
NORMAL!
Causes of the Anxiety 
Fear of the Unknown OR Loss of Control 
Fight or Flight Mode 
No Backup Plan 
No Enthusiasm For Subject 
Focus of Attention 
Proper preparation reduces this fear by about 75%. 
Proper breathing techniques reduce this fear by another 
15%. 
Your mental state accounts for the remaining 10%.
Hiding Nervousness 
It is possible to hide nervousness! 
Don’t let the shaking show! 
 Make a fist; hold the lectern 
 Speak loudly 
 Take a deep breath 
Look at a friendly face
Planning Your Presentation
A.U.D.I.E.N.C.E. Analysis 
Assess Your Audience 
 “Success depends on your ability to reach your 
audience.” 
 Size 
 Demographics(age, gender, race, culture, political 
affiliation) 
 What is their familiarity with the jargon? 
 Knowledge Level 
 Motivation
Planning the Venue 
Plan Space 
 Number of Seats 
 Seating Arrangement 
 Audio/Visual Equipment 
 Distracters 
 Develop Plan B: be ready for disaster recovery 
What Day and Time? 
 Any Day! 
 Morning
The Presentation Sequence
Build Rapport… 
… relation marked by harmony or affinity 
 Audience members who trust you and feel that you care 
Start Before You Begin 
 Mingle; Learn Names 
 Opportunity to reinforce or correct audience assessment 
 Good First Impression 
People Listen To People They Like
Opening Your Presentation 
Introduce Yourself – Why Should They Listen 
Get Attention, Build More Rapport, Introduce 
Topic 
 Humor 
 Short Story 
 Starling Statistic 
 Make Audience Think 
 Invite Participation 
Get Audience Response
Completing the Opening 
Clearly Defining Topic 
If Informative… 
 Clear parameters for content within time 
If Persuasive… 
 What’s the problem 
 Who cares 
 What’s the solution 
Overview
Presenting Main Points 
Main Point-Transition 
Supporting Evidence 
Examples 
Feedback & Questions From Audience 
Attention to, and Focus on, Audience 
(Listening)
Key phrases: Introduction 
Introduce yourself and your subject. 
My name’s ……and I work for ….. My talk is 
Called……. 
Outline what you’re going to talk about: describe 
the different sections of your talk. 
There are three main skills areas I want to talk 
about today… 
Say whether people should ask questions during 
the talk, or at the end If you have any
Language Checklist ( Introduction) 
Greeting 
Good Morning… 
Hello Everyone…. 
Subject 
I’m going to speak about 
The theme of my presentation is… 
I’d like to give you an overview of…
Language Checklist ( Introduction) 
Structure 
My talk will be in three parts 
I am going to divide 
First, Second, Third, Finally. 
Timing 
My talk will last for about 15 minutes 
The presentation will last about 20 min
Key phrases: main part 
OK. To begin, let’s look at the first type 
Of course, related to … 
But I’m digressing: … 
that’s all we have time for ….. 
Let’s move on to the second area: interpersonal skills. 
As you can see on this transparency, there are two key 
areas … 
I think that covers everything on 
Time is moving on, so let’s turn to the third area:……
CONCLUSIONS ‘R Remembered 
Goal 
Inform audience that you’re about to close 
Summarize main points 
Something to remember or call-to-action 
Answer questions 
“Tell ’em What You Told ‘em.”
Language Checklist ( End ) 
Ending the main body of the presentation 
Right, That ends my talk… 
That’s all I want to say for now… 
Beginning the summary/ or conclusion 
I’d like to end by emphasizing the main .. 
Concluding 
There are two conclusions 
I think we have to….
Language Checklist ( End ) 
Inviting questions and/ or introducing discussion 
That concludes my talk. ( Thanks for listening).. 
Now I’d like to invite your comments 
Now we half half an hour for questions and 
discussions
Questions 
Paraphrase questions 
so that other people hear the question 
to check you understand the questions 
to stall while you think about an answer 
If you don’t know the answer, say so. 
Offer to find out. 
Ask the audience.
Useful phrases:Questions 
That’s confidential. I’m afraid I’m not at liberty to tell 
you…. 
That’s not really my field. But I can put you in touch 
with someone in my organization who is working….. 
Well, I think that goes beyond the scope of today’s 
presentation. Today I wanted to concentrate on…… 
I’m afraid we’ve run out of time. But if you’d like to 
come and discuss that with me now, I’ll try and give 
you and answer…. 
I think that’s a good place to stop. Thank you….
Presentation Style 
Voice
Presentation Style 
Vocal Techniques 
 Loudness 
 Pitch 
 Rate 
 Pause 
Deviations From the Norm for Emphasis
Assessing the personality of your voice 
 Were you rushing through the words? 
 Were you in a hurry to get it over with? 
 While speaking, were you breathing normally? 
 Because you were speaking formally, were you trying to 
sound professional? 
 Were you trying to imitate someone else's speaking style? 
 Were you pronouncing the vowels from the depths of your 
diaphragm? 
 Were you enunciating the consonants completely and 
carefully?
Vocal Warm Up 
Warm up your voice 
Good speech takes muscle 
Tips for keeping your voice clear…. 
 Get a good night’s sleep & get up early 
 Take a hot shower 
 AVOID milk 
 Drink warm liquids (but avoid caffeine) 
 Hum 
 Breathe deeply 
 Drink tap water (not cold!)
Body Language
Key Elements of Body Language 
Eye Communication 
Facial Expressions 
Gestures 
Posture 
Movement 
Dress and Appearance
Eye Communication 
The most important tool for personal impact 
Look forward at audience (trust) 
 Don’t shift eyeballs; don’t look in corner. 
 Don’t look too much at computer screen or your notes. 
Look at people’s faces (not eyes) 
 3-6 seconds per person. 
 Shift randomly. 
 Nod, smile, use facial expression.
Visual Skills – Hands 
Gesture complements talk 
 Should come naturally, without thinking 
 Make sure they match! 
Need to exaggerate a little 
 Especially with large audience 
Don’t fidget or put in pocket 
Videotape whole talk & watch
Presentation Style ( Non- Verbal) 
Body Language 
 Eye Contact, Gestures, Posture 
Use of Space 
 Can Everyone See You? 
 Movement 
Firmly planted feet, 
square with shoulders 
Clean-cut, pleasant dress
Facial Expressions 
Energy and Openness for effectiveness 
What are your habits? 
Is your face – 
 Open and Smiling? 
 Neutral? 
 Serious and Intense? 
 Smiles have muscles 
Personality factor - Connecting at the emotional 
level
Tips About Facial Expressions 
Leave that deadpan expression 
Show emotion! 
Most of the time: 
 “I care a lot about this.” 
 “I really believe in this.” 
 “I love my work.” 
Sometimes (in response to questions). 
 “This is the most outrageous thing I’ve ever heard.” 
 “I will have nothing to do with this.” 
People watch a speaker's face during a 
presentation
Gestures ,Postures, Movements 
Find your nervous gestures 
Open and closed gestures 
The Hands 
Stand tall and stand erect 
Watch your lower body 
The ‘ready’ position – keep your energy forward 
Walk away from the wall 
Do the two-step 
Move to add energy
Common Problems 
Verbal fillers 
 “Um”, “uh”, “like” 
 Any unrelated word or phrase 
Swaying, rocking, and pacing 
Hands in pockets 
Lip smacking 
Fidgeting 
Failure to be audience-centered
Some More Tips 
1. Smile 
2. Breathe 
3. Water 
4. Notes 
5. Finish On Or Under Time 
6. Don’t go overtime. Ever.
Creating Effective Visual Aids
Top 10 most predictable 
presentation mistakes 
Electrifying Color Choices: 
Zoom, Zoom - The Animation Wizard: 
W-A-Y Too Many Slides: 
Design Templates Are Great -- When Used 
Correctly: 
Poor Font Choices :
Top 10 most predictable 
presentation mistakes 
Photos and Graphs Should Only Illustrate 
Key Points: 
The Audience Came to See YOU -- Not 
Your Slides: 
T. M. I. ~ Too Much Information: 
Hardware Malfunctions: 
You Don't Know Your Topic!
Visual Aids 
Enhance Understanding 
Add Variety 
Support Claims 
Lasting Impact 
Used Poorly…A Distraction…Ineffective 
Presentation
Visual Aids - Examples 
 PowerPoint Slides 
 Overhead Trans 
 Graphs/Charts 
 Pictures 
 Films/Video 
 Flip Charts 
 Sketches
Visual Aids Should… 
Supplement presentation 
Outline of main points 
Serve audience’s needs, not speaker’s 
Simple and clear
Purpose of Using Visual Aids 
Visual aids: 
Support your ideas 
Improve audience comprehension 
Add variety 
Gives the audience a break from listening 
Illustrates complex ideas or concepts 
Helpful in reinforcing ideas
Be Visible 
Titles should be 38-44 pt. font size 
Text should be 28 pt font size 
ALL CAPITALS IS HARDER TO READ, 
ALTHOUGH IT MIGHT BE OK FOR THE 
ODD TITLE 
Use color wisely 
 Contrasting colors
Thank You

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Effective Presentation Skills: How to Engage Your Audience

  • 2. Definitions Presentation “Something set forth to an audience for the attention of the mind “ Effective “…producing a desired result” Source: http://www.merriam-webster.com
  • 3. Types of presentation Press conference: two chief executives tell journalists why their companies have merged. Briefing: a senior officer gives information to other officers about an operation Demonstration: the head of research and development tells non-technical colleagues about a now machine. Product launch: a car company announces a new model. Lecture: a university professor communicates information about economics to 300 students. Talk: a member of a stamp-collecting club tells other members about 19th century British stamps. Workshop: a yoga expert tells people how to improve their breathing techniques
  • 4. “Great speakers aren’t born, they are trained.” Presenting is a Skill… Developed through experience and training.
  • 5. The presenter Interpersonal impressions are based on:  Verbal messages (what is said) 7%  Vocal messages (how it is said) 38%  Nonverbal messages (face/gestures) 55%  First impressions 100%
  • 6. Presentation strategy DON’T dive right into the content of your presentation! That’s like saying READY……… FIRE! Without taking AIM first!
  • 7. You must first take AIM! • Analyze Your Audience • Clearly Identify the Intent of Your Presentation • Make your Message Stick Intent AIM Audience Message
  • 8. Why Give A Presentation? Main Purposes 1. Inform 2. Persuade 3. Educate/ Entertain
  • 9. Make Your Message Stick If we choose to present, remember … People only remember a small portion of what is said. AUDIENCE MEMORY CURVE High BEGINNING of Presentation END of Presentation
  • 10. Make Your Message Stick Other tips for retention:  Limit it to 3 to 5 key points  Include a preview  Use transitions  Use repetition  Flag information “if you only remember one thing today….”  Throw in the unexpected (humor, audio/video)  Involve the audience
  • 11. Problems with presentations Problems with groups when presenting:  Large group (lack of intimacy)  Small group (lack of formality)  Group may not be interested  Group may be very diverse  Group may be hostile  Group may not have basic knowledge How might you deal with these?
  • 12. Effective Presentations Are when… Anxiety is under control Audience Centered Accomplishes Objective Fun For Audience Fun For You Conducted Within Time Frame
  • 13. Organizing Your Presentation Organizational Patterns Topical Chronological Problem/Solution Cause/Effect
  • 14. More Planning Organization  Determine Main Points (2-5)  Evidence  Transitions  Prepare Outline
  • 15. Presentation Outline Keyword Reminders Conversational Flow Flexibility More Responsive to Audience
  • 17. Some Fears 1. Speaking before a group 2. Heights 3. Insects/bugs 4. Financial problems 5. Deep water 6. Sickness 7. Death 8. Flying 9. Loneliness 10. Dogs
  • 18. #1 Fear Feared More Than Death! THE FACTS: Shaky hands, blushing cheeks, memory loss, nausea, and knocking knees NORMAL!
  • 19. Causes of the Anxiety Fear of the Unknown OR Loss of Control Fight or Flight Mode No Backup Plan No Enthusiasm For Subject Focus of Attention Proper preparation reduces this fear by about 75%. Proper breathing techniques reduce this fear by another 15%. Your mental state accounts for the remaining 10%.
  • 20. Hiding Nervousness It is possible to hide nervousness! Don’t let the shaking show!  Make a fist; hold the lectern  Speak loudly  Take a deep breath Look at a friendly face
  • 22. A.U.D.I.E.N.C.E. Analysis Assess Your Audience  “Success depends on your ability to reach your audience.”  Size  Demographics(age, gender, race, culture, political affiliation)  What is their familiarity with the jargon?  Knowledge Level  Motivation
  • 23. Planning the Venue Plan Space  Number of Seats  Seating Arrangement  Audio/Visual Equipment  Distracters  Develop Plan B: be ready for disaster recovery What Day and Time?  Any Day!  Morning
  • 25. Build Rapport… … relation marked by harmony or affinity  Audience members who trust you and feel that you care Start Before You Begin  Mingle; Learn Names  Opportunity to reinforce or correct audience assessment  Good First Impression People Listen To People They Like
  • 26. Opening Your Presentation Introduce Yourself – Why Should They Listen Get Attention, Build More Rapport, Introduce Topic  Humor  Short Story  Starling Statistic  Make Audience Think  Invite Participation Get Audience Response
  • 27. Completing the Opening Clearly Defining Topic If Informative…  Clear parameters for content within time If Persuasive…  What’s the problem  Who cares  What’s the solution Overview
  • 28. Presenting Main Points Main Point-Transition Supporting Evidence Examples Feedback & Questions From Audience Attention to, and Focus on, Audience (Listening)
  • 29. Key phrases: Introduction Introduce yourself and your subject. My name’s ……and I work for ….. My talk is Called……. Outline what you’re going to talk about: describe the different sections of your talk. There are three main skills areas I want to talk about today… Say whether people should ask questions during the talk, or at the end If you have any
  • 30. Language Checklist ( Introduction) Greeting Good Morning… Hello Everyone…. Subject I’m going to speak about The theme of my presentation is… I’d like to give you an overview of…
  • 31. Language Checklist ( Introduction) Structure My talk will be in three parts I am going to divide First, Second, Third, Finally. Timing My talk will last for about 15 minutes The presentation will last about 20 min
  • 32. Key phrases: main part OK. To begin, let’s look at the first type Of course, related to … But I’m digressing: … that’s all we have time for ….. Let’s move on to the second area: interpersonal skills. As you can see on this transparency, there are two key areas … I think that covers everything on Time is moving on, so let’s turn to the third area:……
  • 33. CONCLUSIONS ‘R Remembered Goal Inform audience that you’re about to close Summarize main points Something to remember or call-to-action Answer questions “Tell ’em What You Told ‘em.”
  • 34. Language Checklist ( End ) Ending the main body of the presentation Right, That ends my talk… That’s all I want to say for now… Beginning the summary/ or conclusion I’d like to end by emphasizing the main .. Concluding There are two conclusions I think we have to….
  • 35. Language Checklist ( End ) Inviting questions and/ or introducing discussion That concludes my talk. ( Thanks for listening).. Now I’d like to invite your comments Now we half half an hour for questions and discussions
  • 36. Questions Paraphrase questions so that other people hear the question to check you understand the questions to stall while you think about an answer If you don’t know the answer, say so. Offer to find out. Ask the audience.
  • 37. Useful phrases:Questions That’s confidential. I’m afraid I’m not at liberty to tell you…. That’s not really my field. But I can put you in touch with someone in my organization who is working….. Well, I think that goes beyond the scope of today’s presentation. Today I wanted to concentrate on…… I’m afraid we’ve run out of time. But if you’d like to come and discuss that with me now, I’ll try and give you and answer…. I think that’s a good place to stop. Thank you….
  • 39. Presentation Style Vocal Techniques  Loudness  Pitch  Rate  Pause Deviations From the Norm for Emphasis
  • 40. Assessing the personality of your voice  Were you rushing through the words?  Were you in a hurry to get it over with?  While speaking, were you breathing normally?  Because you were speaking formally, were you trying to sound professional?  Were you trying to imitate someone else's speaking style?  Were you pronouncing the vowels from the depths of your diaphragm?  Were you enunciating the consonants completely and carefully?
  • 41. Vocal Warm Up Warm up your voice Good speech takes muscle Tips for keeping your voice clear….  Get a good night’s sleep & get up early  Take a hot shower  AVOID milk  Drink warm liquids (but avoid caffeine)  Hum  Breathe deeply  Drink tap water (not cold!)
  • 43. Key Elements of Body Language Eye Communication Facial Expressions Gestures Posture Movement Dress and Appearance
  • 44. Eye Communication The most important tool for personal impact Look forward at audience (trust)  Don’t shift eyeballs; don’t look in corner.  Don’t look too much at computer screen or your notes. Look at people’s faces (not eyes)  3-6 seconds per person.  Shift randomly.  Nod, smile, use facial expression.
  • 45. Visual Skills – Hands Gesture complements talk  Should come naturally, without thinking  Make sure they match! Need to exaggerate a little  Especially with large audience Don’t fidget or put in pocket Videotape whole talk & watch
  • 46. Presentation Style ( Non- Verbal) Body Language  Eye Contact, Gestures, Posture Use of Space  Can Everyone See You?  Movement Firmly planted feet, square with shoulders Clean-cut, pleasant dress
  • 47. Facial Expressions Energy and Openness for effectiveness What are your habits? Is your face –  Open and Smiling?  Neutral?  Serious and Intense?  Smiles have muscles Personality factor - Connecting at the emotional level
  • 48. Tips About Facial Expressions Leave that deadpan expression Show emotion! Most of the time:  “I care a lot about this.”  “I really believe in this.”  “I love my work.” Sometimes (in response to questions).  “This is the most outrageous thing I’ve ever heard.”  “I will have nothing to do with this.” People watch a speaker's face during a presentation
  • 49. Gestures ,Postures, Movements Find your nervous gestures Open and closed gestures The Hands Stand tall and stand erect Watch your lower body The ‘ready’ position – keep your energy forward Walk away from the wall Do the two-step Move to add energy
  • 50. Common Problems Verbal fillers  “Um”, “uh”, “like”  Any unrelated word or phrase Swaying, rocking, and pacing Hands in pockets Lip smacking Fidgeting Failure to be audience-centered
  • 51. Some More Tips 1. Smile 2. Breathe 3. Water 4. Notes 5. Finish On Or Under Time 6. Don’t go overtime. Ever.
  • 53. Top 10 most predictable presentation mistakes Electrifying Color Choices: Zoom, Zoom - The Animation Wizard: W-A-Y Too Many Slides: Design Templates Are Great -- When Used Correctly: Poor Font Choices :
  • 54. Top 10 most predictable presentation mistakes Photos and Graphs Should Only Illustrate Key Points: The Audience Came to See YOU -- Not Your Slides: T. M. I. ~ Too Much Information: Hardware Malfunctions: You Don't Know Your Topic!
  • 55. Visual Aids Enhance Understanding Add Variety Support Claims Lasting Impact Used Poorly…A Distraction…Ineffective Presentation
  • 56. Visual Aids - Examples  PowerPoint Slides  Overhead Trans  Graphs/Charts  Pictures  Films/Video  Flip Charts  Sketches
  • 57. Visual Aids Should… Supplement presentation Outline of main points Serve audience’s needs, not speaker’s Simple and clear
  • 58. Purpose of Using Visual Aids Visual aids: Support your ideas Improve audience comprehension Add variety Gives the audience a break from listening Illustrates complex ideas or concepts Helpful in reinforcing ideas
  • 59. Be Visible Titles should be 38-44 pt. font size Text should be 28 pt font size ALL CAPITALS IS HARDER TO READ, ALTHOUGH IT MIGHT BE OK FOR THE ODD TITLE Use color wisely  Contrasting colors