Microbial growth requires both physical and chemical requirements. The physical requirements include temperature, pH, osmotic pressure, and oxygen levels. Optimum growth temperatures vary between psychrophiles, mesophiles, and thermophiles. Most bacteria grow best near a neutral pH between 6.5-7.5. Microbes also require water and various salt concentrations. Chemically, microbes need carbon, nitrogen, sulfur, phosphorus, and sometimes organic growth factors like vitamins. Culture media provides the conditions for microbial growth and isolation in the laboratory, and includes nutrient broth and agar plates. Growth can be measured directly using plate counts or microscopy, or indirectly through metabolic activity.