The document summarizes an enterprise 2.0 experience using social media tools like wikis, blogs, idea management, and microblogging. It discusses that over 2000 members joined and usage of the tools is growing across departments and countries. Microblogging was not initially easy for members to adopt but moderating the community and providing guidance was important. The document also discusses how social media could be used in manufacturing plants and knowledge work by understanding employee needs and taking a bottom-up approach while addressing security and providing training.

1. Enterprise2.0ExperiencesSamuel DriessenWeb24Business Brainstorm – February 25, 2011

2. OverviewWhat we did & WhenWhy we did itWhere to go

3. Wiki’s

4. Blogs

5. Idea Management

6. Social Bookmarking

7. Microblogging

8. Results2000+ members and growing# active members growing# different departments & countries growingUsage pattern:try microblogging, share some basic stuffthink about change info and communication processestie to business processesMeasure soft and hard value

9. Learning PointsMicroblogging not easy (concept/tool)Culture (Guidelines and Guidance)Moderate! It’s a Community…

10. Microblogging in Manufacturing Plants

11. Why

12. step 1step 2step 3step n

14. step 1step 2step 3step n

15. Ad Hoc ProcessesHow work gets doneInfo = lifeblood!Structured ProcessesManufacturingTransactionalKnowledge WorkTypes of Work

16. Ad Hoc ProcessesG:\-drive / SharesBlogs/wiki’sHow work gets doneSharepoint/WorkplaceOSM/Zuken/CMSynergyFDSJUICEPDMSSAPStructured ProcessesManufacturingTransactionalKnowledge WorkTypes of WorkNetwork effects

17. Where to goUnderstand peopleYou can start bottom-upCross-functional approachDon’t forget training (Tools & Cultuur)Social Media GuidelinesAddress SecurityGo for it/Experiment! (e.g. Social media lab)

18. Questions & Feedback

19. Contactsamuel@entopic.com@driessen

20. Thx!