This presentation is about the importance of creating digital mindset in digital transformation programs. Several ways my team and I did this are shared how my team and I create digital mindset

1. Changing
Teva’s digital mindset
Samuel Driessen - @Driessen
Digital Pharma Advances Conference #pharmaconf
London – Jan. 29, 2020

2. Nice to meet you
Samuel Driessen
Heading external digital channels globally
Background
Digital strategy and platforms,
Language and Speech technology

3. Overview
01
02
03 Wrap-up
Ways we create a digital mindset
Where we are now

4. 1.Where we are now

5. We started with
a fragmented landscape

6. That was focused locally

7. And created a single global digital
experience

8. Providing the following digital services
Detailed rollout plan Global CMS
DigitalVI and HTML libraryAnalytics dashboard
Content kit
SCS support team

9. Aligning our digital channels to the brand

10. Thus setting the stage
For continuous development
Alignment of the global website
Rolling out new design vision
37 local sites, finalize all 54 in Q1
Optimizing and adding new functionality
While realizing cost reduction

11. 2.Ways we create a digital mindset

12. 2.1 Lead by example

13. 2.1 Lead by example
Share all documentation and results
onYammer, Sharepoint, Smartsheet
and the HTML Library

14. 2.2 Execute & iterate

15. 2.2 Execute & iterate
Rolling out new sites and enhancing
functionality in an integrated, agile
way

16. 2.3Think services

17. 2.3Think services
Always asking for feedback in order
to improve and let others build on
our work

18. 2.4 Balancing framework & flexibility

19. 2.4 Balancing framework & flexibility
When we’re ‘getting the
fundamentals’ right, it’s not the
right time to talk about chat bots

20. 2.5Training

21. 2.5Training
For learning specific skills, like using
the Analytics Dashboard or the
Episerver CMS

22. 2.6 Not ‘us’ versus ‘them’

23. 2.6 Not ‘us’ versus ‘them’
We’re all in this together, constantly
learning from each other, experts
and non-experts alike

24. 3.Wrap-up

25. Wrap-up
Creating a digital mindset is all about:
Leading by example: be open and transparent
Execute & iterate: prioritize together
Think services: seek feedback actively
Balancing framework & flexibility: when to say ‘yes’ and ‘no’
Training: in specific cases
Co-creation: we’re in it together

26. Thank you.
Contact info
Email: samuel.driessen@tevaeu.com
Twitter: @driessen
LinkedIn: /samueldriessen