This document provides tips for creating a powerful presentation. It discusses the differences between a public speech and presentation, and provides advice on using signposting phrases, inversion, emphasis, alliteration, and tripling to structure a presentation and make it eloquent. Some key tips include using anecdotes or questions as hooks; incorporating demonstrations, humor and body language; and closing by summarizing main points and issuing a call to action.

1. How to make a presentation
powerful
Ermolaeva M.E.
Senior Teacher
Foreign Languages Chair №2
Plekhanov Russian University
of Economics

2. 1. Public speech vs presentation
2. Presentation tips
3. Presentation language
4. Presentation closing
5. Question session

3. Public speech vs presentation
 Spoken words  Spoken words
 Flip-charts
 Slides
 PPP
 Video
 Demonstration

4. Public speech vs presentation
 Listening  Participation

5. Hook
 Storytelling
 Anecdote
 Amazing fact
 Quotation
 Question

6. Presentation tips
 Demonstration
 Digression
 Humour
 Body language
 Voice modulation
 Swapping

7. Language
 Signposting phrases
 Inversion
 Emphatic structures
 Alliteration
 Tripling

8. Memorable presentation closing
 Summarize main points
 Call to action
 Memorable quotation

9. Question session
 Predicting questions
 Encouraging the audience
 Bluffing?????

10. The first ingredient in conversation is truth;
the next, good sense;
the third, good humor;
and the fourth, wit.
Sir William Temple

11. Presentation Language
 How to make your presentation well-
structured
- Signposting phrases
 How to make your presentation eloquent
- Inversion
- Emphasis
- Alliteration
- Tripling

12. Signposting phrases
 Introduction
Greeting and introduction.
- Good morning! Before I carry on, let me tell you a few words
about myself, I’ve been working for this company for 15 years….
Stating the purpose.
- I want to take this opportunity to explain you…
Brief outline.
- I’ll begin with … Then I’ll deal with … After that, we’ll look at…
How long will you take? (Timing)
- I’ll only take about 5 min or so of your time.
Questions.
Please feel free to interrupt at any time if you’d like to ask a
question.
.

13. Signposting phrases
 Main content
- Let’s get started, shall we?
Rhetorical questions
- Supposing you lost one of your biggest clients.
How would you deal with this?
Referring to the audience
- Is it clear so far?
Changing to another topic
- This leads me to my next topic which is …
Referring to visuals
- Let’s take a closer look at…

14. Signposting phrases
 Summary
- At this stage, I’d like to run through my main points
again…
 Conclusion
- I’d like to conclude by …
 Call to act
- Now that you possess the information you can….
 Questions
- That brings me to the end of my presentation. Thank you all
for listening. Now I’m ready to answer your questions.

15. Inversion
 Not only do advertisers need to spend
more to make the ads, but increasingly,
they are having to pay to get them seen
in the first place.
 Only by patience and hard work will we
find a solution.
 Under no circumstances can we accept
the offer.
 Hardly had I got my breath back when it
was time to go again.

16. How to make your speech
eloquent
 Inversion
 Emphasis
 Alliteration
 Tripling

17. Emphasis
 I found her speech absolutely riveting.
 It appears that ecological situation in
megalopolis is out of control.
 They do believe they will manage to
cement relations.
 Particularly good was his second book.
 What is utterly intolerable is the total
ignorance displayed by your helpline staff.
 What Clive is is a pain in the neck.

18. Alliteration
 Coca-Cola
 Product, price, placement, promotion, pa
ckaging
 Marilyn Monroe
 She sells sea shells by the sea shore
 The fickle finger of fate

19. Tripling
 …all the latest business news, trends
and opinions.
 Be the first to know about mergers and
takeovers, marketing trends and
management tools.
 …gives you a deeper understanding of
the issues that matter, whoever you
are, wherever you are and whenever
you want.

20. Thank you for your
attention!