The document outlines ideas for a coursework assignment to create a music video and album packaging for the band Buzzcocks. The key ideas proposed are: 1) Using the song "Ever Fallen in Love?" by Buzzcocks for the music video, which would inspire a side story concept and utilize recognizable 1970s English punk costumes. 2) Basing the album design concept around Buzzcocks' 40 year career, with album titles playing on the popular TV show "Never Mind the Buzzcocks." 3) Creating a colorful digipak with images of protests from the 1970s to current era to relate all products to social change.

1. A2
Coursework
Idea

2. First Response to the
Brief
For the coursework for A2 , we have
been set the task to create a music
video and digi-pack for an album.
This task includes deciding on a band
and song idea, whilst developing the
practical skills of video editing and
Photoshop in order to create a
professional looking product. In this,
my initial response.
I will list my personal ideas for the
task ahead and explain why I have these
ideas.

3. Song Idea
The song I would like to use is
‘Ever Fallen In Love?’
I think this late
70s English Punk
will be great for
shot ideas for
filming a band
playing whilst
inspiring a
sideline story
which is a
convention of
music
videos.
Due to the era
the song was
released in,
the costume of
the time is
easy to
recreate and
would be
recognizable to
an audience as
70s English
Punk.
With the song’s frequently repeated
chorus it would make its learning
simple to make an accurate video
match.

4. Band Idea
Basing an album
design on ‘40
years of
Buzzcocks’
would give a
stable
foundation for
the different
entry points we
must create for
the coursework.
I would like
‘Buzzcocks’
to be the
band that my
coursework
is based
around. As
their iconic
sound will
be good to
create
inspiration
Although Buzzcocks are a relatively old band, their name is
familiar to younger generations because of the popular TV
show ‘Never mind the Buzzcocks’. This reference to the band
in their title is an example of intertextuality and will
help expand the age range of the target audience for the
product.

5. Album Idea
This would lay a
strong concept
for the
coursework
whilst giving an
idea for the
digi-sleeve
which I would
like to be a
series of images
of protests up
to the current
era.
Inspired by the Buzzcocks’ 40 tour, I would
like to base the album on the greatest hits
of Buzzcocks at 40 years.

6. Album Design Idea
This is my first draft of an album front cover.
Due to the
popularity of
‘Never Mind
the
Buzzcocks’ I
would create
an album
title playing
on the fact
that the
actual band
are not as
well known to
younger
generations
as the TV
show.
Looking at Album
designs for
‘Buzzcocks’
previous albums,
I have followed a
similar look with
one main image
and a bright
background.
However when I
create the final
product, I will
use Photoshop to
add some more
details.

7. Digi-Pak Design Idea
I would like my
digi-pak design to
have a colourful
outside with images
of protests and
riots from the 70s
until now (The
running years of
‘Buzzcocks’) This
is because I want
all of the products
created to relate
to social change
since the 70s.
Track 1
Track 2
Track 3
Track 4
Track 5
Track 6
Track 7
Track 8
Track 9
Track 10
Track 11
Track 12
Track 13

8. DVD Idea
The concept for my DVD Idea is to design a
live show DVD with the contents based on all
of the Buzzcocks’ biggest tours.
The front cover
will contain
Buzz Words in
order to self-
advertise,
whilst the back
cover will have
a contents
table with all
the shows which
are involved on
the DVD.
This idea will
also be based
around the 40
years concept in
order to create
another
synergistic
product. As it
will contain ‘The
best of’ from the
40 years the band
have been going.

9. Video Idea
The jump
between
tempo when
it reaches
the chorus
will make
for easy
editing as
it will be
clear when
to make
cuts.
For the video of ‘Ever Fallen in Love?’ I would
like to create a mix of performing musicians and
a story concept following the conventions of
music videos.
The story element would be based around a social issue
of the 70s such as unemployment of young people, and
the rise of punk culture.
The
slower
tempo of
the
verses
may be
good to
use for
the story
element.